Social Media - a trigger for SPO1510
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Part of a "lecture package" for students in SPO1510
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Social Media - a trigger for SPO1510
- 2. What is Social Media Social media is the term used to describe social interaction through the internet including audio, video, images and text. This includes social networking and content-sharing. The services are mostly free to use and you don’t really need to have any technical skills to use them. Social media is… • an addition to traditional communications activities • a tool to converse directly with customers / service users • a cost communications tool • cross functional-platform • sometimes difficult to use!
- 3. Why is Social Media Important? • A great resource to reach a new/bigger audience • It’s often FREE to use or low cost • Can quickly be updated. • Easiest and quickest way of getting good news out • It’s viral. People will pass stuff on to a new audience • Sharing information • Publicising information and events
- 6. Common Social Media Platforms Yammer: Social network used for private communications with groups and networks. Often used within organisations to share documents and ideas. Twitter: Social networking and ‘microblogging’ service that allows you to answer the question ‘What are you doing?’ by sending a short message of 140 characters. Foursquare: Location based social network. It lets people ‘check-in’ to places they visit using their mobile phone. Can earn points, badges and rewards. Facebook: Social networking site that allows you to create a page/group which ‘friends’ can join or ‘like’. You can post messages, add photos and create events. YouTube: Video sharing site for uploading short videos of an event or activity. People can comment on videos and they can be embedded in a website.
- 7. Common Social Media Platforms Tweetdeck/Hootsuite: ‘Social media dashboards’ that allow you to manage multiple social media accounts in one place. Schedule updates and post them to multiple places Flickr: Photo hosting website that you can upload images to so that people can view them. Can display your photos in different ways, such as a slide show Linkedin: Business related social networking site for professional networking. Create a professional profile similar to a CV to build connections Podcasts: A series of audio files which could be news or events. Users subscribe to the series and are updated automatically when a new one is posted RSS: Really Simple Syndication is frequently delivered updated information you subscribe to. They are fed from websites to a place you can read them
- 8. What is Right for You? What do you use?
- 9. The Big Two! • The best known and one of the easiest to use • Approx 3.5 billion are registered • Millions of businesses, charities and community groups use it to raise profile and increase sales • Can create groups (open, closed, secret) • Create a Page (mainly used to promote a brand/product/service). • Not limited to characters and can upload images etc… • Arguably has over took Facebook in terms of active use (rather than Zombie accounts) • Followers not ‘friends’ • 140 characters • All major corporations, celebrities and groups have an account • Retweet interesting news • Link to website updates • Post images
- 11. Time is of the Essence
- 12. Time is of the Essence Best Times: Weekends 1.00pm – 3.00pm www.twitter.com
- 13. Social Media Mistakes to Avoid in 2015 1. Obscure Profile Images 2. Self-centered content sharing (Self promote, when appropriate) 3. Check links before sharing 4. Inconsistent posts 5. Research trending hashtags before using 6. Avoiding dialogue 7. Sticking to worn out methods The key to a successful social media strategy is to constantly share interesting content.. Source: www.mediacase.org and newsnet5.com
- 14. Get used to using social media in a professional way Make yourself a Twitter profile and tweet about computer games, game culture, game and ethics, game design etc. And follow video games suppliers, developers, gamers, some or all of your fellow students, and the lecturer Make yourself a paper.li using your “gaming” Twitter profile, and set it to automaticly tweet the latest edition so that your Twitter profile has one paper.li tweet per day. Make yourself a SoundCloud profile and upload two recordings in accordance with the mandatory tasks
Editor's Notes
- What is the purpose of using this Social Media? What is its strength? What is itsweakness? What opportunities does it present? What are the threats orrisks?
- 1. Obscure profile images A dash of creativity to your groups social media profiles is one thing, but something unrelated and abstract is another. Always use your nonprofit’s logo as the profile image, because it leverages the most brand recognition. 2. Self-centered content sharing Just because users have decided to follow your nonprofit’s social media accounts doesn’t mean you should inundate them with promotional or fundraising posts. A good rule of thumb is the 70-20-10 rule. 70% value-based content + 20% shared content + 10% promotional content. 3. Inconsistent posts Ensure your social media audience remains engaged by providing them with content that encourages interaction. This includes posting and tweeting thought-provoking content that sparks discussions. 4. Avoiding dialogue Out of all of the social media platforms out there, Twitter provides nonprofits with the best opportunity to reach followers in real time. Not only can you interact with those you are connected to, but conversations around hashtags allow you to connect with potential supporters. Hosting Twitter chats and live tweeting during events are two other great ways to interact with your nonprofit’s supporters, potential supporters, partner organizations and other key influencers. 6. Sticking to worn-out methods Social media platforms evolve at lightening speed - so keep up with the latest trends. Be creative and test out different methods of sharing content and engaging with supporters: - Ask questions. - Share photos and links to stories. - Post images with text overlaid on photos. - Announce victories and organizational milestones. - Request partner organizations to share your nonprofit’s content on their networks. (And do the same for them!) - Create and share infographics. The key to a successful social media strategy is to constantly share interesting content. Replicate ideas that work and go back to the drawing board to refine and retest ones that don’t.