4. Our Mission: Build an efficient, open, thriving
marketplace that connects people who have
community- and world-changing ideas with
people who can support them.
4
5. • International donations
• Corporate partnerships
• Matching grants
• Marketing campaigns
GlobalGiving
• Donor Management
Value
• New Donors
Proposition • Fundraising and capacity
building training
• Credibility/Recognition
• UK and US Charitable Status
6. GlobalGiving Today
Overall donations made through GG to date: $80.6 mn
Overall donations made through GG in 2011: $30.1 mn
Number of donors to date: 237,246
Projects receiving funding: 5,014
Number of visitors who visit GG.org each week: 30-
40K
Average donation amount per org: ~$9,000/year
(Median: $2,400)
Countries disbursed to: 120 countries
Top Donor Countries: USA, Canada, UK, Australia,
India, Singapore
Average donation size: $78 (Median: $25)
7. Business Partnerships
• Amount raised in 2011: $7.5million +
• Corporate partners in 2011: 65
• Corporate partners: Eli Lilly, Hilton, Sabre, Nike,
Capital One, Moodys, Google, Western Union ,
Cummins, and dozens more
3/13/2012 7
11. What brought you here today?
How familiar are you with online
fundraising?
What are your organization’s
largest sources of income?
12. Itinerary
• Online Fundraising
• Networking
• Building an Online Fundraising
Strategy
• Joining the Global Giving
Community
– Why Global Giving
– Our Application Process
• Is GG for you?
22. Building your Organization’s
Network
• Host volunteers
• Join local non-profit
associations
• Take advantage of
networking opportunities
• Organize house
parties
• Get creative!
23. Developing Networks – Case Study
• Chab Dai is a network of likeminded
organizations working to address human
trafficking and exploitation; Model replicated in
GMS & N. America
• Benefits of networks (informal or formal)
– Increased learning & understanding
– Multiplier effect
– Increased access to information, expertise, funding
– Recognition of gaps, less reinvention of the wheel
• Need leadership, trust, adaptability
27. Step 2: Create Advocates
• Make your network work for
you!
• Get people excited
• Engage your audience
• Facilitate a personal
connection to your cause!
28. What is social media?
What do you use social media for?
What types of social media does
your organization use?
43. Social Media Engagement – Chab
Dai
• Engaging followers on Facebook & Twitter in
Cambodia and abroad
– Majority of followers are in the U.S.
• Can build networks with potential individual
donors by asking current donors, expat
volunteers and other supporters to spread the
word.
– “Multiplier Effect”
• Using GG platform to engage untapped and/or
potential supporters
44. Social media…
1. Why would anyone want to listen to us on
any social network?
2. How can we deliver value, experience or
content worth sharing?
3. Why should people want to stay connected
to us over time? Why should they come
back?
4. Why should they choose to ask others to
share our content?
5. Why would they invest their time and
express loyalty in their networks?
45. Try it Out…
Your boss has asked you to post about today’s
GlobalGiving workshop on your nonprofit’s Facebook
Page. Decide:
• who is your audience?
• what is your key message?
• what is your organization’s personality?
• what do you want them to do as a result of the
message (tell them!)
46. Break time!
• Meet your neighbor!
• Expand your circle!
• Share ideas, lessons learned, and
resources!
47. Itinerary
• Online Fundraising
• Networking
• Building an Online Fundraising
Strategy
• Joining the Global Giving
Community
– Why Global Giving
– Our Application Process
• Is GG for you?
48. Who is your audience?
The “soccer mom” The “young professional”
