SlideShare a Scribd company logo
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I’ve got a
Masters Degree
in Architecture
PHOTOSHOP
ILLUSTRATOR
INDESIGN
CSS & HTML
PREMIERE
SOME OF THE SOFTWARE
THAT I’M FAMILIAR WITH
2D SOFTWARE & CODING 3D & CAD SOFTWARE
REVIT
RHINOCEROS
3DS MAX
AUTOCAD
CRYENGINE 3
I’ve been designing stuff
across the world for over
+ 9 YEARS
Freelance Web & Graphic Designer | 2005-Present
Web & Graphic Designer at AHG Industry | 2010 - 2011
UX UI Designer | 2010 - Present
GRADINAR
RAZVAN
My name is
as well as other
Degrees & Certifications:
Brainbench Photoshop “Master”
Level Certificate
B.U.L.A.T.S. English DiplomaBachelor & Masters Degree
in Architecture.
3 UX Designer Certifications
by Udemy
My work has been displayed multiple times
at Oradea Art Gallery as part of different
EXHIBITS
SelectedworksofYear1ArchitectureStudents
ModernHotelConcepts&LocalUrbanPlanning
ModernYouthCenters&Urbanplanning
LocalWaterTowerReconversion
I also like to participate at different
COMPETITIONS
when i have the time:
DesigncontestheldbyORADEAARCHITECTURE
ORDER -firstplace
ARCHIPRIX -WORLDSBESTGRADUATION
PROJECTS
TheuniversityI’vestudiedat,selectedmyproject
torepresent thematMadridin2015
ISTOCKPHOTO.com“BattleRoyale”
-9thplacefromover110 entries
That I’ve gained as a multidisciplinary designer
that I’ve worked with and can talk about
freely without breaching the NDA.
BRANDS
A few of theSKILLS AND
EXPERIENCE
Wireframing
Card Sorting
User Personas
Rapid Prototyping
User Flows & Journey
Usability & Heat Maps
Online MarOnline Marketing
Gamification
Conversions
A/B Testing
Site Maps
Sketching
UX Design Graphic
Design
Color Theory
Composition
Matte Painting
Perspective & 3D
Photo Manipulation
Photo Retouching
CorpoCorporate Identity
Typography
Advertising
Print Design
Branding
UI Design
Online Trends
Web & Mobile Design
SEO & Link Building
CSS & HTML - Intermediate
Magento E-commerce
CoCopywriting
Joomla CMS
Wordpress
Bootstrap
Agile
Web & Visual
Design
Some of the online
that I’m experienced with
PLATFORMS
During the year my work has been featured on these amazing websites:
by AbduzeedoWorlds Best Graduation Projects
habrahabr.ru
// UX & UI Design
GERMAN
CRYSTALE-COMMERCE WEBSITE
The project was part of my full time hire at
AHG Industry, a German international
fi
Working there I was in charge of
redesigning their main website, as well as
offer consultancy on other websites that
they were planning on releasing.
The project involved redesigning their main
website with User Experience , Usability &
Conversions in mind.
A full in-depth case study is available on my
website where everything is explained in
great details from the marketing strategy
fi
that went behind creating the design and
it’s UX.
Photoshop, Illustrator, Balsamiq
UX & UI Design, Conversions, Consultancy, Usability
Duration: 5 Months
FULL 20 PAGES
UX DESIGN CASE STUDY
http://builtbyg.com
// UX & UI Design
GERMAN
CRYSTALE-COMMERCE WEBSITE
The project was part of my full time hire at
AHG Industry, a German international
fi
Working there I was in charge of
redesigning their main website, as well as
offer consultancy on other websites that
The project involved redesigning their main
website with User Experience , Usability &
A full in-depth case study is available on my
website where everything is explained in
great details from the marketing strategy
fi
that went behind creating the design and
Photoshop, Illustrator, Balsamiq
UX & UI Design, Conversions, Consultancy, Usability
Duration: 5 Months
FULL 20 PAGES
UX DESIGN CASE STUDY
http://builtbyg.com
// UX & UI Design
BUILTBYGMULTI-NICHE PORTFOLIO
The images showcase the final form of my
personal websites that showcases different
projects from the multitude of design roles
I’ve experienced with.
The project involved branding, launching a
new website and handling UX UI design,
writing 1500 lines of CSS, platform setup,
website optimization, iterations and so on.
More information about this process and
my UX UI workflow is available on my web-
site, explaining in detail why I chose
different approaches as well as the final
results.
Photoshop, Illustrator, Axure, Balsamiq
Branding, UX/UI Design, Optimization,
MORE INFORMATION:
http://builtbyg.com/portfolio/builtbyg
// UX & UI Design
BUILTBYGMULTI-NICHE PORTFOLIO
The images showcase the final form of my
personal websites that showcases different
projects from the multitude of design roles
I’ve experienced with.
The project involved branding, launching a
new website and handling UX UI design,
writing 1500 lines of CSS, platform setup,
website optimization, iterations and so on.
More information about this process and
my UX UI workflow is available on my web-
site, explaining in detail why I chose
different approaches as well as the final
results.
Photoshop, Illustrator, Axure, Balsamiq
Branding, UX/UI Design, Optimization,
MORE INFORMATION:
http://builtbyg.com/portfolio/builtbyg
// UX & UI Design
GUILD
WARS 2MMO GAME UI REDESIGN
The project involved redesigning the
in-game UI as a way to solve multiple UX
issues found during testing.
The UX process involved competitor analy-
sis, interviewing people, creating user per-
sonas, wireframing and sketching, testing
and much much more.
More information about this process and
my UX UI workflow is available on my
website, explaining my workflow as well as
a visual presentation that goes into detail
about the changes and proposed new fea-
tures.
The visual presentation generated over
20.000 views in under 48 hours and over
400 comments.
Photoshop, Axure, Pen & Paper
UX/UI Design
MORE INFORMATION:
http://builtbyg.com/portfolio/guild-wars-2-redesign
// UX & UI Design
GUILD
WARS 2MMO GAME UI REDESIGN
The project involved redesigning the
in-game UI as a way to solve multiple UX
issues found during testing.
The UX process involved competitor analy-
sis, interviewing people, creating user per-
sonas, wireframing and sketching, testing
and much much more.
More information about this process and
my UX UI workflow is available on my
website, explaining my workflow as well as
a visual presentation that goes into detail
about the changes and proposed new fea-
tures.
The visual presentation generated over
20.000 views in under 48 hours and over
400 comments.
Photoshop, Axure, Pen & Paper
UX/UI Design
MORE INFORMATION:
http://builtbyg.com/portfolio/guild-wars-2-redesign
// UX & UI Design
GUILD
WARS 2MMO GAME UI REDESIGN
The project involved redesigning the
in-game UI as a way to solve multiple UX
issues found during testing.
The UX process involved competitor analy-
sis, interviewing people, creating user per-
sonas, wireframing and sketching, testing
and much much more.
More information about this process and
my UX UI workflow is available on my
website, explaining my workflow as well as
a visual presentation that goes into detail
about the changes and proposed new fea-
tures.
The visual presentation generated over
20.000 views in under 48 hours and over
400 comments.
Photoshop, Axure, Pen & Paper
UX/UI Design
MORE INFORMATION:
http://builtbyg.com/portfolio/guild-wars-2-redesign
// UX & UI Design
GUILD
WARS 2MMO GAME UI REDESIGN
The project involved redesigning the
in-game UI as a way to solve multiple UX
issues found during testing.
The UX process involved competitor analy-
sis, interviewing people, creating user per-
sonas, wireframing and sketching, testing
and much much more.
More information about this process and
my UX UI workflow is available on my
website, explaining my workflow as well as
a visual presentation that goes into detail
about the changes and proposed new fea-
tures.
The visual presentation generated over
20.000 views in under 48 hours and over
400 comments.
Photoshop, Axure, Pen & Paper
UX/UI Design
MORE INFORMATION:
http://builtbyg.com/portfolio/guild-wars-2-redesign
// UX & UI Design
GUILD
WARS 2MMO GAME UI REDESIGN
The project involved redesigning the
in-game UI as a way to solve multiple UX
issues found during testing.
The UX process involved competitor analy-
sis, interviewing people, creating user per-
sonas, wireframing and sketching, testing
and much much more.
More information about this process and
my UX UI workflow is available on my
website, explaining my workflow as well as
a visual presentation that goes into detail
about the changes and proposed new fea-
tures.
The visual presentation generated over
20.000 views in under 48 hours and over
400 comments.
Photoshop, Axure, Pen & Paper
UX/UI Design
MORE INFORMATION:
http://builtbyg.com/portfolio/guild-wars-2-redesign
// UX & UI Design
FOODIESCHEF HIRING AND FOOD APP
The project involved designing a mobile
application for a food startup.
The client approached me after seeing my
online portfolio and he wanted to design an
application that’s centered around the user.
The UX UI process involved exploring dif-
ferent approaches and visual designs, doing
user research, flows, UI sketches, building
personas and hi-fi wireframes.
These are just a few of the screens that I
was allowed by the client to show as the
rest are under NDA.
Photoshop, Axure, Illustrator, Invision
UX UI design, Mobile App design
// UX & UI Design
FOODIESCHEF HIRING AND FOOD APP
The project involved designing a mobile
application for a food startup.
The client approached me after seeing my
online portfolio and he wanted to design an
application that’s centered around the user.
The UX UI process involved exploring dif-
ferent approaches and visual designs, doing
user research, flows, UI sketches, building
personas and hi-fi wireframes.
These are just a few of the screens that I
was allowed by the client to show as the
rest are under NDA.
Photoshop, Axure, Illustrator, Invision
UX UI design, Mobile App design
// UX & UI Design
CONCORDIA
PHARMACY
HEALTH APP
The project involved designing a mobile app
that would test the local market, since the
company had multiple location around the
county and they wanted to explore the mo-
bile market as a way to tailor their services
to the business and tech savy.
I worked closely with the client coming
up with solutions and features that would
make the app stand out and thus break into
the market place, generating sales rapidly
and brand exposure.
Most of the app and UX process is under
NDA, these screens being the only ones
allowed to be shown as the rest contains
sensitive data and unique features.
Photoshop, Illustrator, Axure, Pen & Paper
UX UI Design, Mobile App Design
// UX & UI Design
CONCORDIA
PHARMACY
HEALTH APP
The project involved designing a mobile app
that would test the local market, since the
company had multiple location around the
county and they wanted to explore the mo-
bile market as a way to tailor their services
to the business and tech savy.
I worked closely with the client coming
up with solutions and features that would
make the app stand out and thus break into
the market place, generating sales rapidly
and brand exposure.
Most of the app and UX process is under
NDA, these screens being the only ones
allowed to be shown as the rest contains
sensitive data and unique features.
Photoshop, Illustrator, Axure, Pen & Paper
UX UI Design, Mobile App Design
// UX & UI Design
FACEBOOK
SMART WATCH APP
This was a personal project done as a re-
sponse to a comment posted on one of my
published articles talking about wearables
and how to design for them. He wanted to
know how a complex app like Facebook
could work on a smart watch.
