Connect to Revenue Opportunity with One Marketplace

Connect to Revenue Opportunity
with One Marketplace
Mary Stanhope, VP of Product and Marketing, Global Capacity

The Marketplace of Networks | www.globalcapacity.comPage 2
Today
Globalization for businesses and consumers is a reality
Regulatory changes are squeezing profits and
increasing competition
Data services have transformed the way that
businesses operate and the world communicates
There has been an increase in bandwidth intensive
applications and cloud applications among multiple sites
There is a pressure to do more with less

Cable Environment
• Due to growing demand for increased quality and reach of voice
services, as well as decreased margins for voice customers,
Cable Operators are challenged with:
 Expanding their networks more cost-effectively and efficiently across a
wider geographic footprint.
• Having successfully penetrated on network SMB with triple play
bundles, Cable Operators are:
 Turning focus towards larger enterprise customers with locations that
extend beyond their network footprint
 Looking for new, value-added service solutions for SMB customers
• Cable Operators must think about building a compatible
“network of networks” in order to scale economically.

Challenges Going Off Network
Timely qualification, design
and pricing of solutions
Reducing complexity of
interconnection
Meeting service level
expectations

Audience Poll Results

What if you could…
• Expand your network reach beyond your footprint more
competitively than other regional and local carriers
• Reduce the time required to respond to large off-net, multi-
site RFPs
• Reduce the time spent on carrier negotiations with a single
point of procurement
• Receive automated, real-time pricing on over 95.7% of all
quoted off-net rates

As well as…
• Promote your network capabilities to a wider national and
global market
• Know that your rate is competitive, with measured results
from true demand sets
• Reduce your sales and marketing costs while increasing your
network sales
• Participate in larger off-net and outsourced opportunities
with System Integrators and Fortune 500 companies
• Gain cost effective access to in demand revenue generating
business applications

The Right Solution
• First, Cable Operators are advised to automate the qualification and procurement of network
services.
 Speed up the process for qualifying addresses
 Price needed service options
 Assure competitive rates
 Manage and scale a greater volume of quotes
• Second, it is in the best interest of Cable Operators to migrate to an interconnect strategy that
delivers access to multiple services and locations over the same physical interconnection.
 Improved pricing per bandwidth
 Better capacity utilization
 Reduced complexity in service delivery and management
• Third, establishing interconnection at key intersection points for not only networks but business
application and cloud services.
 New revenue opportunities
 Reduced complexity in service delivery
 Aggregated connectivity to multiple cloud solutions is cost competitive

Our One Marketplace Platform
• Leverages a Marketplace of Networks to
 Source multi-network Ethernet, Internet and
TDM access services through a single platform
 Extend network reach while simplifying the
process of designing, quoting, and ordering
 Automate pricing and ordering, providing real-
time access to competitive market rates
 Eliminate the time-intensive, manual process of
requesting quotes for network access
 Collect a single MSA with uniform terms,
conditions and SLAs
 Streamline consistent service delivery for the
best customer experience
One Marketplace matches the Right Demand with the Right
Supply to deliver the Right Access to customers

One Marketplace’s Ecosystem Offers
• Efficient interconnection between hundreds of
access networks, leveraging one MSA
• Access to over 3,000,000 Ethernet addresses, and
near ubiquitous Private Line TDM services
• Interconnection services to build less complex,
lower cost, service delivery environments
• Interconnection at high demand aggregation sites
• Connection to industry-leading data center availability
• Ability to cross connect cloud applications directly into
carrier backbones that power enterprise WANs,
reducing time-to-market and optimizing performance

Connect to Revenue Opportunity
Sip
Peering
IP
Peering
IAAS – Amazon Cloud Services
cloud infrastructure services
Could Applications
and Platforms
Strategic Co-location,
Performance Hub,
Cloud Exchange
Content
Providers
National
Cable
Television
Cooperative
Managed
Service
Providers
National &
International
Service Providers
Ubiquitous
Network
Reach
Cable
MSOs
Application
Service
Providers
Physical Network
Aggregation
Ethernet, TDM, DIA
Backhaul Circuit from Franchise POP
to Closest OMP POP
Through one Interconnection
the opportunity to connect to
Cloud Applications, Cloud Platforms,
Private Peering, Public Internet,
build global WAN solutions.
Sell in franchise connectivity to
broad demand of other
One Marketplace Customers
Participate in larger off-net
opportunities as a competitive piece
of the solution
Interconnect to One Marketplace to:
• Increase your competitive position
against larger carriers across an
extended footprint
• Ensure your off net access is competitive
• Reduce the time required to respond
to large RFPs
• Reduce time spent in MSA and carrier
negotiations
• Shorten your time to market
• Expand the breadth of revenue generating
service to your customers

