'KISS FM: Independent Broadcasting Authority Incremental Independent Local Radio Contract Application Form: Greater London FM: November 1989' by Grant Goddard

-
-
-
J
-
J
-J
J
J
-
J
J
- IBA INCREMENTAL ILR CONTRACT
APPLICATION FORM
GREATER LONDON F.M.
-
NOVEMBER 1989
-
•

J
J
I
rJ
L.ll
J
-
..
·.
NOTE.
1.
2.
3.
..'
IBA INCREMENTAL ILR CONTRACT
APPLICATION FORM
App lications should be typed (in English). Twelve copies
of this completed form are required, t o reach the IBA by
the advertised closing - date for the area concerned. Only
add separate sheets where it is indicat ed you may do SDi
otherwise responses must be kept within the space
allocated . Appendices giving additional information, or
any other material (e.g. cassettes, publicity documents),
should not be enclosed unless specifically requested.
Failure to comply with these requirements wil l r ender the
application liable to disqualification. Following
presentat ion of this application form to the IBA, any
contact between the applicant and the IBA should only be at
the instigation of the IBA unt il the contract is awarded.
AREA ADVERTISED. Greater London FM
a .
b.
c.
PROPOSED STATION NAME (or name by which the applicant is
usua lly known):
.. -, -
~ . KISS FM
NAME , ADDRESS AND TELEPHONE NUNMBER (S) OF MAIN ORGANISER (S)
OF THIS APPLICATION (for contact purposes : maximum two
per sons)
Name: (ll
Address:
Telephone
(daytime) •
Gordon McNam..
14 Blackltock M_I
100 Blockstock Rood
London
N4 2DR
01-3592969
( 2 ) Martin Striv~ms
52 Gearge Street
London
W1H SRF
01-4874284
LEGAL STATUS OF APPLICANT (see paragraph 2. 10 (vi) o f the
Contract Specification);
Company limitftl by shores.
CONTENT AND STYLE OF PROGRAMMI NG (maximum 60 words)
(This is your 'Promise of Per f ormance' - see Sect ion 6al.
KISS FM il a dance music station - an eliciting new style of I'Odio for the Nineties. Its dance music of varying
tempos spans the lost four decodes whilst always being on the cUHing edge of tomorrow's trends. KISS FM's
innovative mix of dance music and talk reflects the style and fashion of cosmopolitan London.
This form, when completed , should be returned to
Radio, Independent Broadcasting Authority, 70
London SW3 lEY .
the Director of
Brompton Road,

1
, 4.
~
"1
~
1
II
[J
j
t
:J
~
~~
-
III
J
W,
I
rt
-
~
j
Bi
~
2
MEMBERS OF APPLICANT GROUP - give name, a ge , add r ess , nati onal i ty
(i f no t Br it i s h ) and o ther activities (e. g . o t he r directorships )
of each. Br iefly describe personal ~ a ckg r ound and previous
experience, espe cia lly that which ~s r eleva nt t o r unnl.ng thi s
rad io serv ice.
a . CHAIR
Name: Keith McDowaIl CBE
Address: 2Malvern r.froce
Islington
London NI lHR
National i t y: British
Background/ Experience :
Public aHairs and Government r. lations consultant.
Age : 60
Formerly 0 prof.nional journali.t. For eight y.<In (until 1988), Deputy Director General and Director of
Information for th. Conf. d. rotion of British InduI'ry, r.sponsibl. fot. public ...Iolio". in the pren , radio and
television of British bUlinen.
During th. pr....ious tw.l.... y.ors, r.sponsib~ fat. information divisions of yurious governm.nt
d.portm.nIJ, including the Hom. Offic., North.rn lre/ond Offic., Board of Trade and o.panment of
Employm.nt. Industriol Editor of the Doily Mail for nin. years to 1967.
b. DIRECTORS/MANAGEMENT COMMITTEE
Fo r e a ch i ndividua l, pro v ide t he f o llowing i n f o rmation :
Name: Sir frank Rog.rs
Address : Gr••nsl_s
loudwoter [Xi....
loudwot...
Rickmonsworth
WD34HJ
Na tionality : British
Ba c kgro und/ Experience :
Age : 69
Sinc. 1973 h. ha. bMn Choirman of EMAP plc.. Th. compony has grown rapidly in the last t.n years and
now Owns B6 magcn.in.s, 80 newspapers and ~r 20 .xhibitions.
Spent 33 'f1'Ors with Daily Mirror Group.H. toined the company as 0 train_ journalist in 1937 and, aport
from war s......ic., stayed with the Group until 1970 b.caming Managing Director in 1963.
Wh.n h. I.ft the Mirror Group in 1970 h. b.c:ame, at the invitotion of the empl~rs and the unions,
Chairman of the NotiOf'lol Newspoper SI..ring Group. Thi. was a joint body MI up by the employers and
unions in fl..t SI....t to .nquir. into the economks of A..t St....t and make recomm.ndations.
Dir.ctorships: Chairman - EMAP plc
Deputy Chairman - Daily Telegraph plc
Deputy Chairman - Argyfl Conwltancies
<Incl ude additio nal pages as necessary)

1
1
1
J
J
J
~
Name :
Addr es 5 : lSS Emest Richard Tower
Colchett.r Rood
LondonE17
Nationality: British
Backgr o und/ Experie nce :
2a
2.
Managing Director of KISS FM. Manoging Director of Goodfoot Promotions, Cl pt"e" and PR company for
the donce music industry founded in 1984. Oirector oi Graphic Rec:ords, Cl record company started in 1988.
Storted disc jockey work for local community _nts in 1974, ' hen WOI boobd for on incr.asing
amounl of mobile ditco and club promotion work. from 1979. orgonised Cl ••ri•• of sucuuful music nights 01
London clubs. ktw•• n 1983 Gnd 1986, worked 01 Mu.ic Manager of Ki.... nightclub, booking od. and
organising the lIenue', press and publicity campaign•.
Pr.,.nt.d donee mu.ic progromm., for London pirate radio .Iolion JFM in 1983, before co-founding
KISS FM in 1985. R. sponsible for co.ordinating all financial, p.r50nnel and t.chnical alpectl of KISS FM sine.
th.n, a. well o. dev.loping and impl.menting th••tation'. innovati" programme policy.
Name: Martin RStri" ns
Addres s : 8CrieH Rood
London
SW8
Nationality: Britilh
Background/Exper i ence :
37
Finonc. Dir.ctor of C.nturion , ....., ....pon.ibl. for all area. af finonc., r.porting, comput.risation,
fundraising, ocqui.itions and disposals, start-ups and strategk plcnning.
Quclified a. a Chart.red Accountcnt cher four pelr Articl.. with 0 lorg. firm of occaunklnh in
Johanneslwrg in 1976. Two y.cn with Ernsf & Whinn.-y in ..... City of London before joining C.nturion during
c penod of considwabM growtfo. for the Group.
QucliflCatians:
BocMlor of eom-c.
Certifico.. in"" Theory of Accounklnq
Chartered Accountant (South Africc)
Directonhips: All campon'" within the Cen""rion P..... group.
, ,
".' . .", . ". ~ ..
•

1
I
,
I
i
•
Name : Charl•• levison
Address : 40 Kensington Pork Gardens
London wn 2QT
Na t ionali t y: s"itith
Backgro und/ Experience :
2b
48
Manoging Director of Virgin Broodcosting Ltd, responsible for television and radio activities within the
Virgin Group of companie•. Chairman of Radio Radio Ltd, Cl radio programme syndication compony. Deputy
Choirmon of the In.titut. of Contemporary Art•. Chairman of the Theatr. Museum Associotio,...
Having b••n Cl portner in Horbottl. & Lewis, ,oliciton l~doli.i"9 in 011 OSlH'ctl of media and
entertainment industrie•. Charl•• Levison mowd in 1975 into corpol'ote manogement, including ,h.
development of n_ businesse., products and morkeh in the fi.lds of __..vision, radio, records, music, film
and video. H. was formerly Cl director of Radio Mercury, and joint Monaging Director of SuJMr Chonn.l and
has manag.d rKord and video componi•• including acting os o.oirman and Chi.f Executi.,. of WEA
RKords and Warn.r Hom. Video UK.
Other Di..aorsnipl: Mulic loll Ltd, Wnt EI~ EntertoinrMnt Ltd, ICA ProjKh Ltd, ICA 1.levi.~ Ltd.
Name : lany Prin"
Address : 'Braml.y'
ROI.HaI
Burnham
Buckingham.hi,..
Sll aNN
Nationality : British
Backgro und/ Experience:
Founder ond Director of Disco Mix Club, the world's lorgm DJ-only record dub. Director of DMC
RKord. (r.cord company)ond Blu.bird Record. (record r.tail.r).
Start.d os DJ wittI tn. Top Rank Orgonikltion in the 1960., then with offshore .totion Radio Corolin•.
Joined Radio Luumboutg at (I PI-..... for ......... ,..,.."*'01 Programme DiredeN' few 0 further nine
yea".
Founded Disco Mix Club with his wife Chriltin., now with branch.. in Amst.rdam and N_ York, ond
franchi..s in 22 countri.s.
Name : John Falhonu
Address : 141 Louderdol.Monsion.
Laud.rdol. Road
Maido Val.
London
W91LY
National ity :
Backgro und/Experience:
26
Prof.ssionol football.r for 9 yean, Captain of WirnlHedon Fe and c~tfy pkIying few tfM Englith
notionalllcM.
Pr.s.nt.r of TV .how·s.v.n Spa.....• - 7S minute .how _ry Sunday, Chonnel4.
Patron 01 Doctor Iornados chority.

1
1
J
Name: Trevot N.laon
Address: 66£orlhomGrove
for.st Gate
London E17
Nationality : British
Backg r o und/ Expe rie nce:
Full-time f,••lgne. DJ since 1978.
2e -
Age :
Previously manager of specialist record shop R.d Recotds in Soho.
2S
foundef member of KISS FM team with r.sponsibility for or90ni,in9 lor9. proportion of KISS FM •.,.nts.
P,"entty buyef' for the Soul 11 Soul Mu.ic Deportment of th.ir r.toil outt..,.
~',., . .
,"
, ',"
, ; "
".
l'

