3 steps to raising $1,000 or more in 2013 with Goodsearch

3 steps to raising $1,000 or more
in 2013 with Goodsearch
A campaign guide to increasing
membership and activity

3 simple steps

This guide includes key communication strategies and marketing
templates, all boiled down to three easy steps to your success:

1. Set a goal

2. Rally your support base

3. Take daily action in the workplace

Our mission at Goodsearch is to empower anyone to change the world through
simple everyday actions .
January 2013 ©2013 Goodsearch, LLC All Rights Reserved 2

1 – Set a goal
(the math is easy!)

How To Raise Over $1,000 in 2013

The average loyal Goodsearch Supporter CAN
earn $50 annually

Average 5 $500 in $500 in
searches daily shopping annually dining annually

$18 earned $15 earned $17 earned

Totals $50 earned donation annually

20 loyal supporters x $50 = $1,000

Setting Your 2013 Goals
• Check your Goodsearch Charity Profile (click on its name on the
homepage)
• Determine how many supporters you have
• Set an achievable goal for increasing the number of supporters and thus
your total amount raised

Example: If this charity’s current 10 supporters each invite one friend they can
double their donation award for 2013.
2012 2013
Supporters 10 20
Search (5/day x 365) $180 $360
Shop ($500/yr) $150 $300
Dine ($500/yr) $170 $340
Total x Supporters $500 $1000


2 – Rally your support base
(think broadly, be creative!)

Build Your Support Base

Get Your Board On Board

• Add your Goodsearch partnership as an agenda item for your first board
meeting of the year

• Demonstrate or explain to your board how Goodsearch works
• Goodsearch How it Works Video:
http://www.goodsearch.com/getinvolved.aspx#SharethisVideo

• Make it easy: Use the chart to demonstrate how easy it is for a user to earn
$50 in a year

• State your Goodsearch Fundraising Goal for FY 2013

• Ask the board to pledge to register as a supporter of your cause on
Goodsearch and help reach the goal

• Double your impact: ask each board member to invite a friend, partner or
spouse


Engage Your Employees

• Email your employees and ask them to support your charity on Goodsearch
• You can use the sample email on the next slide

• Demonstrate Goodsearch in a weekly team meeting
• Show the video http://www.goodsearch.com/getinvolved.aspx#SharethisVideo
• Explore the website http://www.goodsearch.com

• Encourage your managers to discuss using Goodsearch in their weekly
team meetings

• Show your employees how easy it is to get to $50 in donations through
simple daily actions

• Set up a challenge: have an internal fundraising drive to see how much your
office can raise via Goodsearch – create teams, goals, deadlines and mini-
competitions.

Sample Employee Email
Dear Colleague,

We’ve registered The United Way of the Bay Area with Goodsearch.com, a company that helps non-
profits like ours raise funds through the everyday actions of our supporters! Every time you use a
Goodsearch service, they donate approximately half of the revenue they make to the non-profit you’ve
designated. Here is a short video on how it works:

Here is how you can help:
• Use Goodsearch.com when you search the internet – it works just like any other search engine
with the added bonus that they will donate a penny to us every time you do!
• Use Goodshop.com when you shop online – they work with more than 2,800 major brands, have
over 100,000 coupons and donate a percentage of every purchase you make to us
• Enroll with Gooddining.com - they will donate up to 6% of every dollar you spend when you eat at
one of 10,000 participating restaurants
• Download the United Way Bay Area Good To-Go add-ons to earn donations every time you
search and shop. You can also get coupon alerts and donation reminders as you visit any of the
2,800 stores in Goodshop. Get them here: http://www.goodsearch.com/goodto-go.

We’d like to begin building our presence on Goodsearch.com. Please join our community on
Goodsearch.com and help us raise money for our mission. Get started by choosing our cause here:
http://www.goodsearch.com/.



Empower Your Volunteers & Supporters

• Engage your audience through your normal channels: email, newsletters,
direct mail, social media, field visits, volunteer orientations.

• Show them how they can easily support you in their everyday lives
• Goodsearch Video: http://www.goodsearch.com/getinvolved.aspx#SharethisVideo

• Ask them to join you on Goodsearch

• Set goals: communicate these goals in your initial communication
EX: We’re trying to reach 50 supporters on Goodsearch by January 31. Join
Goodsearch and support our cause!

• Demonstrate the impact: Explain how their every day actions can add up to
big dollars for your charity and what you can do with that.


Sample Facebook Campaign
(Slide 1 of 2)

1. Activate your Fan base with a viral post:
“We’re trying to reach 20 supporters on
Goodsearch by Jan 31. Please join us and
support our cause by searching and shopping
online or dining at local restaurants. Register
here and support our cause: http://bit.ly/xnT5Ml”

2. Educate your audience by showing them
how it works:
“Find out how you can support our cause through your simple everyday actions of
searching and shopping online. Watch this short video to see how you can help:
http://www.Goodsearch.com/getstarted.aspx?viewType=RV


Sample Facebook Campaign
(Slide 2 of 2)

3. Offer your supporters an easy way to
get started:
Donate a % of your online purchases to our
cause automatically when you download
Goodshop To-Go. It’s quick and easy:
www.gdsr.ch/TFkreC

4. Keep your audience updated on your
progress

“We’re close to reaching our goal! We’ve
added 5 new supporters today and need 5
more by Jan 31 If you haven’t joined us on
Goodsearch yet, please sign up here:
http://bit.ly/xnT5Ml and help support our
cause!”


