A detailed overview of the TIE Kinetix totally Integrated eCommerce Solutions. Content Syndication, eCommerce and Business Integration.

1. “TIE Kinetix enabled us to
streamline process, offer richer “TIE Kinetix is a very
content and helped us generate strong business partner.”
more online revenue.” CNET Content Solutions
T-Mobile
www.tiekinetix.com

2. About TIE Kinetix
TIE Kinetix TIE Kinetix
St. Paul , MN The Netherlands
United States
TIE Kinetix
TIE Kinetix France
Boston, MA
United States
TIE Kinetix
Australia
TIE Kinetix transforms the digital supply chain by providing total integrated
e-commerce solutions. These integrated e-commerce solutions maximize revenue
opportunities by minimizing the energy needed to market, sell and deliver online. Customers
and partners utilizing TIE Kinetix consistently benefit from innovative, field tested technology
and are able to remain focused on their core business. TIE Kinetix develops cloud and license
based solutions, and is backed with over 25 years of proven technology and awards.
TIE Kinetix is a publically traded company on the NYSE Euronext, and has offices in the United
States, the Netherlands, France and Australia.

3. Market, Sell and Deliver through the supply chain.
Orders
50%
Syndication
made easy with
TIE Kinetix
Your Business
Customers & Partners

4. Market with Content Syndication Solutions
content syndication e-commerce business integration
Solutions Results
Retail Channel Marketing CONTROL & TRACK Rich Content
Experiences on 3rd Party Websites
VAR Channel Marketing
BOOST Online Sales Through
Content Monetization
E-tailers
MAXIMIZE Lead Generation and
Brand Control Through Partners
INCREASE Bottom Line by
Monetizing Your Content

5. Sell with E-commerce Solutions
content syndication e-commerce business integration
Solutions Results
B2B and B2C Web Shops INCREASED Flexibility,
Efficiency and Profitability
Full Back Office
Integration FASTER Time to Market
with New Products
Multi-channel and
White-label E-commerce Marketing & Sales IN CONTROL
Solutions of the Business, not IT

6. Deliver with Business Integration Solutions
content syndication e-commerce business integration
Solutions Results
Managed Service for EDI PREDICTABLE Lower Costs
Remote Managed Services 24/7 Managed Solution
B2B Integration Software QUICK and TANGIBLE ROI

7. Understand your success, marketplace and
consumer behavior with analytics.
Real-time Analytics & Business Intelligence

8. We make technology perform so our
customers can focus on their core business.
Spotlight Customers

9. We help strategic partners achieve global
success with a local presence.
Spotlight Partners

10. 99.1% Customer Satisfaction
“As a company, TIE Kinetix has
been great with rapid response
“It enriches our online portfolio
to many activities. Very
and allows us to provide an even
little red tape, with a great
better experience for the customer
commitment to making things
at the right moment with the right
happen, which is critical.”
information.”
Sanjay Kumar, Vice President
Martijn van der Neut, Online Publisher
Communications & Media Industry
Sanoma Media
Progress Software
“I often find myself saying ‘thank goodness for TIE Kinetix’.
The solutions just work, which is one of the highest
compliments you can pay to a vendor.”
Michael Zahner, IT Director
Streamlight

11. Over 25 Years of Proven Technology
“TIE Kinetix enabled us to streamline
process, offer richer content and helped
“You have an edge over
us generate more online revenue.”
your competition, and it’s
in having that outstanding Tessel Jarigsma, Director of Internet & New Media
support team. With other T-Mobile
service providers you
don’t receive the same
level of support that TIE
brings. That’s a real value
to Zippo.” “TIE Kinetix is a key component that
enables us to have a competitive
Russel Safran, Sr. Systems Analyst market presence.”
Zippo
Sean Murphy, Vice President and General Manager
CNET Content Solutions

12. “TIE Kinetix’s
content syndication
solutions have become
an absolutely critical
vehicle for launching
Siemens campaigns and new
solutions in the channel.”
Adrian Honey,
Director of Global Indirect Channel
Marketing at Siemens Enterprise
Communications

13. Content Syndication Reference Case
Siemens Enterprise Communications
In 2001, Siemens introduced the TIE Kinetix Content Syndication and
Channel Marketing solutions in the Netherlands. After receiving multiple
awards and seeing the success of the solution, Siemens globalized their
channel marketing and partner programs with TIE Kinetix in 2008. Siemens is
still a strong customer and continues to use the solution today.
Challenge
Channel partners needed a better way to generate leads, nurture
prospects and increase sales.
Enablement of marketing materials and time-to-market through channel
partners was too slow.
Siemens had very limited control of branding and solution information
throughout partners.
Channel partners did not have the time and resources to stay up-to-date
with the latest solutions and campaigns in the market.