1
1
~
,
4 . c .
,.
- 3
DESCRI BE HOW, AND WHEN,
HOW IT HAS DEVELOPED.
lending support t o t his
THE APPLICANT GROUP WAS FORMED , AND
Mention any other organisat ions
a ppl i c a tion.
KISS FM wo. formed in 19850. 1;1 positive r••pon.e 10 londonen ' unsatisfi.d demand for 0 dam:.
music radio .ervic• . It. regular we.kend broadcasts dr_ 0 substantial and loyal audience, oHrocted
by the stotion'. prof. ..ional sound Qnd its ..,en.", rang_ of music. Manoging Oire<:tor Gordon
MeNom.. recruited london', besl known a nd most knowledgeable donce mu.ic: DJ. 10 pre.ent
progl'Gmmes, immediately creating Cl strong imog. and on identifia bl. sou~.
Th. slotion d..,.lo".d 0 n;.nge of oH-c:lir activiti.s to complement i.. mu.ic programm•• ond
increos. contact with its li.I..,.I'1. Regular KISS FM dub night. were held IIlleoding London venu.,
featuring th. s'a'ian's DJs, and their SUCCHS has rHulted in ~u.m for similar ..... n" to be stoved
aul1id. London and abroad.
A bi-manthly KISS FM magat.in. wos first publish.d in 1987 os on ••t.nsion of th. stalian's
information and sp••ch programm.s cOvtlring music, a rts and fashion. Ad".rtising r.....nu••nabled
i's 20,000 prinl-run 10 b4 dittributed "" through shOpt, clubs and to 6,000 P"Opi. who aped to join
Ih. mailing lill.
Record foin , charity fundraising .-.-,ts and m.rchandi.. fllQlUring th. station Iovo cMto
consolidated KISS FM's public profil• .
Although KISS FM fOluntarily claNd ils radio s.rvic. on 31 o.c:.mber 1988, this oH-air work
continu., 10 kH p ,h. I'alian', nom. ali..... retaining the rapport with ils audienc• .
In pr.poralion for Ih. lic.nc. application, oth.r treoti.... P"OPJ. with con,id.robl. radio
••peri.nc. hove accepted invitations to join the KISS FM teom. Grant Goddard (• • -ILR) and Lyn
Champion (•••8BC Netwolil) or. cloMfy irwoW.c:i in the dewlapment of the l'atian'l programming
plans. Do.,. Peoru (GU) and oth., .peciolil1 produc.,/~ .--.ntIy employed on IICIILR
danc. mUlic programm.s ore also woliling with the Mom.
Two potenlial rival bidders for 0 London dance mUlic lic.nce, Solar Rodia (hllQd.d by To",
Monson) and SOUL Radio (heoded by Graham Gold), hove merged th.ir plan. with KISS FM and
brought with ,hem 0 wealth of e.perience that further s,"ngthen. the application.
The management structur. MJS benefited from the oppointm.nt of Keith McOowaIl C8E 01
Choirmon, while Sir Fronk Rogen. TO")' PriMe and John Fa.hanu MJve joined the Board of Directors.
KISS FM's financial strength i. bose<! on four componies witn succHsful trock r.cOf'd. in oth.,
media, 011 kHn to apply their bUlines, ocumen to this new .,.nture. They 0'-';
• Cenlurian PrHI, 0 moior forc. in the UK ond European printing indu.try. The campony
pu~ishes a number of professional mogat.inH a. well o. sp«ialising in high quality contract
publications.
e EMAP pk, 0 dynamic magot.ine and n_poper publisher whose ..perience in launching
music ond other specialist publicattans will prow involuoble.
• Virgin Ifoodcasting, a member of tM Virgin group of companies. brings to KISS FM il1 proven
experti.. in torgeted youth malileting, 0 1 _11 os .xperienu of radio broodcalfing and programming
and of monogement within 0 creative environmenl.
• CrodMy Graup HaWing plc it 0 IUCQNlvI prinling company .~ng in mogaziM
production_
KISS FM has a hi.tary and 0 strong identity rooted in London'. donce music cunu,.. The talents
and bu.iness e. perience within the Italian, combined witn the irrefuto~e demand for donee music
radio, make KISS.FM 0 wiable ond uciting addmon to London's ~

-
,
- 4 -
5. STAFFING
a. Draw up a reporting s t r uc t ure s howing station management
and o r gani sation , including al l intended staff posts , with
sa l ari es . ( Use one additional page i f nece s s ary).
BOARD OF DIRECTORS
Managing Director's MANAGING
PA/Press & P.R. DIRECTOR
£16K ESSK
I
Mail Room/Receptionist
EllK
Financial Chi.f Programme Soles/Marketing
Director Entn.., Controll.r Director
£40 £ 2.SK E30K E40K
~ / ~
Accounts 2 Head of
lP;1f
Heodof National 5 local Sales
Manofler En~~" Music - - -,.. Sal.s HouH I'onon.
£22. K E22.SK 12K E22.SK £* E20K
,
3 Account. Music Bnakfatt Producer 2 Produce"'; Commerciol Advert
Assistants Librarian DJ. (Spec;.I.) Pr••ente,.. Production Clearance
EllK £11.SK E20K £ISK £ISK £* EllK
SlKretory
~l~
4 2 TraHic
EllK 0..,.;_ Researcherl Penon
EI1.SK Strl1 DJ.s
"r~'"
EllK
ISK
,. , . ,
. 21 Part-time
. " .1
FrHklnce -..,,,....-
~:pist,
Specialist ..po....,.. 12K
Music OJ.s
b£13:'ES.2K
S
Programme
Assistants
~., . ,."., •
EIOK
'< .
*.Sub-controcted

,1
4a
SUMMARY OF STAFF NUMBERS
MD/ PAlRe,eption
Programming
Engine.ring
f inonce
Soles/Marketing
TOTAL
3 full-time
21 full-time + 27 port-tim." + fr~a"c:en
3 full-time
6 full-lime
9 full-time
42 full-time 27 pol'Hime
• • The.e 27 port-time sF"Kiali" DJ. produc:e c nd pr.sen' more tha n hglf of KISS FM'. w_~dy output.
MAIN RESPONSIBILITIES Of STAff BELOW DIRECTOR LEVEl: ... ".--.l·..·.
Programming
Programme Controll.r - implementation of programming policy, management 01 presentation
leom, co-ordinOlion of output.
Head of Mulic - implementation of musk: policy, monogemen' of mutic library, lia ison with mu5ic.
indllStry.
lreakfo.t DJ + Daytime Strip Show DJ. - S full-lime pr• •• "'.r, of _ekdoy daytime
progromme•.
Part-Time Specialist DJ. - palNim. Pf'Henten of ....."ing and -'tend specialist mu.ic .hows.
Programme "sl,ton's - admini'trati.... and *hnical .upport to the programme pr••ent.... and
production team.
Royohl.. Adminls.rator - coll.cliM of dolo, calculation of retu,n. due to PAS, PPl and MCPS,
Mu.k Librarian - day.to-day admini.tration of mu.ic rM04,lrce" library and archi......
Head of Featu.... - impl.mentotion of features policy, management of featu,.. team, editoria l
respon.ibility for feature autpll1.
P'oducet"Presen••rs - respon.ible for producrion and presentation of features output, including
studio management and programme odminiltration.
Producet' (Special.) - production of documentaries, spe<iol programmes and in-depth interviews
scheduled for Sunday, proYidin9 back-up for da ity talk output.
R.searchet'/Repa....rs - compilation and prflefltation of doily listing., information, ""ing up
interviews, edit;ng, .criptwriting and gen.rating ideo•.
F,..lonc. a.porters - generating and pt"OChIc:ing inteMew and feature ma"';al from the field
'Of' _ning . hows.
MO'. PAlPres. + ,. - odministroti¥e assistance to MD, co-ordination of .tatian'. pre" and
promotion campoign•.
Rec.ptlonl.t/Mall Room - .totion ~eptionist and admi"i.frator of incomi"SI and outgoing mail.
Engin....ing
Chief Ingl,..... - co-ordination of technical ~rcu, mainMna"ce of audio equipme"t,
compliance with IIA tKfvIicol 'p«ificat;on•.
InglnrMn - "'n~ 0I:Ii.tance and 24-how co.erage of mointetMInce/repoir.
Finance
Accounts Manager - contnH of day to-ckry occount;ng function, reporting procedures and
.upervision of accounts staff.
Account. As.I.fa.". - procusing oU account tnJnlCldion. and credit control.
local Sol.. ""'on. - markeling of .tation to local odvertise", d_lopment of n_ occounll,
IOle of advertising oirtime.
Ad Clearonc. - respon. ible for clearonce of local ~ng copy, liaison with ItA'. oc:hoett;sing
control staff and other clearance agencies.
Trafflc ...rson - scheduling of advertising in station', output, admini.lnlfton of od....rti.ing tape
ccartridget, reconOliorion of output with aittime purchased.

1
1 5. b.
J
U
J
~
.J
J
r1
J
,~
~
~~ )
5
EXECUTIVES/SENIOR STAFF ( including those mentioned at
section 4) give name , age, address and nat i o nality (if
no t Br it i sh) o f any individua ls s o far appointed o r
identified f or statio n management o r o ther sen ior staff
pos ts. Br iefly describe personal background and re levant
previous experience , . and state which post the individual
wo uld occupy .
POSITION ADDRESS NATIONALITY
Gordon McNOmH Managing Oiredof 29 lSS Ern••t Richard Twr IririIh
Colch...... Rood
London E17
Monaging Director of KISS FM. Managing Director of Goodfoot Promotions, 0 p"" ond PR
compony for th. dgnce ml,llk ind....try fou"dM in 19.... Difector of Graphic Record., 0 rKord
compCIny Itort.d in 1988.
Start.d di.c jOCkl'( work for Iocol community ~nh in 1974, the" wo. booked for on increa.ing
amount of mobile disco and club promotion work. From 1979, organised 0 s.ri•• of succenful mu.ic
nights of London clubs. Between 1983 and 1986, worked a. Mu.ic Manag... of IGNes Ntghtclub,
booking act. and orgoni.ing the veflue'. pren and publicity campaigns.
Pr_nfeel dance mu.ic programm.. fof London pirate radio .tation JFM in 1983, befOl'e co-
founding KISS FM in 1985. Re.pon.ib~ for co-ordinating all financial, personr* and technical aspects
of KISS FM ~ then, a. weU at drev.loping ond imp&........ "'- stcrrion'. in_fiw programme
policy.
Martin Striven. Financiol Director 37 8 CrieH Road
Wandnworth
London SW1,
Briti.h
Finance Director of Centurion P....., respon.ible fM all ar.a. of finance. ...porting,
camput.rilation, fundraising, acquisitions and dispalOls, Itart-ups and strategic planning.
Qualified 01 a Chorte,ed Accountant 0 ....' four year Articl.. with a large firm of accountants in
Johanne.bYrg in 1976. Two yea" with Ernst & Whinney in the City of London before joining Centurion
d",ring 0 period of conliaroble growth for the Grwp.
Qualification.:
Cenmcate in the Theory of Accountancy UniYentty of Witwotet'.rand, Johonne.b",rg
BochelOl' of Commerce }
Chart...ed Accountant (South Africa)
Dnctonhipt: AI companiel within .... c.z.u..PNIIlfOVp.
Grant Goddord Programme Controll.t 31 Aat 6
49 Pinner View
Harrow
MiddleHIl
HAl4SQ
Anistant heod of musiC/Pf"MI*, Metro Radio, 1980.
Producltf/ prewnter, Israeli Radio Storion, The Voice of ~e, 1985.
Community Programme CQ-Of'dinator, Rodio Thamesmead, 1986.
Co-ordinated Copitol Rodio Christmas Chority Appeal 1986 and 1987.
Reteorch., on Charlie Gillelt'. Capital Radio world music . how 1987-88.
Briti'"
Cu,renriy Radio Editor of ·C;ty Um;"'", -Independent Media· ond -For The Record~, ond
Rodio Contrib",fot> to "NME·, ..Jac"'·, ., .,.

1
J,
J
U
~
J
J
Sa -
NAME POSITION
lyn Champion Head of features 28
ADDRESS
64 F.rme Park Rood
London
N44ED
Radio Reportet'/Journolist. BBC Radio 1 and BBC Radio 4,1983.-86.
Radio Producer, BBC Radio 1, February-August 1987.
Radio Producer, BBC Radio 4, August 1987-March 1988.
NATIONALITY
British
March 1988, se'-up ·Prenur. Production.~, film and ...ideo promotion company, working os
produc.l ond directOt.
lindsoy WHhr H.ad of Music 30 226d High SI,..,
Horl••den
London NWlO
Deputy Editor of Block Ethou "_Spo,", IMtween 1982-84.
Ha. woriIed 0" vonOUI unlie.need Radio Stations line. 1983.
British
A&R and Club/5pec;ialist Radio Promotions Manoget' for WEA Records 1984-85 ond
A&M Record. 1985J87.
Currently A&R Monoger and Promotions Manoget' for Graphic Records, and Editor of
·F....I.. mogmine.
ItOIM Lour.nee P,... ' PR 24 145 Grow lane
Camberwell
London
SES 81G
British
Ha. worked in the accounts department 01 various companies lince 1983, induding .peciolilt
music wholesaler G&M Record•.
Has worked fot- KISS FM and Goodfoof PrcmoftOf1' ,ince 1987 a. Head of Pr..s and PR.
Graham Gold HeodofCommwcial lot
Production
Oub DJ lince 19n
Worked an hospital radio. between 1976--79.
21 OowrWoy
Crcxl.,. Gr..n
Rickmansworth
Hertfordshire
W033SL
Worked fot- Capitol Radio in 1985, and more recently on o.itt.m Radio.
Set-up jingle and odwt1 pramotion studio in 1976.
C..,.,..mfy Projects Manager for mu.ic video ..rvice. company Diomond Time.
TonyMonson
Worked on IBM, Bermuda 1963-67.
Worked on 8IC BrightOf1, mid-SeYenti...
45 3S Lynwoocl Grove
Orpington
Ko.,
Station manager of ",nlicenced Radio .tolion Solar Radio betw.en 1984-89.
Ho. compiled Black Echoes record '01., chart lince 1976.
C........,..........",-,,",e-!Iad;o,