Sample Email Campaign

Send your supporters an email to let
them know about how using
Goodsearch can benefit your
organization:

“Dear Supporter,

We have a new way for you to help
support our cause every day just by searching and shopping online or dining out at your
favorite restaurants.

Our cause is partnered with Goodsearch,com. We raised $500.00 with just 10 supporters
last year. This year we’d like to earn even more. You can find out more about
Goodsearch by watching this short video that explains how it works:

Our goal is to have 20 supporters using Goodsearch to benefit the organization by
January 31. Please join us and invite a friend. Sign up here.


Sample Twitter Campaign

1. Announce your campaign and activate
your Twitter audience
“We’re trying to reach 20 supporters on
Goodsearch by Jan 31. Join us and
invite a friend Join here: http://bit.ly/xnT5Ml!”

2. Educate them on Goodsearch
“Did you know that a Goodsearch user can
earn more than $50 for charity by searching
and shopping online or dining out? Join here:
http://bit.ly/xnT5Ml!”

3. Offer an easy way to get started

“Donate a % of your purchases to us automatically when you download Goodshop To-Go:
www.gdsr.ch/TFkreC”

4. Update your followers frequently on
your progress
“We’ve added 5 new supporters and growing. Ask your friends and family to join you!
http://bit.ly/xnT5Ml!”


Key Takeaways – Top Tips

• Show that it’s easy

• Motivate supporters by showing impact

• Motivate supporters by setting goals and deadlines

• Motivate supporters by setting up
teams, competitions or challenges

• Double your impact – ask every supporter to invite a
friend, spouse, or co-worker


3 – Take daily action in the
workplace
(simple activities, every day!)

Integrate Your Office – Good To-Go

• Install the GoodTo-Go add-ons on all your office computers
http://www.goodsearch.com/goodto-go

• Goodshop To-Go Button: works with your web browser so that when you visit a
Goodshop partner store on your own, it makes the donation happen – you don’t even
have to go through Goodshop! The button also offers the option to make
Goodsearch.com your homepage and default search engine. (Compatible with Internet
Explorer, Firefox, Chrome and Safari.)

• Goodapp Toolbar: works in the same way as the Goodshop To-Go Button with the
added-bonus that it adds a search box to the top of your browser and also allows you
to track the total amount raised by you and for your cause on the toolbar. (Compatiable
with Internet Explorer and Firefox.)

• Goodsearch App Plug-in: Goodsearch App Plug-in makes Goodsearch your default
search engine and adds a Goodsearch search box to the upper right hand corner of
Firefox browsers. (Compatible with Internet Explorer, Firefox and Chrome.)

• Users can earn donations when they search online at work or shop for office supplies

Buy Office Supplies - Goodshop

• Use Goodshop Partners when ordering
office supplies

• Office Supplies
http://www.Goodsearch.com/office-
supplies-category/coupons

• Computers & Laptops
http://www.goodsearch.com/computer-
hardware-electronics-category/coupons

• Ink & Toner
http://www.Goodsearch.com/computer-
ink-toner-category/coupons


Book Travel – Goodshop

• Book travel through Goodshop

• Airfare & Rail
http://www.Goodsearch.com/travel-
airfare-and-rail-category/coupons

• Hotel
http://www.Goodsearch.com/travel-
hotels-and-cruises-category/coupons

• Car Rental
http://www.Goodsearch.com/travel-car-
rental-category/coupons


Treat Your Team – Gooddining

• Having a Staff Appreciation event? Have your meal catered by a
Gooddining restaurant or dine out at one.

• Meeting with a local business to discuss how they can support your
organization? Take them to a Gooddining restaurant and drive your point
home when you earn a donation from your meal.

• Having an event and need to feed a lot of volunteers? Order pizza from a
participating restaurant and earn some of that money back when you earn a
donation.

• Always tip well, .

• For more great ideas on how to use or explain Gooddining check out our
Guide: http://www.slideshare.net/Goodsearch/how-to-market-good-dining-v2


Resources

• Our team is here to help you raise $1,000 or more in 2013! Please
do not hesitate to get in touch at information[at]goodsearch.com

• You can also find the answers to many of your questions, as well as
easy ways to explain how Goodsearch works, at our FAQ pages,:
http://www.goodsearch.com/faq

• Learn how it works by watching this video:

• For additional resources for spreading the word, visit the links on
our site pages: http://www.goodsearch.com/getinvolved.aspx


Thank You &
Happy New Year!


3 steps to raising $1,000 or more in 2013 with Goodsearch

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