1. Visit the website to find out more and book your place:
Sponsor:
14th & 15th March 2016
Marriott Grosvenor Square, London
Hear from over 30 speakers including:
Learn from the best: how to build the perfect marketing strategy for today’s world
www.marketforce.eu.com/2020digi
With digital now fundamental to marketing in companies of all sizes and in
all sectors, Marketforce’s 20:20 Digital Marketing Summit offers the chance
for marketers to come together and learn from world leaders when it comes
to taking advantage of the digital revolution. Perfecting your digital strategy
is a number one priority and this conference will give you the tools to
achieve your goals • With multiple case studies, expert panel discussions and keynote presentations
from senior executives, this will be two days’ worth of content that you can take back to your team and put
into action. Cutting edge strategies and in-depth insights will give you a valuable picture of the innovative
digital world. We already know that perfecting your digital strategy is the path to successful marketing in the
modern world, but this conference is where you learn how to make success a reality •
Welcome address by Juliet Knight, Director,
Marketforce
It’s all digital marketing now
Simon Sproule, Director of Global Marketing
& Communications, Aston Martin Lagonda
Empowering your employees
to become digital brand ambassadors
Mark Evans, Marketing Director, Direct Line Group
Mark Evans
Marketing Director
Direct Line Group
Marketing in real-time:
towards the ultimate customer engagement
Gill Whitehead, Director of Audience
Technologies & Insight, Channel 4
Mark Evans, Marketing Director, Direct Line Group
Katy Taylor, Group Director of Customer Experience
and Marketing, Go-Ahead Group
Simon Sproule, Director of Global Marketing
& Communications, Aston Martin Lagonda
Toby Horry, Digital Marketing Director, Tesco
Towards digital marketing best practice
DAY 1
14th March 2016
•Panel Discussion•
Speaker to be confirmed
Why is personalisation
so important?
Chair’s opening
remarks
Advisory session
Advisory session
Refreshments
The importance of digital
for a physical business
Toby Horry, Digital Marketing
Director, Tesco
Toby Horry
Digital Marketing Director
Tesco
09:00
09:10
09:50
10.30
Gill Whitehead, Director of Audience
Technologies & Insight, Channel 4
Mark Brayton, Interactive Marketing Director, Barclays
Alison Meckiffe, Multichannel Customer Director,
AXA Group
Pushing the boundaries of
personalised marketing
•Panel Discussion and Tweet Wall•
12.30
11.30
12:10
Lunch13:00
09:05
09:30
10:10
11:00
11:50
1
2
Digital Marketing
Leaders’ Forum
Personalisation:
the move to a market of one
John Hurley
Chief Technology Officer
Ryanair
Carolina Vicente
Director of Digital Marketing
Google
11+
hours
6+
hours
20
speakers
Content
Networking
Director
& C-Suite
“Interesting topics throughout the two day programme
– covers everything that a modern communicator
needs to be thinking about”
Simon Sproule, Director of Global Marketing & Communications,
Aston Martin Lagonda
Register at
the early rate
and save up
to £200
Understand how your digital strategy can be improved
with input from senior marketers at companies such
as Google, Tesco, Barclays and Unilever
Personalise your experience by
picking the streamed content that is
directly affecting your company today
Gather actionable insight into key digital
topics such as personalisation, mobile,
social media and content marketing
SDL is the leader in global customer experience. With a completely
integrated cloud solution for content management, analytics, language
and documentation, SDL solves the complexity of managing your
brand’s digital footprint as it grows across multiple languages,
cultures, websites, devices and channels. Seventy-nine of the top 100
global companies trust SDL to help them create authentic, in-context
customer experiences that drive demand and loyalty. SDL brings your
brand to the world, and the world to your brand.
www.SDL.comJohn Hurley, Chief Technology Officer, Ryanair
Ensuring a balanced multi-channel
digital marketing strategy
Jess Levy, Group Marketing Director, JML
Understanding customer behaviour
across your channel mix
Georgios Kolovos, Marketing Director, EMEA & APAC, GE
Jess Levy, Group Marketing Director, JML
David McEvoy, Marketing Director, JCDecaux
Delivering a successful omnichannel strategy
•Panel Discussion•
Speaker to be confirmed
•Case Study•
Chair’s opening remarks
Advisory session
Advisory session
Questions followed by Chair's closing remarksQuestions followed by Chair's closing remarks
Refreshments
Integrating indoors and outdoors:
a consistent marketing experience
David McEvoy, Marketing Director, JCDecaux
09.00
09.45
10.25
Chair’s opening remarks
Advisory session
Chair’s opening remarks11.25
Chair’s opening remarks Chair’s opening remarks14.00
09.05
09.25
10:05
10.55
5
6
7
8
Maintaining consistency
across customer touchpoints
Stream F
The future of
personal data
Stream H
Creating emotional
connections with your customers
Stream E
The power of
content marketing
Stream G
From marketing
into sales
11.30
Advisory session Advisory session14.25
14.45
12.10
11.50
12.40
Chair's closing remarks
followed by refreshments
Chair's closing remarks
followed by refreshments
15.05
Why content matters The EU General Data Protection Regulation:
how will your marketing be affected?Robert Wint, Digital Content and
Publishing Director, Barclays
Implementing a brand strategy:
moving from concept to execution.
