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1
Video Creation
Guide for Ads.
All copyrights reserved to www.linkedin.com/ahmedgowda
Video Ads Creation Guide
2Sources: Wochit, Facebook Video Ads: Best Practices for 2018.
WHY SHOULD YOU
READ THESE SLIDES?
Video Ads Creation Guide
3Sources: Wochit, Facebook Video Ads: Best Practices for 2018.
Grab
Attention
EARLY
If it doesn’t...
Video Ads Creation Guide
Keep
It Short.
Video Commercial: 10-15 (Up to 30 if the content is very attractive)
Video Episode...
Video Ads Creation Guide
Get
your
Brand
in right
away
In a meta-analysis of video marketing data, Facebook found:
• 23% of...
Video Ads Creation Guide
Optimize
your Ad.
Title and
Description
Your ad title and description also
feed information to Fa...
Video Ads Creation Guide
Focus on
Sound-off
Views
85% of Facebook video views happened with the sound turned off.
Adding F...
Video Ads Creation Guide
Get
Or Go
Square
• Square videos actually take up 78% more screen space than landscape videos.
• ...
Video Ads Creation Guide
THINK
MOBILE
FIRST
Facebook’s meta-analysis of video ads on Facebook and Instagram found that mob...
Video Ads Creation Guide
Stick your
CTAs in
the middle
CTA* Call to Action
The first 3 seconds of your video are crucial f...
Video Ads Creation Guide
Nail
Your
Thumbnail
If you choose your own
thumbnail, make sure to go
easy on the text. Facebook
...
Video Ads Creation Guide
10.1
Which Video
For Which Buyer
Persona
Awareness Stage
Your buyer wants to solve a problem, fin...
Video Ads Creation Guide
10.2
Which Video
For Which Buyer
Persona
Consideration Stage
Now your buyer is busy researching s...
Video Ads Creation Guide
10.2
Which Video
For Which Buyer
Persona
Decision Stage
Finally, your buyer is ready to make a pu...
15
CHEAT
SHEET
Video Creation Guide for Ads
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Video Creation Guide for Ads

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With 10 best practices, be able to create an effective video Ad that will boost your media performance and help in increasing video view rate and decreasing the cost per view.

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Video Creation Guide for Ads

