The Future of Real Estate : Embracing ChatGPT for Increased Success

The Future of Real Estate:
Embracing ChatGPT for Increased Success
Mark Stepp / CIO - Realvolve
Prompt: “How Can
ChatGPT Help Me?”

2
Mark Stepp
● Realvolve Co-Founder / CIO
Creator of the Realvolve Workflow System, Relationship
Scoring and Predictive Revenue Engine
● Software Engineer
● 32 years in Real Estate Technology
● Co-Founder/Co-Author:
Our Best Workflow Secrets:
A Real Estate Agents Guide
To Success in Business:
(Event In A Changing Market)
● AI & GPT Enthusiast
● Prompt Engineer

3
Living Under A Rock?
ChatGPT?

4
You Choose The AI Systems:
=
AI WARS

Key Terms You Should Know:
5
A conversation with AI using
natural language to get a
response.
Prompt: Response: Prompt Engineering:
The AI generated response based
on the interpreted prompt. The
more accurate the prompt the
better the response.
The skill of accurately stating
what you want from ChatGPT to
understand, address, and provide
responses in the most eﬃcient
way. Restating your request until
you get the desired response.
The process of populating an
initial set of data for the prompt
to use as part of the generated
response.
Seeding: GPT: Discernment:
Generative - Creates Things like
sentences and stories.
Pre-trained - Already Knows A Lot
Transformer - Changes One Thing
It Knows Into Another.
The ability to judge well.
You have to take what any AI gives
you and verify that it is accurate
before using it. ChatGPT can be
very conﬁdent it its wrong answers

What Is
ChatGPT?
A type of artiﬁcial intelligence that
allows users to interact with a virtual
assistant using natural language.

What Is
ChatGPT?
https://chat.openai.com

What Can ChatGPT Do For Me?
● Ideas for Content
● Content
● Save Time
● Save Money
● Increase Eﬃciency
10

Experiences
World Class
Experience
Throughout
Retention
Past Client to
New Lead
Operations
Signed Agreement to
Closed Transaction
Conversion
Lead to
Signed Agreement
11
C.O.R.E. Strategies

Conversion
Lead to
Signed Agreement
12
C.O.R.E. Strategies
● Lead Magnet Ideas / Content
● Phone Scripts (ISA, FSBO, Follow-Up Calls, Prospecting)
● Email / SMS Nurture Templates
● Home Buyer/Seller: Webinar / Seminar Outlines & Content
● YouTube Video Ideas / Scripts
● Role Playing Practice / Q&A

Conversions
13
Prompt: Create a list of 100 Niche ideas that I as a Real Estate Agent Can Specialize In
that would give me a unique advantage over other agents in my area
ChatGPT: Here is a list of 100 niche ideas that real estate agents can specialize in to give
them a unique advantage over other agents in their area:
Luxury homes
Eco-friendly homes
Vacation homes
Historic homes
Fixer-uppers
New construction
First-time homebuyers
Downsizing
….

Conversions
14
Prompt: Create a list of attention-grabbing lead magnet ideas for home buyers and
sellers that I can include in a PDF document that would be useful for people looking for
Luxury Homes
ChatGPT: Sure, here are some lead magnet ideas for home buyers and sellers looking for
luxury homes:
"The Ultimate Guide to Finding Your Dream Luxury Home: Insider Tips and Tricks"
"How to Sell Your Luxury Home for the Highest Price: A Step-by-Step Guide"
"The Top 10 Mistakes Home Buyers Make When Searching for Luxury Properties"
"The Luxury Home Buyer's Checklist: Must-Have Features and Amenities"
"Maximizing Your Return on Investment: The Expert Guide to Selling Luxury Homes"
"How to Stage Your Luxury Home for a Quick and Proﬁtable Sale"
"The Secret to Finding Hidden Gems in the Luxury Home Market"
"The Complete Guide to Luxury Home Financing: Options and Strategies"
"Negotiating the Best Deal on Your Luxury Home Purchase: Tips from the Pros"

Conversions
15
Prompt: Create the content for a PDF that is titled: "The Ultimate Guide to Finding
Your Dream Luxury Home: Insider Tips and Tricks" in long form conversational text
that includes home finding ideas, tips, tricks and even traps to watch out for in the
Springfield Missouri Area. Include paragraphs, bullet points and things to think about.
ChatGPT: Here is the content for the PDF "The Ultimate Guide to Finding Your Dream
Luxury Home: Insider Tips and Tricks":
Introduction:
Finding your dream luxury home can be a challenging and exciting journey. With so many
options available, it can be difficult to know where to start, what to look for, and what to
avoid. That's why we've created this ultimate guide to help you navigate the luxury home
market in Springfield, Missouri.
…

