1. Gopalreddy. B
Cell: +91 9666655566
Seeking Managerial Level assignments in Sales & Marketing / Business Development / Channel
Management with a growth oriented organization.
A dynamic professional with 12 years of rich experience in Strategic planning & Management, Sales &
Marketing, Business Development, Key Account Management, Channel Management and Team
Associated with Pearl Beverage Ltd (PEPSI) as Manager.
A keen planner, strategist & implementer with demonstrated abilities in devising sales & marketing
activities and acceleratingthebusiness growth.
Expertise in managing business operations across the market with key focus on top line profitability by
ensuringoptimal utilization of resources.
Proven skills in managing terms to work in sync with the corporate objectives & motivating them for
achievingbusiness and individual goals.
Wide exposure over Rayalasima and Coastal markets as a Regional Growth Manager Manager
Masters Degree in Business Administration (MBA) – Marketing & HR
An effective communicator with excellent relationship building & interpersonal skills. Strong analytical,
problem solving& organizational abilities.Possess a flexible& detail oriented attitude.
PROFESSIONAL CERTIFICATION – MMDA CERTIFICATION
Tenure Company Name Designation
Aug , 15 to till date
May 11 to March 14
Pearl Beverage Ltd (PEPSI)
Parle Agro Pvt. Ltd
Manager (Kadapa Dist.)Ap
Regional Growth Manager
(Rayalaseema, Prakasam and Nellore)AP
Oct 08 – April’11 Ideal Cellular Ltd Asst. Manager (Tirupati) AP
Aug’07 - Jun’08 Tata Teleservices Ltd. Channel Manager (Kurnool Dist.)AP
May’06 - Aug’07 Reliance Communication Ltd. TE (Kadapa and Nandyal)AP
Apr’03 - April’06 Bharathi Tele Services (Airtel) Sales Officer (Kadapa) AP
Stragetic Planning & Management
Establishingshort/ longterm budgets in tune with the corporate stragegies for achievingbusiness
Business planning, forecasting and analysisfor assessmentof revenue potential in business
Analyzing& reviewing the market response/ requirements and communicatingthe same to the sales
teams for accomplishmentof the business goals
Preparing CDF (customer demand forecast) month on month to meet the requirement for the market
Managinglogistics& production with 95% accuracy.
Looking after the Hygiene factors of Distributors likeClaims,Distributor secondary schemes &
2. Motivating& driving the distributorsto investappropriate& adequate funds for new launched SKU’s.
Ensuringthe Distributors to generate good ROI through ethical way.
Sales & Marketing / Business development
Overseeing the sales & marketing operations,thereby achievingincreased sales growth.
Utilizingclientfeedback & personal network to develop marketing intelligencefor generating leads.
Identifyingstreams for revenue growth & developing marketing plans to build consumer preference.
Conducting competitor analysis by keepingabreastof market trends & achievingmarket share.
Identifying and networking with financially strong and reliable dealers / distributors resulting in
deeper market penetration and improve market share.
Developing and appointing VO’s (Van Operators) to expand product reach in the market and
coordinatingwith the Van Sales Men to assistthem to promote the product.
Responsiblefor creditcontrol & timely remittances from the market.
Identified rural market potential, and initiated to appoint the DWACRA group Leaders as a associate
in the Villageto promote the Products to Telecom. (Idea Cellular Ltd)
Appointed IOC dealers as in the high ways and rural petrol pumps to place the products in the petrol
pumps, this makes the petrol pump dealers to get more revenue through selling of different range of
products (Idea Cellular).
Ensuring of converge of all markets through Van operators where there is no access through
Initiated Sub-distributors Conceptto serviceall the rural markets.(ParleAgro).
Covering each and every O/L in competition with COKE as a baseout lets. (Parle Agro)
Ensuringthe unit/no O/L should be proportionately run in the market to cover maximum O/L.
Marketing investment drives in the season to enhance the investment levels of the SS and Sub-
Key Account Management
Developing relationship with key decision-markets in target organizations for businessdevelopment.
Interfacingwith the clients for suggestingthe most viableservices & productrange and cultivating
relation with them for securingrepeat business.
ManagingActivities pertainingto finalization of deals for smooth execution of sales & order
Identifyingand capturingall the HVO/HORECA O/L and converted them into key clients.
Leading, mentoring & monitoring the performance to team members to ensure efficiency i n process
operations and meeting of individual & group targets.
Recruiting and trainingof sales team, and motivate them to meet the targets.
Leading team 4 area Growth managers 10 Growth Officers.
Conducting trainings for Sales Men,RSP’s and GL’s to enhance their professional skills.
Constantly monitoringthe performance of the AGM and GO and to enhance the performance level in
Creating and sustaininga dynamic environment that fosters development opportunities and
motivates high performance amongst team members.
Pivotal in makingall thelocal companies (institutional sales) to purchasein bulk quantity this adds to
the regular sale.
Developed a new market in Rayalaseema Prakasamand NelloreVan Operations .
Developed business,appointed new dealers,sales team& made the business successful.
Unique initiativetaken and resultin generated-Brand Van programme made a huge success in
generating the business which madeother territories implement the programme.
Launched new products in market and made the business successful.
Significantly engaged in generating business turnover worth INR 1 – 1.50 Crores per annum.
Holds distinction of achievingtheyearly targets set by the company within 9 months.
3. Received “Best Performance Certificate” from the NSM for excellent performance in sales
Successfully achievingthetargets continuously for the past11 months and continuing.
Implemented articlescheme which had given an additional mileageto get the number.
Achieved highestnumber of gross adds consistently fromthe month of November to tilld ate
Increased business baseby 110%.
Reduce Loss making towns making existingand new launchingSKUtowns profitablewith in a define
Managed all MIS,strategize & execution on the field.
Analyze new town performance, distributor functioningas per stated norms .
Introduced rural conceptwith RURAL PROMOTORS (RSP) to promote for the benefit of rural
Thoroughly checkingall the claims of Distributors claims, C&F Expenses, and other operational cost.
Responsiblefor all top end and bottom end operations and achievingthe sales in thegiven budget
given by HO.
Recruited manpower wherever required as per the budgeted target in justa span of 1 month.
Meet ABP targets regularly and noted.
Growth of 45% over lastyear.
CAREER AS MANGER
Pearl Beverage Ltd.(PEPSI)
TURNOVER: 2.50 Crores
Hub: 1, Anchor 1, Distributors:25,Spokes 45
New Appointments: Spokes 45
Total O/L reach: 10000
Adc 1, Ce’s 5, Sales representatives 7 Merchandisers 10
CAREER AS RGM
In Parle Agro Pvt Ltd Area: Rayalasima
Turnover 1.50 Crores Super Stocks 5, Sub Distributors 105
15500 outlets. (retail outlets)
Agm’s 4 , So’s 10 Psr’s 5
05 Merchandisers (Off Payrolls)
2002 - Master Degree in Business Administration (MBA) – Marketing & HR from Madras University
2000 - Bachelors Degree in Arts (B.A.) from SV University.
Date of Birth : 02 May 1979
Present address : Gopal Reddy.B, # 32/75, Road No.6, Vijaya Durga Officers Colony,Near Builtup,and
Permanent Address : S/o Kesavareddy,Vijayanagar Colony,Erramasupalli (V),KSRM College (P), C.K. Dinne
Mandal,Kadapa (A.P.), Cell:9010444466
Date: (Gopal Reddy.B)