The UX process involved research, paper
prototyping, red route analysis, flows, lo-fi
and hi-hi wireframes, sketching, testing on
mobile app and so on.
More information about the process is
available on my website that showcases the
behind the scenes UX work done, in order
to achieve the final visual design.
Photoshop, Pen & Paper
UX UI Design, Smart Watch / Wearables Design
MORE INFORMATION:
http://builtbyg.com/portfolio/facebook-smart-watch-app
// UX & UI Design
FACEBOOK
SMART WATCH APP
This was a personal project done as a re-
sponse to a comment posted on one of my
published articles talking about wearables
and how to design for them. He wanted to
know how a complex app like Facebook
could work on a smart watch.
The UX process involved research, paper
prototyping, red route analysis, flows, lo-fi
and hi-hi wireframes, sketching, testing on
mobile app and so on.
More information about the process is
available on my website that showcases the
behind the scenes UX work done, in order
to achieve the final visual design.
Photoshop, Pen & Paper
UX UI Design, Smart Watch / Wearables Design
MORE INFORMATION:
http://builtbyg.com/portfolio/facebook-smart-watch-app
// UX & UI Design
FACEBOOK
SMART WATCH APP
This was a personal project done as a re-
sponse to a comment posted on one of my
published articles talking about wearables
and how to design for them. He wanted to
know how a complex app like Facebook
could work on a smart watch.
The UX process involved research, paper
prototyping, red route analysis, flows, lo-fi
and hi-hi wireframes, sketching, testing on
mobile app and so on.
More information about the process is
available on my website that showcases the
behind the scenes UX work done, in order
to achieve the final visual design.
Photoshop, Pen & Paper
UX UI Design, Smart Watch / Wearables Design
MORE INFORMATION:
http://builtbyg.com/portfolio/facebook-smart-watch-app
// UX & UI Design
ARCH
WAVESSOCIAL NETWORK
Social network aimed at architects &
designers, featuring unique mechanics and
fi -
The project involved everything from
launch strategy, seo & marketing strategy
The total duration of the project took
roughly 6 months and involved creating
fi
The work enviroment was Agile with a
remote team of developers based in
Photoshop, Illustrator, Axure, Balsamiq
Branding, UX/UI Design, Marketing, SEO Strategy , Gamification
Duration: 6 Months
FULL 20 PAGES
UX DESIGN CASE STUDY
http://builtbyg.com
// UX & UI Design
ARCH
WAVESSOCIAL NETWORK
Social network aimed at architects &
designers, featuring unique mechanics and
fi -
The project involved everything from
launch strategy, seo & marketing strategy
The total duration of the project took
roughly 6 months and involved creating
fi
The work enviroment was Agile with a
remote team of developers based in
Photoshop, Illustrator, Axure, Balsamiq
Branding, UX/UI Design, Marketing, SEO Strategy , Gamification
Duration: 6 Months
FULL 20 PAGES
UX DESIGN CASE STUDY
http://builtbyg.com
// UX & UI Design
UGLY
SHOESE-COMMERCE WEBSITE
The client approached me after being
unhappy how a previous company handled,
fi
project, long delivery times, a custom cms
platform with lack of customization.
The project involved me launching a brand
new website and handling everything from
fi
design, marketing strategy & SEO
optimization.
A full in-depth case study is available on my
website where everything is explained in
great details from the marketing strategy
fi
that went behind creating the design and
Photoshop, Illustrator, Axure, Balsamiq
Branding, UX/UI Design, Marketing, SEO Strategy
Duration: 4 Months
FULL 20 PAGES
UX DESIGN CASE STUDY
http://builtbyg.com
// UX & UI Design
UGLY
SHOESE-COMMERCE WEBSITE
The client approached me after being
unhappy how a previous company handled,
fi
project, long delivery times, a custom cms
platform with lack of customization.
The project involved me launching a brand
new website and handling everything from
fi
design, marketing strategy & SEO
optimization.
A full in-depth case study is available on my
website where everything is explained in
great details from the marketing strategy
fi
that went behind creating the design and
Photoshop, Illustrator, Axure, Balsamiq
Branding, UX/UI Design, Marketing, SEO Strategy
Duration: 4 Months
FULL 20 PAGES
UX DESIGN CASE STUDY
http://builtbyg.com
// Web & Visual Design
UBISOFT
REDESIGN
The design was created as part of a creative
exercise after seeing their original website
fi
improvements on the visual and user expe-
rience side.
Knowing that each time a major redesign is
suddently launched, user groups get con-
fused. I decided to take their existing layout
but improve it by incorporating more visual
and ux elements.
Thus some custom UI elements were creat-
fi
which was selected as a way to boost the
product images by creating high contrast
and thus capturing the users attention and
increasing click through rate.
Photoshop
Website Design, Conversions , UI Design
Duration: 4 Days
CREATIVE EXERCISE
// Web & Visual Design
UBISOFT
REDESIGN
The design was created as part of a creative
exercise after seeing their original website
fi
improvements on the visual and user expe-
rience side.
Knowing that each time a major redesign is
suddently launched, user groups get con-
fused. I decided to take their existing layout
but improve it by incorporating more visual
and ux elements.
Thus some custom UI elements were creat-
fi
which was selected as a way to boost the
product images by creating high contrast
and thus capturing the users attention and
increasing click through rate.
Photoshop
Website Design, Conversions , UI Design
Duration: 4 Days
CREATIVE EXERCISE
// Web & Visual Design
Host
ALLOY
WEB HOSTING DESIGN
The project involved creating the home
page design for their upcoming hosting
platform. The client wanted to see what the
website would look like before hiring
developers and starting their business.
The brief required that the hosting
packages should be visible on the front
page and I’ve proposed numerous other
marketing tactics to boost conversion rates
and drive engagement.
Photoshop
Website design, Conversions
Duration: 3 Days
// Web & Visual Design
ABRAHAM
LAWYERSLAW COMPANY
The client is a Romanian law company, of-
fering a wide variety of legal services. They
approached me to design their upcoming
website as well as their logo.
The brief stated that they wanted a website
with bright colors that would make them
stand out & unforgettable.
The client provided some references and
from my previous experience with law
companies I was sure that they didn’t want
to look too corporate and unaproachable,
resulting in the following design.
Photoshop
Website Design, Conversions, Branding
Duration: 1 Week
// Web & Visual Design
ABRAHAM
LAWYERSLAW COMPANY
The client is a Romanian law company, of-
fering a wide variety of legal services. They
approached me to design their upcoming
website as well as their logo.
The brief stated that they wanted a website
with bright colors that would make them
stand out & unforgettable.
The client provided some references and
from my previous experience with law
companies I was sure that they didn’t want
to look too corporate and unaproachable,
resulting in the following design.
Photoshop
Website Design, Conversions, Branding
Duration: 1 Week
// Web & Visual Design
CPR
PRODUCTIONS
The design was created for an up and
coming music production company as
a way to help them get better exposure
and let their clients see what they’ve
achieved so far.
The main purpose was to create a website
that would display their brand strenghts,
fi
unique in the market and promote these
aspects.
Another key factor was to let users
experience some of the music they have
created and what clients have they worked
with when visiting their website, while also
showcasing the fact that they are always
active on the music scene, producing new
stuff, making the news and so on.
The design promoted these aspects while
being built with conversions, user
experience and marketing in mind and it
also required some custom UI assets.
Photoshop
Website Design, Conversions , UI Design
Duration: 4 Days
MUSIC STUDIO
// Web & Visual Design
CPR
PRODUCTIONS
The design was created for an up and
coming music production company as
a way to help them get better exposure
and let their clients see what they’ve
achieved so far.
The main purpose was to create a website
that would display their brand strenghts,
fi
unique in the market and promote these
aspects.
Another key factor was to let users
experience some of the music they have
created and what clients have they worked
with when visiting their website, while also
showcasing the fact that they are always
active on the music scene, producing new
stuff, making the news and so on.
The design promoted these aspects while
being built with conversions, user
experience and marketing in mind and it
also required some custom UI assets.
Photoshop
Website Design, Conversions , UI Design
Duration: 4 Days
MUSIC STUDIO
// UX & UI Design
OCEAN
WARRIORDOCUMENTARY WEBSITE
The project is one of the most intriguing
and interesting websites that I’ve did
during my early career.
I was approached by the client via a popular
freelancing website and it involved design-
ing a website for a documentary that would
be shot alongside the National Geographic
crew.
It involved using certain assets provided by
the client , following a certain theme and
art direction and waiting for feedback from
the documentary director himself. From
a technical point of view it involved using
advanced photo manipulation and compo-
sition techniques in order to blend multiple
images and achieve the desired dark look
Photoshop,
Website Design
// Web & Visual Design
CLOUD
HOSTING
Website design that I’ve created for a US
based design company, with whom I’ve
collaborated on multiple projects.
The client wanted something more
creative and eccentric that would promote
the whole idea of cloud hosting. In order to
test how valid the whole idea is, I went with
a cloud based background approach that
could be swaped to another one in an A/B
Testing session, this would help see which
version the website users would enjoy
more as well as which one would help drive
sales.
Photoshop
Website Design, Conversions
Duration: 1 Week
// Web & Visual Design
CLOUD
HOSTING
Website design that I’ve created for a US
based design company, with whom I’ve
collaborated on multiple projects.
The client wanted something more
creative and eccentric that would promote
the whole idea of cloud hosting. In order to
test how valid the whole idea is, I went with
a cloud based background approach that
could be swaped to another one in an A/B
Testing session, this would help see which
version the website users would enjoy
more as well as which one would help drive
sales.
Photoshop
Website Design, Conversions
Duration: 1 Week
// Web & Visual Design
GUILD
WARS 2
The next website in my series of creative
exercises that were aimed to approach a
different design style that I haven’t done
in a while.
This time the purpose was to redesign their
existing website as a way to better promote
their product for both new & returning
users. Keeping this in mind I’ve narrowed
down the key features that makes this
product unique as well as indentify the user
groups that would visit the website, these
were: press, new users, pro users. Thus the
need to create a page that would be target-
ed at each of these users need.
After a breakdown of their interest and
reason for visiting the website, I was able to
identify the key areas that would be pres-
ent on the website.
The actual design was done to match their
product artstyle thus a lot of custom UI
elements were created that would have an
artistic and decayed look.
Photoshop
Website Design, Conversions , UX & UI Design
Duration: 4 Days
CREATIVE EXERCISE
// Web & Visual Design
GUILD
WARS 2
The next website in my series of creative
exercises that were aimed to approach a
different design style that I haven’t done
in a while.
This time the purpose was to redesign their
existing website as a way to better promote
their product for both new & returning
users. Keeping this in mind I’ve narrowed
down the key features that makes this
product unique as well as indentify the user
groups that would visit the website, these
were: press, new users, pro users. Thus the
need to create a page that would be target-
ed at each of these users need.
