5. 2004
December Facebook reaches nearly 1 million
active users
September Groups application is added; the 2006
Wall is added as a Profile feature December Facebook reaches more than 12
June Facebook moves its base of operations million active users
to Palo Alto, Calif. November Share feature added on
March Facebook expands from Harvard to Facebook, simultaneously launched on over
Stanford, Columbia and Yale 20 partner sites
February Mark Zuckerberg and co-founders September News Feed and Mini-Feed are
Dustin Moskovitz, Chris Hughes and Eduardo introduced with additional privacy controls
Saverin launch Facebook from their Harvard Facebook expands registration so anyone
dorm room can join
August Facebook development platform
2005 launches
December Facebook reaches more than 5.5 Notes application is introduced
million active users Facebook and Microsoft form strategic
October Photos is added as an application relationship for banner ad syndication
Facebook begins to add international school May Facebook expands to add work
networks networks
September Facebook expands to add high April Facebook raises $27.5 million from
school networks Greylock Partners, Meritech Capital Partners
August The company officially changes its and others
name to Facebook from thefacebook.com Facebook Mobile feature launches
May Facebook raises $12.7 million in venture
capital from Accel Partners;
Facebook grows to support more than 800
college network

6. 2007
November Facebook launches Facebook Ads
October Facebook reaches over 50 million
active users
2008
Facebook launches Facebook Platform for
December Facebook Connect becomes
Mobile
Facebook and Microsoft expand advertising deal generally available
to cover international markets; Microsoft takes a August Facebook reaches over 100
$240 million equity stake in Facebook million active users
July Facebook acquires startup Parakey April Facebook launches Facebook Chat
May Facebook launches Marketplace application Facebook releases Translation
for classified listings application to 21 additional languages
Facebook hosts F8 event to launch Facebook March Facebook updates privacy
Platform controls to include Friend List privacy
Facebook Platform launches with 65 developer Facebook launches in German
partners and over 85 applications February Facebook launches in Spanish
April Facebook reaches 20 million active users and French
Facebook updates site design and adds network January Facebook co-sponsors
portals
Presidential Debates with ABC News
March Facebook reaches over 2 million active
Canadian users and 1 million active UK users
February Virtual gift shop launches as a feature

7. 2009
December Facebook reaches over 350 2010
million active users August Facebook launches Places
September Facebook reaches over 300 July Facebook reaches over 500
million active users million active users
August Facebook acquires FriendFeed July Facebook launches beta of
July Facebook reaches over 250 million Questions
active users February Facebook reaches over
June Facebook launches Facebook 400 million active user
Usernames
May Digital Sky Technologies makes a
$200 million investment for preferred stock
2011
at a $10 billion valuation
April Facebook reaches over 200 million
February Facebook reaches over
active users
600 million active user
February Facebook reaches over 175
million active users
Facebook joins OpenID board
“Like” feature added
January Facebook reaches over 150
million active users
CNN Live/Facebook integration

8. 638,000,000

9. Facebook
The average Facebook user has 130 friends.
More than 25 billion pieces of content (web links, news stories, blog
posts, notes, photo albums, etc.) is shared each month.
Over 300,000 users helped translate the site through the translations
application.
More than 150 million people engage with Facebook on external
websites every month.
Two-thirds of comScore’s U.S. Top 100 websites and half of
comScore’s Global Top 100 websites have integrated with Facebook.
There are more than 100 million active users currently accessing
Facebook through their mobile devices.
People that access Facebook via mobile are twice as active than
non-mobile users (think about that when designing your Facebook
page).
The average Facebook user is connected to 60 pages, groups and
events.
People spend over 500 billion minutes per month on Facebook.
There are more than 1 million entrepreneurs and developers from
180 countries on Facebook.