Conversions
16
Prompt: Create a ﬁll in the blank and multiple choice questionnaire asking the potential
Luxury Home Buyer 10 key questions including what is most important to them as far as
features, location, amenities, and potential uses of the home, family size, entertainment
and event size & frequency.
ChatGPT: Here is a ﬁll in the blank and multiple choice questionnaire for potential luxury
home buyers:
What is your family size?
a. 1-2
b. 3-4
c. 5 or more
What is most important to you in a luxury home?
a. Location
…

Conversions
17
Prompt: Please create 10 points of interest for a PDF handout targeted towards luxury
home buyers. Each point should include 2-3 paragraphs of information about that topic,
the potential challenges or problems that a person would face if they tried to handle it on
their own, and a compelling reason why the reader should choose me as their REALTOR
for that topic. The overall tone should be conversational and informative.
ChatGPT: "Absolutely! Here are 10 points of interest for a PDF handout targeted towards
luxury home buyers:
● Finding the right neighborhood - Choosing the perfect neighborhood is critical when
buying a luxury home. Without proper research, it can be easy to overlook
important details that can impact the quality of life in a particular area. As a
seasoned REALTOR with years of experience in the luxury market, I know which
neighborhoods will suit your lifestyle best, based on your unique needs and
preferences. I can help you navigate the market and ﬁnd your dream home in the
perfect location.
…

Conversions
18
Prompt: Act as an Real Estate Agent's ISA and create a phone call script series for a new
lead that has responded to a Luxury Home ad or website article. They want to find a
Luxury home in the Springfield Missouri area with the main intent of the ISA to answer
basic questions but emphasizing the importance of setting an appointment with the
Luxury Homes team to best serve the customer. Include a comment by the ISA that if they
confirm their email and phone number, they can receive valuable information on
Additional Luxury homes as they become available and sometimes before they are made
known to the public. Create an Email and SMS Text message template that can be used
to send to the lead with valuable information.
ChatGPT: "Phone Call Script Series:
Introduction:
ISA: Hello, this is [ISA name] from [Agency Name]. Thank you for reaching out to us in
regards to the luxury home you are interested in purchasing in the Springfield, Missouri
area. How may I assist you today?
…

Operations
Signed Agreement to
Closed Transaction
19
C.O.R.E. Strategies
● Property Descriptions for Flyers, MLS, Social Posts
● Marketing Materials
● Email / SMS Appointment Reminders & Deadlines
● Virtual Tour Scripts
● Home buyer and seller communications

Operations
20
Prompt: Create a 3 paragraph property description in long form text that highlights the
unique features of the home using the property details listed below. Include a bullet
point list of the highlighted information and a summary of why it would be a good
property for them to look at. Utilization of every property detail is not necessary,
however use a proper mix of the information provided to create a narrative of a lifestyle
description that can be achived when owning this home.
Address: 123 S Main Street
City: Bolivar
State: Missouri
Price: $450,000
Bedrooms: 4
Bathrooms: 3 1/2
Garage: 2 Car Attached
Lot Size: 1.06 Acres
Special Features: In-ground Swimming pool, Detached Garage with Shop Area
Seeding

Operations
21
ChatGPT: The property located at 123 S Main Street in Bolivar, Missouri is a stunning
single-family home that is now available for purchase at an asking price of $450,000. With
its spacious four bedrooms and three and a half bathrooms, this property is the perfect
place for families to call home. The home is designed to oﬀer comfort, style, and
functionality, making it an excellent option for anyone looking for a place to settle down.
The following is a list of highlights of the property that would make it an attractive option
for potential buyers:
* Four bedrooms
* Three and a half bathrooms
* Two car attached garage
* A lot size of 1.06 acres
* In-ground swimming pool
* Detached garage with shop area
…

Operations
22
Prompt: Reduce the property description to 750 words or less
ChatGPT: This stunning single-family home located at 123 S Main Street in Bolivar,
Missouri is now available for purchase at an asking price of $450,000. The property boasts
four bedrooms and three and a half bathrooms, making it the perfect option for families
seeking comfort, style, and functionality.
Situated on a 1.06-acre lot, this property oﬀers ample space for outdoor activities,
highlighted by its in-ground swimming pool. The detached garage with a shop area
provides a convenient and practical space for hobbies, storage, or even parking additional
vehicles. Meanwhile, the two-car attached garage oﬀers extra storage and parking
options for the homeowner.
In summary, this property is an excellent option for anyone looking for a spacious and
comfortable home with special features. With its large lot size, in-ground swimming pool,
detached garage with shop area, and other amenities, this home has everything a family
could need. Don't miss out on the opportunity to own this beautiful and functional home
in a great location!