After a breakdown of their interest and
reason for visiting the website, I was able to
identify the key areas that would be pres-
ent on the website.
The actual design was done to match their
product artstyle thus a lot of custom UI
elements were created that would have an
artistic and decayed look.
Photoshop
Website Design, Conversions , UX & UI Design
Duration: 4 Days
CREATIVE EXERCISE
// Web & Visual Design
GUILD
WARS 2
The next website in my series of creative
exercises that were aimed to approach a
different design style that I haven’t done
in a while.
This time the purpose was to redesign their
existing website as a way to better promote
their product for both new & returning
users. Keeping this in mind I’ve narrowed
down the key features that makes this
product unique as well as indentify the user
groups that would visit the website, these
were: press, new users, pro users. Thus the
need to create a page that would be target-
ed at each of these users need.
After a breakdown of their interest and
reason for visiting the website, I was able to
identify the key areas that would be pres-
ent on the website.
The actual design was done to match their
product artstyle thus a lot of custom UI
elements were created that would have an
artistic and decayed look.
Photoshop
Website Design, Conversions , UX & UI Design
Duration: 4 Days
CREATIVE EXERCISE
// Web & Visual Design
GUILD
WARS 2
The next website in my series of creative
exercises that were aimed to approach a
different design style that I haven’t done
in a while.
This time the purpose was to redesign their
existing website as a way to better promote
their product for both new & returning
users. Keeping this in mind I’ve narrowed
down the key features that makes this
product unique as well as indentify the user
groups that would visit the website, these
were: press, new users, pro users. Thus the
need to create a page that would be target-
ed at each of these users need.
After a breakdown of their interest and
reason for visiting the website, I was able to
identify the key areas that would be pres-
ent on the website.
The actual design was done to match their
product artstyle thus a lot of custom UI
elements were created that would have an
artistic and decayed look.
Photoshop
Website Design, Conversions , UX & UI Design
Duration: 4 Days
CREATIVE EXERCISE
// Advertising
TRUE
POWER
ADVERTISING PROJECT
Magazine Advertising project for a
New Zealand based off-road adventures
company.
The design was created to promote the
adrenaline rush & power of their off road
vehicles. Decided to merge the wildlife &
machines together to make the ad more
intriguing and to express the thrill it gives
you when you are face to face with a bear,
but in this case also showcase the power
of the bear that translates to the power
of their vehicles
Photoshop
Digital Painting & Photo Manipulation
Duration: 1 Day
Featured on RAW.Abduzeedo.com
View the Layer Breakdown
http://vimeo.com/gradinarrazvan
// Advertising
TRUE
POWER
ADVERTISING PROJECT
Magazine Advertising project for a
New Zealand based off-road adventures
company.
The design was created to promote the
adrenaline rush & power of their off road
vehicles. Decided to merge the wildlife &
machines together to make the ad more
intriguing and to express the thrill it gives
you when you are face to face with a bear,
but in this case also showcase the power
of the bear that translates to the power
of their vehicles
Photoshop
Digital Painting & Photo Manipulation
Duration: 1 Day
Featured on RAW.Abduzeedo.com
View the Layer Breakdown
http://vimeo.com/gradinarrazvan
// Advertising
VARIOUS
DESIGNS
FOR SHOPS & EVENTS
Just a few of the designs that I’ve created
for multiple clients as a way to promote
their events or offers, showcasing the
different styles & markets I’ve worked with.
fi
as a way to promote their latest offer and
attract their clients to enter their store.
Second design was part of a local design
fi
The project involved creating a design for
an upcoming architecture public debate,
where anyone could join and discuss.
The Prize was awarded by the leader of the
Romanian Architectural Order as well as
other key people from the industry.
Photoshop
Photo Manipulation
Duration: 1 Day
Competition Entry:
- 1st Place
// Advertising
VARIOUS
DESIGNS
FOR SHOPS & EVENTS
fi
section of a popular political party as a way to
celebrate their acomplishments and throwing
a big pool party. They wanted something that
would attract the youth so I designed something
that had a lot of sparkles & bling, that looked
very attractive.
Second design was for an after-school
program were people could drop of their kids.
The client had a mascot and a lot of text due to
him wanting to have the price & features
displayed directly on the ad.
I’ve used a set of images with some of their kids
as a way to show how much fun they are having
and some clever copywriting to generate curios-
ity, so people will approach it and check it out.
The style had to be catered to the target
audience by making it colorful, playful and
attractive
Photoshop
Composition, Photo Manipulation , Typography
Duration: 1 Day
// Advertising
UGLY
SHOESADVERTISING CAMPAIGN
A series of outdoor advertising designs
created for Uglyshoes.ro as a way to
promote their online store & products.
Recently after helping them with the
launch of their e-commerce website and
their online marketing, a series of designs
were created to promote their new physi-
fi
store by generating awareness.
The design presented involved creating
something that would appeal to women
who pay a lot of attention to the way they
look and enjoys luxury brands.
Photoshop, Illustrator
Advanced Photo Manipulation, Typography
Duration: 1 Day
View the Layer Breakdown
http://vimeo.com/gradinarrazvan
// Advertising
UGLY
SHOESADVERTISING CAMPAIGN
The images describe the process behind
fi
Each image has a layer breakdown video
that’s available on my youtube channel and
showcases the complexity and skill involved.
Photoshop, Illustrator
Advanced Photo Manipulation, Typography
Duration: 1 Day
View the Layer Breakdown
http://vimeo.com/gradinarrazvan
// Advertising
UGLY
SHOESADVERTISING CAMPAIGN
This design was created to be displayed in a
shopping mall, where people are more keen
to buy and often they are looking for fash-
fi
Thus the message displayed “Continue your
searches online“ helps encourage people to
visit the website from the comfort of their
home and continue their shopping
experience.
Photoshop, Illustrator
Advanced Photo Manipulation, Typography
Duration: 1 Day
View the Layer Breakdown
http://vimeo.com/gradinarrazvan
// Advertising
UGLY
SHOESADVERTISING CAMPAIGN
Multi-purpose design used in magazines
as a way to promote the brand and the fact
that they ship products wherever they are,
be it at home or on a holiday.
The design could also be used in their
product catalog to display some exclusive
models that are available only online.
Photoshop
Advanced Photo Manipulation
Duration: 1 Day
View the Layer Breakdown
http://vimeo.com/gradinarrazvan
// Advertising
UGLY
SHOESADVERTISING CAMPAIGN
The design involved some advanced photo
manipulation and post production.
As with most of the other advertising de-
signs, there’s a video available on my you-
tube channel that showcases the process
behind the making of this piece.
Photoshop
Advanced Photo Manipulation
Duration: 1 Day
View the Layer Breakdown
http://vimeo.com/gradinarrazvan
// Artwork
Watch
DOGSPERSONAL ARTWORK
Artwork created as a creative exercise and
to celebrate the games launch after a long
time in development.
The mechanics presented in all the trailers
and videos inspired me to create this
artwork. The full process behind the creation
can be seen by visiting my youtube channel .
Photoshop
Advanced Photo Manipulation, Typography
Duration: 1 Day
View the Layer Breakdown
http://vimeo.com/gradinarrazvan
// Artwork
Watch
DOGSPERSONAL ARTWORK
The process behind this composition
involved taking an existing 3D asset, seen
in the image on the far right and creating a
composition based upon it.
The process involved creating a custom
typography based on the original one,
fi
the hacking theme as well as highlight the
destruction available. Color creation and
depth perception was also something that
I’ve tweaked and created.
Photoshop
Advanced Photo Manipulation, Typography & Composition
Duration: 1 Day
View the Layer Breakdown
http://vimeo.com/gradinarrazvan
// Artwork
Wild
STARPERSONAL ARTWORK
Similar to the previous artwork, this piece
was created as a creative exercise and to
celebrate the games launch.
The amazing development team involved
in creating this game, inspired me to create
an artwork with some of the companies
key people displayed alongisde some of the
characters they’ve created.
Their reaction when they seen it:
“THIS IS AWESOME! Thanks so much! “ - Chad Moore
“hell yeah it’s metal enough! “- Stephan Frost
Photoshop
Advanced Photo Manipulation & Composition
Duration: 1 Day
View the Layer Breakdown
http://vimeo.com/gradinarrazvan
// Advertising
ISTOCK
PHOTOBATTLE ROYALE
Competition Entry for Istockphoto.com
where I managed to qualify on the 9th
place from over 100 entries and get till the
fi
The process involved some really advanced
post production & photo manipulation to
fi
using a certain asset provided by the
website or another contestant and then
create a composition based around it.
These would be judged and voted by the
community and the best one would go to
the next round.
Photoshop, Illustrator
Advanced Photo Manipulation, Typography
Duration: 1 Day
Competition Entry:
- 9th Place from over 110 entries
// Advertising
ISTOCK
PHOTOBATTLE ROYALE
Competition entry for Istockphoto.com
where I managed to qualify on the 9th place
from over 100 entries .
The process involved some really advanced
post production & photo manipulation to
fi
using a certain asset provided by the
website or another contestant and then
create a composition based around it.
These would be judged and voted by the
community and the best one would go to
the next round.
Photoshop, Illustrator
Advanced Photo Manipulation, Typography
Duration: 1 Day
Competition Entry:
- 9th Place from over 100 entries
// Artwork
MEDITATION
PLACEPERSONAL PROJECT
Architecture University project, that
involved creating an intimate space where
people could meditate.
I wanted to create a well lit space where
light could shine, no matter the time of day,
so people could feel it’s warmth & evoke
emotion. The artwork involved digital
painting & photo manipulation techniques
to achieve the desired look.
fi
wall art wallpaper that will be available for
order at a later date.
Photoshop
Photo Manipulation, Digital Painting
Duration: 1 Day
// Artwork
MEDITATION
PLACEPERSONAL PROJECT
Architecture University project, that
involved creating an intimate space where
people could meditate.
I wanted to create a well lit space where
light could shine, no matter the time of day,
so people could feel it’s warmth & evoke
emotion. The artwork involved digital
painting & photo manipulation techniques
to achieve the desired look.
fi
wall art wallpaper that will be available for
order at a later date.
Photoshop
Photo Manipulation, Digital Painting
Duration: 1 Day
// Advertising
THE
PHOENIX
CLIENT COMMISSION
Artwork commissioned by a client, after
seeing some of my projects on the Behance
network.
The client wanted a wall art in a desert
based setting so I came with the idea of a
phoenix. The whole project took around 2
hours and the aim was to play around with
color while also creating something that’s
unique & attractive.
Featured on RAW.Abduzeedo.com
View the Layer Breakdown
http://vimeo.com/gradinarrazvan
Photoshop
Digital Painting & Photo Manipulation
Duration: 1 Day
// Advertising
THE
PHOENIX
CLIENT COMMISSION
Artwork commissioned by a client, after
seeing some of my projects on the Behance
network.
The client wanted a wall art in a desert
based setting so I came with the idea of a
phoenix. The whole project took around 2
hours and the aim was to play around with
color while also creating something that’s
unique & attractive.
