This ppt empowers you about marketing through social media. Social media marketing is become one of the most important tool for any type of business to grow.

1. Presented by-
PGDM-PM-20-16-Govind Pathak
PGDM-PM-20-17-Chaitanya Pwar
PGDM-PM-20-18-Mansi Pawar
PGDM-PM-20-19-Riya Potbhare
PGDM-PM-20-20-Mehul Rawal
Social Media In Business
Data Handling /
E-Marketting

2. Introduction
01
What is Social Media ?

3. Social Media:
Boon or Ban
Shift in how people discover,read and share news
Fusion of sociology and technology
Connect people in online world to form relation and buisness
Online content created by people using highly scalable and accessible technologies

4. USAGE OF TOP SOCIAL NETWORKINGSITES(2019)
0 20 40 60 80 100
Facebook
Twitter
Instagram
LinkedIn
Youtube
Google+ 40%
57%
73%
80%
82%
92%
G+

5. 01 Instagram
25 Millions+ business profiles worldwide.
60% of people say they discover new products
on Instagram.
2 million+ advertisers worldwide use Instagram to share their
stories and drive business results .
200 million+ Instagrammers visit at least
one Business Profile daily.
1/3 of the most viewed stories are from
business.

6. Tiny Blisses….

7. of B2B Marketers consider LinkedIn to be
most effective site for Lead Generation
Companies acquired a B2B
customer through LinkedIn
Social Media Marketting channel
02 LinkedIn
93%
from social media channels
to corporate websites.
LinkedIn is responsible for all the visits
64%
LinkedIn generates more leads for
B2B companies than Facebook,
Twitter or blogging individually
51%
#1

9. 03 Facebook
f
Wider Audience to cover
Create brand Identity
Easy Customer Support
Low cost marketing
Easy to conduct market research
Fast feedbacks or testimonials
44% Increase
Brand
awareness
32%
Increase
Sales
24% More
ROI from
FB ads

11. 04 YouTube
P
Video content is a powerful branding tool.
Huge Potential to share your message in front of a wide audience.
Most popular social networks used by marketers, YouTube had
the highest paid advertising conversion rate for brands at 14%
March 2015 Research shows brands who used both YouTube
and Facebook for video marketing received nearly twice as
many views on the former network than the latter
51% of marketers use this platform to search for home buyers.

13. 05 Twitter
Used to find ideas for one’s project and interests.
Acts as personalized media platform.
Users can browse the contents of others on the main page.
Users can personalize their experience with pinterest by pining
items, creating boards and interacting with other members..
Using # can help you differentiating.

15. 06 Google +
G+
Growth through social network, enabling brands to build relationships with
prospects, customers and other business.
Officially helps to understand one’s own statistics on web.
Oblige in better controlling of one’s messaging.
Locates local carousel results.
Good in interacting with other platforms very easily.
Efficient in collecting feedbacks.

17. Choosing the Right Social Media
Demographics - 1.3 Billion Users
- Age25-54
- 600Million Users - 1 Billion Users
- All Ages
- 600Million users
- Age30-49
- 200Million users
- Age18-29
- 200Million users
- Age23-34
Purpose -Building
Relationships
-News, Articles
& Conversation
- Search “How To” -News, Articles
& Conversation
-Building
Relationships
-News & Articles
Best For - Building Brand
Loyalty
- Public Relations - BrandAwareness
- ServiceIndustry
- Business
Development
- B2BBusinesses
- Retail
- Art
- Food
- Entertainment
- SEO
- Tech/Design
Businesses
Downside - Limited Reach - 140 charactersor
less
- ResourceIntensive - Limited
Interactions
- Imagesonly - Not as widely
used
f in G+

18. Conclusion

19. THANK YOU