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Kathmandu New Partner Workshop 2017

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Enjoy the slides Mihika shared during her workshop!

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Kathmandu New Partner Workshop 2017

  1. 1. Photo: The Nyaka AIDS Orphans Project welcome
  2. 2. Announcements Blissful Experience 2 min Weekly Update Nicola 15 min Other Update Kevin 10 min Presentation Courtney 20 min Other Update Donna 10 min Presentation Phil 20 min Calling in? 202.330.4040 or bluejeans.com/2023304040 Why Online Fundraising? (15 mins) How to Fundraise Online?  Network Mapping + Activity (30 mins) Break (15 mins)  Telling your story + Activity (30 mins)  Activating donors (20 mins) Lunch (45 mins) Introduction to GlobalGiving (20 mins) How to join GlobalGiving + Activity (25 mins) Questions & Networking with Karma Sherpa (1 hour) Agenda
  4. 4. Who is Mihika?! Indian Peace and Conflict Field Travel
  5. 5. Organizations Visited: 14 Distance Travelled: 2284 km Cities/Villages: 8Photo: The Earth Trust, Nilgiris, Tamil Nadu India Field Intern South India, May 2016
  6. 6. 26 Organizations 3 workshops 1 amazing country! Nepal Field Traveler May- August 2017
  7. 7. Marlena is the Content Marketing Manager at GlobalGiving. She tells stories about our partners and is the editor-in-chief of Learn, an online library of tips, tools, and resources for nonprofits. She has more than a decade of experience in nonprofit marketing, fundraising, and journalism, and a master's degree in international and intercultural communications
  8. 8. What has your experience been like? What do you know about crowdfunding? What do you want from online fundraising? Are you currently fundraising online?
  9. 9. Basics of Online Fundraising
  11. 11. “The power of crowdfunding isn’t in the funding, it’s in the crowd.” MARI KURAISHI
  12. 12. WHO IS THE CROWD?
  13. 13. Online fundraising and crowdfunding should be used in collaboration with your other fundraising tools. Another tool in your toolkit
  14. 14. 1. Access more money 2. Build relationships with your network locally + globally 3. Build trust and credibility 4. Expand your network of supporters 5. Share your impact! Goals: Offline or online are the same
  16. 16. Local Offline fundraising is limited to a geographic area, or the cost of having a global physical presence. OFFLINE Global ONLINE Going online opens networks up to a global scale quickly, cheaply, and efficiently.
  17. 17. HOW DO I START?
  18. 18. Set SMART goals and decide how online fundraising + crowdfunding best fits into your work. Strategize Pick a platform, check out your and their calendar, and get started. Plan Reach out to your networks, cultivate your relationships, create content, and develop stories. Network + Create Create a content calendar, send emails, thank your donors, and act on all the hard work you’ve done. Share + Act
  19. 19. Reach out to your networks, cultivate your relationships, create content, and develop stories. Network + Create
  20. 20. Network Mapping for Nepali Organizations
  21. 21. Nepali banking system does not allow you to make transactions online!  This means that its impossible for you to ask your networks IN NEPAL to give online BUT We can focus on creating and building a network OUTSIDE Nepal!
  23. 23. Who is giving to your organization? Note their patterns and why they give. Your best advocates and supporters are the ones that already exist. Who Supports You Now?
  24. 24. Family Friends Colleagues Neighbours Community Leaders Previous Donors
  25. 25. “If you are registered as a NGO in Nepal, you either already have some international aid or you have a serious plan to get some” -Karma Sherpa The Small World
  26. 26. Ask them to spread the work about your organization through… Build on your already created networks and relationships!
  27. 27. Emailing their contacts Sharing on Social Media Sharing their Nepal specific donors with you Engaging your volunteers ..and their networks New international partnerships
  28. 28. Do you have people you don’t know giving to your organization? Are there first-time donors? These individuals represent opportunities to grow your network, but first you need to engage them! Who Could Support You?
  29. 29. Don’t be afraid to think outside of the box!
  30. 30. Your network is bigger than you think! • Board members • Diaspora (especially in India!) • Local Business owners • Leaders in the industry • Religious Institutions • Community Foundations • Alumni • Volunteers
  31. 31. Draw a map & ‘value’ your network What can they each provide?