1
- Sb -
,"
NAME POSITION ADDRESS NATIONALITY
Doye Peorc. SeniOt' P'.,en", 2S 10lc Chun:hfi.ld Rood British
Adon
London W3
Work.d lor the BBC for 7 yeors, "carting in newt and (unent oHoin_ and 0110 pt'~nting hi, own
show.
Work.d lor Rad io London, deputising on phon..in .hOWl ortd, for the World Service, produced
speciclls.
Hos worked for 8RMB. Piccodilly, Rodeo City, Rodio Clyde and hen tr.Ionc.M few ue Rodio 4 and
Radio 1', N_,beat programme.
(",rrend, pt".,.nting programme, for GlR Clnd working with BBC TV's "B.hind Th. &.a,.I.gm.
, '..-.- ~"" ,. .', - ~ . "
'" .... . - .
"< ,

. ,
1 5. c .
d.
•
- 6 -
Give total numbe r o f (il full -t ime and (iil part -t ime staff
in paid posts.
Full - time : 42
If appropria te I indica te
would contribute t o the
many volunteers might be
Part-t i me : 27
how voluntary (i.e. unpaid) staf f
running of the station, and how
involved dur ing a typical week .
NOT APPLICAIU
6. PROGRAMMING
a . Make yo ur promise o f programming perfo r mance stating, in
not more than s i xty words , the precise nature of the
p r ogramme service you intend to p r ovide . If possible,
quantify in approx imate termS the proporti o ns o f airt ime to
be devoted t o the main elements of output . (Please use
same ,w9rding as in Section 3) .
b.
KISS FM is Cl dance music stolion - an ••citing n~ styl. of radio for ,h. Nineties. Its donee music
of varying tempos lpon' the 10.1 four decadM whilst olwoYl being on t+.. cuning q. of tomorrow',
tr..,d,. KISS FM'. inrKMIti.... mix of dance m"sic and talk ...tt.ct. the..p.and fosNon ofcosmopcMitan
london.
Br iefl y describe how your p r oposed programmi ng will di f fer
from, and add t o, the choice o f radio output already
avai l able to listeners in the area ,
AI pr•••nl, only S% of london', mUlic ,ocIio output il drtol,.d 10 .peciali.t dance mu.ic
progromrn••, 011 of which i. broadcast belwMn Friday and Sunday, and 0 quarter of which i•
•ch,.dul.d MfwHn midnight and 6om.
KISS FM'. mu.ic policy will be to ploy done. mu.K: 100% of th. tim. ond to pt_nt it in ....
id..,tmabl. style that t+.••tation hen pion_,.d 10 .uccMwlly over th. lost f04Jr yec:ln. Th••Iotion'.
progromming combines 011 the populo, and di~ form. of done. mu.ic, introducing n_ r.cord.
and tr.nds befcwe ttMy 0 ... occ~t,.d by Ih. moinltf9Om, ond ~tinSil them in on informal ond
knowMdg.obl. way.
TM popularity of this styt. i. confirmed by HolM Offic~ommi..ion.d reAGrch which stat.I:
1h. pirates fulfil a demand which "'.I~itimot••tation, cannot - not only 0 diM of • •penm.ntol ond
.peciolist mu.ic, but a s1yle of p.....ntation which i....." diH.r.nl from the .ltoblisMclstotion•.~ (1h.
lill.n.r Speolu-, lrooc:ko.'inSl ReMOn::h Unit, HMSO 1989).
Th••ignificant dift.r..,cH in ,h••Iotion', progromming foil inta two moin or.o.: KISS FM will
bring to t+.. li.t..,.,.' ott.ntion dane. m""ic not broadco.t .1MWf,. ,., and its o....roll .tyl. of
presentation will M .pontoneou. and uedibM wit+. its li.t.n.r., qM<ificolly detign.d for on audi.n~
wholly untel'Wd .I.-n..... .•
. '

I 6.
]
•
c.
d.
7 -
During which hours o f the day do yo u intend to broadcast?
(If different from day to day, please list each day o f the
week separately).
24 hour. a day, 7 da~ a -«.
Do you intend to broadcast any programmes
source other than your own radio station?
If YES, STATE, NO
When? (State times of day)
For how many hours per week in total?
obtained from a
YES/NO
"-~ ... "
From what source(s) ? (State number of hours per source)
••
(Note: If the sharing
different contributing
outline o f the sharing
response to 0.6f below).
of a frequency between a number of
groups is planned, please provide an
arrangements proposed, as part of the
e. Do you intend to broadcast news? YES
If so, what arrangements will you make to obtain :
Local news? l' • , .~... . .,.
KISS FM'. Feotu.... [)epomn.ntwill not prodl,lc. -hord n...·, but will cov.t'Cl,lrr.ntaHoin i..u.s
of reIew~ to its done. ",ulk oud~•.
National/International news?
.... or.""" 01 timib' quolifor,

....,
" J
1 6.
J
~
]
1
1

1
f.
- 8
Using , if necessary, a maximum o f three paqes (including
this one), provi de an outl ine o f a proposed typical week 's
p r o gramming, indicating the t imes o f broadcasting and the
length and t ype o f items likely t o be i ncluded. Indicate
also whether any increase in hours is expected, and when.
Th. mo.' important .Iemenl of KISS FM's programm" is th. many and div.rH styles of music
embraced by the t.rm ~donce-, •.g. soul, R&8, funk, reggae, .ko, world music, hip hop, hou••, gospel.
loca, blues and salla. Within .ach __k't output there is 0 rang_ of programme. 'hot appeols 10
bolh ,h. 98n.reflls.en., ond to those who nave mar. spedfi, musitol toat••. This is achi_d by 0 mix
of ployli.t-ba.ed and specialist inte,est shows ....ot complementeoch oth.r and sotisfy quit. s".cific
communiti.s of inl.r.sl.
Playlist-Bosed Music Program,""
Each _k KISS FM draws up a · ployli,l- of n_ record r.leases that r.fI.c~ the b..t
cont.mporary ••ampl•• of the whole range of dance music sty'''' Th. content of th. playlilt differs
significantly from Ihos. of ••i.ting slalion. by conc.ntrating on brand n_ done. records not
rec.iving airplay .I._h.r., n_ amsts and .m.rging .tyl...
Progromm.. sch.dul.d Monday la friday, Sam to 7pm, base more than ha" 01 th.ir musical
cant.nt on r.cord, drawn fram lhe pkJytist. The r.mainder of the music i, selected by the porlicular
p,....nt.r and includ.. oldi.., requested records and oth.r n_ relea....
Th. structur. of th••• ploylist-based shaws i. d••igned to appeal to the larg. g.n.ral audi.nc.
int.r••t.d in done. music, whilst at the sam. time off.ring Q cont.nt signifKontly diff.r.nt from
••i.ting redia servic••.
S".clolist Music ProgrCllnmes
During _kday ...,.ning. and thraughout the week.nd, KISS FM broadco.1t 0 wide IIOri.ty of
.hows devot.d to Q particular styI. or interest within th. danc. music world. Each show is pr.s.nted
by an ••".rt in Ihot field who plays not only the most pertin.nt •.ompl•• of the mUlic but also
provid•• th.lot.st n-s and informcmon relating to thot particular audienc•. Thi. i, the mix of mu.ic
programming succ...fully pioneered by KISS FM during its four yea" of broadcasting.
In addition, th.re are -.pecials- such 0.: 0 _kly outside broadcast from 0 night club
incorporating liq oct.; on uninterrupted th......hour mix capturing the .pirit of a di.co; 0 four-hour
reggae .how r.creating the Rovour of a party: a nightly slow music st.- focusing on .ach music's
m.llaw ,id.; and -H.roes-, 0 two-hour ahow dll'VOled to a diff.,.nt danc. music superstar each w..k.
Featur.s Programming
Th. KISS FM Features Deportment provid.. 4% of the .tation'. output, prodlJCing mat.rial
r.lated to the wid....ranging inhit"Mts of ~ dance music audi.nc•. tts input is liqly, n_sy and
current, with doily listings, rev-iews, prwiews, interviews and short r.cm..,. contributions included in
the playlist and specialist shaws, 01 well a. one-off docum.ntari... The poItcy i. to cover the arts and
cultural concerns relating to donce music in the distinctive KISS FM styl•.
News And Information Se"";,"
IRN IMWI bulletins ore carried an-the-hour throughout the playlist·based programmes. Th.y ore
also broockost at the juncttons of th.lfMCiolist music programmes. Tr"0Ye6 _ weather infonnorion.
incOt"pOratec:I at rfievont times within the playttst-based pt"Ogrammea.
Weekly Schedule
An • .ompl. of a typkal_k's programmes is autJined oworieof,

,
~DAY
~~
00
"" "'00 "'00 ~oo ~oo 0<>00 "'00 ~oo ~oo 10,00
- SLOW
EARLY
MONDAY SOCA SHOW:
MORNING
BREAKFAST M
SHOW LOVERS SHOW S
ROCK SHOW
D
L
J
SLOW
(PLAYLlsr-BASEO)TUESDAY WORLD SHOW:
fROM
MUSIC INDEPENDENT
SOUL 5jm.
SLOW
SAL5A SHOW:
WEDNESDAY
" BLUES
LATIN
"IJOO.WOP
SlOW !
REGGAE
SHOW:
THURSDAY
SHOW SOUL
"R'N'B
INDEPENDENT
SLOW
FRIDAY SOUL
SHOW:
SHOW
WORLD
MUSIC
THE LABEl
SHOW VINTAGE SLOW SHOW: INDEPENDj
SATURDAY
IFOCUS ON SKA MIX OF AU WORLD SOUL
DIFFERENT
" MUSICS PLAYED MUSIC
"RECORD LABELS REGGAE DURING WEEK R'N'B
Ie:MOlOWNl
"HERO
BLUES
4 HOUR REGGAE GOSPEL
2 HOURS
SUNDAY
" SPECIAL SHOW
MUSIC
R'N'B SUPER
ARn
DAY "'00 ~oo
~" Ol(lO 0000
HOUR
==:J PLAYLlST-BASED PROGRAMMES SPECIALIST MUSICF

WNCH DRIVE
S
HIP HOP RARE
MORNING AFTERNOON p
SHOW
TIME
SHOW
TIME 0 • GROOVE
SHOW SHOW , H RAP SHOW &.SOUL
, 0
P
H
GARAGE0 0 70s &. 80s
R U • DISCO
0 S
HOUSE
SHOW
, SHOW
S THE HIP HOP
P •
o SWING
__________~--~----4_--------_+------_+'~~~::~~~B:EA:T--
'ENDENT
QUL
•:'N'S
,ROES"
URSOF
KBYA
ERSTAR
UIST
"00
PERSONALITY
DJ:
MIXTURE OF
DANCE MUSIC
GARAGE&.
HOUSE
SHOW
;IC PROGRAMMES
GARAGE
•HOUSE
DJ:
MIXTURE
OF MUSIC
IS.OO
RARE
GROOVE
SHOW
SOUL
•R'N'B
"'"
r:::'::l CHART SHOWS
RAP
•HIP HOP
•
5
p
0
,
R
,
G
G
A
,
5
0
"l
THE LONiXlN
DANCE CHART
SHOW
PRE-QUTSIOE
BROADCAST
SHOW:
MIXOF
MUSIC
SOUL
•FUNK
3 HOUR
NON-STOP
MIX SHOW
REGGAE:
NEW
•OLD
'"M "00 ".,
OUTSIDE
BROADCAST
LIVE FROM
REGULAR
CLUB
GARAGE
•HOUSE
THEFUNK
SHOW
SAlSA
•LATIN
SHOW
"
_ FEATURE PROGRAMMES

6 . ~ :
,
h .
I
•
~ I
,•
I
- 9 -
What, if any, are your plans for preparing and broadcasting
community information, social action and/or religious
programming? Please include detail s of any proposals for
of f-air activity. e . g. the provision of t raining
facilities .
On Cl doily bosis, KISS FM pr.po'" and broodc:ost '"fennol'on of r.levonce to its community of
in,.,e" - the donee music audience - within its feature. programming.
Additionally, it continues to schedule social action items - produced in conjunction with r.levant
agencies - on such topics os health and legal odvK., hCKIling, dn"gs and em,Hoymen'.
If programming in languages other than English is
state which , a nd give approximate proportions
output t o be broadcast in these languages.
; , ,
proposed,
o f t o tal
." .