•Tend to be women •20-30s
•30-40s •International experience
•Coastal •Internet savvy
•Urban OTHER
•Socially & env. • Disaster Givers
conscious • Event Supporters
• Last Minute Gift
•Well educated Givers
- Source: Network for Good
50. Set Goals
• Set annual goals & quarterly
benchmarks
• Consider past
accomplishments
• Broad and narrow goals
• Be realistic
51. Make a Plan
• Outline your tactics
• Get creative
• Set deadlines
52. donor
email
fundraisers
website
social offline
media events
53. Activity:
Let’s create a strategy…
1. Raise $4000 from 50
donors in 1 month
2. Map out communication
plan to announce the
campaign
3. Include when to use Twitter,
Facebook, Email, and any
other resource you use
4. Mark when to send thank
you’s to donors
54. First Steps
• Make someone responsible
• Set milestones
• Identify your audience
• Have a timeline for your campaign
• Create a sense of urgency
60. How do we work?
15% of donations
- Provides access and promotion to
corporate partners
- Developing more corporate partner
relationships
- Visibility and promotion
- Webinars, trainings, and toolkits
- Mobile giving, fundraiser pages,
volunteer networks, and credit card fees
**50% of donors cover the fee so averages out
to 8-9% per donation**
61. Building Fundraising Capacity
• Monthly trainings
• One on one consultations
• Connecting with highly-skilled volunteers
• Blog: http://tools.blog.globalgiving.org/ Come
here for:
– External opportunities
– Summaries and slides from past trainings
– Details on matching campaigns and other
– opportunities
– General online fundraising tips
65. Employee Engagement: Nike
• Nike uses the WE Portal to engage its employees
worldwide
• Employees have access to all projects on GG
• Instead of traditional matching, receive a GG gift
card for amount donated
• Over $2.5M given
since program started almost 2 years ago
67. Example: Employee Engagement: Eli Lilly
and Company
• 37,000 employees globally
• Have access to all pre-Existing GlobalGiving
projects in the categories of health, environment,
education and hunger
• All donations of $25 or more are matched 1:1
• Received a $50 gift credit to from
Lilly Foundation
77. How to Join GlobalGiving
• Nominate your organization using the
online nomination form
• Complete GlobalGiving’s Due
Diligence requirements
• Post a project and participate in an
Open Challenge
• Raise $4,000 from 50 donors
78.
79.
80.
81. Eligibility Requirements
• Registered organization – no individuals,
businesses, etc.
• Advanced English
• (At least occasional) access to the
internet
• Non-evangelizing
• Non-discriminating
• Eligible to receive international donations
• Charitable purpose
82. Due Diligence – Key documents
• Certificate of Registration
• Organizational Documents
• How is your organization run?
• Dissolution Clause
• Financial Statements
• Be detailed!
• List of Board and Staff members
• Text document only
• Program documents
• What are your programs? How do they
work?
85. How to Succeed in an Open
• Use the Fundraising Survival Guide!
• Attend Online Trainings
• Develop an online fundraising strategy
• Make a plan and schedule
• Identify networks
• Family, friends, neighbors
• International networks: volunteers, donors
• Internet access
• Credit cards
86. Then What?
• Become an active GlobalGiving partner
• Post frequent Project Reports
• Send Thank You’s to your donors
• Post another project
• Participate in GlobalGiving campaign
87. Is your organization ready
for GlobalGiving?
• International Network
– Credit cards, Internet access
• Online presence
– Website, Facebook, Twitter
• Online outreach
– Email list, Facebook network
About Global Giving Slide:Who am I and why am I here?What is GlobalGiving?A website that helps organizations raise money to help their communities.We offer organizations a unique set of online tools, strategic support, and the opportunity to connect with our vast network of individual donors and corporate sponsors.We make it easy for you to receive donations from your donors, family, and friends by providing you with project pages where you post your organization’s needs, plans, photos, and fundraising goals.
Tell story of foundersOur Vision: Unleash the potential of people around the world to make positive change happen.
Enlightened self interest – good for businessEmployee recruiting and retentionConsumer perceptionSoft reception in new marketsGG helps with logistics of international givingGG helps with online fundraising tools
Count to 10 then 1’s together 2 3 4 5 etc…
In groups discuss 5 minutes --- part 3 clarify foundations, online, individ donorsAsk for what brought everyone to workshop/what hope to get out of workshop
Welcome and IntroductionsAbout GlobalGivingOnline fundraising for non-profit organizationsTrends in givingExpanding networks and deepening donor relationshipsCommunications: Some best practicesBuilding an online fundraising strategyLunchMr. NoshirDadrawala , CEO-CAP FCRA Joining the GlobalGiving communityWhy GlobalGiving? Due Diligence $4000 dollars, 50 people and your project
Source:http://tools.blog.globalgiving.org/page/2At times with grants…Power to giving not appreciated oracknowledged..Not as accessible for International orgs
http://www.nonprofitmarketingblog.com/site/giving_up_for_2011_nonprofit_personality_still_pays_off_online/- Online fundraising is not magic! It is just another option for fundraising, we see value in diversifying sources of fundraising, this should not replace other fundraising activities.
Why is online giving important
from Brian Solis in his new book, The End of Business as Usual. He shows this wonderful photo from a Missouri School of Journalism class a few years back:It’s a great visualization of our changing marketing universe. With social media, we’re not in an ecosystem, we’re in an ecosystem with multiple layers of interaction and influence.Source: Katy Andresen – nonprofitmarketingblog.com
Expanding Donor NetworksSo here is you and your networks
Get your cell phones ready and handy if you’re in the US and you want to try it yourself!