  32. 32. A C T I V I T Y 1. Map your current network. 2. Map your potential network. 3. With a partner, brainstorm ideas to reach your potential network. 4. Share your learning with the group. Network Mapping
  33. 33. 15 Minute Break
  34. 34. storytelling to change the world With Marlena
  35. 35. WHY DO STORIES MATTER? • Part of human DNA • Central to the human experience • Communicate many ideas • Connect people How have stories influenced you? Why do you work for a nonprofit?
  36. 36. • Setting • Inciting Incident • Protagonist • Antagonist Story Elements
  37. 37. Stories are typically broken into: • Act 1 (Beginning) • Act 2 (Middle) • Act 3 (End) Story Parts
  38. 38. “Communicate what your mission is and you have an audience. Communicate your why, and you’ll have collaborators. Beginning with the why means that you’re clarifying: Why did your organization begin this Hero’s Journey? What is the problem your organization has set out to solve?” D A N P O R T N O Y
  39. 39. Imagine your organization fights malaria in Africa. Your setting is: • Communities in Africa with extreme poverty • The 21st century where many people don’t have to worry about malaria • A world marked by growing inequality The Setting
  40. 40. Imagine your organization fights malaria in Africa. Your inciting incident could be: • Your founder lost a child to malaria • There was a malaria outbreak • A medical breakthrough created new possibilities The Inciting Incident
  41. 41. Imagine your organization fights malaria in Africa. Your protagonists could be: • Your founder • The people you serve (children, mothers, fathers, etc.) • Your donors The Protagonist (aka the Hero)
  42. 42. Imagine your organization fights malaria in Africa. Your antagonist could be: • Mosquitos • Poverty • The cost of mosquito nets The Antagonist (aka the Villain)
  43. 43. Once upon a time, there was a widower who married a proud and haughty woman as his second wife. She had two daughters, who were equally vain. By his first wife, he’d had a beautiful daughter, who was a girl of unparalleled goodness. The stepmother and daughters forced the first daughter to complete all the housework. When the girl had done her work, she sat in the cinders, which caused her to be called “Cinderella.” Stories include facts and opinions.
  44. 44. • There was a widower who married a woman as his second wife. • She had two daughters • He had a daughter • The daughter did the housework Kind of boring, right? The facts:
  45. 45. Include only facts and statistics Address the “what” and ignore the why Forget to identify a protagonist and antagonist (whether a person, a thing, or a circumstance) Neglect to position your donors as heroes in your story DO THIS: DON’T DO THIS: Describe the setting, inciting incident, protagonist, antagonist (essential elements of compelling stories) Break stories into parts: beginning, middle, end Answer the “why” Infuse your story with emotions and opinions
  46. 46. O B J E C T I V E Let’s tell your Hero Story! Based on what you know about stories, determine: • The setting • The inciting incident • The protagonist • The antagonist
  47. 47. A C T I V I T Y 1. Is your mission statement or founding story told as a Hero’s Journey? What changes could you make to adhere to this frame? 2. Examine the last story your nonprofit told (e.g., an annual report, blog post, or newsletter). Does it have a setting? An inciting incident? A protagonist? Antagonist? 3. How are you communicating your story? On your website? On social media? What could you do differently? How does your nonprofit tell its story?
  48. 48. share your takeaways
  49. 49. Create a content calendar, send emails, thank your donors, and act on all the hard work you’ve done. Share + Act
  51. 51. 43% Overall donor retention 64% Repeat donor retention 23% New donor retention
  52. 52. Be sure to thank your supporters—new and old —for their gifts. Thank you notes
  53. 53. Show your appreciation for all the things your supporters are doing to help your organization. Send them personal, prompt, and sincere thank you notes. Engage them! Always Thank Your Donors
  54. 54. …versus speed when they are being thanked by the organization to which they gave. Pay attention to what they gave to, if they’ve given before, and ask them why they give! 50% of donors prefer personalization …
  55. 55. Updates & Stories Remind donors who they gave to and why. Let them know the progress that’s been made. Don’t forget to include a call to action!
  56. 56. 56%of individuals who respond to a nonprofit call to action cite being motivated by compelling storytelling
  57. 57. Your emails, your social media, how you talk to a stranger, how to convey your work to a funder or board member. Your story shows and shares your organization’s impact. Stories can be used everywhere
  58. 58. A C T I V I T Y 45 mins Lunch!
