Big or small, each brand has its own theme and in order to inculcate that theme on their social media platforms. They have to devise specific strategies so they are able to put forth their products / services in front of the existing consumers. However, it’s not just about existing consumers but also about how to lure the new ones to your brand. And how good are you in doing that, determines how good you are in doing your job.

1. Brands in Social Media
Social Media seems very exciting. Facebook is fun. Twitter is about tweeting and trends. Pinterest is about pinning
pictures all over. However, it is not easy as it seems. In fact, it’s far from it. Ask the people who handle the
accounts and they can write an extensive thesis as to what amount of preparation goes in to successfully handling
social media for a particular brand.
Big or small, each brand has its own theme and in order to inculcate that theme on their social media platforms.
They have to devise specific strategies so they are able to put forth their products / services in front of the existing
consumers. However, it’s not just about existing consumers but also about how to lure the new ones to your
brand. And how good are you in doing that, determines how good you are in doing your job.
Eventually, it all depends on how successful you are in satisfying the needs of all your consumers. And social media
is all about them. One needs to be very efficient in reading the minds of the consumer through their comments,
tweets, pins and repins. As a two way medium, social media is arguably the best tool in staying connected to your
people. Having a presence on social media platforms allows the brand to be 24×7 in touch with their consumers.
Meanwhile, one of the most important factors which make social media absolutely a must for brands is that it
endows them with one of the fastest ways of communicating with their fans. For promotion of a new product or a
service, there is no better way than social media.
However, brands can sometimes be selfish or rather laidback when it comes to corresponding to the queries of the
customers. They need to realize that it’s just not about bombarding the users with their
services/commodities/products, where they can keep filling up the billboards of social media platforms. Instead, it
should rather be used as a customer service channel where they can learn more about themselves, not just from
the one who is loyal to their brand but also from the neutral set of fans. Hence, that would help them in working
on their own deficiencies.
Now, different brands need different strategies to sustain themselves in the cut-throat competition. Big brands
who already have a lot of fans or users seek to engage the maximum of them through their posts, tweets, videos
and various other contests. On the other hand, small brands have to fight among their contemporaries to not just
survive but also grow. As a result, the competition is even more severe and it is even more demanding on them to
produce ideas and innovations and they face tremendous pressure to come up with the goods
- Husain Zaidi

2. It can be very tricky for the brands to be self-centric all the time. In order to offer something different, one must
not be shy to break away from the stereotypic promotion of the brands. They should be ready to provide
something distinct from time to time and stay fresh in the minds of their fans.
One must always remember that it is for the benefit of the brands that they need to look after its existing and
potential consumers but one must also not forget that it is absolutely necessary to stay in their good books
because there are other brands in the market for them to move on to!
- Husain M Zaidi
- Husain Zaidi