7.
1
•
.",
..
10
THE AUDIENCE
a. How large an audience do you expect to attract? Will your
station appeal especially to particu lar groups within the
populatl..:m (if s o, say which)? What evidence do you have
of public demand for the type of programme service you
propose? (If specific audience research has been carried
out , use this and a maximum of one additional page to
summarise main findings of relevance . Do not inc lude full
audience research reports with the application; these may
be requested subsequently, if fur the r details are
required) .
KISS FM elCpKts to Qchi_ 0 weekly reach of one million li,"n.rs (equiwlent to 17%) by ,h. end of its first yeor of
broadcosting. with on owrog_ of 12 hours lislening per __k.
Its lideneuhip is likely 10 c:omprise three groups in approximately equal proportion.:
• Donee music fans who listen olmoste.elusively to KISS FM for relatively long hours
• Music fons with 0 broader range of inte,..ts who listen to KISS FM selectively olongltele other statians
• Narrowly focu.ed music Ions who only tune in ta KISS FM 'at' 0 s~ific .~ialist progromme (t.: blues) or 0
porticulor pr..enter,
In t.rms of existing radio liltening pottern., the KISS FM audience derives from,
• A proportion of Capitol-FM and Radio 1 list.ners who channel hop and odd KISS FM to th.ir menu
• A substantial proportion of recent GlII: li.teners who fe.1 disenfranchised by the slolion's shih owoy from done.
music cantent
• A majority of pirale radio listene,. who swilch to KISS FM's more profes.ionol and r.liobl. done. music service
• Non-radio listen.,. who pr.sently lislen 10 donee mu.ic tapes and r.cord., including individuol. at hom., cor
driven, and shop/offic. wori<.,.,
KISS FM's impoct on the London music radio markel is ."imm.d 0117% of total hours listened allhe . nd of ils firsl ~r:
Radio 1 GLR Radio 1
34% 7%
30%
Other 17%
21%
Capital Capital
38% 33%
KISS FM .nd of Y~r On.
SHARE OF TOTAL HOURS LISTENED
The.e ..timotes take into account the following focton:
• Total hours listened ta 011 mu.ic stotton. will increase through .... introduction of i~taI stations,. NAlFM
splil service. and n_ competitors such os Attontic 252
• Limning to "olhe"" stations pres.ntly includ.. a wbstontKJI amounl of pirate radio limning in London
• Limning 10 "oth.,... station. 01 KISS FM'. first .,.ar__nd (mid-1991) i. lik.1y to be maet. up largely by increm.nlol
.Iotions, By 'hen, pirot. adivity will how be.n larg.ly curtailed by increased powers in lhe Broadco.ting Bill,
KISS FM will captur. nearly 011 of th. currenl pirate radio listenenhip
• GLI will fail to maintain its ahore in the upond.d ITIQ~,
Done. music'. popularity is already substantial and is growing rapidly. In term. of recat'd sol.s, donee music
currently make. up 56% of ,h. Top 75 Singl.. Chort, compared to lS%in 19B2~ Th.trade paper Mu.icW'" comm.nted:
"<>v.t- the coming .,.ar, allth••igns are that done. music's impact an lhe charts...will b. _n gr~ter.~s
Dane. mu.ic'. ,hare of th. consum.r market i. not projected to be 0 transitory ph.nom.nan, .ince its success is
based on an infrastructurelhot has become highly d_loped over the los' decod•. london's W.., End now supports
mar. than twenty r.tail outl.ts speciali.ing in donee music, wh.r. Iher. wos only on. in lhe early 70s. There now ••isl
hundreds of British record componie, and s_ral record distributol'1 dedicated solely 10 the comm.rcial r.lease of
dance music. Inlernalionol succ... ha. been aHoined by on increa.ing number of Brilish donee nwsi< am"', some of
whom (Coldcul, Soul 11 Soul, Rich;' Rich) hove been k>ng..rm ",",ben of Ih. KISS FM t.om.

1
-
..
,
lOa
This widespread popularity of dance music is nol adequately catered for in the oulput of ellisling slolions. Only 5%
of London's music radio output is devoted to spe<ioli,t donce music programmes, and 011 stotions how reduc..c! th.
proportion thus allocated. For exompl•• GlR', donce music programmes currently moh up only 6% of th.ir output,
compared to 31 % in 1986, os 0 ,.,ult of ,...., new manogem.nt team', decision to ,.targe' the station at on~. mo...
upmork., audience.
KISS FM's programmes appeal 10 0 wide cross-saction of th. population, but 0,.. particularly successful in a"rocting
the 15-34 oge range. Th. profile of KISS FM listeners is clos. to th. population of London a. a whole, with regard to Mlt,
closs, working stotu. and w.olth.~
KISS FM's success in satisfying public demand during lour y.a" of unliceneed broodcasting is evidenced by the
relultl of an Evening Standard poll, in which ...aders voted it second !Mst radio Slation.s
Support for KISS FM OmOnglt ils target audience il d.manslroted by the r.sult of a survey commissioned from MORI.
Ask.d if they would support or oppose th.IBA awarding the London licence 10 KISS FM, 71% of 15·24 year olds sampled
saKI they would "strongly supportw or ~tend to support" such a decision.·
The popularity of danc. music is support.d by ,_rol piec.s of recenl audience research:
• Ask.d which typesof mllSk they lik. to lin.n to, 52% of 15-24,..ar o&ds and '1% of 25·34 ~r aid, sampLed chose
lOul6
• Ask.d which types 01 music th.y ~Iiked 0 10tW
CM' ~.nioy.d occasionally", 65% of a sampl. of oduth selected soul,
39% reggae and 30% world music, 011 of which or. includ.d in KISS FM's oulput1
• Ask.d which types 01 music they lik. to listen 10, 48% of 15·24 y.ar aids somp'-d s.lected soul, 32% house,
31% reggae and 31% hip·hop, these styl.. representing the mosl important current components of KISS FM's
m'lSic pohcy.·
The dissatisfaction with existing stalion.' coverage of cMncemusic . .tIw demand for a dedicated..me. ~.
KISS FM is sublfantiated by Ihe.. r...arch results:
• Asked how IhlrY rote In. amount of music ptoyed by .xilling station" 35% of adults sampled said Ihere wos too
li"le soul, 40% loo li"'. reggae, and 54% loa littl. world music1
• Asked which type of music thlrY would lik. to hear maN of on 0 _London radio station, 27% of 15-24 ~r olds
and 21% of 25-34 year aids selected saul'
• Asked what type of format th.., would like ta hear on Cl n_ London station, 20% of 15-24 year aids selected a
service that combin.. a wide combination of donce music 1fy~1
• Ask. d which type of music Ih.., would lik. to hear more of on the radio, 19% of 15·24 .,.ar old...Iected
soul/done•.'
Dance music slotions hove proved popular and profitabl. in Ih. USA, where broadcast." such os WRKS N_ Yark,
WUSl Philadelphia and WPGC Washington DC ore three of the market !.ade".
The KISS FM team is confident et can ottract and keep its proiected cwdience in London.
,
(1) lIC..,.' Jon·o.. 19S5 ••d....;"'e _._ ........ ___
11) Mo.<.;< w..~ . 2 MP 1919 .. 4 MP 1912
(l ) Mo.<oi< W..k. 30 s.p 1989
1"1XISS FM .u..-, <ommi. .......! ""'" MOll ....... q_ 1O",pt. of m 15-24 .,..., oI<It poIlM ".." ""
151 EY.nif>v Slandonl, 30 0.. 1917
It 1LoncOon lo.. 'od....u..-, <omm...;o..... ""'" ....U... At,...dI ...i"'e q~ota lO",pIoo of sn 1S· ......ho poIIed Mo,I. 1'"
(7IS.,..,"'·FM .....-, <om"';"'-"<I ""'" Aoodi."". S.1emon (lIVb<onl<on.cl to NOf'I ""''''eq_ lO",pIoo of 5131S' odulto
(e) C...,..ol.FM '........., <0"'''';'''''''''' !.om H..I..................."'311 ;ft.......... witt. od..... ......., 45 poIl.cI".." 1"9
(911.o<1dcNo IIod< 1Iod... ........,. commi""""", froon a-mo.....;, Mon.";'" h_..1> (wbc"..lrocM to IISGAI ....... 101 1S............ 191'1.
,

1 7 .
c.
...
,
11
By wha t means would t he station
t he views of i ts lis t eners ,
r e a ct i o ns t o its services?
pla n
and
t o keep
t hei r
in touch with
r esponses
Th.ltalian'" olwayt made positiw atMmpt. to keep in touc;h with its lilMneri' views in MftnII
~,.
It continues 10 publish its fr• • bi-monthly magazine as a means 01keeping its li"ener. informed
and irwolv.d.
Th. highly successful KISS FM dub nights, h. ld ...... . kly. also ,.,. as 0 means of absorbing
li,'en.r feedback and r.taining 0 rapport with ils Qudience.
KISS FM will lUbauib. to NSJukat aydiMce .....arch in caccordanc. with .oc.cepted ~
standards.
Th. stotion will also provide phone linn enobfing Ii,teners to express th. ir opinions on
progromming, and their corre'POndence will be lupplement.d by 0 suggestion box and 0 'el. foll
focility at the station'. studios.
a nd
Ar e t he r e any partic ular o r gan i sat i ons
local a r ea which you wo uld e xpect t o
basis in the stat ion's p r ogramm i ng ,
basis ?
o r groups wi t hin the
invo lve o n a regula r
or o n an a dviso r y
In ttoe preparuleon of its lOCiul uction items, KISS FM intends 10 s..k ttoe expertise of relevant
orgoniSOlions.
.<:, •. • •
. ..... ,., ., .
-.~

l'
• 8.
J
. ~
•
•
12
FINANCI AL ARRANGEMENTS
a . Summary
Before addressing
applicants should
business plan
methods , marketing
the details of t he f inancial
summarise the main pOints
e.g. v iews on ownershi p ,
strategy and 5 0 on.
pr oposa ls,
of thei r
fi nancing
inc lude deta ils o f any existing
o r studi o e quipment , o r other
or other financial arrangements
In this section, please
assets (e.g. transmitter
fac ili t ies), and ownership
applying t o these .
Ownership
Th. key factors det.rmining ,h. structur. of ownership ar.:
• Introducing fr.sh blood inlo the broodcosting industry by drawing the financial botk.,. from oth.r
media, with 0 highly lu((."hll trock rlKord of launching new torg.t.d m.dio products.
• Moking a significant proportion of ownwship CMliloba. to k." fM"IO",..I who will be rnponUWe
for ensuring tM luccess of the stotion.
• Limiting each shareholding to ensure 0 spread of control.
• K.epin9 the ownel"Ship within the UK.
Finoncin9 methods
The I_I of funding specifi.d in 8b i. (onsider.d sulfident to m..t tfte nMd. of the .totion during
the first 3 years of operation.
The majority of the funding i. bein9 provid.d by the .horeholcMrt in the Iorm of equity and loon
stocle. This has been structured in such 0 way tftot ,he shore (Gpitol.a.m.n' cOflstitutes o.,.r 75% M
the funds roised fram that source.
Provi.ion hot been mode for additional (opitol to be raiMd from .horehald.,.. in the _t of it
being required.
Capitol expenditure will be finonc.d moinly by hi... purchoN or lea.ing. Focilities of Ground
£350,000 ho.,. been negotio-.d.
The moximum onticipcrt.d owrdraft r~uirement i. £95,199 in December 1990. However 0 foc;ility
of £350,000 hot been negotMrt.d whith prcwidM 0 buH.r against unfo,....n (onlingenc:i".
Marketing
KISS FM'. oudienu does not ha.,. occ... 10 0 donce mu.ic station. Market research indicat"
sub.tantiol demand for such 0 stolion - our 10uIKh .trot.gy will therefoN be to limply .pr.ad
c.wor.n.... rafh. than woo list.nel"S from °(ompering -bnJnd-.
The brief for creating rite KISS FM image will contoin phraset like -olive; out-going; vibrant
london; style-leading; fo.hion-creatin9; knowiedgeoble; str_t-cNdible; ond alternat;.,.-.
Marketins will give younger Londonel'1 the sen.. thot KISS FM con h.lp them on where ond how to
donee, how to d,..., and where to go in london.
KISS FM morketing will be focuted wn.r.the o...dielKe 90", with .pontortkip ond pramotion. in
rec:ord and Io.hion JtQreI, _ntt, dub. and otfter IeilUre "tabli.hmen". Ad....ni.in9 i. likely to
centre on outdoor. ond IOnM style and music mG9CIUneL The b...dget enYiSOVH 0 £200,000 marhting
tpend pre-tcwncfl with on additional £250,000 O'I'Oikabie in ..,. firtt thtM months M traMmiuion.