  59. 59. Pick a platform, check out your and their calendar, and get started. Plan
  60. 60. About GlobalGiving
  61. 61. WHO WE ARE
  62. 62. GlobalGiving is the first and largest global crowdfunding community that connects nonprofits, donors, and companies in nearly every country around the world. We make it possible for local organizations to access the funding, tools, training, and support they need to become more effective and make our world a better place.
  63. 63. Our Founders Mari Kuraishi + Dennis Whittle
  64. 64. Always Open Never Settle Committed to WOW Listen, Act, Learn. Repeat.
  65. 65. $268m Dollars donated through GlobalGiving 15 Years operating +600k Donors giving through GlobalGiving
  66. 66. +17k Projects funded on GlobalGiving 166 Countries 191 Corporate Partners
  68. 68. 15% The GlobalGiving Fee
  69. 69. We’re working to drive more funds to your project, making up for our fee and then some.
  70. 70. Last year GlobalGiving drove an additional $10 million to our partners!
  71. 71. 0% With this extra money, the typical GlobalGiving partner had a 0% net fee in 2015.
  72. 72. For every $15 that goes to the GlobalGiving fee, we drive, on average, an additional $20 to the nonprofit!
  74. 74. We’re here to support our nonprofit partners with everything from helping you navigate your account to developing an online fundraising strategy. One-on-one Support
  75. 75. GlobalGiving works hard to introduce new donors, new corporate partners, and new organizations to the community. New Networks
  76. 76. Thank you note tools, donation management, project report sends, and much more—GlobalGiving offers numerous ways to help you develop donor relationships. Donor Tools
  77. 77. GlobalGiving is here to do more than process your donations—we’re here to offer you access to ideas + information! Training + resources
  78. 78. To help our partners activate their networks we offer a calendar of campaigns every year with matching days, photo contests, and much more! Campaigns
  79. 79. With thousands of nonprofit partners, we’re working to build a community of collaboration and information sharing. Community
  80. 80. Tax benefits for UK & US donors Assured legitimacy Corporate Programmes Mobile-friendly website & giving GlobalGiving marketing Disaster Relief Campaigns
  81. 81. How to Join GlobalGiving
  83. 83. The Accelerator is a time-bound fundraising campaign that will lead an organization to become a full-time partner on GlobalGiving once they have raised $5,000 from 40 donors. It’s designed to support organizations to succeed in crowdfunding through one-on-one support, online trainings, and great tools! So what is the GlobalGiving Accelerator?
  84. 84. For the three weeks prior to the Accelerator, GlobalGiving provides online trainings sessions, calls, and email support to help you succeed. GlobalGiving support
  85. 85. Our Facebook community of Accelerator participants, GlobalGiving staff, and past graduates all work together to help you succeed. Community Support
  86. 86. Click “Join” on the GlobalGiving website and start your application. We’ll ask you for some organization documents. STEP 1: Submit your Application After your application has been approved by our vetting team, post a project telling your story. STEP 2: Post a Project Once accepted, you’ll join one of GlobalGiving’s Accelerator fundraising campaigns to raise $5,000 from 40 donors. Graduate and become a full time partner! You can do it! STEP 3: Participate in the Accelerator
  88. 88. www.globalgiving.org/apply
  89. 89. Program Materials Letter of Reference Certificate of Government Registration Founding Document Financial Documents Disbursement Information
  90. 90. POST A PROJECT
  91. 91. Create your project page
  93. 93. Training Crowdfunding Rewards
  94. 94. Sample Training Schedule Module 1 – SMART Goals Module 2 - Storytelling + Calendar Planning Module 3 - Network Mapping + Advocates Module 4 - Social Media + Email Marketing
  95. 95. After training, start crowdfunding!
  96. 96. $5,000+ Dollars 40+ Donors
  97. 97. We’ll provide matching funds and bonus prizes This will help motivate you and your donors!
  99. 99. You become a full-time community member on GlobalGiving!
  100. 100. Press release about your success Promotional Toolkit Featured in a GlobalGiving email campaign Featured on GlobalGiving social media Certificate of completion Access to GlobalGiving’s whole platform!