Featured on RAW.Abduzeedo.com
View the Layer Breakdown
http://vimeo.com/gradinarrazvan
Photoshop
Digital Painting & Photo Manipulation
Duration: 1 Day
// Branding
ALEXANDRA
MARINBRANDING
The client approached me with the desire
to create her personal branding after
hearing about my previous work.
Being a fashion designer, she had a rough
idea what she wanted so I started working
pn a few variations based on her initial
brief, so she could see what could be done.
fi
selected and the corporate identity mockup
was designed.
Photoshop, Illustrator
Branding, Corporate Identity
Duration: 7 Days
// Branding
ALEXANDRA
MARINBRANDING PROJECT
The client approached me with the desire
to create her personal branding after
hearing about my previous work.
Being a fashion designer, she had a rough
idea what she wanted so I started working
pn a few variations based on her initial
brief, so she could see what could be done.
fi
selected and the corporate identity mockup
was designed.
Photoshop, Illustrator
Branding, Corporate Identity
Duration: 7 Days
// Branding
ARCH
WAVESBRANDING PROJECT
Branding project for a complex niche based
social network.
The aim was to create a logo that would
industry and be connected with the name.
Photoshop, Illustrator
Branding, Corporate Identity
Duration: 3 Days
// Branding
PARTIZAN
SECURITYBRANDING PROJECT
Branding project created for a security
company where the client wanted a shield
shape logo.
The logo was designed live with the client
giving real time feedback regarding what
he likes and doesn’t like, ensuring his vision
is met.
I then went and proposed a few color
fi
the niche and what message he wanted
to communicate.
Photoshop, Illustrator
Branding, Corporate Identity
Duration: 3 Days
// 3D & Post Production
WATER
TOWER
RECONVERSION
Post production project that involved turn-
ing a generic 5 minute 3Ds Max render into
a fully working architecture visualization.
After creating the model in 3D, I went
ahead and created a fast render that I then
composited and post produced in
Photoshop, to create a visualization that
will attract people. The project got featured
on the local TV station as part of an exhibit
displayed at the existing water tower.
The composition took roughly two hours
to complete and it involved creating pho-
toshop assets, using cg renders and actual
location photos.
Photoshop
3D, Post Production, Photo Manipulation
Duration: 5 Days
Original 5 min Render2 hours Post Production
// 3D & Post Production
MODERN
LOFT
POST PRODUCTION
A project involved creating an interior
design proposal for a modern loft.
The original renders were done in 3DS Max
but in order to meet the deadline some
basic renders were created in order to have
a base for the composition.
Then furniture and other assets were
added in the renders to make them feel
more attractive, this way what would have
taken days to achieve in a 3D software, was
done in a few hours.
By using this approach I was able to pro-
fi
the budget and time frame.
Photoshop
Composition, Post Production, Photo Manipulation
Duration: 4 Days
Original - 5min 3D Render Original - 5min 3D Render
1 hour Post Production 1 hour Post Production
// 3D & Post Production
COMMUNITY
CENTER
POST PRODUCTION
The client provided a set of renders that
she wanted to be transformed as a way
to promote her vision and concept.
After discussing with the client what she
wanted and the deadline, we agreed the
best course of action would be to use some
fast 3D renders and do some heavy post
production.
fi
project receiving congratulations for the
quality of the renders by the examination
board.
Photoshop
Composition, Post Production, Photo Manipulation
Duration: 4 Days
Original Render75 min Post Production
// 3D & Post Production
COMMUNITY
CENTER
POST PRODUCTION
The following render involved some heavy
post production in order to change the
entire look.
Initially a fast render was provided that
I’ve changed to a night scene and proposed
some lighting and other tweaks, creating a
fi
version of the render.
Once again 3D, Post Production and Photo
Manipulation was used as a way to change
this image completely.
Photoshop
Composition, Post Production, Photo Manipulation
Duration: 4 Days
Original Render90 min Post Production
The original
Water Tower
Water
TowerReconversion
The Project consisted in taking a classic water
tower and convert it into a loft, were a small
family could live in while keeping the general
water tower shape intact.
Sunscreen to generate shade, due to
the excessive height of the building
Outdoor decks to enjoy the
panorama, the breeze as well as having
privileges similar to owning a house, like
having an outside jacuzzi, grill.etc
Curved shielding to provide shade
and intimacy in key areas of the building.
My vision was to create a really modern tower, that will stand out in
the urban space. Having a modern look will make it more appealing
to people to want to live there, while forgetting the fact that it once
was a simple water tower.
Fifth Year Architecture Project
First Floor Living Room- Interior Render
First Floor
Revit 3D Section
Second Floor
Revit 3D Section
Ground Floor
3d Section
MODERN
CHURCH
// Architecture
The project involved creating a church on any desired site in the
city, with the sole mention that it should not be placed in an area
already populated by them. The site i chose was on a hillside, that
would offer a panoramic view of the city while also letting it be
seen from far away.
Fifth Year Architecture Project
proposed
site
The site proposal involved
quite a lot of modules and
functions, that are found
below:
1. commercial space
2. main church
33.outdoor praying area
4.chapel
5.outside meditation area
6.inside meditation area
7.outside meditation area
8.preist sleeping quarters
9. food court module
1010. trash
11. solar panels maintanance area
12. technical area for generators, water pumps,etc
13. rain water collection
14. decorative water stream
15. module for lighting candles
16. bell tower
17. wind mills for power generation
18. public toilets
19. youth module
20. underground air filtration
21. priest chapel + library
22. private parking
building Structure
Sections
Ground Floor
3d Section
Youth
CenterArchitecture,
Urban Planning
& Landscape design
The project involved creating a youth center on a predefined site, situated next
to the towns creek Peta. The site is near the end of the towns residential area
and the start of the city’s commercial zone and the aim was too see how we
could blend the site with the surroundings, as well as our vision regarding a
youth center that would attract teenagers.
Main Entrance, the hallway
can be used to showcase
different artwork or exhibits
Theater for different plays,
conferences or educational events.
Vertical shading system to
provide shade as well as to block
some of the outdoor distractions
Indoor fountain and vegetation for a
more natural and friendly look and feel.
Fourth Year Architecture Project
First Floor - Plan View
The building plan features a small green
space in the middle, four entrances for each
side and the access to the upper floor is
done via a ramp similar to the Guggenheim.
The building features the following classes
dancing, painting, cooking , scupting,
photography , music and a coffee shop.
Ground Floor - Plan View
Surrounding Area
Urban planning
Building site
The urban planning phase, involved height analysis of the buildings
in the area, zoning of different areas, proposals of greenery, bridges
over the towns creek, bus stations, public rest rooms, parking
spaces and other aspects like sidewalk enlargement, road
crossings,etc.
The first step, involved
doing a site analysis of the
area which involved high-
lighting the building heights
and also identifying the dif-
ferent zones that area found
in the area. Afterwards this
was done, the urban pro-
posal part took place which
involved proposing things
such as underground park-
ing area, bus stations,
green spaces, sidewalk en-
largement,e
Building Placement & Concept
Proposed site
Landscape design
The landscape design phase, involved taking into consideration
things like walking patterns, routes, points of interest from the
area, local climate and providing a solution that will blend the
proposed building into it’s natural surroundings.
The main building concept, came from the idea to connect the
two major walking areas with a curved walking route that will
offer stunning perspectives of the natural surroundings. The
curved route, dictated the need to create a circular type
building, and thus the idea of a snail shell like structure
appeared.
TThe building placement was set based on the following key as-
pects: it shouldn’t disrupt the natural walking pattern, it should
offer a good focal point when viewed from a far, it shouldn’t be
placed next to the sport courts due to noise pollution or the
creek due to potential danger that children may face and it
also should have easy car access to minimize the impact of
greenery.
1.resting area
2.workshops
3. multi purpose room
4. lecture room
5. pool
6. nursery
77. restaurant
8. agriculture fields
9. administration
10. reception
11. coffee shop
12. chapel
13. main residential
mmodules
14. building module
for people with special needs
15. parking area
16. docks
17. parking
18. side entrace for
mmaintenance
The site is situated
near the Lake
Sauaieu and it has
the following facilities:
Senior
housingcomplex
The project involved
designing a modern
retirement complex,
where the elderly could
socialize and relax.
The site features 2
mmain residential
modules, a restaurant
module , workshops
and much much more.
Long corridors creating
a tunnel like feeling to
the inhabitants
By having a curved building
shape, the extra long corridors
appear shorter due to the
continous perspective
being interrupted.
All rooms benefit from more
ssunlight, not only at mid day
but also at sunrise and sunset.
The curved shape, provides
an excellent panoramic view of
the stunning surroundings.
The Main Building Shape Concept
The concept behind the small squarish module
was to have an interior garden space while also
avoiding the feel that you are stuck between 4
walls while offering the maximum natural lighting
possible, thus the solution to have C shape
module. This way the module has an interior
garden with a perspective view of the surround-
iings while benefiting from natural lighting.
Unfavorable sunlight
The field of view doesn’t
provide a good view
of the amazing sights
around the complex
Fifth Year Architecture Project
Main Building
Section Elders with special needs module
Welness & nursery Module
ROOF COMPOSITE
PANEL DETAIL
COMPOSITE
PANEL DETAIL
International
AirportGraduation project
The project involved creating a new international airport in
Oradea, due to the existing one although being classified as
international , it doesn’t serve any international flights due to
runway restrictions. Also the existing airport, has a flight path
that’s almost directly above the city center, as well as the site
being overwhelmed by residential housing projects, plus
many more issues described in the upcoming pages.
My vision was to create a modern airport that would make the city
stand out, and generate interest, while also providing a solution to
the existing airport problems.
The concept came from the idea of flight and motion. An Aztec plane was chosen as reference as well as an eagles
beak to break the smooth lines and make it have a more aggresive, having thus a more imposing look and feel.
The initial terminal plan sketches that started it all. These were
drawn on a sticky note, in 3-4 minutes to get the general idea of the
airport plan while keeping in mind the requirements to not intersect
the required terminal flows.
After 11 months of hard work the project was finally done, the final concept as of
September 2013 can be seen on the left.
Sixth Year Architecture Project
The Building Concept
Site Proposal
The site location is set near Nojorid, at a 3km distance from the ex-
isting airport. The proposal involved building a 3.5 Km runway &
taxiways according to the international standards, including the
runway markings, taxiways size as well as all the required facilities
like hangars, helipads,control tower, maintanance area, catering &
emergency services, defrosting area,etc.The site also features a
cargo terminal which is connected to a railroad for easy package
ttransport.
3D Section of the Left Terminal Wing
Section showcasing the structure as well
as the passagers movement flow
Y shaped columns holding the
roof on the north and south.
Double space frame roof design,
featuring a skylight across the
entire lenght of the wing.
Metalic joists & trusses holding the
floor.
Luggage transport and
shopping cargo
V shaped columns
holding the 25m
exterior span.
