Presented at Confluence Conference on September 10, 2015, in Oklahoma City. Local SEO is more difficult than traditional SEO - there are additional signals involved that most SEO agencies ignore... Learn what makes Local SEO different, which signals Google pays attention to, and exactly how to optimize those signals to help your site show up higher in local searches. This presentation covers on-site optimization, off-site optimization, Google My Business page optimization, and reviews and reputation management.