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#Glassdoor Culture is everything. The ROI of Company Culture

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Hinweis der Redaktion

  • Note: left this in 16:9—needs to be altered to fit new format here
  • (grab this slide from Dharmesh from the company meeting for this one)
  • Katie to pass to Molly
  • Making strategic investments in company culture initiatives can save you money recruiting.

    When candidates have done their homework and can, in effect, self-qualify themselves, your company reaps the benefits in the form of higher quality applicants and lower recruiting costs. 

    When candidates have done their homework and qualify themselves, your company reaps the benefits in the form of higher quality applicants and
    lower recruiting costs.

    Making strategic investments in company culture initiatives can save you money recruiting.

    When candidates have done their homework and can, in effect, self-qualify themselves, your company reaps the benefits in the form of higher quality applicants and lower recruiting costs. 

  • When job seekers see that your company values employee feedback and maintains a fun company culture, they are more likely to apply to positions at your organization.

    Are you monitoring what employees and candidates are saying about you on Glassdoor?

  • Katie note: We’ve found Glassdoor feedback to be incredibly helpful to improve our employee experience. In fact, we believe so strongly in Glassdoor as a tool that our founder, Dharmesh Shah, personally responds to many of the reviews himself. Simply put, you can’t manage your employment brand from an ivory tower any longer—the best candidates and best employees expect more.
  • Quality candidates are knowledgeable and have done substantial research on your company’s culture to determine if it’s the right fit.

    It’s also been proven that investing in your employer brand and company culture increases candidate quality by 2X.


    It’s also been proven that the highest quality candidates come through employee referrals, which is why it’s so important to create internal brand ambassadors who will refer your company to their peers.

  • KB Note: your best employees have the best networks, so employee referrals are a huge driver of your recruiting success—the first step is making your company a magnet place to work, the second is creating a compelling system to optimize for employee referrals—we are working to continue to improve ours now! Many of our best employees have come from other employee referrals—no one knows the culture and what it takes to succeed better than your current team.
  • Studies show the more you invest in your employees’ happiness, the better the work they’ll do for you.
    Happy employees are productive employees.

    To raise employee productivity levels, show employees you care
  • Job seekers want to work for—and stay at—companies that value transparency and encourage company culture. KB Note: At HubSpot, one of our core values is transparency, so that’s something we share strongly with Glassdoor—we believe the best employees want access to the toughest challenges in your business and insight into how your leadership team is thinking through every decision.

    As a result, at HubSpot, everyone is a designated insider, something we did to ensure that even though we went public in October, our commitment to transparency hasn’t waivered one bit—if anything we’ve doubled down on it.

    Have you invested enough in internal communication and hiring manager training programs?
  • KB Note: I agree Molly, all of these things are so important, and at the end of the day, your product will change, your leadership may change, but your culture should be remarkable no matter what—it impacts your valuation, your employee value proposition and everything in between—that’s why we think about culture as a business driver versus an afterthought at HubSpot.
  • Expedia, Inc. is one of the world’s largest travel companies, with an extensive brand portfolio that includes leading online travel brands, such as: Expedia, Hotels.com & Hotwire. Expedia, Inc.’s companies operate more than 150 booking sites in more than 70 countries and 35 languages.

    Challenges:
    Build brand awareness
    Find qualified candidates for hard-to-fill roles
    Inform candidates of career opportunities and company benefits

    Solutions:
    Enhanced Profile:  Show job seekers what openings are available, incorporate company photos and videos, share the latest company updates and ultimately paint an accurate picture of Expedia’s culture.

    ***KB Note: Molly to ask what Katie heard from Expedia at roadshow
  • VMware is the leader in cloud infrastructure, business mobility and virtualization software. With 2014 revenues of $6.04 billion, VMware has more than 500,000 customers, 75,000 partners, and 18,000+ employees in 120+ locations around the world.

    Challenges
    Fill key engineering positions in a competitive market
    Reach candidates with a targeted approach
    Increase brand awareness

    Solutions
    Job Ads
    Reach candidates by location and job title
    Drive increased traffic to their Enhanced profile
    Display open positions on competitors' pages

    Enhanced Profile
    Use insights reports to measure candidate engagement
    Display customized messaging through photos and videos
  • In Glassdoor’s “Does Company Culture Pay Off” Econ Report, we evaluated the link between employee sentiment and stock performance. We found:

    Companies named to Glassdoor’s “Best Places to Work” list broadly outperformed the S&P from 2009 to 2014.
    Being named a Glassdoor “Best Place to Work” leads to a roughly 0.75% jump in stock returns during the 10 days after the announcement.
    The lowest-rated public companies on Glassdoor broadly underperformed the market, earning only 88.5% return from 2009 to 2014.

    The bottom line? Companies who prioritize employee sentiment and company culture perform better overall in the stock market.

    Glassdoor’s “Does Company Culture Pay Off” March 2015 Research Report Findings:
    Companies named to Glassdoor’s “Best Places to Work” list broadly outperformed the S&P from 2009 to 2014.
    In Glassdoor’s “Does Company Culture Pay Off” Econ Report, we evaluated the link between employee sentiment and stock performance. We found:

    Companies named to Glassdoor’s “Best Places to Work” list broadly outperformed the S&P from 2009 to 2014.
    Being named a Glassdoor “Best Place to Work” leads to a roughly 0.75% jump in stock returns during the 10 days after the announcement.
    The lowest-rated public companies on Glassdoor broadly underperformed the market, earning only 88.5% return from 2009 to 2014.
    Being named a Glassdoor “Best Place to Work” leads to an approx. 0.75% jump in stock returns during the 10 days after the announcement.
    The lowest-rated public companies on Glassdoor broadly underperformed the market, earning only 88.5% return from 2009 to 2014.




  • And just to wrap things up, the best way to get started is to sign up for a Glassdoor Free Employer Account. We will be sending you a link as soon as this session concludes so make sure you take the action item of signing up as soon as possible!

    With a free employer account, you will receive regular emails with updates about how your profile is performing on Glassdoor and any new reviews or salary reports your company receives. Use these emails as a reminder to check in on your profile and provide any new updates. Updates can be as simple as a new office photo from a recent company event or can be a response to a new company review.


  • How do you involve your employees in culture?
    How do you make transparency part of your core values?
    How have you seen the culture diagnostic used?

    Shay speaking

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