A GlynnDevins webinar that discusses social media as it relates to the field of senior living.

2. What is Social Media?

3. Interesting Statistics
•Social Networks and Blogs are now the fourth most popular online
activity, ahead of personal email (source: Nielsen Online)
•Facebook has more than 200 million users; 100 million log on at least
once every day (source: Facebook)
•Twitter had more than 7 million unique visitors in February 2009, up
1,382% over a year ago (source: Nielsen NetView)
•LinkedIn has over 41 million users; executives from all Fortune 500
companies are LinkedIn members (source: LinkedIn)

4. Are Seniors Using Social Media?
Seven percent
of online adults
have a social
networking site
profile
(source: Pew Internet &
American Life Project)

5. How Seniors & ACIs Engage Social Media
Creators 5%
Seniors (63+) Critics 13%
Collectors 4%
Joiners 4%
Spectators 30%
Inactives 66%
Older Boomers (52-62)
Creators 8%
Critics 15%
Collectors 5%
Joiners 8%
Spectators 39%
Inactives 55%
Source: Forrester's North American Media & Marketing Online Survey, Q2 2007.

6. Examples of Seniors and
Senior Living Communities
Using Social Media

7. Never too Late!
Blog by resident
of The Clare at
Water Tower in
Chicago

8. Blogging support
group

9. Ecumen
Changing
Aging
Corporate
Blog Site

13. Twitter updates
posted on home
page of community
web site

16. Strategic Objectives
•Listen and monitor online discussions
•Leverage existing knowledge
•Generate conversation
•Provide insight
•Use social media as an additional public relations tool

17. Benefits of Social Media
•Increase awareness
•Tell a community’s story
•Educate the public
•Facilitate a forum
•Enhance online marketing

18. Social Media as a Public Relations Tool
•Builds Credibility
•Establishes community/organization as a resource
•Builds relationships with media
•Added awareness about community/organization

19. Top Techniques to be Successful
•Keep content fresh and timely
•Content should be transparent; no “marketing speak”
•Share thoughts, ideas
•Encourage conversation, be flexible
•Tell stories; use pictures and video

20. So How Do I Get Started?