B.

r
- 13
b Financ i al reguirements and sources
Provide estimates of
following headings:
total funding requirements under the
( i ) Capital expenditure
(including capital value of leases) 577,771
(ii) Pre - operational expenditure 616,812
(iii) Working capital (at on -air date) 975,417
2,170,000
Detail the sources of finance to meet these requirements:
(i) Share capital
(ii) Loan stock/medium term borrowing
(iii) Leasing/HP facilities (capita l value)
(iv) Bank overdraft
(v) Grants and donations
(vi) Other (please specify)
TOTAL,
SOURCES OF FUNDING
Note 1 : The IBA will wish to be reassured
evidence of bona fide subscribers
before offering the contract.
1,117,500
352,500
350,000
350,000
2,170,000
that reasonable
of funds exists
Note 2: Any o ffer of a final programme contract is subject to
the condition that the successful group should have
issued all its envisaged capital or shown proof of
promises of funds, as agreed with the IBA, by the date
of the formal exchange of contract.
IF YOU PLAN TO RAISE SHARE OR LOAN CAPITAL, GO ON TO Bd, AND
COMPLETE WHOLE OF SECTION B.
IF YOU PLAN ALTERNATIVE OR ADDITIONAL METHODS OF FINANCING THE
CAPITAL COSTS OF THE RADIO SERVICE, PLEASE DETAIL YOUR PROPOSALS
OVERLEAF , THEN COMPLETE ONLY THOSE REMAINING PARTS OF SECTION B
WHICH ARE RELEVANT TO YOUR APPLICATION.
;

'i
r..
1
I,
•
B.
- 14 - -
c. If you plan t o use a l ternative or additional sources o f
funding f o r capital expenditure (i.e. other than share o r
l oan capital), list these below:
(i) Grants and donat i o ns
regarding the purpose o r
(please ment ion any
use to which these may
(a)
Source of funds
(give name a nd
address)
. , ..... -~ '., ~ .
(iilOther sources
(a)
(b)
Type o f funding
agency (e.g.
charitable trust)
NOT APPUCAIU
..:. ,
( b )
NOT APPliCABLE
(c )
Amo unt
i
,
(c )
conditions
be put)
( d)
% of
total
reguired
.' , '.' '. .
( d )
(Note: Public authority funding o f a continuing nature is
generally unlikely t o be acceptable; see paragraph 2 . 13 of the
Contract Specification )

/,
T 8.
c·~..-
,
d.
.. 15 ..
Share cap i tal
Classes of share capital:
Voting : AordillOry
Bordinary
Number
Par
value
£HO
n50
Issue
price
(if different)
£1.S0
n50
,. 0; Non vo t ing:
Preference :
other: Shore premium
(Please ~pecify)
, ....
Non: A Ordinory sho,n hove been oUocot.d 6 YOtft each.
8 Ordin~ry ,har•• na.... been ollocattKI 1 vo,- each.
' .;
£Ai3,OOO
' ..
...~ ..
e. Loan stock
,", .. , -
If l oan stock is t o be issued , state t he amount, c o upon
and r edemption/conversion terms .
loan .tock £352,000
Th. loan stock will pay interMt of 2% ov.r LlIOR and ..Ube Nd",,*, befon any dividend, are
d.dar.d, but after repayment of the ban" owrdroh.
. ~." .
.... " ...• ...

l
j
~
•,
~....
- 16
8. f . Set out below the details o f all voting shareholders
(excluding any nominal membership shares) , and holders of
5% or more of non - voting shares and loan stock. (A second
page may be added if necessary).
% of % o f
Investment t o tal t otal
Name of investo r Address i required stock
A ordinc!l shores
GAMcNam.. 1SS Ernest Richard Tower, 30,000 4.41 20.0
Colche,t.r Rd. London E17
DC han. 53 NOlCot Wood Rood, 2,250 0.32 1.5
Watford, Herts, WOl l$J
M RStd"". 8 Cri.H Rood, London SW18 1,500 0.22 1..
DOli"r 9 Grild. ClaM, Edmonton. 1,500 0.22 I .•
London N9
KMor. Flat 4, 151 S.lhul'1t Rood, 1,500 0.22 I .•
London SE2S 6lQ
N Jo••ph 37 Allison Rood, Acton, London W3 1,500 • .22 I .•
JJo.."h 37 Al1i50n Rood, Acton, London W3 1,500 0.22 I .•
T N.lson 66 Eorlham Grove, 1.500 •.22 I .•
For••t Gat. , London E7
C Favor Flot 4, Fiono Ct, 1.500 0.22 I .•
111 Brond••bury Vilio" NW6
THam' 19b Foirbridg. Road, 1,500 • .22 1.0
UPI*' Hollowcy, Londo" N19 3EN
44,250
• ordi"ory w.or••
Ce"turioll PNU Umited 52 c;.orge 5~, London Wl H 5Rf 180,000 26.53 20.0
(MAP In~Slmenh; Ltd 1 U"col" Court, U"coln Road, 180,000 26.53 20.0
~ough PEl 2RS
(rodl.., Grovp tWding pk PO loll 34, Chester Rood, 45,000 6.63 5.•
Crodl.,. Heath, Worfey
I( McOowol1 2 Molvern Temxe, Isli"gton, 22,500 3.31 2.5
London NI lHR
".rei" 'roodcg.ting Ltd 120 Cgmpden Hill Road, 135,000 19.90 1S.0
Londo" W8 7A1.
Unol~ated • Note 2 72,000 10.61
•••---
634.500
lOW. IEQUIItED .- "., .. 678,750 100.0 100.0
- - -
~
' fIrion Pre" Limited 52 ~ Sh-Ht, London W1H 51f 100,000 28.37
iMt!Itt#",M'",.nts ltd I U"col" Court,Lincoln Rood, 100,000 28.37
hterborough Pfl 2RS
:-et., Group Holding plc PO loll 34, Chemlr load, 2S,OOO 7.10
Crodl.,. Heath, Warley
• "0 ull 2 MoI~m T.,roce, Idingtoft, 12,500 3.$4
Londo" Nl1HIt
.... IroockCHting Ltd 120 Campden Hill lood, 75,000 21.27
London Wl1All.
• . r '-Hote2 40.'" 11.35
352,500 100.0
-a
-~ 1 Aordinary sno,.. ha~ bee" allCKoted 6 vote. eoch.
,It • ordinary ,ho,.., ha". bee" allCKoted I vote each.
... 2 The ungllocoMd shor" will be piCKed privately after the Ikence has bMn grorMd.
~

I
8,
•
a•J.
~
.'
t'<
- ,.
t
g ,
- 17 - '
Describe brief ly the method by which sha re /loan capi tal is
to be raised (e.g . whether a pr ospect us wi ll be i ssued) .
(Give details of any proposal to have share capital
publicly quoted),
With the exception of the unallocoted B,hare., and th.'oan stoc. , which will b. ploc:ed priYQ~.
011 .hor. and loan "ode ha. bHn committ.d in full by the founder ,har.holde".
h. Other loans
If appropriate , give detai ls of lender , interest rate and
repayment terms.
LENDER:
TYPE:
REPAYMENT:
INTEREST RATE:
Various Finance Houses
HP/lao,ing
Mont...y indoltMntl 00I0ef' 3)'eO"
To beagre.d
1 . Bank overdraft facilities
" , .
, ,',
If faci lities have been provisionally negotiated, attach a
supporting letter from the relevant branch.
Letter dated 3 Now 1989 enc losed
•• .. ' . I
- .

..
National Westminster Bank PLC (~
PrInces Street Business Centre
PO Box 14, First Floor
1 Princes Street
London EC2P 2AH
Telephone 01~726 4099
CAE/C WP / SS
F7
Facsimile 01-606 3856 Telex 8811426 NWBPSO G Ol t. 3 November 1989
rwlUt ~
M R Strive Esq
Financial Direc tor
Cen turi o n Pr ess Limited
52 Gearge Str ee t
..... ~
Lo nd o n WI H 5RF
Dear Hartin
I write following our tel ep hone conve rsati o n yesterday in
co nnect ion with Kiss FH Radio Li mited.
I am deli gh ted to be a ble t o confirm the Bank's ag reem e nt in
principle to est abli s hing an accou n t f o r t his co mpan y , with an
ove rdraft limit of £350 ,00 0. This facility wi l l be made
available on the Bank's normal terms and c onditions i. e .
r epayment on d emand, and wi ll be for working capital pu rp ose s.
Thi s facility will, o bvi ously , only b e mad e available on the
bas i s that Kiss FM are successful in o btaining o ne of the Grea ter
Lo ndon franchises f o r a music s tati o n a nd as an indication we
would be lookin g i n add ition, for the following terms and
conditions t o ap ply:-
1. The c o nt ribu ti on of the shareholders t o be available and
to be see n passing through the bank account for the company
prior to draw down of our overdraft fa cil ity.
2. Pr ov ision of figures prior t o draw do wn whi ch co nfirms, or
at least do no t materially diff e r from those f igures already
supplied to us, together witb aati.faction vit~ the
surrounding circu.atancea.
3. A Mortgage Debenture to be gi ven b y th e company i n favou r
o f the Bank, a nd a for.u l a t o be agreed as a basil for the
Bank's security cov er .
4. Repayment o f the loan capital to be pos tp o ned in fa vou r of
the Bank borrowing.
5. An interest r ate of 3% above National Westminster Bank PLC ' s
Base Rate ( currently 15%), with a minimu m rate pa ya ble o f
10 %.
6. An a rr a ngement fee of [2,500 to be takeD OD the establishment
of the fsc.i lity.
Coot/-
••8UO Flev Apr 86-2001 Registerea Number 929027 Eng!and Registered OffiCe 41 Lotnbufy. London EC2P 2ap Member 01 IMRO

"
t·
-
l
- 2
I am very pl ease d that the Bank has been able to put t og ether
this offe r for you, and I hope that this document viII form the
basis for a relationship with the new company in the future.
I sh ould like to tak e this opportu ni ty of wishing you ever y
succ~ss with y o ur application for the l i cence snd you k now , of
course, that I •• available at any time for further dis cu ssions.
Your s sincere ly
Grk./,.- .
C w~:?P<!Y
Cor~ate Account Executive
Corporate B4nking Group
..
., '
-

