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Development from the Donor's Perspective
- 1. Prezi Presentation Online at: http://prezi.com/kfvof1a8wmkp/
Presented by
Alice Ferris, CFRE, ACFRE
James Anderson, CFRE
@aliceferris
@goalbustersjim
@goalbusters
- 2. Why do donors want to
give?
What are we doing that
makes it hard for donors
to give?
What can we do to make
things better?
- 3. Why does someone decide to contribute?
Connection
Friend asked
Grateful recipient
Companionship
The right thing to doo
and…
LOVE
- 4. What Do Donors Want?
See Results
Trust the Organization
Appropriate and timely thanks
They want to like YOU!
- 5. We mostly focus on what’s
practical for us.
We need to understand what
drives our donors.
- 11. How do I give?
“But I like
getting the
perks.”Strategy:
Cultivate philanthropy
beyond transaction.
(Changing the rules)