  101. 101. • Donor management + communication tools • Academies + trainings • Fundraising campaigns • Corporate partnerships • Reputation building and visibility Full Partner Benefits
  102. 102. After training, start crowdfunding!
  103. 103. A C T I V I T Y • What title would you use for your page? • What kind of photo would you use and why? • What would your fundraising target be? • What would you include in your summary? Use your organisation’s mission • What Challenge are you trying to combat? Be Specific! • What are you doing to combat the problem? • What long-term impact are you trying to achieve? Design Your Project Page - Handout
  104. 104. Questions?
  105. 105. Ready to Join GlobalGiving? Visit GlobalGiving.org/join to get started.
  106. 106. Karma Sherpa Co-founder, The Small World
  107. 107. thank you
  108. 108. GlobalGiving.org | 877.605.2314 | projecthelp@globalgiving.org
  109. 109. Set SMART goals and decide how online fundraising + crowdfunding best fits into your work. Strategize
  110. 110. Setting SMART Fundraising Goals
  111. 111. WHAT IS A SMART GOAL?
  112. 112. • Specific • Measurable • Action-Oriented • Realistic • Time-Bound SMART is an acronym:
  113. 113. “S” Your goal should be Specific
  114. 114. NOT SPECIFIC • Raise $10,000 • Have 100 donors • Increase “followers” to 35,000 SPECIFIC • Raise more funds • Engage more donors • Have more “followers”
  115. 115. “M” Your goal should be Measurable
  116. 116. NOT MEASURABLE • Increase subscribers by 50% • Raise $50,000 • Acquire 25 new recurring donors MEASURABLE • Have more email subscribers • Raise a part of our budget • Increase recurring donors
  117. 117. “A” Your goal should be Action-Oriented
  118. 118. NOT ACTION-ORIENTED • 3% of newsletter subscribers open our email • 35 Facebook followers share our fundraising campaign post • Accrue an NPS score of 25 for donor satisfaction ACTION-ORIENTED • Increase newsletter readership • Create a viral Facebook post • Make donors happy
  119. 119. “R” Your goal should be Realistic
  120. 120. NOT REALISTIC • Raise $10,000 • 44% of our subscribers open our emails • Get 25 new donors REALISTIC • Raise $10,000,000 • Have 100% of our subscribers open our emails • Get one new donor
  121. 121. “T” Your goal should be Time-Bound
  122. 122. NOT TIME-BOUND • Raise $15,000 by Dec 31 • Get 25 new donors during the Year-End Campaign • Acquire 600 new Facebook fans by end of Q3 TIME-BOUND • Raise $15,000 ASAP • Get 25 new donors • Get to 600 Facebook fans
  123. 123. SMART is… Specific Measurable Action-Oriented Realistic Time-Bound
  124. 124. WHY SET SMART GOALS?
  125. 125. SMART Goals • Provide focus, direction, and accountability • Allow for milestone checks and strategic pivots • Make for better calls- to-action to donors
  126. 126. A C T I V I T Y 1. Draft 2-3 SMART online fundraising goals 2. Share your goals with a partner; verify your goals meet the SMART guidelines. 3. What challenges did you have in creating your SMART goals? How do these differ from the goals you made in the Introduction Activity? Develop SMART goals.
  127. 127. Creating your Content
  128. 128. TELL YOUR STORY
  129. 129. Stories should contain a single, compelling character that is relatable to the audience and who is comfortable relaying specific details, memories and experiences. An Effective Character
  130. 130. Authenticity Stories should show—rather than tell—the audience about the character’s transformation, using rich details and featuring the character’s own voice, without jargon.
  131. 131. Stories should chronicle something that happens— an experience, a journey, a transformation, a discovery. Trajectory
  132. 132. Stories should convey emotions that move people to act, and marry these with clear, easy-to-find pathways to get them to those desired actions. Action-Oriented Emotions
  133. 133. A Hook Stories should capture the audience’s attention as quickly as possible, giving them a sense of whose story it is and what’s at stake.
  134. 134. A C T I V I T Y 1. Break into groups of two. 2. Have one partner tell a story about a constituent impacted by your organisation. (2 min) 3. Share feedback on what you found most compelling about the story, and what could have strengthened the story. (2 min) 4. Switch roles. What makes an effective story?