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Twitter powerpoint - intermediate

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Twitter Basics
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Twitter powerpoint - intermediate

  1. 1. Starting Conversations with Twitter
  2. 2. What is Twitter? Twitter is an information network made up of 140-character messages called Tweets.
  3. 3. What is Twitter? Millions of people, organizations, and businesses use it to discover and share new information.
  4. 4. What is Twitter? Millions of people, organizations, and businesses use it to discover and share new information. It has approximately 100 million users who send around 250,000,000 tweets per day.
  5. 5. Why should I use Twitter? • Immediate connections
  6. 6. Why should I use Twitter? • Immediate connections • No apps or groups, just conversation
  7. 7. Why should I use Twitter? • Immediate connections • No apps or groups, just conversation • No barriers to engage in relationships
  8. 8. Why should I use Twitter? • Immediate connections • No apps or groups, just conversation • No barriers to engage in relationships • It’s a great way to get to know people!
  9. 9. What can Twitter do for my organization? • Provide a way to receive feedback
  10. 10. What can Twitter do for my organization? • Provide a way to receive feedback • Direct traffic to your project
  11. 11. What can Twitter do for my organization? • Provide a way to receive feedback • Direct traffic to your project • Provide information about your work
  12. 12. What can Twitter do for my organization? • Provide a way to receive feedback • Direct traffic to your project • Provide information about your work
  13. 13. What can Twitter do for my organization? • Provide a way to receive feedback • Direct traffic to your project • Provide information about your work • Connect you to your target audiences
  14. 14. What can Twitter do for my organization? • Provide a way to receive feedback • Direct traffic to your project • Provide information about your work • Connect you to your target audiences • Raise awareness about your campaigns
  15. 15. Twitter Speak and Symbols Tweet: The name of the message you send out, 140 characters or less
  16. 16. Twitter Speak and Symbols Follower: A person who had chosen to read your tweets on an ongoing basis
  17. 17. Twitter Speak and Symbols Reply or @: The @ symbol means you’re talking to or about someone. If you start a tweet with someone’s Twitter handle, it only appears to your mutual followers.
  18. 18. Twitter Speak and Symbols Direct Message or DM: A private message between two users. You can only send DMs to users who are following you.
  19. 19. Twitter Speak and Symbols Retweet or RT: The act of repeating what someone else has tweeted so that your followers can see it
  20. 20. Twitter Speak and Symbols Hashtag or #: Start with the symbol “#”. It is a theme for the tweet that allows all similar tweets to be searched.
  21. 21. Twitter Speak and Symbols
  22. 22. Twitter Speak and Symbols Links: Tweets are tight on space, so Twitter auto- shortens links. Plan accordingly!
  23. 23. Twitter Etiquette • Try to keep your tweets at 120 characters or fewer
  24. 24. Twitter Etiquette • Try to keep your tweets at 120 characters or fewer • Don’t only tweet about yourself
  25. 25. Twitter Etiquette • Try to keep your tweets at 120 characters or fewer • Don’t only tweet about yourself • Don’t just be in it for the numbers
  26. 26. Twitter Etiquette • Try to keep your tweets at 120 characters or fewer • Don’t only tweet about yourself • Don’t just be in it for the numbers • Be consistent and be part of the conversation
  27. 27. Twitter Etiquette • Try to keep your tweets at 120 characters or fewer • Don’t only tweet about yourself • Don’t just be in it for the numbers • Be consistent and be part of the conversation • Be proud of yourself, but be proud of other people too
  28. 28. Twitter Etiquette • Try to keep your tweets at 120 characters or fewer • Don’t only tweet about yourself • Don’t just be in it for the numbers • Be consistent and be part of the conversation • Be proud of yourself, but be proud of other people too • Don’t spam your followers or other users
