11. Metadata.
Goodreads sources book metadata from publisher ONIX feeds, Ingram, Firebrand, and OCLC WorldCat.
We will also soon begin importing data from Amazon, including international book metadata.
14. Your goal is to get reviews,
especially early in the life of your book.
15. Your goal is to get reviews,
especially early in the life of your book.
Reviews help new readers discover your book
16. Your goal is to get reviews,
especially early in the life of your book.
Reviews help new readers discover your book
17. Your goal is to get reviews,
especially early in the life of your book.
Reviews help new readers discover your book
18. Your goal is to get reviews,
especially early in the life of your book.
Reviews help new readers discover your book
They help readers decide to read your book
19. Your goal is to get reviews,
especially early in the life of your book.
Reviews help new readers discover your book
They help readers decide to read your book
20. Your goal is to get reviews,
especially early in the life of your book.
Reviews help new readers discover your book
They help readers decide to read your book
21. Your goal is to get reviews,
especially early in the life of your book.
Reviews help new readers discover your book
They help readers decide to read your book
Goodreads reviews work harder for you
22. What Happens on Goodreads ...
Doesn’t Stay on Goodreads
Goodreads Reviews Shared on
30. Some Tips to Make Your Giveaway
GREAT
• Start early: 3 to 5 months pre-publication
31. Some Tips to Make Your Giveaway
GREAT
• Start early: 3 to 5 months pre-publication
• Give it time: run giveaway at least 1 month
32. Some Tips to Make Your Giveaway
GREAT
• Start early: 3 to 5 months pre-publication
• Give it time: run giveaway at least 1 month
• Offer more books: more books = more reviews
33. Some Tips to Make Your Giveaway
GREAT
• Start early: 3 to 5 months pre-publication
• Give it time: run giveaway at least 1 month
• Offer more books: more books = more reviews
• Do it again: run multiple giveaways for each title
38. 829 adds on first day
Building Anticipation & Awareness
12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/13
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BooksAdded
39. 829 adds on first day
Building Anticipation & Awareness
Cover Reveal
12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/13
1000
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BooksAdded
40. Featured Author Group
829 adds on first day
Building Anticipation & Awareness
Cover Reveal
12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/13
1000
0
100
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BooksAdded
41. Featured Author Group
829 adds on first day
Building Anticipation & Awareness
Cover Reveal
12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/13
1000
0
100
200
300
400
500
600
700
800
900
BooksAdded
pre-publication
42. Featured Author Group
829 adds on first day
Building Anticipation & Awareness
Cover Reveal
12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/13
1000
0
100
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BooksAdded
pre-publication
5,500+ people have added the book
43. Bringing it all together
Photo credit: SSG Chris Branagan http://bit.ly/13Opna8
58. the social context: 1500 people
added it after seeing friends add it
Trends and Take-aways
59. the social context: 1500 people
added it after seeing friends add it
goodreads effort pays off: 1350
people added it from
recommendations or ‘rate books’
Trends and Take-aways
60. the social context: 1500 people
added it after seeing friends add it
goodreads effort pays off: 1350
people added it from
recommendations or ‘rate books’
Trends and Take-aways
the rise of mobile: 1/5 of
everyone who added the book did
so from a mobile device
61. 5 Habits of Highly Successful Publishers
(on Goodreads)
1. Start Early.
2. Involve your authors.
3. Pay attention to your stats.
4. Use content to build anticipation.
5. Keep the momentum up.
62. Useful Links
http://www.goodreads.com/author/how_to
Useful information on how to do anything and everything
in the Goodreads Author Program, including links to
giveaways, featured author groups, and more.
http://www.slideshare.net/GoodreadsPresentations
Previous presentations we’ve given,
as well as several slideshow tutorials.
http://www.goodreads.com/author/program
Information about the Author Program,
including who is eligible and how to join.