Operations
23
Prompt: Reduce the property description to 1000 characters or less
ChatGPT: This stunning single-family home in Bolivar, Missouri features four bedrooms
and three and a half bathrooms. The property sits on a 1.06-acre lot and includes an
in-ground swimming pool, a detached garage with a shop area, and a two-car attached
garage. It's the perfect option for families seeking comfort, style, and functionality. Don't
miss the opportunity to own this beautiful and functional home in a great location!

Operations
24
Prompt: Make this into a twitter post using emojis
ChatGPT: 🏠💰💼 Available now! Stunning single-family home in Bolivar, MO with 4 🛏,
3.5 🛁, 1.06-acre lot, 🏊, detached garage with shop, and 2-car attached garage. Perfect
for families seeking comfort, style, and functionality. Don't miss out! #homeforsale
#familyhome 🏡💕

Operations
25
Prompt: Create 5 facebook posts for the property above with hash tags
ChatGPT: Post 1: "Looking for a spacious and stylish family home in Bolivar, Missouri?
Look no further! Our property at 123 S Main Street has 4 bedrooms, 3.5 bathrooms, and a
2-car attached garage! Plus, it's situated on a 1.06-acre lot with an in-ground swimming
pool and a detached garage with a shop area. Come take a tour today! #FamilyHome
#BolivarMO #SpaciousLiving"
Post 2: "Summer just got a whole lot better! Our property at 123 S Main Street has an
in-ground swimming pool that's perfect for those hot summer days. Come take a dip and
enjoy the spacious backyard on a 1.06-acre lot. #SummerFun #SwimmingPool
#BolivarMO"
Post 3: "Need space for all your toys and hobbies? Our property at 123 S Main Street has
got you covered! With a 2-car attached garage and a detached garage with a shop area,
you'll have plenty of storage and parking options. Don't miss out on this great
opportunity! #GarageLovers #StorageSpace #BolivarMO" …

Retention
Past Client to
New Lead
26
C.O.R.E. Strategies
● Past Client Email Nurture
○ Home Maintenence Reminders
○ Reminder to Appeal Property Taxes
○ How To Prevent Pipes From Freezing
● Blog & Social Media Posts
● Newsletter Content & Segment Ideas
● Housing Market Updates
● Real Estate Content Ideas

Retention
27
Prompt: Give me a list of past client nurturing email topics that I can send similar to:
*Home Maintenance Reminders
*Reminder to Appeal Property Taxes
*How To Prevent Pipes From Freezing
ChatGPT: Sure! Here is the list of past client nurturing email topics:
● Market updates and news
● Seasonal tips and advice
● Home improvement ideas and inspiration
● Community events and activities
● Referral programs and incentives
● Industry insights and advice
● Testimonials and success stories.
…

Retention
28
Prompt: Give more details on each of the topics above.
ChatGPT: Here are some additional ideas for past client nurturing email topics:
● Market updates and news - Keep clients informed about changes in the real estate
market, including new regulations, trends, and market conditions. This can help them
make informed decisions about buying or selling a home.
● Seasonal tips and advice - Send out seasonal tips and advice related to homeownership,
such as how to prepare for a winter storm, how to maintain your lawn in the summer, or
how to reduce your energy bills in the fall.
● Home improvement ideas and inspiration - Share tips and ideas for improving and
renovating your home, such as DIY projects, home decor inspiration, and tips for
maximizing your home's value.
● Community events and activities - Keep clients up to date on local events and activities,
such as festivals, farmers markets, and community fundraisers. This can help them feel
more connected to their community and build a sense of belonging.
…