Check-In Security check, hand luggage
Coffee Shop
Duty Free & Waiting area
Departures
Terminal
Interior design
Catering and
Emergency services
The catering and emergency services were placed in a remote area
that wouldn’t compromise all the movement that happens in an
airport while also allowing easy vehicle access from the airports
entrance.
The emergency services building features 3 vehicles per each
service, according to the 1 million targeted passagers.
Catering service building plan,
section and elevations
Emergency services building plan,
section and elevations.
Small & private aircraft hangars
building plan, section and elevations.
Cargo
Processing
The cargo processing has a space frame roof with multiple I
shaped beams to support it, and it features separate routes for
incoming and outgoing cargo. The outgoing cargo is transported to
the nearby railroad and from there shipped to different destinations.
Cargo terminal, building plan Cargo terminal, sections and
elevations
Vehicle maintenance area
Control tower, hangars
The control tower and hangars feature the same
space frame design as the roof of the Terminal
with polycarbonate skylight to protect against
fumes.
Aicraft hangar section and eleva-
tions.
Airport vehicles maintanance building
plan, elevations and section
Control tower, plans, elevations
and section.
SENIOR DESIGNER PORTFOLIO | UX UI DESIGNER | WEB DESIGNER | VISUALIZATION ARTIST | GRAPHIC DESIGNER | 3D VISUALIZATION ARTIST

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SENIOR DESIGNER PORTFOLIO | UX UI DESIGNER | WEB DESIGNER | VISUALIZATION ARTIST | GRAPHIC DESIGNER | 3D VISUALIZATION ARTIST

  • 1.
  • 2. I’ve got a Masters Degree in Architecture PHOTOSHOP ILLUSTRATOR INDESIGN CSS & HTML PREMIERE SOME OF THE SOFTWARE THAT I’M FAMILIAR WITH 2D SOFTWARE & CODING 3D & CAD SOFTWARE REVIT RHINOCEROS 3DS MAX AUTOCAD CRYENGINE 3 I’ve been designing stuff across the world for over + 9 YEARS Freelance Web & Graphic Designer | 2005-Present Web & Graphic Designer at AHG Industry | 2010 - 2011 UX UI Designer | 2010 - Present GRADINAR RAZVAN My name is as well as other Degrees & Certifications: Brainbench Photoshop “Master” Level Certificate B.U.L.A.T.S. English DiplomaBachelor & Masters Degree in Architecture. 3 UX Designer Certifications by Udemy My work has been displayed multiple times at Oradea Art Gallery as part of different EXHIBITS SelectedworksofYear1ArchitectureStudents ModernHotelConcepts&LocalUrbanPlanning ModernYouthCenters&Urbanplanning LocalWaterTowerReconversion I also like to participate at different COMPETITIONS when i have the time: DesigncontestheldbyORADEAARCHITECTURE ORDER -firstplace ARCHIPRIX -WORLDSBESTGRADUATION PROJECTS TheuniversityI’vestudiedat,selectedmyproject torepresent thematMadridin2015 ISTOCKPHOTO.com“BattleRoyale” -9thplacefromover110 entries
  • 3. That I’ve gained as a multidisciplinary designer that I’ve worked with and can talk about freely without breaching the NDA. BRANDS A few of theSKILLS AND EXPERIENCE Wireframing Card Sorting User Personas Rapid Prototyping User Flows & Journey Usability & Heat Maps Online MarOnline Marketing Gamification Conversions A/B Testing Site Maps Sketching UX Design Graphic Design Color Theory Composition Matte Painting Perspective & 3D Photo Manipulation Photo Retouching CorpoCorporate Identity Typography Advertising Print Design Branding UI Design Online Trends Web & Mobile Design SEO & Link Building CSS & HTML - Intermediate Magento E-commerce CoCopywriting Joomla CMS Wordpress Bootstrap Agile Web & Visual Design Some of the online that I’m experienced with PLATFORMS During the year my work has been featured on these amazing websites: by AbduzeedoWorlds Best Graduation Projects habrahabr.ru
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  • 5. // UX & UI Design GERMAN CRYSTALE-COMMERCE WEBSITE The project was part of my full time hire at AHG Industry, a German international fi Working there I was in charge of redesigning their main website, as well as offer consultancy on other websites that they were planning on releasing. The project involved redesigning their main website with User Experience , Usability & Conversions in mind. A full in-depth case study is available on my website where everything is explained in great details from the marketing strategy fi that went behind creating the design and it’s UX. Photoshop, Illustrator, Balsamiq UX & UI Design, Conversions, Consultancy, Usability Duration: 5 Months FULL 20 PAGES UX DESIGN CASE STUDY http://builtbyg.com
  • 6. // UX & UI Design GERMAN CRYSTALE-COMMERCE WEBSITE The project was part of my full time hire at AHG Industry, a German international fi Working there I was in charge of redesigning their main website, as well as offer consultancy on other websites that The project involved redesigning their main website with User Experience , Usability & A full in-depth case study is available on my website where everything is explained in great details from the marketing strategy fi that went behind creating the design and Photoshop, Illustrator, Balsamiq UX & UI Design, Conversions, Consultancy, Usability Duration: 5 Months FULL 20 PAGES UX DESIGN CASE STUDY http://builtbyg.com
  • 7. // UX & UI Design BUILTBYGMULTI-NICHE PORTFOLIO The images showcase the final form of my personal websites that showcases different projects from the multitude of design roles I’ve experienced with. The project involved branding, launching a new website and handling UX UI design, writing 1500 lines of CSS, platform setup, website optimization, iterations and so on. More information about this process and my UX UI workflow is available on my web- site, explaining in detail why I chose different approaches as well as the final results. Photoshop, Illustrator, Axure, Balsamiq Branding, UX/UI Design, Optimization, MORE INFORMATION: http://builtbyg.com/portfolio/builtbyg
  • 8. // UX & UI Design BUILTBYGMULTI-NICHE PORTFOLIO The images showcase the final form of my personal websites that showcases different projects from the multitude of design roles I’ve experienced with. The project involved branding, launching a new website and handling UX UI design, writing 1500 lines of CSS, platform setup, website optimization, iterations and so on. More information about this process and my UX UI workflow is available on my web- site, explaining in detail why I chose different approaches as well as the final results. Photoshop, Illustrator, Axure, Balsamiq Branding, UX/UI Design, Optimization, MORE INFORMATION: http://builtbyg.com/portfolio/builtbyg
  • 9. // UX & UI Design GUILD WARS 2MMO GAME UI REDESIGN The project involved redesigning the in-game UI as a way to solve multiple UX issues found during testing. The UX process involved competitor analy- sis, interviewing people, creating user per- sonas, wireframing and sketching, testing and much much more. More information about this process and my UX UI workflow is available on my website, explaining my workflow as well as a visual presentation that goes into detail about the changes and proposed new fea- tures. The visual presentation generated over 20.000 views in under 48 hours and over 400 comments. Photoshop, Axure, Pen & Paper UX/UI Design MORE INFORMATION: http://builtbyg.com/portfolio/guild-wars-2-redesign
  • 10. // UX & UI Design GUILD WARS 2MMO GAME UI REDESIGN The project involved redesigning the in-game UI as a way to solve multiple UX issues found during testing. The UX process involved competitor analy- sis, interviewing people, creating user per- sonas, wireframing and sketching, testing and much much more. More information about this process and my UX UI workflow is available on my website, explaining my workflow as well as a visual presentation that goes into detail about the changes and proposed new fea- tures. The visual presentation generated over 20.000 views in under 48 hours and over 400 comments. Photoshop, Axure, Pen & Paper UX/UI Design MORE INFORMATION: http://builtbyg.com/portfolio/guild-wars-2-redesign
  • 11. // UX & UI Design GUILD WARS 2MMO GAME UI REDESIGN The project involved redesigning the in-game UI as a way to solve multiple UX issues found during testing. The UX process involved competitor analy- sis, interviewing people, creating user per- sonas, wireframing and sketching, testing and much much more. More information about this process and my UX UI workflow is available on my website, explaining my workflow as well as a visual presentation that goes into detail about the changes and proposed new fea- tures. The visual presentation generated over 20.000 views in under 48 hours and over 400 comments. Photoshop, Axure, Pen & Paper UX/UI Design MORE INFORMATION: http://builtbyg.com/portfolio/guild-wars-2-redesign
  • 12. // UX & UI Design GUILD WARS 2MMO GAME UI REDESIGN The project involved redesigning the in-game UI as a way to solve multiple UX issues found during testing. The UX process involved competitor analy- sis, interviewing people, creating user per- sonas, wireframing and sketching, testing and much much more. More information about this process and my UX UI workflow is available on my website, explaining my workflow as well as a visual presentation that goes into detail about the changes and proposed new fea- tures. The visual presentation generated over 20.000 views in under 48 hours and over 400 comments. Photoshop, Axure, Pen & Paper UX/UI Design MORE INFORMATION: http://builtbyg.com/portfolio/guild-wars-2-redesign
  • 13. // UX & UI Design GUILD WARS 2MMO GAME UI REDESIGN The project involved redesigning the in-game UI as a way to solve multiple UX issues found during testing. The UX process involved competitor analy- sis, interviewing people, creating user per- sonas, wireframing and sketching, testing and much much more. More information about this process and my UX UI workflow is available on my website, explaining my workflow as well as a visual presentation that goes into detail about the changes and proposed new fea- tures. The visual presentation generated over 20.000 views in under 48 hours and over 400 comments. Photoshop, Axure, Pen & Paper UX/UI Design MORE INFORMATION: http://builtbyg.com/portfolio/guild-wars-2-redesign
  • 14. // UX & UI Design FOODIESCHEF HIRING AND FOOD APP The project involved designing a mobile application for a food startup. The client approached me after seeing my online portfolio and he wanted to design an application that’s centered around the user. The UX UI process involved exploring dif- ferent approaches and visual designs, doing user research, flows, UI sketches, building personas and hi-fi wireframes. These are just a few of the screens that I was allowed by the client to show as the rest are under NDA. Photoshop, Axure, Illustrator, Invision UX UI design, Mobile App design
  • 15. // UX & UI Design FOODIESCHEF HIRING AND FOOD APP The project involved designing a mobile application for a food startup. The client approached me after seeing my online portfolio and he wanted to design an application that’s centered around the user. The UX UI process involved exploring dif- ferent approaches and visual designs, doing user research, flows, UI sketches, building personas and hi-fi wireframes. These are just a few of the screens that I was allowed by the client to show as the rest are under NDA. Photoshop, Axure, Illustrator, Invision UX UI design, Mobile App design
  • 16. // UX & UI Design CONCORDIA PHARMACY HEALTH APP The project involved designing a mobile app that would test the local market, since the company had multiple location around the county and they wanted to explore the mo- bile market as a way to tailor their services to the business and tech savy. I worked closely with the client coming up with solutions and features that would make the app stand out and thus break into the market place, generating sales rapidly and brand exposure. Most of the app and UX process is under NDA, these screens being the only ones allowed to be shown as the rest contains sensitive data and unique features. Photoshop, Illustrator, Axure, Pen & Paper UX UI Design, Mobile App Design
  • 17. // UX & UI Design CONCORDIA PHARMACY HEALTH APP The project involved designing a mobile app that would test the local market, since the company had multiple location around the county and they wanted to explore the mo- bile market as a way to tailor their services to the business and tech savy. I worked closely with the client coming up with solutions and features that would make the app stand out and thus break into the market place, generating sales rapidly and brand exposure. Most of the app and UX process is under NDA, these screens being the only ones allowed to be shown as the rest contains sensitive data and unique features. Photoshop, Illustrator, Axure, Pen & Paper UX UI Design, Mobile App Design
  • 18. // UX & UI Design FACEBOOK SMART WATCH APP This was a personal project done as a re- sponse to a comment posted on one of my published articles talking about wearables and how to design for them. He wanted to know how a complex app like Facebook could work on a smart watch. The UX process involved research, paper prototyping, red route analysis, flows, lo-fi and hi-hi wireframes, sketching, testing on mobile app and so on. More information about the process is available on my website that showcases the behind the scenes UX work done, in order to achieve the final visual design. Photoshop, Pen & Paper UX UI Design, Smart Watch / Wearables Design MORE INFORMATION: http://builtbyg.com/portfolio/facebook-smart-watch-app