Simple Connectivity
Pricing
• Identify locations
• Competitive pricing
• Timely pricing
• Accurate pricing
Ordering
• Standardized service
orders
• Service design
• Single service
agreements and
exhibits
Provisioning &
Turn-up
• Consistent test and
turn-up
• Interconnection for
timely delivery
Manage and
Support
• 7x24 monitoring
• SLA monitoring
• 2 Geo-diverse NOCs
Expand & Grow
• Capacity
management
• Capacity upgrade
• Service upgrade
Global Capacity provides service providers with a consistently
superior customer experience

Automation
Provides Network Pricing in Seconds
Automated access pricing
via API
Available with
NCTC’s Bandwidth
Broker Desk Program

Full DLR Designs for Each
Solution – Simple Click to Order

Streamlined Provisioning
• Normalized service intervals
 Maintain detailed supplier data, part of the pricing process
• Single Interconnect with competitive reach
 Technically complies to the MEF defined ENNI (MEF 26)
• Consistent customer experience
Milestone Interval Guide
Order Placement Order
Validation
Order
Acceptance
Order Number and
CID, VID
Overall FOC Local Access
Delivery
Carrier
End to End Testing
Completion
Notice
10MB Day 0 1st-5th Day 6th-12th Day 13th-20th Day 21st-23rd Day 24th-29th Day 25th-30th Day
100MB Day 0 1st-5th Day 6th-12th Day 13th-20th Day 21st-23rd Day 24th-29th Day 25th-30th Day
1Gig Day 0 1st-5th Day 6th-18th Day 19th-33rd Day 34th-39th Day 39th-44th Day 40th-45th Day
Order
Placement
Order
Validation &
Acceptance
Order
Number (s)
Overal
FOC
Local
Circuit/Acces
s Delivery
Carrier End-
to-End
Testing
Completion
Notice

Simplified Network Management
• One Marketplace architecture removes the variability
of support processes across multiple access networks
 Proactively monitoring and predictive analysis of services
 7x24x365 monitoring from two US based geo-diverse NOCs
 Automated fault correlation and ticket generation
 Problem determination and resolution management
 15 minute notification
 Level 2/3 engineers
 Monthly reports

Transparent Reporting and Data
• Manage and analyze all quotes,
orders, and billing services
• Print and download data
• Market intelligence enables
informed business planning

Connecting to One Marketplace
• One Marketplace PoPs:
 60 Hudson St., New York City NY
 2500 Allegheny Center Mall, Pittsburgh PA
 350 E. Cermak, Chicago IL
 1950 Stemmons, Dallas TX
 1050 17th St Denver CO
 56 Marietta, Atlanta GA
 1 Wilshire Los Angeles CA
 9 Great Oaks Blvd, San Jose CA
 2020 5th Ave, Seattle WA
 21715 Filigree Court, Ashburn VA
 511 11th Ave., Minneapolis MN
• Future PoPs:
 3402 E. University Dr., Phoenix AZ
 1 Summer, Boston MA
 36 NE 9th, Miami FL
 1102 Grand, Kansas City MO
 921 Washington, Portland OR

One Marketplace Interconnection
• Network-to-Network
Interconnections (NNI) aggregate
services and expand the reach of
network capabilities from local
interconnection points.
• Combined Cisco, Overture, and
BTI based network
• Bandwidth availability for
interconnection
 ENNI at 1 Gig or 10 Gig
 TDM at DS3 to OC-192
• Access services available
 One Marketplace Network delivering
 1.5 Meg to 1 GigE E-Line and E-
Access EPL and EVPL services from
the hub
 DS1 to OC-N services from the hub
• Options:
 One Hub Interconnect
 Network Extension to your POP

