10. Model Evolution
•No $ for sales team? Must sell itself
•Sell itself? Must be low price
•Low $? Must sell 000s of copies
•000s of copies? Must sell globally
•Customer must buy, we can’t sell
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10
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13
21. “One of my housemates just had his first day at Atlassian today, and he
came home talking about how when he arrived his workstation and user accounts
were already ready to go, and he had a desk with a welcome card and some
chocolates. He was really buzzed about working there.
I'm sure there are a lot of people directly and indirectly responsible for that
experience, but I know how this kind of culture tends to start at the top. I just
wanted to say congratulations, because it sounds like you've created the kind of
environment where your staff feel valued from the second they walk in the
door, and want to brag to their friends when they get home.”
Market to your employees
21
26. The Mission
“To be the best in the world... sir!” - Maverick, Top Gun
26
27. The Mission
“Our mission is to build a different kind of software company.
A company that listens to client needs, values innovation in
development “Create useful products people with after” simplicity.
and solves customer problems lust brilliant
Our commitment to legendary service provides consistent, high
quality support for all our customers.”
27
40. 1 Start with two 6 Your first idea will fail
2 Needs a business model 7 Long-term thinking
3 Use your own product 8 Know when to switch gears
4 Test everything 9 Build somewhere you want to work
5 Always be marketing 10 Give experiences
40