- 18 -
9 . CASH FLOW FORECAST
a. Applicants are asked t o complete the cash flow forecast
proforma below, catego rising items under the headings
provided. Th i s is intended t o be a summary of the more
detai l ed forecasts that applicants will have undertaken .
IBA staff may wish to request greater detail from
applicants at a later stage.
RECEIPTS
Capital
Net advertising revenue
Other income (total of any
s ources listed i n lOd)
TOTAL RECEIPTS
PAYMENTS
Capital expenditure
HP/ leasing
Other revenue costs:
Staff
Premises
Pr omotion/marketing
Pro gramming
Regulatory/copyr ight fees
Other
Offi,. ape"'"
Financial Expen...
Prod~ion Com
Interest paid/(receivedl
TOTAL PAYMENTS
NET INFLOW/OUTFLOW
BALANCE B/F
BALANCE CIF
Pre -
° eerational 2!!....l
i.:..Q.Q.Q. £: ' 000
1,47Q
106
5.
1,470 164
219
•• "
186 315
n 60
,.. ".
5 u
64
" 26
15 .,
10 16
5 7
•17 1....
153 (882)
853
853 (")
YEAR 1
2!.E....l
£ '000
430
86
".
"
265
50
,.
'3
81
'3
13
16
10
575
(5')
(29)
(88)
2lL.l.
£'000
64'
7.'
"
265
50
••
30
'3
'3
•
16
"
5"
188
(88)
100
2!.L..i To tal
£ '000 £ '000
820 199.
n. 405
.3. '.403
".
26 101
265 1,110
50 210
•• ...34 101
100 338
'3 .5
• 62
16 64
75 111
662 2,877
277 474
100 1.53)
377 379

..-.
t.
". " :"
- 19 -
RECEIPTS
Capital
Net advertising revenue
Other income (total of any
sources listed in lOd)
TOTAL RECEIPTS
PAYMENTS
Capital expenditure
HP/leasing
Other revenue costs:
Staff
Premises
Promotion/marketing
Programming ,-~
Regulatory/copyright fees
Other
CHic. &p.nNl
Financial ExjMfttel
ProdlKfion COItI
Interest paid/ (received)
TOTAL PAYMENTS
NET INFLOW/OUTFLOW
BALANCE B/F
3ALANCE CI F
YEAR 2
2!!....l ~ 2!.Ll 21.L.i Total
i.:...QQQ E ' 000 !....:...Q.Q.Q. E ' 0 00 ~
'- '. -
70S 750 ass 1,oos 3,405
'" 125 128 132 52.
.3. 87S .83 1,137 3,934
2S 25 2S 2. ,.,
296 2.7 297 297 1,187
50 50 51 51 202
130 160 160 160 61.
30 32 38 42 142
104 108 120 129 461
26 26 26 26 104
42 26
" 2 82
16 16 16 17 as
7 7 7 70 91
"6 747 752 820 3,045
213 128 231 317 ...
379 592 720 .51
592 720 .51 1,268 U68

1
-
20
9. b. In which year of operation is it expected:
(i I first to make a trading profit?
First Full Year
(iilto have eliminated all cum~~,~ye losses?
Second Year
...
10. ADVERTISING AND OTHER REVENUE
Jt
;t•
If.
a. What arra ngements
a dve rtising? Have
advertising rates,
do you p r opose fo r the sale of
you already taken advice on
and if so, from whom?
national
national
Th. KISS FM leam ha. met with ,.prehnloti_ of BMS, fRS, SAS, TSMS and MSM ewer ,h.lasl ,_
mon,h•.
Wi,houl .}(Ception. th... representation houM' hQ~ ellpt'eU.d enthusiasm lor the KISS FM
formal and slrong inleru' in representing ItS should we be awarded 0 franchis•. S-rol ho~ 0110
confirmed our 'It- that nolionol advertisers will seriou.ty consid.r using KISS FM on the basil of (I
list."er bose of orovnd 1 million and 3O·second ochi...,ed rate. betw.e" £1.20 and £2.20 per
thousand lisl.n.rs.
" KISS FM is aworded a fronchi••, _ are canfid.nt of reaching a satisfadary nalionol
r.pr.sentolion OV,..m.nl.
b. Briefly show how you have estimated your annual revenue from
the sale of advertising time (taking into account e.g . pop -
ulation coverage, percentage of airtime sold , tariff levels)
KISS FM .I(pecls a 10% sha,. of Gt-eal., London odwrti.ing revenue by its third year of operation
(.I(duding .thnic community .Iotion.). Tt.. two charts be40w show our foreca.t far Ih. d.signat.d 6.n
TSA Greal.r London malic...
Th. for.ca,' anum" that in 1990 Capital and lBC will be joined by KISS FM, London Jan, and
anath.r community of inteNst....;on ann.ling mainly to okMr peopM - .uch os a dassiwl mlllK:
station.
Year 1 (1990)
Great.r London Ad Revenue !£38.6mj
KISS
(7%)
OJ
Capitol Iodic
(60")
£23.3",
lBC
(24")
£9,.
o-Kal ("")
"....
Year 3 (1992)
Greater London Ad Revenue {£49.2mJ
KISS FM
(10%)
'<6,.
Capitalladio
(58")
£28.7",
lBC
(22%)
£10.9",
au. & Clanical
(10%) £5",
w•••pec:! the okMr listen.r profile statton. I.IC. Jazz and Classical to compete mainly with eoc:h
oth.r, Qnd grow at a .Iower rate tftan younger profil. stalion. Capital and KISS FM. In 0 growing
mQrht, KISS FM P.pecta to .... ill buli,.... plan thrcMIgh hiking '"' than 3% of Capitol', ad
.hore.
Our gross od revenue projection. ore for E2.7m in Year I, £3.6m in Year 2 and £4.6m in Year 3.
KISS FM will launch wrth 0 rote cord whkh encoul'09n odYetti.." to -try-out" the station. Th. KISS FM
30-second ochieved rate pet' tnousand listen." i, ••peeled la be I", than th. £2.30 which _
.stimate i. now achieved by Capitol. Th. following tobl. campor" KISS FM's ••pecMd ad revenue
pet" li.tener to that of Capital and LBC:
Est. Annual A4R_nu.
Lin-rs AdR_nue per Li.tener
Capitol 2.9m £34.0m £11.7
lBC 2.0m £1 JAm £ 6.7
KISS FM Year 1 I.Om £ 2.7m £ 2.1
KISS FM Year 3 tOm £ 4.6m £ 4.6
Th. KISS FMaudienc. will prove atlrocliw to odverti...... targeting it, young, Qdiv. audi.nce. W•
.l(peeI to caphlre revenue now going to outdoor, press Qnd TV. Also, many local adverti.." will find
KISS FM advertising more oHordabl. and giving I... wastog. than la~ broadcast area .Ialion.lik.
Capital.

1
1
..
10. c.
- 21 -
Who within the radio station wo uld be respons i ble f o r the
clearance of local advertising copy and for liaison with
the central clearance body f or national a dvertising , and
with the IBA ' s own advertising control staff? (Please
confirm that he / s he will be made familia r with the IBA' s
Code, Acceptance and Presentation rules and Schedule 2 o f
the Bro adcasting Act 1981) .
Graham Gold, who is olreocly fomiliClf with IBA code, occeptance and pr..-ntotion rul.. a nd
Sch. dul. 2 of the Broodcosting Ad 1981.
".
d. If yo u plan to raise revenue fr om sources o ther than the
sa l e o f airtime for advertising (e.g. ~e rchand i sing,
commercial production , co-f ~nding, e~c. ) , ple ase l i s t
these b e low :
Type/sou r ce o f revenue
Ad" rti. ing/Sponlo" hip (net)
Running dubs/gigl
Merchandil ing
Magatine
..
Expected annual
income (Year 1)
~
2,517.500
355,661
40,000
9,000
2,922.161
, ,'.'."..." . , " . '.
% of t ota l
revenue
regu i red
86.15
12.17
1.37
0.31
100.00

,
1
l"
1
'
11.
1
- 22 -
AP PLI CANT'S OTHER INTERESTS
a . In l ine wi t h current broadcast i ng legislation , details are
r equ i red o f t he involvement by the applicant group in t he
activities set out be low. For these purposes, the
a pplicant group is defined as its di rectors (or their
equiva lent), any company or person with a potent ial
holding o f 5% o r more o f any class of voting share o r 25%
or more of any class of n on~voting s hare or loan capital,
or any s ubscriber otherwise providing 5% o r more o f the
t otal f unding needs iden t ified in paragr aph ab above.
Deta il s sho uld be give n under the foll owing broad
classificatio ns, s howing f o r each heading the extent of
t he interest owne d, i. e . wholly owned, contr olling
in terest (and size thereof) , minor ity interest (and size
thereo f) . If no t applicable, write ' None'.
( il Advert i sing agenc i es .
~ ""
(ii)Non·EC interests.
d
• Virgin's principalshareholden own 0 number of non-EC componieL
,;, :'
(i ii ) The manuf acture o f r ecords or the pub l ication o f musical
wo rks .
• Gordon McNom.. is 0 SO% sharehold.r ofGraphic R..:ords Limited which he will MII immediately
shcwld the opplicarion be luccessful. A buyer hOI olreody been identified.
• ViFiin'. principollhorehoklen own motorify inte....ts in record ond muaic publishing companies.
"
.,
( iv)The promotion o f the broadca sting o f sound r ecor dings or
of the broadcasting of performance of mus i c works.
• Gordon McNom.. il 0 65% lhareh ;Id., 1n GoocHoot Pramot..... Lld.. whidl he wUl ~i~
should Ih. oppliCQlion be lucceuful.
• The Virgin companies referred to in (ill)obove promote lhe broodccsting of sourlCi recording•.

,
11.
•
(v I
- 23 -
The obtaining o f employment f o r theatr ical
f or persons to take part as performers
broadcast by way of te levision or radio.
Non.
perfo rmers o r
in programmes
(vi) Newspapers, including shareholdings o r holdings in a gro up
( b I
( i I
having substantial c ontro l over one o r more newspaper s.
• EMAP - Local "_.papers
Home Counties Newspapen Holding. pk: 22% .tak.
B.ckett N_.papers: 40% stoke
EMAP publi.h•• 97 local n~popers in England and Wol... Th. mojority of litle. tirculot. in Anglio,
Central and TVS broadc::osfing or.al.
Provide deta il s o f any
group (as defined above)
c onnect ion between
and the f o llowing:
the applicant
Sound broadcasting, television,
(e . g . wire di stribution o f sound
and cable televi sio n) ,
EMAP - opproximotely 0.5% of Anglio T.I...-ision Grwp plc.
• Virgin - 20.5%of Rodio Radio Ltd
oproximotely 42% of Super Channel Ltd
60% of Muatc Box Ltd
-,
and allied act ivities
or televis ion , satellite
.. . ~ ...
(iilOther entertainment activities .
e Virgin" principal .horeholde" own Virgin Mon.t1roniu, 0 home compvter go,"" software and
hordwar. dietribution company.
(iii) Other connections of a nature relevant o r related t o
broadcasting.
• EMAP .har-"oldmg. in U compant.s:
Radia 8roadland 2% of ~uity
Midland Radio 3% af ~uity
Suffolk Radia 10% of ~uity
Mid Anglia .... ~ 12% of.,.ity
(iv) Connections with bodies of a who lly or mainly religious
nature.

J 12.
1
- 24 -
TRANSMITTERS AND MASTS
a.
b.
Where will you locate your transmitter and your
mast/aerial? Describe the site and give its address/grid
reference, if known. Gi ve details of the coverage pattern
and power level you envisage, to meet the terms of the
IBA's coverage brief.
Th. Iron.miHe, Clnd (lc(ompcln'l"ing equipment will be located on Croydon tronsmiHe' mo.t ot
grid r. f.r.nce: TQ 332 696. An omni-directionc:d oeriol s)'tt.m will be employ.d detinring on •.r.p. of
up 10 41cW, circulerly polarised. Mean a.rial Might would belik.l., 10 exceed 250 metre. (ood),
, .
On a separate sheet, list and price
equipment you either have o r intend to
performance specifications.
s.. following pog. (no. 240)
all transmitting
purchase, giving
c. What test equipment do you propose using, and how will you
moni tor and control important parameters of the signal,
including frequency, power, spurious radiation and
modulation level?
Maint.nance and Hl'Vicing will be carri.d out under contract by the equip",.nt and sit.
op.rators. Th. Iranlminion equipm.nt employed is lorg-'y MII monitoring with automatic back-up
fociliti.s which are octivur.d in tit. evenl of failure ~ out of specificolion operation. lt.ms of test ond
m.asur.m.nl equip_to ,uch os ~r m.t.,., spectrum onol)'Ht'. monitot' r.c.i....', SWR bridg.,
d~iotion ~ and frequ.ncy count... or. ovoilobl. at all times.
d. Please add any technical pOints regarding transmission , in
addition to those given in sections 12 a-c.
Signolsleaving the .tudio com~•• will be cOf'f'..:tty limited before being t.d into &iti.h T.I.com
land-Iin... Th. pt'OpOHd audio processing equip_t (to be co-sit.d with the tron.mission
equipnMntj includes a limit.../clipper to enlure that variation. in land-Jine responM connot COUM
owr-d.viotion of the tranamitter.
Th. lite Open:ltors iQ Croydon hove ....... choMn for thei, ptOVen trock '.card in the operation of
high~, braodcalt facilities.
until an offer of contract is made the IBA does not wish
to be told which engineer ing company o r consultancy, if
any I has been or will be providing advice or services to
the applicant.

