2. 6 Things Your Digital Agency
Won’t Tell You
Our musing …
3. Stop wasting time counting facebook likes
or twitter followers, social mentions, page views, link count.
Things Your Digital Agency Won’t Tell You
4. Things Your Digital Agency Won’t Tell You
"Likes" can indicate a real
engagement with your brand or
just momentary amusement.
5. Things Your Digital Agency Won’t Tell You
Focus on metrics that drives
engagement to your business
6. Things Your Digital Agency Won’t Tell You
Agencies don’t know how to use (Google) Analytics
Ok, maybe they do but most agencies just scrap the surface.
10. Why they employ what technology
Most of the time it’s because their current staff knows how to use them, not because its best for you
Things Your Digital Agency Won’t Tell You
11. Once you start scaling, you realized that your foundation isn’t exactly coping
12. Things Your Digital Agency Won’t Tell You
Technical Strength
Authoring Experience
0
1
2
3
4
5
6
7
8
Sitecore
CQ5
Plone
Squiz
Wordpress
Joomla
Drupal
OpenText
Spend time learning about what technology to employ,
your long term digital success depends on it
*Source: Dries Buytaert, Drupal Founder, June 28th 2012
13. Mobile Apps are a waste of time (and money)
Unless you got a captive audience or a much needed function
Things Your Digital Agency Won’t Tell You
17. Web apps might be a better approach and will
likely be cheaper
18. Ongoing Maintenance will cost
Don’t let poor budgeting ruin your business, recognized that development is never perfect and needs iteration
(and money)
19. Set aside a realist budget and split it
Take 50% and tell your agency that’s your budget.
But be prepared to spend more. Everyone comes out happy
20. Our experience: big ocean, shallow waters
Things Your Digital Agency Won’t Tell You
21. Take time to explain your
business. Slowly.
Things Your Digital Agency Won’t Tell You
23. About Maxias
Maxias is a leading independent digital agency developing
web solutions for over 10 years.
With core strengths in usability, design and development,
Maxias presents clients with the ability to develop a
successful interactive web solution from the ground up.
Our Brand Promise
Beautiful Websites, Great Technology
25. The Children’s House
Pat’s School House
Knowledge Universe Asian International College
Brighton MontessoriCanadian International School
TheCompanyWeKeep
29. Thank You!
glenn lim
managing director
e. glenn.lim@maxias.net
m. +65 9229 1166
Singapore Office
16 Mohammed Sultan road
#03-02 Singapore 238965
t. +65 6221 6266 f. +65 6221 6267
www.maxias.net
johnny koh
account director
e. johnny.koh@maxias.net
m. +65 9179 7670
farik osman
art director
e. farik.osman@maxias.net
m. +65630 5210
30. Copyright
Ideas presented in this proposal are proprietary to the
project team who put it together
Please do not adapt in full or portions for use
without the written approval of the team
Editor's Notes
Facebook "likes" are everywhere. "Likes" can indicate a real engagement with your brand or just momentary amusement. There have been plenty of attempts to calculate the value of a "like." Estimates by companies that sell social media marketing range from $3.60 to more than $100.Estimates by independent web analysts tend to put the value at zero. As Forrester Research's Augie Ray put it, "The answer is zero -- unless and until the brand does something to create value” The vast majority of every website's traffic is transient.
Total numbers, for many web metrics, aggregate so many different segments that they become meaningless. Such numbers cannot serve as a platform for planning action. If you're not going to use these numbers to do something, why bother to give them any time in the first place? Remember: You don't need all of the data all of the time; you just need the stuff you can use now.Some metrics:Take a tour, contact us, sign-up for newsletters, join as a member, buy, referrals.
Bear in mind what’s important.
The reality is most users download apps for fun, they don’t use most of them and it becomes digital clutter on their smart phones. Worse most users turn off notifications and alerts, the primary reason why business want to build apps in the first place.
