Analysis of the audiences for radio broadcasting in the Moscow market in Russia, written by Grant Goddard in June 1996 for Metromedia International Incorporated.

1. THE MOSCOW, RUSSIA RADIO MARKET
by
GRANT GODDARD
www.grantgoddard.co.uk
June 1996

2. WEEKLY REACH (= cume)
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
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 

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 
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 
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
 
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

 

 

 


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
 


  
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
 
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 

 

 

 
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
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
 


 



 
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 

 


 


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
 
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
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


 

 
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
 


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






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



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










 

 


 






The Moscow, Russia Radio Market: June 1996
©1996 Grant Goddard
page 2

3. TOTAL HOURS LISTENED PER WEEK (= share)












  
  



 



 
 
 
 
 
 


 

 




 


 




 


The Moscow, Russia Radio Market: June 1996
©1996 Grant Goddard































































page 3

4. DURATION OF LISTENING (= TSL)
weekdays













 



 






 

 











 

 



 







 






 





 






 






 






 



 

The Moscow, Russia Radio Market: June 1996
©1996 Grant Goddard
weekends



















































 


 

 







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












page 4

5. AUDIENCE CROSS-TABULATION (= cross-cume)





 










 




 
 























The Moscow, Russia Radio Market: June 1996
©1996 Grant Goddard






















 
 




 
 







page 5

6. PLACE OF LISTENING









 




 







 
 
 
 
 
 
 
 
 
 





The Moscow, Russia Radio Market: June 1996
©1996 Grant Goddard
page 6

7. AVERAGE DAILY LISTENING



 





 










The Moscow, Russia Radio Market: June 1996
©1996 Grant Goddard
page 7

8. SEX INDEX











 

 






 





The Moscow, Russia Radio Market: June 1996
©1996 Grant Goddard










page 8

9. AGE INDEX






 

 











































The Moscow, Russia Radio Market: June 1996
©1996 Grant Goddard




















page 9

10. HOUSEHOLD INCOME INDEX














 

 









 
 
 
 
 
The Moscow, Russia Radio Market: June 1996
©1996 Grant Goddard

















page 10

11. EMPLOYMENT INDEX






 



 

































The Moscow, Russia Radio Market: June 1996
©1996 Grant Goddard




















page 11

12. EDUCATION INDEX













 

 


 
















The Moscow, Russia Radio Market: June 1996
©1996 Grant Goddard




















page 12

13. GENRE PREFERENCES INDEX






 








 































 
 
 
 
 

 
 
 
 

 
 
 
 

 
 
 
 

 
 
 
 

 
 
 
 

 
 
 
 

 
 
 
 

 
 
 
 

 
 
 
 

 
 
 
 

The Moscow, Russia Radio Market: June 1996
©1996 Grant Goddard
page 13

14. MUSICAL PREFERENCES INDEX






 





















 
 
 
 
 

 
 
 
 

 
 
 
 

 
 
 
 

 
 
 
 
 
 
 
 
 

 
 
 
 

 
 
 
 

 
 
 
 

The Moscow, Russia Radio Market: June 1996
©1996 Grant Goddard
page 14

15. MUSICAL PROGRAMMES OF WHICH RADIO STATION DO YOU LIKE MOST OF ALL?


 

 








 



















The Moscow, Russia Radio Market: June 1996
©1996 Grant Goddard
page 15

16. PUBLICIST & NEWS PROGRAMMES OF WHICH RADIO STATION DO YOU LIKE MOST OF ALL?











 

 




 

 














The Moscow, Russia Radio Market: June 1996
©1996 Grant Goddard
page 16

17. STYLE OF WHICH RADIO COMMENTATOR [ie: DJ] DO YOU LIKE MOST OF ALL?






 









 

 
















data: ComCon2
Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years of experience in the broadcasting industry, having held senior
management and consultancy roles within the commercial media sector in the United Kingdom, Europe and Asia. Details at http://www.grantgoddard.co.uk
The Moscow, Russia Radio Market: June 1996
©1996 Grant Goddard
page 17