,.1
24a
TRANSMISSION EQUIPMENT DETAILS
Th. contract with sil. (lnd equipment operators will be to pnwid. a full broodcast ..,.ufic:crtton
Ironsmission fcKility, similar to those already used by exilling BBC and ILR Itations.
St.reo land-lines will fMd into two .el, of ·Programme Input Equipment· which in turn fHd two
identicol Iransmitt.r" one ·on oir· and the olh.r · stondby·, In addition th. ·Programme Input
Equipment· provide. operating dolo for on automatic "Supervisory Unit" whic:h (onlrols alterations
to ,h. tronlmiUlon facility in _n' of failur. or oul of 'pKificolion operotiOl1. Thi••ystem minimi•••
the possibility of "down tim." and disruption of ,h. radio broadcost service. Th. outputs of bOlh
transmitters or. fed through a single change-owrlcombining unit and into two Nb of oeriol. (10
ensure 'hot oeriol domoge il unlikely to p~ the ..rvice ~oH-oir~).
If the ~Supervisory Unit- is octivoted, telemetry data is fed 10 0 control centre 10 ensure that
engineering sIGH ore advised of the ol..red status of equipmenl and may lake oppropriole sleps to
ensure thal any fault l11Qy be reclifled.
The cost of wch 0 system (prOYidinv 0 4kW erp s~nal) may be b«Mten dovtn os loIlOWI:
Transmi«er (2kW wilh standby 10 full) b.-oodcasl specificolion - CCIR)
4 tie, aerial syslem (2 " 2 with inbuilt redundancy for fault tolerance)
Total capitol cosls (budgetary)
£
39,000
89,000
128,000
In addition to the above capitol COils, the followinv annual recu.....nt outlay should 0110 be token
into account:
Transminef'maintenonce
Spores (held on si..)
Electricity
Si.. focilit... charge
Total recurrenl costs (budgetary)
AI on al"rnolive to incurring lhe capital outlay detoilitd (above) the site
operata... oHer 0 leasing option (For identical sJMcificatian equipment CCIR and
induding 011 recurrent costs) at on annual (budptary) '" of:
2,000
100
2,000
20,000
24,100
48,000
NOTE: All the above costs exdude programme/control line charges betw..n sludios and
m:lnlmitfer ';1.. which are entirely dependent on the distance involved.

,
13.
1
- 25 -
STUDIOS
a . What is the proposed locatio n (give
known) o f your studio( s)? What is
used for?
the
the
actual address, if
property currently
Gross Fine, leading Central London e.tate agents, haw bMn Ioc:oting appropriate pr.mis••
within th. following oreol:
Forringdon/CI.rkenwell
South Sank/SEl
King 's Cross
Dockland. Enmpri.e Zone
b . What form o f acoustical treatment and isolation do you
envisage f o r your studio(s)?
c.
d.
e .
•i-
AcoustiCQI trealmen' will be (orri.d out to ~t inter-studio "oiM Qnd to ocki_th. required
background "aiM and rewrberolion time choroct.ristia. s.H contain.d pt••built studio/control area
-modul..- will be put into plac•. Doubl.Jh'ipl. leaf woll. witn compliant packing btitw.en will be
used 10 separat. individual studio area•. Studio internal wall. will bet cov.r.d with 0 combinotion of
mineral wood behind fabric ond ocou.tic lile. o. necessary. Entry to the studio complex will be
through on ·oirlocM~ type double door orrongemen'. fol.e ceiling' will be inltolled 10 pre.,.nl
.tructurallran.miuion of sound from Roors above. All windowt will be twin doubl. glozed with slont
from... Air circulotion/ conditioning plant will be r.mot. from ,tudio ar.o, and will be connected by
Iaw-r.sananc. ducting.
On a separate sheet,
studio (s), technical
giving all dimensions.
insert
areas
a rough scale plan of your
and other principal r ooms,
See following pog. (no. 250)
On a separate sheet,
you either have or
specifications .
list and
intend to
price all
purchase,
studio equipment
giving proforma
Se. fo'~ng pogn (nos. 25b to 25.)
Please add
addition to
any technical points
those given in sections
regarding
13 a-d .
stUdios,
Locol noi,. source, ond ombient noi.. I....-I 0 ... lohn into account when oueuing the suitobility
of prospecri¥e studio Iocatiorl..
in
Xote : Until an o ffer o f contract is made the IBA does not wish
t o be told which engineering company or consultancy , if
any , has been or will be providing advice or services to
the applicant.

,
1
- -=
••, .' !
i ~ "
·'0, ,
, '....' .,'.' .",,; .
,.-..-='="~-
""'!4r---- ----
- 25a
L...L.Ll<
~
--
b ;
IJ
.- - ~
,
, I
i" f - .
-, l .'/ '-,' , ~ I
~
~
,
, :c ;
I 51 i
" I. r
, '" I .
, ~ I ff
,.,I.: ~ Ji
I ~ I 'I
laliiI
I
,
!
I,
i,
i:iil! :
jH' i , I
.l lf I I '
il'i Ii II ,. I I
~ili ! : .
1!1. ill",,11 •.!
z
0
"..~
~
~
~
..~
0
..0
~
..~..~
0
~
~
0
~
0
~
~
.
"~
~
~
"
ni i
------- - - --- -----, -- - '
.,

,1
•
- 25b -
" ..,. ~ .. STUDIO EQUIPMENT REQUIREMENTS
This section coven ~uipm..,t uMd in ltudial, from fumitu,.. ClAd fir. atorms to mixers and
microphone,. Item, or. sub-di..,ided into specific cotegori.. to aid co.. analysis. Equipment i. totted
per it.m, and in totol (the owroll number of each item used in each studio). Acoustic treatment (osts
are not included in this document.All pric.. ad_ v..u.Added Tall.
1. TECHNICAL EQUIPMENT
ECKh 'on air' studto (A &.. SI will inclucM the fo'~n" i~
,- Price No. Total cost
£ £
Main mixet' (Soundte<h 5.t'i" A comprising 12 ch in
Cl 24 ch frome with PPM metering. 4 mono mic/line,
7 ,m.o line and 1 ,.le ch, ~w fader ...,. 2,965.00 2,965.00
Grams (T.chnics Sl1200) 310.00 2 620.00
CD (Revox CD 120 ,..mottt .tart) 658.00 1 1.316.00
Cartl (Soni". Micro HS Mries)
1 )( recon:l/ reploy 1,7S0.00 1 1,750.00
2 x rep'ay only 1,195.00 2 2,390.00
P,....nt.... microphone
(N.umonn KM841 cardioid) 336.00 336.00
Guest microphone (Bey.r M201) 124.00 2 248.00
ea...tt. (luxman K112) 245.00 1 245.00
Open R_I (Revox PR99 Mk Ill) ~890.00 2 3.780.00
p,.... H/ phon" (a.y., DT100) 79.20 1 79.20
Gst. H/ phone (S.nheiser HD480) 34.77 2 69.54
Monitor ampim... (Quod 306) 184.50 1 184.50
Monitor speakers (pair 5pendot SPl) 435.30 1 435.30
Monitor tunef' (luzmon TlO2l r"...) 192.55 "'.sS
SUB TOTAL 14.61l09
10% contingency ~ 1,461.11
Total *,uipment.och studio: 16,072.20
TOTAL " 2 FOR TWO STUDIOS: 32,144.40

, - 25c -
Th. Oiacuuion Studto (~talks~) arM ahall indude the following items:
- Pri<o No. Totol cost
£ £
Main mixer (Soundt.ch Seri•• AJ comprising 12 ch,
In 0 24 ch frame with PPM Met..-ing, 4 mono mic!
lin• •7 rt• ...o line and 1 tel. ch, plus fad.r stCII'" 2,965.00 2,965.00
Co"eft. mochirMI (luJlman K112) 245.00 245.00
Carts (Sonifex micn;J HS series):
1 • r.cord/rtlplay mochine 1,750.00 1,750.00
2 >( replay only 1,195.00 1,195.00
Main microphones
IN.umo"" TlM170 variable pattern) 948.00 948.00
Main h.adphon.. (8eyoet- DTlOOj 79.20 2 lS8.DO
S.condory microphones lSe"h.i.., HD480j 34.17 3 104.31
Gram. (Technics 51120(/ 1210) 310.00 2 620.00
Open R..I(Revox PR99 MIIIIII 1,890.00 2 3,180.00
Bulk EraN r (Weircliffe Model n 375.00 1 375.00
Cart cue/splice mic (Sonifex COHSE) 560.00 1 560.00
SUI TOTAL 13,943.71
10% contingency .....",. 1,394.37
TOTAL TALKS EQUIPMENT 15,338.08
"t- ..
•

1
-
•
25d -
Th. studio locatton will also require control equipment to process and ~tronlmit~ the programme
signal to the remote tron.miHef' location. This equipment .hall include the following item.:
Master 19' rae. (Lodlobl. 21U)
Routing matrix (4 " 20 jClck bay)
Di.tribution omplifiei' (KW1741Xl)
Studio .witching control
TX processor (I"nownics 250)
TX lin_limit., (Aph•• Domingtra)
Matter logging machine (NVD489B)
Time cod. unit for o~ (ASClSBS 'Chattw clode1
Profanity d.lay line (ASC)
MonitOt' tun.!' (Ltwnan TlO2l rIm)
SUB TOTAL
10% contingency reHrW
TOTAL COST CONTROL EQUIPMENT
Pric.
£
164.51
276.27
245.00
500.00
4,255.00
1,236.25
485.00
345.00
2,350.00
192.5.
1
7
l
1
,
,
Total cott
£
164.51
276.27
1,715.00
500.00
4,255.00
1,236.25
1.455.00
345.00
2,350.00
192.S5
12,489.58
1,248.96
13,738.5.t
,

1
;f,
- 2Se -
In addition to the items detail.d on the ptTIiou. pag. s, certain otnllf' item, mus, also b. included
in this section:
Item Price No. Total cost
£ £
Clock system - Most.r control unit (CLK2) 485.45 , 485.45
Slave clodl (PC12l) 115.00 7 805.00
Studio in us. indicato.. 29.00
• 145.00
Microphone live indicator 29.00
• 145.00
Incoming phone call indicatOf' 29.00 3 87.00
Duol cue light 47.25
• 14175
fi~ alarm/smoke d.tectors:
b..-ak glon alarm switch.. 7.03 7 49.21
optical smoke d.tecto.... 41.22 7 288.54
fixed ttlm~atur. d.,Ktor 17.19 7 120.33
fir. control panel (to 8S 5839) 130.50 , 130.50
.-.cl xenon beocons (intemol) 16." 7 116.62
audible warning d.vi~ (inftlrnal) 30.81 7 215.67
.x'.rnal xenon beacon 37.87 , 37.87
exlernal audible olorm 30.81 , 30.81
ex,.rnol hOUling for lMo<.on/alorm 9.65 , 9.65
Fir. extinguishers (BCF Halon 1211) 24.72 7 173.04
Mains distribution (lEe .. 10) 185.00 15 2,775.00
u_ ,:~
'~"".' ~
BT Bomet' protection unih:
Wideband (Music circuit A32175V1) 76.00 2 152.00
Speech only (AJ21150B) 35.00
• 140.00
CAT outomatic tolM splicer 75.00 3 225.00
Miseelloneous conn.aors (signal) 750.00 750.00
Equipment connecting cob'e 750.00 750.00
Equipment mains suppiy/ltghting 2.soo.oo. 2,500.00
SUB TOTAL lO,273.44
10% contingency reMI"ft 1,027.34
TOTAl MlSCEI Ltt.Ha)U$ITIMS 11,300.78
'1I