Ask each group how many people they could reach.. Choose largest and ask howIdeas: Draw a tree/circlesUse this to create a mailing list
Use this to create a mailing list
Network strategy to maintain a sustainable network; Stress benefits but also stress not always easy
Best Practices of CommunicationWhy do people give? Because people they know and trust ask them to give.Millenial Donor Report, research conducted by the folks at Johnson Grossnickle & Assoc. This online study of nearly 3,000 20-35 year-olds revealed that Millenial donors thrive in online and mobile environments, but they are still driven by personal relationships and human connections.
So we’ve identified your networks, people who know and trust you. This network can help you accomplish your goal. TANIA TO SPEAK ON INTERNATINAL AND LOCAL ENGAGEMENT
EXPLAIN ADVOCATES! AND WHY IMPORTANTAsk your advocates to do their own fundraiserHost house partiesSpread the word on your behalfGIVE EXAMPLE/CASE OF ADVOCATE – WHY THEY DID THISWhy create advocates….? BECAUSE THEY SPREAD THE WORD! Next slide…Source: http://www.bethkanter.org/category/research-studies/
By show of hands, who has an organizationFacebook TwitterPintrestLinkedinYoutube
How messages should be different: ASK WHO HAS NEWSlETTER AND EAMIL LISTSExample – personalizing emailsSocial media – about reaching a broader audience
Different types of social media platforms
BEST PRACTICES OF GLOBALGIVING
Conversations are different on Twitter (where you are limited to 140 characters) and FacebookThe two mediums use different methods of ranking content – it is harder to get your information seen on Facebook than on Twitter BUT, for GlobalGiving, Facebook is a larger drive of donations
Too many messages can cause less engagement
Since the title of this presentation is “Getting the Most out of Facebook for Online Fundraising” I think you’ll want me to go straight to talk about messaging for getting donations. But I’m not going to. First, I want to get you to engagement. What we want to help you do is learn how to engage them (and why it’s important to) in order GROW YOUR FAN BASE and also BRIDGE the gap from engaged fans to donors.
Can’t just focus on “awareness” and bark at the window all the time. Need to listen to what people are saying and join in.
http://tools.blog.globalgiving.org/2011/09/30/facebook-measurement-part-3-of-3/Facebook Metrics VocabularyImpressions: The number of times your post is seen. This includes views on users’ Recent Stories, Top Stories, and visits to Pages.Feedback: The total number of comments and likes on your story divided by the total number of impressions. This is the percentage of people who, after seeing your post, engage in some way with the post.
What is your key message? – what aspect of the workshop do you want to share in the limited space/characters that are available to you?
Welcome and IntroductionsAbout GlobalGivingOnline fundraising for non-profit organizationsTrends in givingExpanding networks and deepening donor relationshipsCommunications: Some best practicesBuilding an online fundraising strategyLunchMr. NoshirDadrawala , CEO-CAP FCRA Joining the GlobalGiving communityWhy GlobalGiving? Due Diligence $4000 dollars, 50 people and your project
The typical online giverWe asked you in the beginning to share your typical donor….
Broad and narrow goals: How much would you like to raise this year?How many donors? Recurring donors? Major donors? How many facebook fans do you want? Additional subscribers to your newsletter?
Online fundraising doesn’t just happen. You have to be proactive. Make a plan to achieve the goals you’ve set out.Consider strategies that will help you acquire new online donors, renew existing donors, and upgrade past donors to major donors or recurring donors.
15 min – we will share strategies at end and vote on favoritesProvideGlboal Giving Calendars – Let them map out and decide which holidays to target and when to start communicatingUse: Twitter, Facebook, and Email, and any other resource you do for current partners
Ask Audience:What learned?What surprised you?
About Global Giving Slide:Who am I and why am I here?What is GlobalGiving?A website that helps organizations raise money to help their communities.We offer organizations a unique set of online tools, strategic support, and the opportunity to connect with our vast network of individual donors and corporate sponsors.We make it easy for you to receive donations from your donors, family, and friends by providing you with project pages where you post your organization’s needs, plans, photos, and fundraising goals.
Donor toolsFundraiser pages tribute cardsCorporate partnershipsEmployee giving grants programs cause marketingFundraising campaignsMatching days recurring donation campaignPhoto contestSHARE A SUCCESS STORY?
About Corporate Partnerships:Gift Cards: Discovery & HP Grants Management: ex – Frd in India only ½ corrent partners and ½ new partnersEmployee Giving (like we see here) Nike Foundation and Eli LillyCause Marekeign - Neutrogena