  29. 29. Twitter Etiquette • Try to keep your tweets at 120 characters or fewer • Don’t only tweet about yourself • Don’t just be in it for the numbers • Be consistent and be part of the conversation • Be proud of yourself, but be proud of other people too • Don’t spam your followers or other users • Be authentic!
  30. 30. Best Practices Share. Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!
  31. 31. Best Practices Share.
  32. 32. Best Practices Listen. Regularly monitor the comments about your organization, brand, and products.
  33. 33. Best Practices Listen.
  34. 34. Best Practices Ask. Ask questions of your followers to glean valuable insights and show that you are listening.
  35. 35. Best Practices Ask.
  36. 36. Best Practices Respond. Respond to compliments and feedback in real time.
  37. 37. Best Practices Respond.
  38. 38. Best Practices Demonstrate wider leadership and know- how. Reference articles and links about the bigger picture as it relates to your organization.
  39. 39. Best Practices Demonstrate wider leadership and know- how.
  40. 40. Best Practices Champion your stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers.
  41. 41. Best Practices Champion your stakeholders.
  42. 42. Best Practices Establish the right voice. Twitter users prefer a direct, genuine, and of course, a likable tone from your organization, but think about your voice as you Tweet. How do you want to appear to the Twitter community?
  43. 43. Best Practices Establish the right voice.
  44. 44. Encouraging Engagement • Create a conversation
  45. 45. Encouraging Engagement • Create a conversation • Tweet things other users can retweet
  46. 46. Encouraging Engagement • Create a conversation • Tweet things other users can retweet • Be supportive of other users
  47. 47. Encouraging Engagement • Create a conversation • Tweet things other users can retweet • Be supportive of other users • Reply to people when they mention you
  48. 48. Encouraging Engagement • Create a conversation • Tweet things other users can retweet • Be supportive of other users • Reply to people when they mention you • Remember to say “please” and “thank you”
  49. 49. Maximizing your Twitter account Tweet frequently and stick to a routine. • Engage daily to stay part of the conversation • Share between 5-10 Tweets a day
  50. 50. Maximizing your Twitter account Tweet quality information • Share project updates • Offer timely news about your organization • Include links to relevant articles • Post photos and videos • Be supportive of other users
  51. 51. Maximizing your Twitter account Tweet with purpose • Use calls to action strategically • Ask questions of your audience • Be authentic and transparent • Follow key players in your field
  52. 52. Develop a Strategy What do you want to accomplish? • Set goals and keep them in mind.
  53. 53. Develop a Strategy What do you want to accomplish? • Set goals and keep them in mind. Who is your audience? • Determine who you want to reach.
  54. 54. Develop a Strategy What do you want to accomplish? • Set goals and keep them in mind. Who is your audience? • Determine who you want to reach. What is your plan? • Who will be Tweeting? • Who monitors your online presence? • How will you respond to feedback?
  55. 55. But what about fundraising? Being on Twitter doesn’t necessarily mean people will donate to your project.
  56. 56. But what about fundraising? Being on Twitter doesn’t necessarily mean people will donate to your project. But it does mean that you have a new tool to start a relationship with potential donors.
  57. 57. But what about fundraising? Twitter is as simple as having a conversation. First, you’ll want to listen. You can learn a lot!
  58. 58. But what about fundraising? Twitter is as simple as having a conversation. First, you’ll want to listen. You can learn a lot! Then, you can jump in and respond.
  59. 59. But what about fundraising? The more you authentically connect, the more people will listen to you. Not only will you be a part of the conversation, you’ll be helping drive it. And this is the part that matters.
  60. 60. Now it’s your turn. Let’s practice. Write a Tweet about this webinar.
  61. 61. Now it’s your turn. Let’s practice. Write a Tweet about this webinar. Think about what you’d like to say, and post!
  62. 62. Questions? Let us know! We’d be happy to hear from you. KC Ellis, Champion for Customer Bliss Twitter: @GlobalGiving Email: kellis@globalgiving.org Phone: 202-330-4042

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