  1. 1. 1 Video Creation Guide for Ads. All copyrights reserved to www.linkedin.com/ahmedgowda
  2. 2. Video Ads Creation Guide 2Sources: Wochit, Facebook Video Ads: Best Practices for 2018. WHY SHOULD YOU READ THESE SLIDES?
  3. 3. Video Ads Creation Guide 3Sources: Wochit, Facebook Video Ads: Best Practices for 2018. Grab Attention EARLY If it doesn’t give you interesting, relevant insights straight away (or at least a catchy hook), you’re probably hitting the back button a few seconds in. You have only 5 Sec to do it.
  4. 4. Video Ads Creation Guide Keep It Short. Video Commercial: 10-15 (Up to 30 if the content is very attractive) Video Episode: 1:00 to 1:30 mins maximum. There’s also an increasing trend in mobile advertising toward making tight, snappy 6-second ads. Facebook COO Sheryl Sandberg stated in 2017 that compared to 15- and 30-second ads, 6-second ads showed “higher brand metrics across the board”. 4Sources: Wochit, Facebook Video Ads: Best Practices for 2018.
  5. 5. Video Ads Creation Guide Get your Brand in right away In a meta-analysis of video marketing data, Facebook found: • 23% of consumers more likely to remember which brand made a given video ad if the brand was featured in the first 3 seconds. • 13% of consumers more likely if the brand was featured after 4 seconds (compared to ads where the brand wasn’t explicitly shown in the video): 5Sources: Wochit, Facebook Video Ads: Best Practices for 2018.
  6. 6. Video Ads Creation Guide Optimize your Ad. Title and Description Your ad title and description also feed information to Facebook’s targeting algorithms about the topic of your video, so make sure you include any keywords relevant to your ad. Over 33,000 Facebook videos in 2017 with certain phrases in titles got way more video views than others. Videos including title phrases like “to know about”, “ things to know” “5 things to” and “what you need” all exceeded an average of 50,000 views per video 6Sources: Wochit, Facebook Video Ads: Best Practices for 2018.
  7. 7. Video Ads Creation Guide Focus on Sound-off Views 85% of Facebook video views happened with the sound turned off. Adding Facebook video Ad. subtitles increases view times by 12% on average. Your videos should communicate your message even without audio. Don’t rely on voiceovers or dialog to relay key information. Use captions and graphic overlays to make sure your message gets across with sound on or off. 7Sources: Wochit, Facebook Video Ads: Best Practices for 2018.
  8. 8. Video Ads Creation Guide Get Or Go Square • Square videos actually take up 78% more screen space than landscape videos. • 35% more views and 100% more engagement than comparable horizontal videos. More screen space for your video ad means your visuals and text will grab more attention and be more easily readable. It’s simple, really. The bigger your video appears, the harder it is to ignore and the more likely people are to engage with it. Vertical 8Sources: Wochit, Facebook Video Ads: Best Practices for 2018.
  9. 9. Video Ads Creation Guide THINK MOBILE FIRST Facebook’s meta-analysis of video ads on Facebook and Instagram found that mobile-first ads had longer average view times and better brand recall than mobile-adapted or traditional video ads Mobile First: The videos which were created fitting mobile specs. Adapted to Mobile: The videos which were created with Desktop Specs and resized to fit Mob. Traditional Narrative: The videos which were only made and used as wide desktop video. 9Sources: Wochit, Facebook Video Ads: Best Practices for 2018.
  10. 10. Video Ads Creation Guide Stick your CTAs in the middle CTA* Call to Action The first 3 seconds of your video are crucial for presenting your brand and creating interest, so you can’t afford to spend them pitching a call to action. 300,00 analyzed videos with CTAs and found that 95.9% had CTAs post-roll, 4% had them mid-roll, and only 0.1% had them pre-roll. 10Sources: Wochit, Facebook Video Ads: Best Practices for 2018.
  11. 11. Video Ads Creation Guide Nail Your Thumbnail If you choose your own thumbnail, make sure to go easy on the text. Facebook video thumbnails that consist of over 20% text by area “may experience reduced delivery” Thumbnail should achieve the following things: • Hint at the premise of the video content. • Compel viewers to click. • Attractive Branding or Artwork. • Look amazing on any device screen size. Example: This is very attractive because it’s mysterious as we all know the price of an iPhone. 11Sources: Wochit, Facebook Video Ads: Best Practices for 2018.
  12. 12. Video Ads Creation Guide 10.1 Which Video For Which Buyer Persona Awareness Stage Your buyer wants to solve a problem, find a solution or fulfill some kind of need. The important thing in this stage is to help them recognize what they’re looking for by providing helpful answers, insight and expertise. • Short format (30-90 seconds) • Helpful how-to content • Fun company culture videos • Inspirational, motivating content • CTAs leading to more in-depth content locked by landing page forms 12Sources: Wochit, Facebook Video Ads: Best Practices for 2018.
  13. 13. Video Ads Creation Guide 10.2 Which Video For Which Buyer Persona Consideration Stage Now your buyer is busy researching solutions and considering options for solving their problem. It’s time to showcase your solutions, explain why they would or wouldn’t be a good choice and build their relationship with your brand. • Short or long format (2 - 10 minutes) • Informative and entertaining • Explainer videos • Product demos • Testimonials • Case studies • CTAs leading to decision-based content 13Sources: Wochit, Facebook Video Ads: Best Practices for 2018.
  14. 14. Video Ads Creation Guide 10.2 Which Video For Which Buyer Persona Decision Stage Finally, your buyer is ready to make a purchase. They’re just deciding on what specifically to purchase and from who. Your job is to make this a no-brainer with details, unbiased reviews, guides and discounts. • Short or long format of any length • FAQ • Testimonials, reviews and unboxing • Instructional or in-depth product features guide • CTAs for purchase-related offers and discounts 14Sources: Wochit, Facebook Video Ads: Best Practices for 2018.
  15. 15. 15 CHEAT SHEET
  • amwangi1

    Jan. 3, 2019

With 10 best practices, be able to create an effective video Ad that will boost your media performance and help in increasing video view rate and decreasing the cost per view.

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