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The Tao of Twitter: An intro guide

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David Griner
David Griner

A beginner's guide to Twitter for businesses.

BusinessTechnologieNews & Politik
1 von 40
 
So what is Twitter?
Twitter lets you post brief items about your opinions or your life, shared with the world.
 
But more importantly…
Twitter is a social network ,[object Object],[object Object],[object Object]
 
It’s a nice halfway point ,[object Object],[object Object]
Twitter is not unique, but it is dominant.
Similar sites ,[object Object],[object Object],[object Object],[object Object]
Twitter is crushing them.
How is Twitter making money?
It’s not.
How Twitter might cash in: ,[object Object],[object Object],[object Object],[object Object]
Why do people use Twitter?
It keeps you connected with: ,[object Object],[object Object],[object Object],[object Object]
How do people use Twitter?
Share updates on their lives
Start conversations
Find answers and advice
Promote themselves
How do businesses use Twitter?
Twitter helps businesses: ,[object Object],[object Object],[object Object],[object Object]
Who’s on Twitter? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Businesses should: ,[object Object],[object Object],[object Object],[object Object]
Businesses should: ,[object Object],[object Object],[object Object]
Businesses should NOT: ,[object Object],[object Object],[object Object]
Deciphering a few Twitter terms
@ reply: A comment aimed at one user, but visible to the public.
@ reply:
DM: A direct message sent in private to another user.
Retweeting: Sharing someone else’s post. Often abbreviated “RT.”
Retweeting:
Twitterati: The elite Twitter users with massive audiences.
Who has the most followers on Twitter?
 
A few Twitter tools ,[object Object],[object Object],[object Object]
A few more Twitter tools ,[object Object],[object Object],[object Object],[object Object]
Closing thoughts
Thanks for your time. ,[object Object],[object Object],[object Object]

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