Kalo Wang is an applied big data specialist. He is the CEO of Dynamic Data and executive director of Loop Advertising Group. In 2009, he founded a big data monitoring institute called BuzzReader and then BuzzReader was merged by Publicis Groupe which is the 3rd biggest marketing group in the world. In 2013, he founded the Big Data Solution company - Dynamic Data, focusing on data management and serving over 30 of the world's top 500 enterprises. In this presentation Kalo talks about how does the new era of using ‘Big Data’ empower customers with better user experience in modern industries.

1.
大数据时代的用户体验革命
The new era of using ‘Big Data’ to empower customers with better user experience
Green Drinks Shanghai at Arup Shanghai / 24 September 2015

2. ⺩王佳⻰龙(Kalo Wang)
CEO
of
Dynamic
Data
Executive
Director
of
Loop
Advertising
Group.
In
2009,I
founded
a
big
data
monitoring
institute
called
BuzzReader
and
then
BuzzReader
was
merged
by
Publicis
Groupe
which
is
the
3rd
biggest
marketing
group
in
the
world.
In
2013,
I
founded
the
Big
Data
Solution
company
-­‐
Dynamic
Data,
focusing
on
data
management
and
serving
over
30
of
the
world's
top
500
enterprises.

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百联⼲⼴广场免费Wi-­‐Fi
Scan
the
PIC
to
link
Wi-­‐Fi Choose
the
Loading
type Match
the
consumer’
identification
and
typical
tags
via
dynamic
database
in
millisecond
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Selecting
the
optimal
Ads
base
on
the
typical
tags
Label
the
typical
consumption
tag
as
“want
to
purchase
mobile
phone”
via
its
behaviors
as
search,
favorite
and
add
to
cart
etc.
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更多详情请点击下图，也可登陆⺴⽹网络
商城直接购买。
Applications
Scenarios1

5. Consumer
Image
• Profile
• Interests
• News
&
Information
• Consumption
Reference
• Games
• Consumption
Places
运营商
国内的主要电信运营商
Consumer
Image2
• 360°
consumer
image
description,
real-­‐time
updates
on
long
term
and
short
term
tags,
know
consumer
better
than
consumer
himself
male 1989 shanghai
Tongji
University Wujiaochang
football
auto
military
foreign
language
games
Movie
Online
novels
12
months:
Sports
News（45）Current
news（20）Celebrity（15）
3
months:
Sports
News（35）
Current
news
（15）Job
hunting（15）
12
months:
Sneakers（55） Capability:2
Reference:
Celebrities
Style
12
months:
WOW（60）
Winning
Eleven（20）
3
months:
app－World
II
Hunting
BOSS
3
months:
Business
Suit（65）Capability:2
Reference:
Fashion,
Casual
otaku
12
months:
TJ
university-­‐corporate
spending（40）Wanda-­‐Shopping
mall（15）
3
months:
Wanda-­‐Shopping
mall（65） People
Square-­‐Haoledi-­‐KTV
(15)

6. Consumer
Identification3
• Matching
the
virtual
and
real
identity
via
multi-­‐dimensions
to
accurately
target
the
individual
consumer
Virtual
Identity
• PC（User
ID，Cookie
etc. ）
• Mobile（unique
device
ID
as
IMEI、IMSI、MAC
add
etc.）
Real
Identity
• Name
• Identity
ID
• Address
• Mobile Number
• E-Mail
• SNS ID（Sina Weibo、Tencent
Weibo、QQ etc.）

7. Data
sources4

8. Big
Data
Program5
• Leveraging
users
as
the
core
and
integrating
all-­‐round
data
to
figure
out
the
real
consumer
information
and
provide
an
effective
way
to
support
the
decision
making.
Data
Integration
Data
Processing
Data
Application
＊Marketing
&
Sales：
Marketing
channel
management
Precision
marketing
Customized
service
Marketing
positioning
＊Products：
Product
innovation
Product
planning
Individual
product
customization
Product
trend
analysis
＊Business
&
Market：
Market
demand
analysis
Consumer
group
size
prediction
Target
consumer
needs
analysis
Potential
consumer
needs
analysis
＊Data
cleaning
＊Data
matching
＊Data
mining
＊Data
value
reading
＊Data
value
chain
building
＊Data
value
accounting
liquidity
＊Data
value
rebuilding
＊Data
value
reprocessing
＊Owned
data
pool
＊Co-­‐operative
data
pool
＊Third
party
data
pool

9. Satisfy
with
the
existing
consumers
我看到有需
求的客户
我梦想得到理想价值
客户
Members
Management6
Brand
Figure
out
the
members
who
has
demand
Obtain
the
potential
members
Reach
more
core
loyal
members
Members
in
M
embers
in

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banner
QQ
E-DM
Online
target
users
mining7

11. Location
Selection8
Geography+
population
+
Business+……

12. Thank you