The presentation includes: Retailing Functions of retailing Types of retailing Private Label Wholesaling Functions of wholesaling Types of wholesaling Market Logistics Market Logistics Planning Marketing Logistics Decisions

1. Retailing
Private labels
Wholesaling
Market Logistics
Presented by :
Gomini Gupta
23-MBA-16

2. WEB :
• www.the-reseller-network.com/content/88/types-of-
retailers/
• https://www.thebalance.com/what-is-a-retailer-
2890386
• www.preservearticles.com/2012022923856/what-are-
the-functions-of-a-retailer.html
BOOK :
• Marketing Management : Kotler, Keller
Bibliography:

3. 1. Retailing
2. Functions of retailing
3. Types of retailing
4. Private Label
5. Wholesaling
6. Functions of wholesaling
7. Types of wholesaling
8. Market Logistics
9. Market Logistics Planning
10.Marketing Logistics Decisions
Contents :

5. • The buying and selling of goods
and services.
• Timely delivery of goods and services
demanded by consumers at prices that are
competitive and affordable.
• Thus retailing refers to the business
activity of selling goods or services to the
final consumer.

6. :
A business or a person that sells goods to the
consumer, as opposed to a wholesaler or supplier,
who normally sell their goods to another business.
Thus retailer is one whose business firms sells
mainly to the final consumers.

7.  They provide convenience;
 They provide guarantee and service;
 They provide financing of transactions;
 They perform storage function;
 They perform intelligence service for the
manufacturer; and
 They serves as buying agent of the
consumers.

8. Retail operations enable a store to function
smoothly without any hindrances. The
significant types of retailing are:
1. Store retailer
2. Non-store retailer
3. Corporate retail organization

9. • Best known example : department store!
• Retailers offer one of the four levels of service :
Self-service
Self-selection
Limited service
Full service

10. The most important types of store retailer are:
i. Department store
ii. Super markets
iii. Convenience Store
iv. Specialty retailers
v. Discount Store

12. Non store retailing is the selling of goods and
services:
• outside the confines of a retail facility.
• outside of shops and stores
• off the premises of fixed retail locations and of
markets stands
The various types of non-store are:
1. Direct marketing
2. Direct selling
3. Automatic vending
4. Buying services

15. Organizations achieve economies of scale,
greater purchasing power, wider brand
recognition, and better trained employees
than independent stores can usually gain
alone.

16. Types of corporate retailing
1. Corporate store chain
2. Voluntary chain
3. Retailer cooperative
4. Consumer cooperative
5. Franchise organization

17. • Brand that retailers and wholesalers develop.
• Also called reseller brand / store brand /
house brand / distributor brand.
• Brand owned not by a manufacturer or
producer but by a retailer or supplier who
gets its goods made by a contract
manufacturer under its own label.
• Examples: Benetton, The Body Shop carry
mostly own-brand merchandise.

18. • Example: House brand of “BEST PRICE” -

19. • Private labels offer retailers control over product
factors such as pricing, size, package etc.
• Successful private label brands will be able to
create better sales opportunities for retailers.
• The most significant advantage of store brand
labels during economic downturns is that price
gains importance as consumers increasingly
turn to money-saving strategies like increasing
private label brands to manage budgets

20. Involves all the activities in selling goods and
services to those buying for resale or business
use.
A firm engaged primarily in wholesaling activities

21. Wholesalers are different from retailers in a
number of ways :
Wholesalers pays attention to promotion,
atmosphere and location.
Wholesale transactions are usually larger
than retail transactions.
Wholesalers usually covers a large trade area
than retailers.
Wholesalers and retailers are subjected to
different legal regulations and taxes.

22. • Trends in Wholesaling
▫ Price competition is still intense
▫ Successful wholesalers must add value by
increasing efficiency and effectiveness
▫ The distinction between large retailers and
wholesalers continues to blur
▫ More services will be provided to retailers
▫ Many wholesalers are going global

23. • Selling and promoting
• Buying and assortment building
• Bulk breaking
• Warehousing
• Transportation
• Financing
• Risk bearing
• Market information
• Management services and counseling

25. Types of Wholesalers:
Type Description
Merchant
wholesalers
Merchant wholesaler are intermediaries
between manufacturers and retailers .
Typically , they purchase bulk quantities of
goods from manufacturers and sell them to
retailers at a profit.
Broker • Does not take title to goods
• Functions
• Bringing buyers and sellers together
• Assisting in negotiation
• Represent buyers or sellers on a relatively
permanent basis
• Perform only a few functions
• Do not take title to goods
Agents

26. Types of Wholesalers:
Type Description
Full service
wholesalers
It provide a full line of services:
carrying stock, maintaining a sales force,
offering credits making deliveries,
providing management assistance. It
include wholesale merchants and
industrial distributors.
Limited service
wholesaler
It restricts the services being offered to
the customers due to limited resources,
high costs, geographical restraints etc.

27. Types of Wholesalers:
Type Description
Manufacturers
and retailers
branch and
office
Wholesaling by sellers or buyers
themselves rather than through
independent wholesalers
Specialized
wholesaler
Deals only in specialized goods such as
food products , electrical goods etc. They
help those retailers who wish to buy a
wide range of goods of the same line.

28. • Market logistics involve planning, delivering,
and controlling the flow of physical goods,
marketing materials and information from the
producer to a market as necessary to meet
customer demands while still making a
satisfactory profit .
• Maintaining an organization’s competitive edge
means understanding and implementing an
effective marketing logistics strategy regarding
product, price, place and promotion.

29. • deciding on the company’s value proposition to its
customers
• selecting the best channel design and network
strategy for reaching the customers
• developing operational excellence in sales
forecasting, warehouse management, transportation
management, and materials management
• implementing the solution with the best information
systems, equipment, policies, and procedures

30. • How should orders be handled?
ORDER PROCESSING
• Where should stocks be located?
WAREHOUSING
• How much stock should be held?
INVENTORY
• How should goods be shipped?
TRANSPORTATION

31. THANK YOU!