Retention
29
Prompt: Create 3 possible themes for each month of the year for retaining my home
buying and home selling clients over the next 3 years.
ChatGPT: Sure, here are some possible themes for retaining home buying and home
selling clients over the next 3 years:
Year 1:
January
● Fresh Start: How to Declutter and Organize Your New Home
● New Year, New Home: Ideas for Upgrading Your Space
● New Home, New Life: Tips for Making Your House a Home
February
● Home is Where the Heart Is: Celebrating Love in Your Home
● Redecorating for Romance: How to Set the Mood in Your Home
● Finding Love in Your Home: Tips for Creating a Cozy Space
…

Retention
30
Prompt: For January lets go with “New Year, New Home: Ideas for Upgrading Your Space”
- brainstorm ideas for this topic that we can talk about in our blog
ChatGPT: Great! Here are some ideas for "New Year, New Home: Ideas for Upgrading
Your Space":
Upgrade Your Lighting: Swapping out outdated light fixtures for modern ones can
instantly upgrade the look of any room.
Paint Refresh: Painting is one of the easiest and most affordable ways to transform a
space. Consider a new color or a fresh coat of paint for a quick update.
Add Greenery: Plants not only add life and color to a room, but they also have health
benefits. Consider adding a few plants to your home this year.
…

Retention
31
Prompt: Write at least 2 paragraphs on each of the items listed above
ChatGPT: Upgrade Your Lighting: Swapping out outdated light fixtures for modern ones
can instantly upgrade the look of any room. Consider the overall style and mood you
want to create in the room when selecting new lighting fixtures. For example, a modern
chandelier can add a touch of glamour to a dining room, while a pendant light can
provide a contemporary vibe in a kitchen. You can also consider adding dimmer switches
to your lighting to create a cozy ambiance or adjustable brightness to accommodate
different needs. Upgrading your lighting can not only add style to your space but also
improve the functionality and overall feel of the room.
Paint Refresh: Painting is one of the easiest and most affordable ways to transform a
space. Choosing the right paint color can set the tone for the entire room, and you can
opt for a bold, trendy color or a classic, neutral shade depending on your style
preferences. For example, a navy blue accent wall can add a dramatic touch to a living
room, while a soft gray can create a calming effect in a bedroom.
…

32
C.O.R.E. Strategies
● Strategies For Giving World Class Experience
● Solve Common Challenges Before They Happen
● Provide Personalized Content To The Families You Serve
● Popby Ideas And Detailed Instructions
● Ideas For Memorable Client Events
Experiences
World Class
Experience
Throughout

Experiences
33
Prompt: Create a story book about a family with kids. They are looking for a new home for
them to live in. They will be touring [VIEWINGS] homes in different neighborhoods that could
have other kids. The kids go on an adventure to find the house that they like and are excited
about the new friends that they could meet once they find the new home. It might seem a little
scary but they find out that it is actually fun to look for a new home. The mission for today is to
let the kids see all the homes so they can help the family decide which home would be best.
The story should not make a decision on which home to choose, [it is important that the reader
to make up their own mind]. Be creative with the story so it is fun to read.
VIEWINGS: 4
Parents Names: John & Mary Smith
Kids Names and ages:
Jimmy 10, Sally 8
Description of Each Home Viewed:
1) quiet, suburban neighborhood, large back yard
2) urban neighborhood, with shops and restaurants nearby
3) gated community, with lots of amenities like a swimming pool and a playground.
4) rural area, surrounded by fields and farms. The house was big and beautiful, with a huge yard
for the kids to play in
Variables

Experiences
34
ChatGPT: Once upon a time, there was a family with two kids, Jimmy and Sally, who were
looking for a new home. Their parents, John and Mary Smith, wanted to find a place where their
family could grow and thrive. They wanted to explore different neighborhoods in their town to
find a home that would be perfect for them.
The family set out on their adventure, visiting four homes with the help of their real estate agent.
The first home was in a quiet, suburban neighborhood with a large back yard. Jimmy and Sally
ran around the yard, imagining all the games they could play with their new friends. The parents
admired the spacious living room and kitchen, imagining family gatherings and cozy movie
nights.
Next, they visited a home in an urban neighborhood with shops and restaurants nearby. The
kids were excited to be so close to all their favorite places, and the parents appreciated the
convenience of being in the heart of the city. They could see themselves walking to their favorite
cafes and shops on the weekends.
The third home was in a gated community, with lots of amenities like a swimming pool and a
playground. The kids were thrilled at the thought of spending their summer days splashing in
the pool and playing with new friends. The parents were impressed by the security and peace of
mind that the gated community provided.