14. Solution
Real-time content updates on partners’ websites in over 15 languages
Automated co-branding of marketing content such as emails, brochures,
datasheets and whitepapers for partners’ sales and marketing activities
Web-based emailing system for partners to send out pre-built email
campaigns tied directly to syndicated landing pages on partner websites
Real-time reporting on partners’ content, campaigns, emails, leads, etc
Automated lead generation campaigns
Increased organic search engine ranking for an identified key phrase
Integrated social media throughout partners

15. Results
Increased
100% Increase
in Consistency of Branding and Messaging
55% Increase 50% Higher
in Marketing Activities Chance of Closing Leads
199
Partners
30% Increase 20% Increase Out of 200 Did
in Lead Generation in Organic Search Not Need
with Channel Partners Ranking Campaign
Assistance

16. “TIE Kinetix enabled
us to streamline process,
offer richer content and
helped us generate more
online revenue.”
Tessel Jarigsma
Director of Internet & New Media
T-Mobile

17. E-commerce Reference Case
T-Mobile
T-Mobile has replaced its previous e-commerce solution with TIE Kinetix.
By outsourcing its entire platform, T-Mobile achieves an optimal balance
between technological possibilities and the ever-changing demands of the
business. The flexibility of the TIE Kinetix E-commerce Solution enables a
faster time-to-market, far more freedom with online marketing campaigns
and the agility to maximize online sales.
Challenge
“We needed a solution that offered the flexibility to quickly and easily
meet the ever-changing, on–demand needs of the industry. Second, it no
longer made sense for us to incur all of the development cost to customize
a solution when there were excellent solutions on the market developed by
vendors who knew far more about the subject than we do,” Tessel Jarigsma,
Senior Vice President for Internet and New Media at T-Mobile.

18. Solution
Cloud-based e-commerce solution
Simple frontend e-commerce processes
More streamlined backend e-commerce processes
Easier management of marketing campaigns
Richer content experience (i.e. customer reviews, rich media)
Cross selling capabilities
Back office integration
Seasoned e-commerce team aided strategy before, during and after
implementation

19. Results
Increased Minimized
Conversions Rates Internal Costs
Online Sales Steps in the
Shopping Cart
Time-to-Market
Improved
Customer Experience
Competitive Edge

20. “TIE Kinetix has years of
experience in supporting
e-commerce requirements in
the retail and manufacturing
industry.”
Carmel Hirth
Director of IT
Clopay

21. Business Integration Reference Case
Clopay
Industrial door leader Clopay needed a more efficient way of managing their
EDI applications. They found the day-to-day operation of an in-house EDI
program intensive and expensive. Maintaining updated trading partner EDI
versions, training and retaining qualified technical resources, and purchasing
EDI software costly and unmanageable.
Challenge
Needed to outsource all of its EDI translation, mapping development and
enhancements, new trading partner set ups, daily reconciliation, error
troubleshooting and communications
Needed a seamless implementation for their trading partners
Needed to set up a reconciliation process ensuring the accuracy of all
inbound and outbound transactions

22. Solution
Complete managed service for EDI
Predicable, cost effective solution
Domestic customer service with a 99.1% customer satisfaction rating
Fast migration from old solution to new managed service
A scalable solution that shifts when Clopay’s demands fluctuate
A seasoned team of integration experts constantly monitoring 24/7
A Business Integration Platform with 10 + years of quality and stability
Global data centers with SAS 70 Type II certification

23. Results
Improved Reduced
IT by Achieving Internal Costs
More with Less
Resources Trading Partner
Set Up by 75%
Internal Business
Applications $80,000 in cost saving
the first year of
Thousand transactions service
per month without
error

24. Thank you for your interest in TIE Kinetix
If you are interested in any of the cases
or solutions mentioned above, don’t
hesitate to contact us. If you’re not
ready to chat, feel free to learn more
on our website.
Web: www.tiekinetix.com
E-mail: info@tiekinetix.com
North America: + 1-800-624-6354
Europe: + 31-20-658-90-00
Asia: + 61-41-185-8810