, - 25f -
2. STUDIO FURNITURE
Each 'on air' studio will include ..... following item.:
Item
Cordord Audio 'Comml,lnity Console'
Studio choirs
Anglepoi'. microph~. stand
Toble microphone stand
S".oker brGcht. (pair)
Cartridge ..orogtl (lOO carts)
SUB TOTAL
TOTAL COST STUDIO FURNITURE
TOTAL COST FOR TWO STUDIOS
.'
.....
Control conso!.
Studio choin
Tobl. microphone stand
Cartridge .toroge (300 corts)
SUS TOTAL
.............~ --
10% contingency...,.,...
TOTAl COST CONTROL FURNITURE
£
1,600.00
150.00
33.85
16.50
15.50
175.00
!!2
£
1,100.00
150.00
16.50
525.00
3
1
2
1
No.
1
2
2
1
Total coli
£
1,600.00
450.00
33.85
33.00
15.50
175.00
2,307.35
230.74
2,538.09
5,076.18
Total cott
£
l,lOO.OO
300.00
33.00
525.00
1.95S.oo
195.80
2,153.80

- 2Sg -
3. PO.TABU RECORDING EQUIPMENT
- For external int.tvi_. discuuicm. and COIIC.m: .tc, th. following item. will be reqvi~:
N~ satnerinp:
Item Price No. Total c:a.t
£ £
Portable cauen_ (Maranh: (P43O) 260.78 3 782.34
Microphone (AKG 0190) 63.20 3 189.60
Heodphon" (SenheiHf' H048O) 33.77 3 104.31
SUB TOTAL 1,076.63
10% contingency r•••rve lO7.63
TOTAL NEWS GATHERING ITEMS 1.183.88
Concert/ _n' recording:
M i~.,. (Conford MX620) 197.00 197.00
Portable cou.~ (Moronh: (P43O) 260.78 260.78
Microphone (hye, M201) 124.00 3 372.00
Microphof!. stands (Root/boom) 29.90 3 19.70
H.adphon•• (Ieyw DTlOO) 79.20 79.20
Transit co.. 35.GO 1 35.00
SUB TOTAL 1,033.68
10% contingency ~ '103.37
TOTAl. EVENT RECORDING ITEMS 1,131.05

- 2Sh -
4. CONSUMABLE ITEMS (INITIAL STOCK)
To help en....,. the stution "'I'll amoothly fTom riM ovtMt. certain conl4lflKlWe iMmt will alto be
~uired:
!!!!!! ~ ~ Total cost
[ [
StudK» gram cartridge (SIgnIori 68OEl) 26.55 , 132.75
StI,Idio grom stylus (StClnton 680EL) 17.29
" 259.35
VHS logging tOpel (E24O) ' .00 SO 250.00
AA3/. cortridg" (variou.lengthJ) ' .SO 2SO 1,375.00
Recording top. (NAB r..l) 11.00 SO S5O.00
C60 inlervi_ couette .81 ,. 50.50
C120 court..., log tapes 1.44 ,. 72.00
"'," -~
Leade, lOp. (va';CMlI colou~) 4.20
" 105.00
Chinogrgph pencil. (pock) 5.25 I. 52.SO
CAT lope splicer mll 2.SO
" 62.50
CAT tope splicer applicator pod .90 .. ' .00
Cold.... TF 5pnry (Mod deoner) 3." .. 3100
Cotton bud. 1... .. ".40
Record deeming brush" 1.30
• ' .20
Cartridge kabels (roll) IUS , 56.25
SUB TOTAL 3,06.45
1O"X. contingency ......... 301.65
TOTAL CONSUMA&lE ITEMS 3,318:10

..
25i
MONTHLY EXPENDITURE
Th. preceding list of it.m. campoN Cln initiol consumabl. dock. It i•••timated that additional
purchases owr the fint two pan of ~tion might be of the following Ot'd.r:
Doto _!hlI_ Total
£ £
Month. 1 to 6 150.00 900.00
Month. 7 10 12 750.00 1,500.00
Month. 13 to 24 300.00 3,600.00
SUB TOTAL 6,000.00
10% contingency re,.,.". 600.00
TOTAL MONTHLY OUTLAY OVER TWO YEARS 6,600.00
Th. obe- fig,,'" i, calculated on th ouumpt;on that tape .....vse i, limit.d and thof orchiw
video CO"_".' 0... kept for long« than the statvtory Nqlti~nt. A pe«entog_ of the upendi"',.
would be on courtesy prngromlM tapes for ihMmol organitGtions and contrlbutots.
;.( .... ,.,"1,_

2S j
INSTAlLATION COSTS
The formula used to calculate installation COtt1 is a simple one. In general rodio studio
installation cOtt1 betwHn ~ and 25% of equipment cosh. With the preceding in mind, 0 figure of
22.5%may be IIM<I to ascertain equipment instollation cosh to 0 reasonable deg,... of accurocy.
The equipment installation cost includ" ttM following:
• On:Iering of equipment requiNd.
• Detign of intw-wiring.
• Compilation of wiring documentotion.
• 'nstaliation of wiring.
• Installotion of equipment.
• Line up of equipment.
• Commiuioning of studios.
&.couse the equipment cost figure includes a 10'4 contingency reserve, there is no nMd to odd on
odditionall0% ot this stoge. The cost of installorion may ther.Ion be calculated 01 follows:
Cost of equipment )( 0.225 (91,990.81 x 0.225) • £20,697.93
TOTAL COST (INOUDING INSTAUATION) • £112..688.74
The timescole for such instolkrtton vwotIc would depend to some uten' on the cnooilobility of
materials, but since studio equipment cannot be inttoUed until acoustical treatment and/or air
conditioning is in pIac. most items shoukl bot 0'f0i1obM before won: would be due to begin.
The limtl talcen to compl'" the installation of the equipment pl'eY'iousty detailed moy be worbd
out by dividing the installation figure by on hourly rote. The rMultont figure may th.n be divided by
the number of hours in a work.,.week to yi.Id the number of 'mon -"s' .-.quired to complet. the
10.11, as follows:
Con of installation/ hourly rote
20,698120·1,034.9 (man hours)
Number of man houn/ number of hourt in a worlling week
1,034.9/40·25.87 {man woriting __les', (c 6.0 months'.

I 14. READINESS DATE
How long after the award
broadcasting? What are
your readiness date?
- 26 -
of contract would
the main factors
you be
that
ready to start
will determ i ne
Si. to eight mon#l,. Th. main det.rmining focton or. lihl., to be: the location of suitable
~mi.., and mei, convenion to studio and offk. fociliti..; and th. installation of ,elevont
tron.mitting equipment at the aerial lite b)o KISS fM', conlnlc:ton.
I certify that the details given in this a ppl ication for an
incrementa l ILR contract are correct t o the best of my knowledge , and
that I have read the incrementa l ILR contract specification document
and understand the terms under which any contract to broadcas t would
be offered. I understand that , if awarded the contract, tape
reco r dings of all output apart from commercial gramophone records
(wit h timings) will need to be made and retained for six weeks prior
to being recycled and that a delay mechanism will need t o be
installed and instruction given for its use where necessary . I
certify that ILR Radio Programming Notes of Guidance will be studied
by all relevant managerial and on·air staff prior to the commencement
o f broadcasting.
I also certify that neither I nor any person i nvolved with this
appl ication was connected with a ny illegal broadcasting activity on
or after 1st January 1989 . I also certify that , if awarded an
incremental ILR contract, neither I nor any director or employee of
the company or grouping eventually broadcasting as an incremental ILR
contractor, will knowingly employ a pers on who was connected in any
way with illegal broadcasting on or after 1st January 1989.
Signature: ??t:'A'.~L<---
Name (in block capitals) :
Position wit h i n appl icant group:
Date:

,
/
.-,
~1 • - •..
8th November 1989
Independent Broadcasting Authority
70 Brompton Road
London
SW3 lEY
Atto: Peter Baldwin, Director of Radio
Dear S ir
IBA Incremental ILR Contract Application of Kiss-FM Greater
London FM
I have great pleasure in submitting our application for the
above contract. You will see that in response to Question
11, we have disclosed various interests relating to Virgin
Broadcasting Limited.
For the sake of clarity , I am anne xing to this letter a full
list of the interes ts of both Virgin Broadcasting Limited
and the other Virgin Companies, which while the y are not
associate d Companies in the sense of being part of the same
Group , do have similar ult imate s hareho lding s . Virgin
Broadcasting Limited has wholly indepe nde nt manage me nt and
has no interest in any of the other Companies listed , othe r
than those in which it has a direct interest, ie. Super
Channel Limited, Radio Radio Limited and Music Box Limited.
If you have any further questions on this issue, you will no
doubt contact me or the Managing Dir ecto ~ of Virgin
Broadcasting Limited, Charles Levison.
Yours faithfully
Gordon McNamee
,
GB3ABA
14 Blackstock Mews Blackstock Road London N4 2DR
Tal: 01·359 2969· Fax: 01·354 1399
XlSSFMRADIOLfMlTED REGISTEREDIN£NGUND2378790. ,
•t

i
I
/
,
VIRGIN BROADCASTING LIMITED
NOVEMBER 1989
Virgin Bro adcasting Limited i s a subsidiary of Virgin Group
Limited. Virgin Group Limited is owned by a number of
trusts of whom the principal beneficiaries are Richard
Branson and hi s family . These trusts also own, in different
proportions , a number of other companies wh ich are
separately managed a nd generally trade under the Virgin
name.
Virgin Broadcasting Limited does not have any interests as
r e ferred to in Question 11 (a) . Virgin Broadcasting Limited
does have connections r e l a ting to broadcasting as set out in
reply to Question 11 (b). Other companies bearing the
Virgin name , as set out above, but with no direct links with
Virgin Broadcasting Limite d o ther than the s imilarity of
ultimate shareholding are set out below whe re "owned" means
owned by o ne or more of the t rusts referred to above.
Virgin Records Limited - 75% owned - production of popular
music.
Virgin Mus ic (Publishing) Limited - 75% owne d - music
publishing.
Virgin Studios Limited - 75% owned - retailing recorded
music.
Caroline Exports Limited - 100% owned - exporting recorded
music.
Management Company Entertainment Group Inc - 20% owne d
production and distribution of video , films and books.
Distribution in 9 c ountries under the name MCEG Virgin
Vision.
Virgin Television Limite d / Rushes Limite d/lndie Edit Ltd/
We st One Television Limited - 100% owned - television
post-production and transmission facilities.
WE AlIen & Co plc - 68% owned - book publishing.
Virgin Mastertronics Limite d - 100% owne d - home computer
games software and hardware distributi on.
Virgin Communications Limited - 100% owned - holding company
for Virgin Tele vision Limited , Virgin Mastertronics Limite d
G83ABA
--- ...--..;;:----,--_......

•
, .
and WH AlIen & Co plc.
Virgin France SA - 75% owned - production of pouplar music -
France .
Virgin Schalplatten GmbH - 75% owned - production of mus ic -
West Germany .
Virg in Records America Ine - 75% owned - production of
popular music - USA.
There are also smaller 75 % owned record companies operating
in a nothe r 15 countries.
G83ABA
,
·
,
,,
•
,
".
•

'KISS FM: Independent Broadcasting Authority Incremental Independent Local Radio Contract Application Form: Greater London FM: November 1989' by Grant Goddard

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Ähnlich wie 'KISS FM: Independent Broadcasting Authority Incremental Independent Local Radio Contract Application Form: Greater London FM: November 1989' by Grant Goddard

Ähnlich wie 'KISS FM: Independent Broadcasting Authority Incremental Independent Local Radio Contract Application Form: Greater London FM: November 1989' by Grant Goddard (20)

Mehr von Grant Goddard

Mehr von Grant Goddard (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

'KISS FM: Independent Broadcasting Authority Incremental Independent Local Radio Contract Application Form: Greater London FM: November 1989' by Grant Goddard