1. WHAT A
MAN
GOTTA DO
JONAS
BROTHERS
Project & Portfolio III: Entertainment Business
BY GRACE KOHLER

2. https://www.imdb.com/title/tt11627166/

3. THE STORY REVOLVES AROUND THE TRIO'S PLAYFUL
REENACTMENT OF ICONIC MOVIE SCENES AS THEY TRY TO
IMPRESS AND WIN OVER THEIR SIGNIFICANT OTHERS,
SHOWCASING THEIR ENDURING LOVE AND COMMITMENT IN A
FUN AND LIGHTHEARTED MANNER.
CONCEPT LINE

4. THE ARTIST
JONAS BROTHERS
• Its About Time (2006)
• Jonas Brothers (2007)
• A Little Bit Longer (2008)
• Lines, Vines, and Trying
Times (2009)
• Jonas L.A. (2010)
• Happiness Begins (2019)
• The Album (2023
Albums:
The Jonas Brothers are a popular
American pop band consisting of Kevin,
Joe, and Nick Jonas, known for their
music and appearances in film and
television.

5. DIRECTOR
JOSEPH KAHN
• Taylor Swift: Bad Blood MV (2015)
• Bodied (2017)
• Detention (2011)
• Mariah Carey: Merry Christmas to
All! (2022)
Joseph Kahn is a South Korean-born American
filmmaker and music video director known for his
visually striking work with artists like the Jonas
Brothers, Taylor Swift, Britney Spears, and Eminem.
Projects:

6. PRODUCER
CHARLEEN MANCA
• Maroon Five ft. SZA: What
Lovers Do MV (2017)
• Imagine Dragons: Thunder
MV (2017)
• Mariah Carey: Merry
Christmas to All! (2022)
Charleen Manca is an Executive at Supply&Demand, where she
oversees the production process from live action to post-
production, collaborating with a talented roster of directors on
award-winning commercials, short films, and music videos for
globally recognized artists, including Taylor Swift, Jennifer Lopez,
Mariah Carey, The Jonas Brothers, Imagine Dragons, and more.
Projects:

7. DIFFERENTIATING FACTORS
• Concept and Homage: This music video stands out for its unique concept of
paying homage to classic movie moments. While many music videos follow a
traditional format of the artists performing their song, this video takes a creative
approach by incorporating humor and storytelling through iconic film references.
• Multi-Genre Appeal: The video's use of iconic movie scenes from various
genres appeals to a broad audience, not just fans of the Jonas Brothers. It
creates a sense of nostalgia for those who are familiar with the referenced films
and adds an extra layer of enjoyment for viewers.
• Visual Storytelling: Instead of relying solely on the performance of the song, the
Jonas Brothers use visual storytelling to convey a fun and lighthearted narrative,
showcasing their acting skills and charisma.
• Entertainment Value: The video prioritizes entertainment and humor, making it
stand out as a comedic and endearing piece of content that goes beyond the
typical music video format.
• Collaborative Effort: The Jonas Brothers collaborate with their significant others
in the video, adding a personal and relatable touch to the project. This inclusion
of their partners enhances the authenticity of the narrative.

8. REFERENCES
• Image 1: Jonas Brothers - what a man gotta do (official video). YouTube. (2020, January 16).
https://youtu.be/XejVB_fba04?si=XobWCy-MettvG6xS
• Image 2: Jonas Brothers on Instagram. Instagram. (2022, December 13).
https://www.instagram.com/p/CmHIYeyLYFZ/
• Image 3: Jonas Brothers on Instagram. Instagram. (2020, January 13).
https://www.instagram.com/p/B7ROT9WH76K/
• IMDb.com. (2020, January 17). Jonas Brothers: What a man gotta do. IMDb. https://www.imdb.com/title/tt11627166/
• IMDb. (n.d.-b). Joseph Kahn | Director, cinematographer, editor. https://www.imdb.com/name/nm0994538/
• IMDb. (n.d.-a). Charleen Manca | Producer, casting department, additional crew.
https://www.imdb.com/name/nm0541335/