The document proposes a personalized USB drive that allows a user to access their data through a username and password on a website even if the physical drive is lost or misplaced. It suggests including GPS tracking to locate a lost drive. The drive would use data mining and GPS technologies. Its unique value is providing safe portable data storage since the data can be accessed from any device without fear of losing the drive or data. The target market includes small businesses, startups, and individuals who store large amounts of data for gaming, social media, or work.