Experiences
35
ChatGPT: (continued)
Finally, they visited a home in a rural area, surrounded by fields and farms. The house was big
and beautiful, with a huge yard for the kids to play in. The kids ran through the fields, imagining
all the adventures they could have in the wide open spaces. The parents were drawn to the
peacefulness and natural beauty of the area.
After visiting all the homes, the family sat down to discuss their options. Each home had its own
unique features and benefits, and they had a hard time deciding which one to choose. But they
were excited about the possibilities and the new friends they could meet in any of the
neighborhoods.
In the end, they decided to take some time to think about their options and revisit their top
choices. They knew that no matter which home they chose, they would be embarking on a new
adventure together as a family. And with each new adventure comes new opportunities to make
friends and create memories that will last a lifetime.

Experiences
36
Prompt: Create a real estate agent popby idea for each month of the year
ChatGPT: Sure, here are some popby ideas for each month of the year for real estate agents:
January
● New Year, New Home: Give clients a personalized calendar or planner to help them stay
organized in their new home.
February
● Valentine's Day Treats: Give clients a small box of chocolates or heart-shaped cookies to
show your appreciation and remind them of the love they have for their home.
March
● St. Patrick's Day Surprise: Give clients a pot of shamrocks or a small lucky charm as a nod
to the luck of ﬁnding their perfect home.
April
● Spring Cleaning Kit: Give clients a small basket with cleaning supplies and a note
encouraging them to do some spring cleaning in their home.
…

Experiences
37
Prompt: Create the content for each month for the calendar idea for January
ChatGPT: Sure, here are some ideas for the content for each month for the calendar idea:
January
● Cover page with a personalized message from the agent wishing clients a happy new year
and highlighting the agent's contact information.
● A list of helpful tips for organizing and decluttering your home in the new year.
● A section with recommended home improvement projects to tackle in the winter months.
February
● Cover page with a Valentine's Day theme, featuring a heartwarming message from the
agent.
● A list of ways to show love and appreciation for your home, including small home
improvement projects and maintenance tips.
● A section with ideas for Valentine's Day decor and entertaining at home.
March
● Cover page with a St. Patrick's Day theme, featuring a message about luck and ﬁnding your
dream home.
…

Experiences
38
Prompt: Give me ideas for a past client event for my real estate business. Make it fun
and memorable.
ChatGPT: Sure! Here are some ideas for a fun and memorable past client event for your real
estate business:
● Wine and Paint Night: Host an evening of painting and wine tasting at a local art studio or
at your oﬃce. Clients can socialize, unwind, and create a painting to take home as a
memento of the evening.
● Cooking Class: Partner with a local chef or cooking school to host a cooking class or
demonstration. Clients can learn new recipes and techniques while enjoying delicious food
and drinks.
● Outdoor Movie Night: Set up an outdoor movie in a park or open space. Provide snacks,
blankets, and comfortable seating for clients to enjoy a movie under the stars.
● Charity Walk or Run: Organize a charity walk or run to raise money for a local cause.
Clients can participate in the event and enjoy the camaraderie and sense of community
that comes with giving back.
…

AI Text Generation Growth
39
March 15, 2023
35

GPT-4 Released 3/14/2023
40
Higher Cost / Advanced Reasoning / Understanding
Multi-Modal: Text / Image / Video / Audio

Google Announcement: 3/14/2023
41

Real Estate CRM Integrations:
42
+

Real Estate CRM Integrations: Realvolve
43

44

45
Change
Newsletter
Text

46
Change
Newsletter
Text

47
Change
Newsletter
Text

48
Change
SMS
Messages

49
Check
Sentiment
Of
Message

50
Change
SMS
Messages

51
Change
SMS
Messages

52
Create
One-Oﬀ
Messages

53
Shorten
Your
Messages

54
Translate
Your
Messages

Question:
55
Will AI Replace Real Estate Agents?

Real Question: Will You Embrace AI?
56
The Real Estate Professionals That Embrace/Use AI
Will Replace Those That Don’t!

Thank You
Mark Stepp
mark@realvolve.com
Real Estate GPT Prompts
workﬂowsecrets.info/prompts
I hope you know more
about ChatGPT than when we
started 40 minutes ago!
linkedin.com/in/markstepp

The Future of Real Estate : Embracing ChatGPT for Increased Success

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The Future of Real Estate : Embracing ChatGPT for Increased Success