One Marketplace Buy/Sell Partnership
• Simple Connectivity with One Marketplace to:
 Buy Reach
 Enables efficient interconnection between hundreds of networks leveraging one MSA
 Gain access to over 3,000,000 Ethernet addresses and near ubiquitous Private Line TDM services
 Sell Access
 Advertise your footprint and capability to a wider market
 Point quote demand to your excess capacity
 Connect to IP Networks
 Greater visibility, no blind oversubscription
 Lower connectivity costs
 Access Peering
 Connect to Cloud
 Predictable latency and high-performance access over dedicated private network
 Connect to over 400 Cloud and 600 IT service providers
 Improve time to market and total cost of ownership

Why BUY from One Marketplace?
• Ubiquitous reach across America and Internationally
• Ensure that your off net access is competitive
• Reduce the time required to respond to large RFPs
• Reduce time spent in MSA and carrier negotiations
• Automate over 97.9% of all off net quotation
• Increase competitive positioning against larger
carriers, across a larger footprint
• Secure scalable connectivity to ecosystem of business
applications

Why SELL into One Marketplace?
• Advertise your footprint and capability to a wider
market
• Gain market intelligence around true demand sets
• Reduce selling SG&A
• Increase competitive positioning against larger carriers
across a larger footprint
• Participate in larger off-net and outsourced
opportunities as a competitive piece of the solution

Who is using One Marketplace…
“PEG Bandwidth’s selection of Global Capacity’s One Marketplace complements our cost-
conscious and aggressive approach to delivering bandwidth solutions for our customers’
toughest network challenges,” comments Greg Ortyl, Sr. Vice President of Sales and Marketing at
PEG Bandwidth. “Through our network interconnections to Global Capacity’s One Marketplace,
PEG Bandwidth gains increased access, expertise and insight into network costs and availability,
ensuring the timely deployment of necessary network infrastructure for our customers.”
“The efficiencies provided by One Marketplace drive additional revenue for EarthLink by
facilitating improved customer service and quote turn-around times, as well as an alternative
route to market our on-net services. This will ultimately help us win new business,” says Pat
Hannon, SVP of Wholesale and Carrier Services for EarthLink.
“Global Capacity is a valuable cornerstone partner that understands the wholesale and business
model while realizing the intrinsic value of our mutual partnership,” comments Brad Cheedle,
Senior Vice President, Business Services, of WOW!
“NetWolves’ customers have expressed a clear need for creative network solutions, and Global
Capacity’s solutions are not only the perfect complement to our portfolio, but are also efficient
and cost-effective to deliver,” says Michael Grossman, NetWolves’ Vice President of New
Business Development. “Global Capacity’s network services have enabled us to win more
business both in North America and abroad.”

The results are simple
• With a network interconnection to One Marketplace,
Cable Operators:
 Increase their service delivery area and revenue growth potential
 Reduce time to design and quote customer proposals
 Reduce the number of interconnections required to deliver services out of
franchise, including into often hard to reach tier 2 and 3 markets
 Reduce costs and service complexity associated with multiple cross-
connects, interconnections, MSAs and Network Operations Center (NOCs)
from multiple networks
 Increase revenue opportunity with a cross connect to popular business
applications
 Reduce delivery intervals, therefore shortening time to market and time
to revenue

Thank you!

About Global Capacity
• Leading network connectivity company
• Product portfolio includes:
One Marketplace, Network Management and Engineering Services, and LATTIS
• Founded in 2006 through a series of strategic mergers:
 Headquartered in Chicago, IL with offices in the US and Europe
 Over $400 million of invested capital and 14 years of operating history
 Privately held
• First automated on-line access network marketplace
 Services over 275 customers
 Processes over 450,000 price quotes per month, representing over $8 billion annualized demand
 Automated current pricing for over 19,000 unique rates from 444 carriers in 75 countries
 Maintains location data for more than 27 million validated sites in 132 countries
 Proactively monitors and manages over 10,100 circuits for faults and performance
• Award Winning:
 2015 COMET Most Innovative Operator
 2014 TMC Communication Solution Product of the Year
 2014 Global Business Technology Award for Innovative Service
 2014 Metro Connect Award Best Service Innovation
 2014, 2013 Finalist COMET Awards for Innovative Service Provider
 2014 Finalist Leading Lights Best Company, 2013 & 2012 Leading Lights Ethernet Services Finalist

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Connect to Revenue Opportunity with One Marketplace

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