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How to Market Your New App on the Atlassian Marketplace

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How to Market Your New App on the Atlassian Marketplace

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Building your app is the first step to starting a new business, but now how do you make it grow? To make your app a success, you need to focus on marketing your app to customers. In this talk, Aileen Horgan, Head of Ecosystem and Cloud Editions Marketing at Atlassian, will cover resources available to new vendors and discuss go-to-market strategies that every Marketplace vendor should take advantage of.

Building your app is the first step to starting a new business, but now how do you make it grow? To make your app a success, you need to focus on marketing your app to customers. In this talk, Aileen Horgan, Head of Ecosystem and Cloud Editions Marketing at Atlassian, will cover resources available to new vendors and discuss go-to-market strategies that every Marketplace vendor should take advantage of.

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How to Market Your New App on the Atlassian Marketplace

  1. 1. How to market your new app on the Atlassian Marketplace AILEEN HORGAN | HEAD OF ECOSYSTEM AND CLOUD MARKETING | ATLASSIAN
  2. 2. You’ve finished building your app. Now what?
  3. 3. It’s time to share your app!
  4. 4. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. AMERICAN MARKETING ASSOCIATION
  5. 5. Agenda Know your audience Optimize your listing Apply to be featured Maintain stellar support Create a social following Market to Solution Partners
  6. 6. Validate your target audience KNOW YOUR AUDIENCE
  7. 7. Create a message house KNOW YOUR AUDIENCE
  8. 8. Agenda Know your audience Optimize your listing Apply to be featured Maintain stellar support Create a social following Market to Solution Partners
  9. 9. OPTIMIZE YOUR APP LISTING Keywords Do research to find the best keywords and what your competition is using. Graphics Short demo videos, images and layout. Category Tags Use your category tags wisely.
  10. 10. OPTIMIZE YOUR APP LISTING Keywords Do research to find the best keywords and what your competition is using. Graphics Short demo videos, images and layout. Category Tags Use your category tags wisely.
  11. 11. OPTIMIZE YOUR APP LISTING Category Tags Use your category tags wisely. Graphics Short demo videos, images and layout. Keywords Do research to find the best keywords and what your competition is using.
  12. 12. Agenda Know your audience Optimize your listing Apply to be featured Maintain stellar support Create a social following Market to Solution Partners
  13. 13. APPLY TO BE FEATURED Category Page Landing pages used to promote a category of apps in different campaigns. Staff Pick Boost your search results with a Staff Pick label. Create a ticket Apply each quarter to have your app featured. Max 3 tickets per vendor.
  14. 14. APPLY TO BE FEATURED Category Page Landing pages used to promote a category of apps in different campaigns. Staff Pick Boost your search results with a Staff Pick label. Create a ticket Apply each quarter to have your app featured. Max 3 tickets per vendor.
  15. 15. APPLY TO BE FEATURED Category Page Landing pages used to promote a category of apps in different campaigns. Staff Pick Boost your search results with a Staff Pick label. Create a ticket Apply each quarter to have your app featured. Max 3 tickets per vendor.
  16. 16. Agenda Know your audience Optimize your listing Apply to be featured Maintain stellar support Create a social following Market to Solution Partners
  17. 17. Good product support is smart marketing MAINTAIN STELLAR SUPPORT
  18. 18. Respond quickly Maintain SLAs and give updates on status when available. Monitor reviews Respond to both good and bad reviews. Make support visible Link your JSD Cloud instance to your app listings for a better support experience. MAINTAIN STELLAR SUPPORT
  19. 19. Respond quickly Maintain SLAs and give updates on status when available. Monitor reviews Respond to both good and bad reviews. Make support visible Link your JSD Cloud instance to your app listings for a better support experience. MAINTAIN STELLAR SUPPORT
  20. 20. Respond quickly Maintain SLAs and give updates on status when available. Monitor reviews Respond to both good and bad reviews. Make support visible Link your JSD Cloud instance to your app listings for a better support experience. MAINTAIN STELLAR SUPPORT
  21. 21. Respond quickly Maintain SLAs and give updates on status when available. Monitor reviews Respond to both good and bad reviews. Make support visible Link your JSD Cloud instance to your app listings for a better support experience. go.atlassian.com/ contactvendor MAINTAIN STELLAR SUPPORT
  22. 22. Respond quickly Maintain SLAs and give updates on status when available. Monitor reviews Respond to both good and bad reviews. Make support visible Link your JSD Cloud instance to your app listings for a better support experience. go.atlassian.com/ contactvendor MAINTAIN STELLAR SUPPORT
  23. 23. Agenda Know your audience Optimize your listing Apply to be featured Maintain stellar support Other channels Market to Solution Partners
  24. 24. Other channels EventsCreate content Create a social following
  25. 25. Other channels EventsCreate content Create a social following
  26. 26. Other channels EventsCreate content Create a social following
  27. 27. Agenda Know your audience Optimize your listing Apply to be featured Maintain stellar support Create a social following Market to Solution Partners
  28. 28. Thank you AILEEN HORGAN | HEAD OF ECOSYSTEM AND CLOUD MARKETING | ATLASSIAN

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