  • 19. // UX & UI Design FACEBOOK SMART WATCH APP This was a personal project done as a re- sponse to a comment posted on one of my published articles talking about wearables and how to design for them. He wanted to know how a complex app like Facebook could work on a smart watch. The UX process involved research, paper prototyping, red route analysis, flows, lo-fi and hi-hi wireframes, sketching, testing on mobile app and so on. More information about the process is available on my website that showcases the behind the scenes UX work done, in order to achieve the final visual design. Photoshop, Pen & Paper UX UI Design, Smart Watch / Wearables Design MORE INFORMATION: http://builtbyg.com/portfolio/facebook-smart-watch-app
  • 20. // UX & UI Design FACEBOOK SMART WATCH APP This was a personal project done as a re- sponse to a comment posted on one of my published articles talking about wearables and how to design for them. He wanted to know how a complex app like Facebook could work on a smart watch. The UX process involved research, paper prototyping, red route analysis, flows, lo-fi and hi-hi wireframes, sketching, testing on mobile app and so on. More information about the process is available on my website that showcases the behind the scenes UX work done, in order to achieve the final visual design. Photoshop, Pen & Paper UX UI Design, Smart Watch / Wearables Design MORE INFORMATION: http://builtbyg.com/portfolio/facebook-smart-watch-app
  • 21. // UX & UI Design ARCH WAVESSOCIAL NETWORK Social network aimed at architects & designers, featuring unique mechanics and fi - The project involved everything from launch strategy, seo & marketing strategy The total duration of the project took roughly 6 months and involved creating fi The work enviroment was Agile with a remote team of developers based in Photoshop, Illustrator, Axure, Balsamiq Branding, UX/UI Design, Marketing, SEO Strategy , Gamification Duration: 6 Months FULL 20 PAGES UX DESIGN CASE STUDY http://builtbyg.com
  • 22. // UX & UI Design ARCH WAVESSOCIAL NETWORK Social network aimed at architects & designers, featuring unique mechanics and fi - The project involved everything from launch strategy, seo & marketing strategy The total duration of the project took roughly 6 months and involved creating fi The work enviroment was Agile with a remote team of developers based in Photoshop, Illustrator, Axure, Balsamiq Branding, UX/UI Design, Marketing, SEO Strategy , Gamification Duration: 6 Months FULL 20 PAGES UX DESIGN CASE STUDY http://builtbyg.com
  • 23. // UX & UI Design UGLY SHOESE-COMMERCE WEBSITE The client approached me after being unhappy how a previous company handled, fi project, long delivery times, a custom cms platform with lack of customization. The project involved me launching a brand new website and handling everything from fi design, marketing strategy & SEO optimization. A full in-depth case study is available on my website where everything is explained in great details from the marketing strategy fi that went behind creating the design and Photoshop, Illustrator, Axure, Balsamiq Branding, UX/UI Design, Marketing, SEO Strategy Duration: 4 Months FULL 20 PAGES UX DESIGN CASE STUDY http://builtbyg.com
  • 24. // UX & UI Design UGLY SHOESE-COMMERCE WEBSITE The client approached me after being unhappy how a previous company handled, fi project, long delivery times, a custom cms platform with lack of customization. The project involved me launching a brand new website and handling everything from fi design, marketing strategy & SEO optimization. A full in-depth case study is available on my website where everything is explained in great details from the marketing strategy fi that went behind creating the design and Photoshop, Illustrator, Axure, Balsamiq Branding, UX/UI Design, Marketing, SEO Strategy Duration: 4 Months FULL 20 PAGES UX DESIGN CASE STUDY http://builtbyg.com
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  • 26. // Web & Visual Design UBISOFT REDESIGN The design was created as part of a creative exercise after seeing their original website fi improvements on the visual and user expe- rience side. Knowing that each time a major redesign is suddently launched, user groups get con- fused. I decided to take their existing layout but improve it by incorporating more visual and ux elements. Thus some custom UI elements were creat- fi which was selected as a way to boost the product images by creating high contrast and thus capturing the users attention and increasing click through rate. Photoshop Website Design, Conversions , UI Design Duration: 4 Days CREATIVE EXERCISE
  • 27. // Web & Visual Design UBISOFT REDESIGN The design was created as part of a creative exercise after seeing their original website fi improvements on the visual and user expe- rience side. Knowing that each time a major redesign is suddently launched, user groups get con- fused. I decided to take their existing layout but improve it by incorporating more visual and ux elements. Thus some custom UI elements were creat- fi which was selected as a way to boost the product images by creating high contrast and thus capturing the users attention and increasing click through rate. Photoshop Website Design, Conversions , UI Design Duration: 4 Days CREATIVE EXERCISE
  • 28. // Web & Visual Design Host ALLOY WEB HOSTING DESIGN The project involved creating the home page design for their upcoming hosting platform. The client wanted to see what the website would look like before hiring developers and starting their business. The brief required that the hosting packages should be visible on the front page and I’ve proposed numerous other marketing tactics to boost conversion rates and drive engagement. Photoshop Website design, Conversions Duration: 3 Days
  • 29. // Web & Visual Design ABRAHAM LAWYERSLAW COMPANY The client is a Romanian law company, of- fering a wide variety of legal services. They approached me to design their upcoming website as well as their logo. The brief stated that they wanted a website with bright colors that would make them stand out & unforgettable. The client provided some references and from my previous experience with law companies I was sure that they didn’t want to look too corporate and unaproachable, resulting in the following design. Photoshop Website Design, Conversions, Branding Duration: 1 Week
  • 30. // Web & Visual Design ABRAHAM LAWYERSLAW COMPANY The client is a Romanian law company, of- fering a wide variety of legal services. They approached me to design their upcoming website as well as their logo. The brief stated that they wanted a website with bright colors that would make them stand out & unforgettable. The client provided some references and from my previous experience with law companies I was sure that they didn’t want to look too corporate and unaproachable, resulting in the following design. Photoshop Website Design, Conversions, Branding Duration: 1 Week
  • 31. // Web & Visual Design CPR PRODUCTIONS The design was created for an up and coming music production company as a way to help them get better exposure and let their clients see what they’ve achieved so far. The main purpose was to create a website that would display their brand strenghts, fi unique in the market and promote these aspects. Another key factor was to let users experience some of the music they have created and what clients have they worked with when visiting their website, while also showcasing the fact that they are always active on the music scene, producing new stuff, making the news and so on. The design promoted these aspects while being built with conversions, user experience and marketing in mind and it also required some custom UI assets. Photoshop Website Design, Conversions , UI Design Duration: 4 Days MUSIC STUDIO
  • 32. // Web & Visual Design CPR PRODUCTIONS The design was created for an up and coming music production company as a way to help them get better exposure and let their clients see what they’ve achieved so far. The main purpose was to create a website that would display their brand strenghts, fi unique in the market and promote these aspects. Another key factor was to let users experience some of the music they have created and what clients have they worked with when visiting their website, while also showcasing the fact that they are always active on the music scene, producing new stuff, making the news and so on. The design promoted these aspects while being built with conversions, user experience and marketing in mind and it also required some custom UI assets. Photoshop Website Design, Conversions , UI Design Duration: 4 Days MUSIC STUDIO
  • 33. // UX & UI Design OCEAN WARRIORDOCUMENTARY WEBSITE The project is one of the most intriguing and interesting websites that I’ve did during my early career. I was approached by the client via a popular freelancing website and it involved design- ing a website for a documentary that would be shot alongside the National Geographic crew. It involved using certain assets provided by the client , following a certain theme and art direction and waiting for feedback from the documentary director himself. From a technical point of view it involved using advanced photo manipulation and compo- sition techniques in order to blend multiple images and achieve the desired dark look Photoshop, Website Design
  • 34. // Web & Visual Design CLOUD HOSTING Website design that I’ve created for a US based design company, with whom I’ve collaborated on multiple projects. The client wanted something more creative and eccentric that would promote the whole idea of cloud hosting. In order to test how valid the whole idea is, I went with a cloud based background approach that could be swaped to another one in an A/B Testing session, this would help see which version the website users would enjoy more as well as which one would help drive sales. Photoshop Website Design, Conversions Duration: 1 Week
  • 35. // Web & Visual Design CLOUD HOSTING Website design that I’ve created for a US based design company, with whom I’ve collaborated on multiple projects. The client wanted something more creative and eccentric that would promote the whole idea of cloud hosting. In order to test how valid the whole idea is, I went with a cloud based background approach that could be swaped to another one in an A/B Testing session, this would help see which version the website users would enjoy more as well as which one would help drive sales. Photoshop Website Design, Conversions Duration: 1 Week
  • 36. // Web & Visual Design GUILD WARS 2 The next website in my series of creative exercises that were aimed to approach a different design style that I haven’t done in a while. This time the purpose was to redesign their existing website as a way to better promote their product for both new & returning users. Keeping this in mind I’ve narrowed down the key features that makes this product unique as well as indentify the user groups that would visit the website, these were: press, new users, pro users. Thus the need to create a page that would be target- ed at each of these users need. After a breakdown of their interest and reason for visiting the website, I was able to identify the key areas that would be pres- ent on the website. The actual design was done to match their product artstyle thus a lot of custom UI elements were created that would have an artistic and decayed look. Photoshop Website Design, Conversions , UX & UI Design Duration: 4 Days CREATIVE EXERCISE
  • 37. // Web & Visual Design GUILD WARS 2 The next website in my series of creative exercises that were aimed to approach a different design style that I haven’t done in a while. This time the purpose was to redesign their existing website as a way to better promote their product for both new & returning users. Keeping this in mind I’ve narrowed down the key features that makes this product unique as well as indentify the user groups that would visit the website, these were: press, new users, pro users. Thus the need to create a page that would be target- ed at each of these users need. After a breakdown of their interest and reason for visiting the website, I was able to identify the key areas that would be pres- ent on the website. The actual design was done to match their product artstyle thus a lot of custom UI elements were created that would have an artistic and decayed look. Photoshop Website Design, Conversions , UX & UI Design Duration: 4 Days CREATIVE EXERCISE