13. Facebook Executive Summary
Objective:
To distribute samples of a new cereal
bar and to drive awareness of the new
product by increasing connections to
the brand’s Facebook Page
Solution:
A Facebook Sampling Ads campaign
to seed the sampling initiative that “”Facebook offers a great
let redeem a sample on the Facebook
opportunity for us to
Home Page
engage with our consumers
Key Lessons: in a place where they
• Using Facebook to help launch a are already spending lots
new product can leverage both of time. The Marmite
the platform’s viral nature and sampling activity is a great
the fact that users are more likely example of how we’ve worked closely with
to try products when they’re Facebook to innovate in this area.”
recommended by their friends
• Facebook can offer valuable
earned media, as brand loyalists Amanda Smith
will continue to discuss products Interactive Marketing Manager, Unilever
on Facebook long after an
advertising campaign has
officially ended

14. Results
• The campaign on Facebook generated 21.5
million impressions over the course of the
campaign
• The overall engagement rate during the
campaign was 0.27 percent
• Through the Facebook sampling initiative,
Unilever delivered 33,000 samples of the
Marmite Cereal Bar in two weeks to the target
audience of mums and 16 – to 44-year-old adults
• The campaign grew the Marmite core Facebook
Page by 10 percent, with a total of 300,000
people connected to the Page. By early October
2010, the number of people connected to the
core Marmite Page had risen to more than
528,000
• 5,000 Fans were also generated on a tactical
Marmite Cereal Bars Page
• Status updates on the Page included comments
such as “my free bar arrived, this morning,
AMAZING! I’ll be buying lots of those”
• Marmite took the unique approach of expanding
the campaign into the Marmite ‘Hate’ Facebook
Page with 160,000 Fans, where users could sign
up to ‘stop the spread

15. Facebook Executive Summary
Objective: Harnessing the passion
of global Budweiser enthusiasts and
sports fans
Solution: Bringing Budweiser and
soccer fans “closer to the game”
through a range of interactive features
on the Bud United Page “Facebook enabled us to activate on the
World
Key Lessons: Cup global stage connecting Budweiser
• Budweiser saw the potential with
to draw people around a common passionate fans, and ultimately overcoming
interest and bridge geographical geographic distance to feel closer to the
distance in a way only possible game”
through a truly global platform
• The simplicity of the ‘Paint Andrew Sneyd, Global Advertising Director,
Your Face’ application that Budweiser
allowed Facebook users to
alter their profile image increased
engagement by making it easy,
natural and fun

16. Results
• The campaign went global. It was created
for multiple regions – Canada, USA, Puerto
Rico, Argentina, Bahrain, and many more –
but it was embraced by the world, as shown
by the hundreds of thousands of users who
participated from all over the planet.
• The Bud United Page’s growth was
explosive, with 6 people per minute joining
in and liking the Page during the first days
of the World Cup Advertising Case Study
• As a sign of the high engagement levels
generated by the campaign, some 2.7 million
people “painted” their faces virtually.
• More than 900,000 people clicked to like
Budweiser’s Bud United Page by the end
of the campaign.
• The viral aspect of Facebook led to people
telling the friends they were connected to
on Facebook about the campaign,
increasing the number of people connected
to Budweiser Pages from countries where
the beer is not commercially sold.

18. Twitter
Twitter’s web platform only accounts for a quarter of its
users – 75% use third-party apps.
Twitter gets more than 300,000 new users every day.
There are currently 110 million users of Twitter’s services.
Twitter receives 180 million unique visits each month.
There are more than 600 million searches on Twitter every
day.
Twitter started as a simple SMS-text service.
Over 60% of Twitter use is outside the U.S.
There are more than 50,000 third-party apps for Twitter.
Twitter has donated access to all of its tweets to the
Library of Congress for research and preservation.
More than a third of users access Twitter via their mobile
phone.

21. LinkedIn
LinkedIn is the oldest of the four sites in this post, having
been created on May 5 2003.
There are more than 70 million users worldwide.
Members of LinkedIn come from more than 200 countries
from every continent.
LinkedIn is available in six native languages – English,
French, German, Italian, Portuguese and Spanish.
Oracle’s Chief Financial Officer, Jeff Epstein, was headhunted
for the position via his LinkedIn profile.
80% of companies use LinkedIn as a recruitment tool.
A new member joins LinkedIn every second.
LinkedIn receives almost 12 million unique visitors per day.
Executives from all Fortune 500 companies are on LinkedIn.
Recruiters account for 1-in-20 LinkedIn profiles.

52. Contact Details
Greg Smith
083-525-2906
greg@sociallyspeaking.co.za
www.sociallyspeaking.co.za
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