The Internet is Green

Running the World’s Internet Servers

The Internet Is Green
An introduction to conservation on line

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2012 02

Server Management ! Cloud computing ! System Consulting Copyright © 2011 ChinaNetCloud

How Servers “Serve” the Environment
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A single high-powered rack of computer servers consumes enough energy each year to power a

hybrid car across the United States 337 times.

Servers use 60% of their maximum power while doing nothing at all and typically only run at

around 15% utilization.

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Cloud Computing Servers
by China’s leading Cloud Computing Experts

Architecture & Operations Consulting
by world class architects and system engineers

Performance & Scale Optimization
high performance, high-security

Running the World’s Internet Servers www.ChinaNetCloud.com

Server Statistics
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Total electricity use for servers in the U.S. and the world in 2000 and 2005,
including the associated cooling and auxiliary equipment.
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How to Be Green
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Saving paper
An average office worker use 10,000 sheets of paper per year --- a whole tree‘s worth of pulp.

Reducing e-waste
70% of the heavy metal in landfills is there due to e-waste.

Virtualizing
On average, enterprises can expect a 65% server reduction from virtualization.

Increasing the temperature of your data center
Increasing the temperature of a data center by a single degree can reduce energy

consumption by 4~5%.

Using in sleep mode
A PC running a screensaver uses on average more than 100W of power, but only 10W electricity

is used by that same PC in sleep mode.


How to Be Green
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The Green Cloud
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For many purposes, cloud computing Google and Microsoft are pushing Where does green come in?

is inherently less expensive and more their cloud computing services in Both Google and Microsoft are

efficient than owning your own data a very big way. Because of that, touting the greenness of their
center
cloud computing will become one big data centers and cloud
-- particularly in a utility-computing
of IT‘s biggest stories. services. They'll compete not
model, in which you only pay for the
just on price, but on how green
server power and storage you use. š›Žœ •HB2ž=Š)
they are as well.
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Why Cloud Computing is a Green Solution?
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Cloud computing has arrived, big time. Forrester estimates that
worldwide spending on public cloud computing services will grow from
$25.5 billion in 2011 to $160 billion in 2020, a 22 percent annual growth
rate. Businesses are increasingly substituting cloud-based for internal
resources to capture benefits.

But we‘ve heard little so far about the efficiency and green attributes of
cloud computing. That is starting to change as we hear from cloud or
as-a-service providers about the architecture and power sources behind
their cloud infrastructure.

Cloud infrastructure addresses two critical elements of a green IT
approach: energy efficiency and resource efficiency. Whether done in a
private or public cloud configuration, as-a-service computing will be
greener for (at least) the following reasons:

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Virtualization is a foundational technology for deploying cloud-
based infrastructure that allows a single physical server to run
multiple operating system images concurrently. As an enabler of
!!Resource virtualization,
consolidation, server virtualization reduces the total physical
enabling energy and resource server footprint, which has inherent green benefits.
efficiencies.
From a resource-efficiency perspective, less equipment is
!!Automation software, needed to run workloads, which proactively reduces data center
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maximizing consolidation and space and the eventual e-waste footprint. From an energy-
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utilization to drive efficiencies. efficiency perspective, with less physical equipment plugged in,
a data center will consume less electricity.

!!Pay-per-use and self-service, It's worth noting that server virtualization is the most widely
encouraging more efficient adopted green IT project implemented or planned, at 90 percent
behavior and life-cycle of IT organizations globally into 2011.
management.
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2[Z]^!"_`
Combined with the right skills and operational and architectural
standards, automation allows IT professionals to make the most
of their cloud-based infrastructure investment by pushing the
!!Resource virtualization, limits of traditional consolidation and utilization ratios.
enabling energy and resource
efficiencies. The higher these ratios are, the less physical infrastructure is
needed, which in turn maximizes the energy and resource
!!Automation software, efficiencies from server virtualization.
maximizing consolidation and
utilization to drive efficiencies. 1•确&Ê ŽÎU.Ü ÝCa d/Ô &ITTUHŠ
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!!Pay-per-use and self-service,
encouraging more efficient
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many organizations or
business units.


2[Z]^!"_`
The pay-as-you-go nature of cloud-based infrastructure
encourages users to only consume what they need and nothing
more. Combined with self-service, life-cycle management will
!!Resource virtualization, improve, since users can consume infrastructure resources only
enabling energy and resource when they need it -- and "turn off" these resources with set
efficiencies. expiration times.

!!Automation software, In conclusion, the pay-per-use and self-service capabilities of
cloud-based infrastructure drive energy and resource efficiencies
maximizing consolidation and
simultaneously, since users only consume the computing
utilization to drive efficiencies. resources they need when they need it.

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business units.


2[Z]^!"_`
Multitenancy allows many different organizations (public cloud)
or many different business units within the same organization
(private cloud) to benefit from a common cloud-based
!!Resource virtualization, infrastructure.
enabling energy and resource
efficiencies. By combining demand patterns across many organizations and
business units, the peaks and troughs of compute requirements
!!Automation software, flatten out. Combined with automation, the ratio between peak
and average loads becomes smaller, which in turn reduces the
maximizing consolidation and need for extra infrastructure. The result: massive efficiencies and
utilization to drive efficiencies. economies of scale in energy use and infrastructure resources.

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Isn‘t it Amazing to Know:
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The calculations show that as firms spend 69
percent of infrastructure, platform and software
budgets on cloud services, these businesses will
save $12.3 billion in electricity costs annually by
2020.
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It is reported that 85.7 million metric tons of carbon
emissions could be avoided annually if these large
firms boost cloud computing expenditures from 10
percent now to 69 percent of their IT resource.
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By 2020, large U.S. companies that use cloud
computing can achieve annual carbon reductions
equivalent to 200 million barrels of oil – enough to
power 5.7 million cars for one year.
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NetCloud Reduced Server Count
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53 physical servers can be reduced to 22 physical servers using virtualization and cloud computing
22 53

Here are Some Figures:

Average power used per server
US 236 Watts/server
Direct electricity consumption
US 11.6 Billion kWh/year
Total electricity consumption (including
cooling and aux equipment)
US 23.3 Billion kWh/year

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COST: Physical Server VS Cloud Server
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Cloud Computing
Saves MONEY55

Š 6þ 5

Monthly Cost:
3 :
Physical Server > Cloud Server
4) *>Š '*
RMB41,980 >RMB8,500

How green is greendrinkschina.org?


greendrinkschina.org in NetCloud HK Cloud
Green Drinks China runs on a clouded hosting platform run by ChinaNetCloud in a Rackspace data center
in Hong Kong using 1GB of dedicated server memory on a 72GB server.

greendrinkschina.org

1GB
+ Other sites/servers

70+GB Capacity

Green Drinks Cloud Server vs. Traditional Hosting
The Green Drinks China server uses about 64kWh of electricity per year, about 1/20th the amount of energy
used by a traditional dedicated server.


Cloud Computing Users
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One of the few companies that have started using cloud technology

Social
Networking/
Online-Store

Consumer
products

Education/
Research

Others

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FAQ
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Thank You
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sales@ChinaNetCloud.com
China Net Cloud Technology (Shanghai) Company Limited
X2 Space 1-601C1238 Xietu Lu, Shanghai, 200032 China

www.ChinaNetCloud.com
Sales@ChinaNetCloud.com
+86-(21)-6422-1946

Running the World’s Internet Servers www.ChinaNetCloud.com 22
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The Internet is Green

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