  • 38. // Web & Visual Design GUILD WARS 2 The next website in my series of creative exercises that were aimed to approach a different design style that I haven’t done in a while. This time the purpose was to redesign their existing website as a way to better promote their product for both new & returning users. Keeping this in mind I’ve narrowed down the key features that makes this product unique as well as indentify the user groups that would visit the website, these were: press, new users, pro users. Thus the need to create a page that would be target- ed at each of these users need. After a breakdown of their interest and reason for visiting the website, I was able to identify the key areas that would be pres- ent on the website. The actual design was done to match their product artstyle thus a lot of custom UI elements were created that would have an artistic and decayed look. Photoshop Website Design, Conversions , UX & UI Design Duration: 4 Days CREATIVE EXERCISE
  • 39. // Web & Visual Design GUILD WARS 2 The next website in my series of creative exercises that were aimed to approach a different design style that I haven’t done in a while. This time the purpose was to redesign their existing website as a way to better promote their product for both new & returning users. Keeping this in mind I’ve narrowed down the key features that makes this product unique as well as indentify the user groups that would visit the website, these were: press, new users, pro users. Thus the need to create a page that would be target- ed at each of these users need. After a breakdown of their interest and reason for visiting the website, I was able to identify the key areas that would be pres- ent on the website. The actual design was done to match their product artstyle thus a lot of custom UI elements were created that would have an artistic and decayed look. Photoshop Website Design, Conversions , UX & UI Design Duration: 4 Days CREATIVE EXERCISE
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  • 41. // Advertising TRUE POWER ADVERTISING PROJECT Magazine Advertising project for a New Zealand based off-road adventures company. The design was created to promote the adrenaline rush & power of their off road vehicles. Decided to merge the wildlife & machines together to make the ad more intriguing and to express the thrill it gives you when you are face to face with a bear, but in this case also showcase the power of the bear that translates to the power of their vehicles Photoshop Digital Painting & Photo Manipulation Duration: 1 Day Featured on RAW.Abduzeedo.com View the Layer Breakdown http://vimeo.com/gradinarrazvan
  • 42. // Advertising TRUE POWER ADVERTISING PROJECT Magazine Advertising project for a New Zealand based off-road adventures company. The design was created to promote the adrenaline rush & power of their off road vehicles. Decided to merge the wildlife & machines together to make the ad more intriguing and to express the thrill it gives you when you are face to face with a bear, but in this case also showcase the power of the bear that translates to the power of their vehicles Photoshop Digital Painting & Photo Manipulation Duration: 1 Day Featured on RAW.Abduzeedo.com View the Layer Breakdown http://vimeo.com/gradinarrazvan
  • 43. // Advertising VARIOUS DESIGNS FOR SHOPS & EVENTS Just a few of the designs that I’ve created for multiple clients as a way to promote their events or offers, showcasing the different styles & markets I’ve worked with. fi as a way to promote their latest offer and attract their clients to enter their store. Second design was part of a local design fi The project involved creating a design for an upcoming architecture public debate, where anyone could join and discuss. The Prize was awarded by the leader of the Romanian Architectural Order as well as other key people from the industry. Photoshop Photo Manipulation Duration: 1 Day Competition Entry: - 1st Place
  • 44. // Advertising VARIOUS DESIGNS FOR SHOPS & EVENTS fi section of a popular political party as a way to celebrate their acomplishments and throwing a big pool party. They wanted something that would attract the youth so I designed something that had a lot of sparkles & bling, that looked very attractive. Second design was for an after-school program were people could drop of their kids. The client had a mascot and a lot of text due to him wanting to have the price & features displayed directly on the ad. I’ve used a set of images with some of their kids as a way to show how much fun they are having and some clever copywriting to generate curios- ity, so people will approach it and check it out. The style had to be catered to the target audience by making it colorful, playful and attractive Photoshop Composition, Photo Manipulation , Typography Duration: 1 Day
  • 45. // Advertising UGLY SHOESADVERTISING CAMPAIGN A series of outdoor advertising designs created for Uglyshoes.ro as a way to promote their online store & products. Recently after helping them with the launch of their e-commerce website and their online marketing, a series of designs were created to promote their new physi- fi store by generating awareness. The design presented involved creating something that would appeal to women who pay a lot of attention to the way they look and enjoys luxury brands. Photoshop, Illustrator Advanced Photo Manipulation, Typography Duration: 1 Day View the Layer Breakdown http://vimeo.com/gradinarrazvan
  • 46. // Advertising UGLY SHOESADVERTISING CAMPAIGN The images describe the process behind fi Each image has a layer breakdown video that’s available on my youtube channel and showcases the complexity and skill involved. Photoshop, Illustrator Advanced Photo Manipulation, Typography Duration: 1 Day View the Layer Breakdown http://vimeo.com/gradinarrazvan
  • 47. // Advertising UGLY SHOESADVERTISING CAMPAIGN This design was created to be displayed in a shopping mall, where people are more keen to buy and often they are looking for fash- fi Thus the message displayed “Continue your searches online“ helps encourage people to visit the website from the comfort of their home and continue their shopping experience. Photoshop, Illustrator Advanced Photo Manipulation, Typography Duration: 1 Day View the Layer Breakdown http://vimeo.com/gradinarrazvan
  • 48. // Advertising UGLY SHOESADVERTISING CAMPAIGN Multi-purpose design used in magazines as a way to promote the brand and the fact that they ship products wherever they are, be it at home or on a holiday. The design could also be used in their product catalog to display some exclusive models that are available only online. Photoshop Advanced Photo Manipulation Duration: 1 Day View the Layer Breakdown http://vimeo.com/gradinarrazvan
  • 49. // Advertising UGLY SHOESADVERTISING CAMPAIGN The design involved some advanced photo manipulation and post production. As with most of the other advertising de- signs, there’s a video available on my you- tube channel that showcases the process behind the making of this piece. Photoshop Advanced Photo Manipulation Duration: 1 Day View the Layer Breakdown http://vimeo.com/gradinarrazvan
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  • 51. // Artwork Watch DOGSPERSONAL ARTWORK Artwork created as a creative exercise and to celebrate the games launch after a long time in development. The mechanics presented in all the trailers and videos inspired me to create this artwork. The full process behind the creation can be seen by visiting my youtube channel . Photoshop Advanced Photo Manipulation, Typography Duration: 1 Day View the Layer Breakdown http://vimeo.com/gradinarrazvan
  • 52. // Artwork Watch DOGSPERSONAL ARTWORK The process behind this composition involved taking an existing 3D asset, seen in the image on the far right and creating a composition based upon it. The process involved creating a custom typography based on the original one, fi the hacking theme as well as highlight the destruction available. Color creation and depth perception was also something that I’ve tweaked and created. Photoshop Advanced Photo Manipulation, Typography & Composition Duration: 1 Day View the Layer Breakdown http://vimeo.com/gradinarrazvan
  • 53. // Artwork Wild STARPERSONAL ARTWORK Similar to the previous artwork, this piece was created as a creative exercise and to celebrate the games launch. The amazing development team involved in creating this game, inspired me to create an artwork with some of the companies key people displayed alongisde some of the characters they’ve created. Their reaction when they seen it: “THIS IS AWESOME! Thanks so much! “ - Chad Moore “hell yeah it’s metal enough! “- Stephan Frost Photoshop Advanced Photo Manipulation & Composition Duration: 1 Day View the Layer Breakdown http://vimeo.com/gradinarrazvan
  • 54. // Advertising ISTOCK PHOTOBATTLE ROYALE Competition Entry for Istockphoto.com where I managed to qualify on the 9th place from over 100 entries and get till the fi The process involved some really advanced post production & photo manipulation to fi using a certain asset provided by the website or another contestant and then create a composition based around it. These would be judged and voted by the community and the best one would go to the next round. Photoshop, Illustrator Advanced Photo Manipulation, Typography Duration: 1 Day Competition Entry: - 9th Place from over 110 entries
  • 55. // Advertising ISTOCK PHOTOBATTLE ROYALE Competition entry for Istockphoto.com where I managed to qualify on the 9th place from over 100 entries . The process involved some really advanced post production & photo manipulation to fi using a certain asset provided by the website or another contestant and then create a composition based around it. These would be judged and voted by the community and the best one would go to the next round. Photoshop, Illustrator Advanced Photo Manipulation, Typography Duration: 1 Day Competition Entry: - 9th Place from over 100 entries
  • 56. // Artwork MEDITATION PLACEPERSONAL PROJECT Architecture University project, that involved creating an intimate space where people could meditate. I wanted to create a well lit space where light could shine, no matter the time of day, so people could feel it’s warmth & evoke emotion. The artwork involved digital painting & photo manipulation techniques to achieve the desired look. fi wall art wallpaper that will be available for order at a later date. Photoshop Photo Manipulation, Digital Painting Duration: 1 Day
  • 57. // Artwork MEDITATION PLACEPERSONAL PROJECT Architecture University project, that involved creating an intimate space where people could meditate. I wanted to create a well lit space where light could shine, no matter the time of day, so people could feel it’s warmth & evoke emotion. The artwork involved digital painting & photo manipulation techniques to achieve the desired look. fi wall art wallpaper that will be available for order at a later date. Photoshop Photo Manipulation, Digital Painting Duration: 1 Day
  • 58. // Advertising THE PHOENIX CLIENT COMMISSION Artwork commissioned by a client, after seeing some of my projects on the Behance network. The client wanted a wall art in a desert based setting so I came with the idea of a phoenix. The whole project took around 2 hours and the aim was to play around with color while also creating something that’s unique & attractive. Featured on RAW.Abduzeedo.com View the Layer Breakdown http://vimeo.com/gradinarrazvan Photoshop Digital Painting & Photo Manipulation Duration: 1 Day
  • 59. // Advertising THE PHOENIX CLIENT COMMISSION Artwork commissioned by a client, after seeing some of my projects on the Behance network. The client wanted a wall art in a desert based setting so I came with the idea of a phoenix. The whole project took around 2 hours and the aim was to play around with color while also creating something that’s unique & attractive. Featured on RAW.Abduzeedo.com View the Layer Breakdown http://vimeo.com/gradinarrazvan Photoshop Digital Painting & Photo Manipulation Duration: 1 Day
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  • 61. // Branding ALEXANDRA MARINBRANDING The client approached me with the desire to create her personal branding after hearing about my previous work. Being a fashion designer, she had a rough idea what she wanted so I started working pn a few variations based on her initial brief, so she could see what could be done. fi selected and the corporate identity mockup was designed. Photoshop, Illustrator Branding, Corporate Identity Duration: 7 Days
  • 62. // Branding ALEXANDRA MARINBRANDING PROJECT The client approached me with the desire to create her personal branding after hearing about my previous work. Being a fashion designer, she had a rough idea what she wanted so I started working pn a few variations based on her initial brief, so she could see what could be done. fi selected and the corporate identity mockup was designed. Photoshop, Illustrator Branding, Corporate Identity Duration: 7 Days
  • 63. // Branding ARCH WAVESBRANDING PROJECT Branding project for a complex niche based social network. The aim was to create a logo that would industry and be connected with the name. Photoshop, Illustrator Branding, Corporate Identity Duration: 3 Days
  • 64. // Branding PARTIZAN SECURITYBRANDING PROJECT Branding project created for a security company where the client wanted a shield shape logo. The logo was designed live with the client giving real time feedback regarding what he likes and doesn’t like, ensuring his vision is met. I then went and proposed a few color fi the niche and what message he wanted to communicate. Photoshop, Illustrator Branding, Corporate Identity Duration: 3 Days
  • 65.
