The document discusses the concept of paradox in business planning. It provides definitions of paradox from sources like Bart Simpson and the Oxford English Dictionary. Paradox is defined as a seemingly absurd or self-contradictory statement that may actually be well-founded or true. The document suggests that paradoxes are more common during turbulent times, and that in business planning, one must accept, cope with, and make sense of paradoxes rather than trying to eliminate them.

1. the business planning
paradox
paradox
greg fisher

2. “Life is a
paradox, you're
damned if you do
and damned if
you don't”
Bart Simpson

3. definition
oxford english dictionary
paradox - n. seemingly absurd though perhaps
actually well-founded statement; self-contradictory
or essentially absurd statement; person or thing
conflicting with preconceived notions of what is
reasonable or possible