Welcome to Introduction to    Smartphone Apps
Whats Your Story?
Ever since people started painting oncave walls, people have been using newtechnologies to tell stories in new ways.
Oral   Cave Paintings
Clay Tablets   Papyrus
Scroll   Printing Press
Radio   TV
Digital (Wired)   Mobile Digital
You tell the story of your town in manyways:  • Oral History  • Museum/Historical Association  • Books  • Brochures  • Wal...
Mobile digital just expands and enhancesthat story and allows your visitors andcustomers to add YOUR story to THEIRstory t...
Design the right Smartphone app to help:• Your residents reach essential  services• Reach your residents during  emergenci...
What is a Smartphone…and why areapps different from websites?            Phone              PDA              GPS       Web...
Apps are:app [ap] nounan application, typically a small, specializedprogram downloaded onto mobile devices
Native, Web, and Hybrid apps        The Issues            Native Apps                   Web AppsInternet Access        Not...
Hybrid Apps use a native program    and database, but can be        updated via XML.     All the benefits of both.
iPhone has changed the game
• All users now want to run real apps on their  smartphones• Smartphones are cheaper than laptops• They have senses (sight...
It has to let you tell your story!
Use the features of the phone…
Geolocation
Embedded Media
Push Media
Define Your Target                     Day Trippers                       ( <90 miles)                Tourists            ...
Define Your Goals           Revenue                 Outreach             Shop             Local Marketing
Design• Must reflect your own  branding• Flexible/customizable page  templates• Potentially rebrandable
Data• Easily imported  and updated• Web-based CMS• Instant updates to  App
Watch Out For:• Web apps masquerading as  native apps. Ask "Is the data  resident to the phone?"• Charging per download, p...
Location-based check-in servicesAccording to a ComScore reportreleased on May 12, 2011,nearly one in five Smartphoneusers ...
• 75% of all mobile traffic comes from iOS  devices (iPod, iPhone, iPad)• 97% of all tablet internet traffic comes from  i...
Pricing Models
Purchase v Licensing/SAAS• Key issues:  – Own and maintain or ongoing support and    maintenance  – Upgrades and improveme...
Per-User vs Fixed Cost• One Chamber of Commerce app charges $2.50  per member, per month.• 200 members = $500 month or $6,...
Thank you!We’d be happy to answer any questions you mayhave regarding mobile marketing.                 CONTACT           ...
Introduction to Smartphone Apps
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Introduction to Smartphone Apps

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This is a presentation we gave at the 2011 California Downtown Association Conference. It's a general overview on how Smartphones work, what's the difference between an app and a mobile website, and what to look for when looking for an app developer.

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Introduction to Smartphone Apps

  1. 1. Welcome to Introduction to Smartphone Apps
  2. 2. Whats Your Story?
  3. 3. Ever since people started painting oncave walls, people have been using newtechnologies to tell stories in new ways.
  4. 4. Oral Cave Paintings
  5. 5. Clay Tablets Papyrus
  6. 6. Scroll Printing Press
  7. 7. Radio TV
  8. 8. Digital (Wired) Mobile Digital
  9. 9. You tell the story of your town in manyways: • Oral History • Museum/Historical Association • Books • Brochures • Walking Tours • Websites
  10. 10. Mobile digital just expands and enhancesthat story and allows your visitors andcustomers to add YOUR story to THEIRstory through…
  11. 11. Design the right Smartphone app to help:• Your residents reach essential services• Reach your residents during emergencies• Encourage your residents to shop/play and engage in local activities• Direct visitors around to your story
  12. 12. What is a Smartphone…and why areapps different from websites? Phone PDA GPS Web Browser Multi-Media
  13. 13. Apps are:app [ap] nounan application, typically a small, specializedprogram downloaded onto mobile devices
  14. 14. Native, Web, and Hybrid apps The Issues Native Apps Web AppsInternet Access Not required Required, no offline databaseInstallation/Updates Must be deployed or Dependent on server and downloaded web accessUser Interface Native apps are responsive Browsers can be clunky and functionalAccess to Hardware Yes, all of them: camera, Access through theSensors gyroscope, microphone, browser is limited, though compass, accelerometer, geolocation is common GPSApp Store Yes No, requiring extra marketingSecurity Concerns No for Apple, yes for Yes, as no review is done. Google (currently) Virus or malware potential
  15. 15. Hybrid Apps use a native program and database, but can be updated via XML. All the benefits of both.
  16. 16. iPhone has changed the game
  17. 17. • All users now want to run real apps on their smartphones• Smartphones are cheaper than laptops• They have senses (sight, hearing, touch) that laptops never had• Smartphone users spend more time on their phones than their computers• Good Smartphone apps are different than good web apps or good desktop apps
  18. 18. It has to let you tell your story!
  19. 19. Use the features of the phone…
  20. 20. Geolocation
  21. 21. Embedded Media
  22. 22. Push Media
  23. 23. Define Your Target Day Trippers ( <90 miles) Tourists ( >90 miles) Locals
  24. 24. Define Your Goals Revenue Outreach Shop Local Marketing
  25. 25. Design• Must reflect your own branding• Flexible/customizable page templates• Potentially rebrandable
  26. 26. Data• Easily imported and updated• Web-based CMS• Instant updates to App
  27. 27. Watch Out For:• Web apps masquerading as native apps. Ask "Is the data resident to the phone?"• Charging per download, per concurrent user, per page or per use.• Ownership of program, and data.• Program updates, bug fixes, problems.
  28. 28. Location-based check-in servicesAccording to a ComScore reportreleased on May 12, 2011,nearly one in five Smartphoneusers are tapping into check-inservices like Foursquare andGowalla. A total of 16.7 millionmobile-phone subscribers usedlocation-based services on theirphones in March 2011
  29. 29. • 75% of all mobile traffic comes from iOS devices (iPod, iPhone, iPad)• 97% of all tablet internet traffic comes from iPads
  30. 30. Pricing Models
  31. 31. Purchase v Licensing/SAAS• Key issues: – Own and maintain or ongoing support and maintenance – Upgrades and improvements – High up-front costs or perpetual expenses
  32. 32. Per-User vs Fixed Cost• One Chamber of Commerce app charges $2.50 per member, per month.• 200 members = $500 month or $6,000 a year. Have to forecast growth and longevity.
  33. 33. Thank you!We’d be happy to answer any questions you mayhave regarding mobile marketing. CONTACT Ross Rojek 1776 Productions | GoLocalApps 877.913.1776 ross@1776productions.com

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