  • 66. // 3D & Post Production WATER TOWER RECONVERSION Post production project that involved turn- ing a generic 5 minute 3Ds Max render into a fully working architecture visualization. After creating the model in 3D, I went ahead and created a fast render that I then composited and post produced in Photoshop, to create a visualization that will attract people. The project got featured on the local TV station as part of an exhibit displayed at the existing water tower. The composition took roughly two hours to complete and it involved creating pho- toshop assets, using cg renders and actual location photos. Photoshop 3D, Post Production, Photo Manipulation Duration: 5 Days Original 5 min Render2 hours Post Production
  • 67. // 3D & Post Production MODERN LOFT POST PRODUCTION A project involved creating an interior design proposal for a modern loft. The original renders were done in 3DS Max but in order to meet the deadline some basic renders were created in order to have a base for the composition. Then furniture and other assets were added in the renders to make them feel more attractive, this way what would have taken days to achieve in a 3D software, was done in a few hours. By using this approach I was able to pro- fi the budget and time frame. Photoshop Composition, Post Production, Photo Manipulation Duration: 4 Days Original - 5min 3D Render Original - 5min 3D Render 1 hour Post Production 1 hour Post Production
  • 68. // 3D & Post Production COMMUNITY CENTER POST PRODUCTION The client provided a set of renders that she wanted to be transformed as a way to promote her vision and concept. After discussing with the client what she wanted and the deadline, we agreed the best course of action would be to use some fast 3D renders and do some heavy post production. fi project receiving congratulations for the quality of the renders by the examination board. Photoshop Composition, Post Production, Photo Manipulation Duration: 4 Days Original Render75 min Post Production
  • 69. // 3D & Post Production COMMUNITY CENTER POST PRODUCTION The following render involved some heavy post production in order to change the entire look. Initially a fast render was provided that I’ve changed to a night scene and proposed some lighting and other tweaks, creating a fi version of the render. Once again 3D, Post Production and Photo Manipulation was used as a way to change this image completely. Photoshop Composition, Post Production, Photo Manipulation Duration: 4 Days Original Render90 min Post Production
  • 70.
  • 71. The original Water Tower Water TowerReconversion The Project consisted in taking a classic water tower and convert it into a loft, were a small family could live in while keeping the general water tower shape intact. Sunscreen to generate shade, due to the excessive height of the building Outdoor decks to enjoy the panorama, the breeze as well as having privileges similar to owning a house, like having an outside jacuzzi, grill.etc Curved shielding to provide shade and intimacy in key areas of the building. My vision was to create a really modern tower, that will stand out in the urban space. Having a modern look will make it more appealing to people to want to live there, while forgetting the fact that it once was a simple water tower. Fifth Year Architecture Project
  • 72. First Floor Living Room- Interior Render First Floor Revit 3D Section Second Floor Revit 3D Section
  • 73. Ground Floor 3d Section MODERN CHURCH // Architecture The project involved creating a church on any desired site in the city, with the sole mention that it should not be placed in an area already populated by them. The site i chose was on a hillside, that would offer a panoramic view of the city while also letting it be seen from far away. Fifth Year Architecture Project
  • 74. proposed site The site proposal involved quite a lot of modules and functions, that are found below: 1. commercial space 2. main church 33.outdoor praying area 4.chapel 5.outside meditation area 6.inside meditation area 7.outside meditation area 8.preist sleeping quarters 9. food court module 1010. trash 11. solar panels maintanance area 12. technical area for generators, water pumps,etc 13. rain water collection 14. decorative water stream 15. module for lighting candles 16. bell tower 17. wind mills for power generation 18. public toilets 19. youth module 20. underground air filtration 21. priest chapel + library 22. private parking
  • 76. Ground Floor 3d Section Youth CenterArchitecture, Urban Planning & Landscape design The project involved creating a youth center on a predefined site, situated next to the towns creek Peta. The site is near the end of the towns residential area and the start of the city’s commercial zone and the aim was too see how we could blend the site with the surroundings, as well as our vision regarding a youth center that would attract teenagers. Main Entrance, the hallway can be used to showcase different artwork or exhibits Theater for different plays, conferences or educational events. Vertical shading system to provide shade as well as to block some of the outdoor distractions Indoor fountain and vegetation for a more natural and friendly look and feel. Fourth Year Architecture Project
  • 77. First Floor - Plan View The building plan features a small green space in the middle, four entrances for each side and the access to the upper floor is done via a ramp similar to the Guggenheim. The building features the following classes dancing, painting, cooking , scupting, photography , music and a coffee shop. Ground Floor - Plan View
  • 78. Surrounding Area Urban planning Building site The urban planning phase, involved height analysis of the buildings in the area, zoning of different areas, proposals of greenery, bridges over the towns creek, bus stations, public rest rooms, parking spaces and other aspects like sidewalk enlargement, road crossings,etc. The first step, involved doing a site analysis of the area which involved high- lighting the building heights and also identifying the dif- ferent zones that area found in the area. Afterwards this was done, the urban pro- posal part took place which involved proposing things such as underground park- ing area, bus stations, green spaces, sidewalk en- largement,e
  • 79. Building Placement & Concept Proposed site Landscape design The landscape design phase, involved taking into consideration things like walking patterns, routes, points of interest from the area, local climate and providing a solution that will blend the proposed building into it’s natural surroundings. The main building concept, came from the idea to connect the two major walking areas with a curved walking route that will offer stunning perspectives of the natural surroundings. The curved route, dictated the need to create a circular type building, and thus the idea of a snail shell like structure appeared. TThe building placement was set based on the following key as- pects: it shouldn’t disrupt the natural walking pattern, it should offer a good focal point when viewed from a far, it shouldn’t be placed next to the sport courts due to noise pollution or the creek due to potential danger that children may face and it also should have easy car access to minimize the impact of greenery.
  • 80. 1.resting area 2.workshops 3. multi purpose room 4. lecture room 5. pool 6. nursery 77. restaurant 8. agriculture fields 9. administration 10. reception 11. coffee shop 12. chapel 13. main residential mmodules 14. building module for people with special needs 15. parking area 16. docks 17. parking 18. side entrace for mmaintenance The site is situated near the Lake Sauaieu and it has the following facilities: Senior housingcomplex The project involved designing a modern retirement complex, where the elderly could socialize and relax. The site features 2 mmain residential modules, a restaurant module , workshops and much much more. Long corridors creating a tunnel like feeling to the inhabitants By having a curved building shape, the extra long corridors appear shorter due to the continous perspective being interrupted. All rooms benefit from more ssunlight, not only at mid day but also at sunrise and sunset. The curved shape, provides an excellent panoramic view of the stunning surroundings. The Main Building Shape Concept The concept behind the small squarish module was to have an interior garden space while also avoiding the feel that you are stuck between 4 walls while offering the maximum natural lighting possible, thus the solution to have C shape module. This way the module has an interior garden with a perspective view of the surround- iings while benefiting from natural lighting. Unfavorable sunlight The field of view doesn’t provide a good view of the amazing sights around the complex Fifth Year Architecture Project
  • 81. Main Building Section Elders with special needs module Welness & nursery Module ROOF COMPOSITE PANEL DETAIL COMPOSITE PANEL DETAIL
  • 82. International AirportGraduation project The project involved creating a new international airport in Oradea, due to the existing one although being classified as international , it doesn’t serve any international flights due to runway restrictions. Also the existing airport, has a flight path that’s almost directly above the city center, as well as the site being overwhelmed by residential housing projects, plus many more issues described in the upcoming pages. My vision was to create a modern airport that would make the city stand out, and generate interest, while also providing a solution to the existing airport problems. The concept came from the idea of flight and motion. An Aztec plane was chosen as reference as well as an eagles beak to break the smooth lines and make it have a more aggresive, having thus a more imposing look and feel. The initial terminal plan sketches that started it all. These were drawn on a sticky note, in 3-4 minutes to get the general idea of the airport plan while keeping in mind the requirements to not intersect the required terminal flows. After 11 months of hard work the project was finally done, the final concept as of September 2013 can be seen on the left. Sixth Year Architecture Project The Building Concept
  • 83. Site Proposal The site location is set near Nojorid, at a 3km distance from the ex- isting airport. The proposal involved building a 3.5 Km runway & taxiways according to the international standards, including the runway markings, taxiways size as well as all the required facilities like hangars, helipads,control tower, maintanance area, catering & emergency services, defrosting area,etc.The site also features a cargo terminal which is connected to a railroad for easy package ttransport.
  • 84. 3D Section of the Left Terminal Wing Section showcasing the structure as well as the passagers movement flow Y shaped columns holding the roof on the north and south. Double space frame roof design, featuring a skylight across the entire lenght of the wing. Metalic joists & trusses holding the floor. Luggage transport and shopping cargo V shaped columns holding the 25m exterior span.
  • 85. Check-In Security check, hand luggage Coffee Shop Duty Free & Waiting area Departures Terminal Interior design
  • 86. Catering and Emergency services The catering and emergency services were placed in a remote area that wouldn’t compromise all the movement that happens in an airport while also allowing easy vehicle access from the airports entrance. The emergency services building features 3 vehicles per each service, according to the 1 million targeted passagers. Catering service building plan, section and elevations Emergency services building plan, section and elevations. Small & private aircraft hangars building plan, section and elevations.
  • 87. Cargo Processing The cargo processing has a space frame roof with multiple I shaped beams to support it, and it features separate routes for incoming and outgoing cargo. The outgoing cargo is transported to the nearby railroad and from there shipped to different destinations. Cargo terminal, building plan Cargo terminal, sections and elevations
  • 88. Vehicle maintenance area Control tower, hangars The control tower and hangars feature the same space frame design as the roof of the Terminal with polycarbonate skylight to protect against fumes. Aicraft hangar section and eleva- tions. Airport vehicles maintanance building plan, elevations and section Control tower, plans, elevations and section.