•Case Study•
•Keynote closing address•
Annabel Venner, Global Brand Director, Hiscox
Content marketing: the next digital frontier
•Panel Discussion•
Robert Wint, Digital Content and Publishing
Director, Barclays
Kate Bremner, Head of Commercial
Development & Marketing, Business Stream
Martin Jaskolowski, Global Digital & Content
Marketing Lead, Aston Martin Lagonda
Dr. Duncan Shaw, Professor in Information Systems,
Nottingham University Business School
14.05Conversion rates:
a data-driven approach
Speaker to be confirmed
15.20Using geolocation and mapping to
pursue location-based personalisation
15.40
16.00
How the Internet of Things
will revolutionise marketing
Q&A
Using your own social network to create
an emotional attachment to your brand
Steven Redding, Head of Digital
Marketing, Old Mutual Wealth
Samuel Nixon, Head of KiTTi, Santander
Manila McLean, Head of Digital Marketing,
Tesco Bank
Virtual reality: The future of marketing?
Envisioning the future of social media
James Dearsley, Founder,
The Digital Marketing Bureau
Carolina Vicente, Director of
Digital Marketing, Google
Dr. Duncan Shaw, Professor in Information Systems,
Nottingham University Business School
Jonathan Mansley, Head of Data, Analytics and Insight, Aviva
Stjohn Deakins, Founder & CEO, CitizenMe
Liz Coll, Digital Policy Manager, Citizens Advice Bureau
Charting the future of personal data
•Panel Discussion•
Lunch12.45
Converting interest into purchases:
creating a seamless customer journey
Gordon Rutherford, Head of Marketing and
E-commerce, Commercial Direct &
Partnerships, AXA Group
Chair's closing remarks
•End of Conference•
15.30
15.50
16.10
Digital marketing
in 2020
DAY 2
15th March 2016
Advisory session
Questions Questions
Chair’s opening remarks
Advisory session
Chair’s opening remarks14.15
Chair’s opening remarks Chair’s opening remarks16.30
3
4
Stream B
Finding value
in social media
Stream D
Digital advertising
today and tomorrow
Stream A
Towards mobile
marketing excellence
Stream C
Making personalisation
a reality through data
14.20
14.40
Title to be confirmed Advisory session16.55
17.15
15:00
15:20
15:40
Ensuring your mobile app
achieves your marketing goals
•Case Study•
John Hurley, Chief Technology Officer, Ryanair
The future of digital advertising
•Panel Discussion•
David Collins, Group Marketing Director,
Great National Hotels & Resorts
Katy Taylor, Group Director of Customer
Experience and Marketing, Go-Ahead Group
Christopher Burke, Head, Digital Strategy,
RBC Wealth Management
Making the most of mobile
•Mobile Voting and Panel Discussion•
John Hurley, Chief Technology Officer, Ryanair
Shashidhar Bhat, Head EMEA
Digital Banking, Citibank
Thomas Ableman, Commercial Director,
Chiltern Railways
Developing and evaluating
your social media strategy
Tania Seif, Head of Social
Marketing, Coral
16.35Taking advantage of your data:
what do you already have?
Programmatic buying:
optimising your ROI
Rob Bloom, Group Head of Digital, McLaren
Senior Representative, SDL
David Collins, Group Marketing Director,
Great National Hotels & Resorts
Why does social matter?
Neville Vyas, Director of
Marketing, Allianz Global Investors
Carrie Timms, Media Director,
Strategic Projects, Unilever
Understanding social media’s place
in the convergence between digital
and ecommerce
•Case Study•
Refreshments
•Peer-to-peer meetings•
15.50
Improving marketing through analytics
•Panel Discussion•
Rob Bloom, Group Head of Digital, McLaren
Lennert De Jong, Commercial Director,
CitizenM Hotels
Howard Barber, Head of CRM and
Analytics, Standard Life Group
Drinks reception
•End of Day One•
17.45
Internet
Activity
in the US
Mobile Browser
Mobile Apps
Other
Total Searches
Local Results
Purchase
Lead Generation
Cost
most online shopping sites
need improvement
according to consumers in:
79%
87%
52%
Brazil
China
America
Companies that are using
digital marketing
50%
50% Have
a plan
Do not
have a
plan
Business
Digital Transformation programmes
planned
no plan
exists
78%
67%
Companies with
Social Media Teams
2012
2015
of consumers
reported that
they have had a
"bad experience
with social media
marketing"
83%
63% of companies are
unable to collect the
data they need.
are not confident in their
company’s ability to measure
the return on mobile
ad spend
70%
of marketers
Mobile
Search
Sources for statistics:
1. 60% of all Internet activity in the US originates from mobile devices and about half of total Internet Traffic flows through mobile apps. (Source: CMO Council)
2. 78% of companies now say they have dedicated social media teams in 2015, up from 67% in 2012 (Source: iScoop)
3. 50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase. (Source: Search Engine Watch)
4. 83% of consumers reported that they have had a "bad experience with social media marketing". (Source: Webbiquity.com)
5. 50% of companies are using digital marketing, but they don't have a plan! (Source: Smart Insights and TFM&A)
6. 70% of marketers were not confident in their companies ability to measure the return on mobile ad spend. (Source: Adobe/Econsultancy)
7. Content marketing in 2015 generates 3 times as many leads as traditional outbound marketing, but costs 62% less. (Source: HubSpot)
8. 63% of companies did not agree with the statement ‘we have a good infrastructure in place to collect the data we need’. (Source: Adobe/Econsultancy)
9. 52% of Americans think that most online shopping sites need improvement, whilst 79% of Brazilians and 87% of Chinese people think this.
(Source: Adobe/Econsultancy)
10. One third of businesses are planning to introduce a Digital Transformation programme and one third already have (Source: Smart Insights and TFM&A)