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Client Story: Lockheed Martin

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Glassdoor
Glassdoor

How Lockheed Martin Built its employer brand and uses Glassdoor to drive talent attraction and employee engagement initiatives. Resources: 3 Reasons Bad Reviews Are Good for Business: http://gldr.co/2b4NURV The Business Case for Employer Branding: http://gldr.co/2bnntdo Responding to Glassdoor Reviews: What, Why and How: http://gldr.co/2bnojqD Enterprise Employee Engagement Playbook: http://gldr.co/2aZGGMR

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© Glassdoor, Inc. 2016#GDCHAT Client Story featuring Lockheed Martin!
© Glassdoor, Inc. 2016#GDCHAT Webinar Tips for Attendees! You can connect to audio using your ! computer’s microphone and speakers. ! Or, you may select “Use Telephone” ! after joining the Webinar.! All lines will be muted to avoid ! background noise.! You can ask questions at any time by ! typing them into the Questions Pane.!
© Glassdoor, Inc. 2016#GDCHAT
© Glassdoor, Inc. 2016#GDCHAT Featured Speakers! Charlotte Jones! Leader in Talent Attraction and Employee Engagement at Lockheedmartin! linkedin.com/in/charlottejones ! Justin Olin! Enterprise Account Executive! at Glassdoor! linkedin.com/in/justinolin!
© Glassdoor, Inc. 2016#GDCHAT agenda! Glassdoor Journey! ! Talent Attraction Initiatives ! ! Talent Engagement Initiatives! ! Q&A!
© Glassdoor, Inc. 2016#GDCHAT Glassdoor Journey!
© Glassdoor, Inc. 2016#GDCHAT Fear/Anxiety! •  “Did you see what someone said about us?” ! •  “Did you know that user generated content is allowed about us?” ! •  “Is this allowed and what are the rules?” ! 3 Reasons Bad Reviews Are Good for Business!
© Glassdoor, Inc. 2016#GDCHAT Observation ! •  Watching reviews from the sidelines ! •  Talking with Glassdoor rep ! •  Benchmarking ! •  Thinking about assigning the task of monitoring ! your page on a regular basis ! The Business Case for Employer Branding!
© Glassdoor, Inc. 2016#GDCHAT Engagement! •  Starting to respond to reviews ! •  Bringing specific business units into the fold ! to show them impact of employer branding ! •  Making strategic decisions based on ! feedback from Glassdoor ! Responding to Glassdoor Reviews:! What, Why and How!
© Glassdoor, Inc. 2016#GDCHAT Evangelizing ! •  Asking employees for feedback and participation ! •  Having executives address ratings in ! all-hands meetings ! •  Making reviews part of onboarding and ! recruitment process! Enterprise Employee Engagement Playbook!
© Glassdoor, Inc. 2016#GDCHAT Talent Attraction Initiatives!
© Glassdoor, Inc. 2016#GDCHAT Employer Value Proposition ! •  Analyze Glassdoor data 
 to develop and manage EVP messaging and recruitment marketing campaign! •  Use Why Work for Us to communicate EVP!
© Glassdoor, Inc. 2016#GDCHAT Job Branding! •  Deep understanding on job trends •  Favorable and unfavorable! •  Glassdoor analytics inform strategy •  Analytics for critical talent segment! •  Job description messaging!
© Glassdoor, Inc. 2016#GDCHAT Intern Conversion! •  Ran employee engagement ! campaign with interns! •  Asked candidate and ! employee experience with ! interns to improve intern 
 conversion rate
© Glassdoor, Inc. 2016#GDCHAT Offer and Decline Analysis! •  Compare open-ended comments from Glassdoor explaining why a candidate may have declined our offer! •  Compare/correlate against ! our own internal candidate ! survey responses regarding ! declining offers:!
© Glassdoor, Inc. 2016#GDCHAT Strategy and Results ! •  Implemented SmashFly — understand candidate path is not linear! •  Tracking both direct and influenced hires ! •  Two feeds to Glassdoor! •  Job Posts to profile ! •  Strategic, sponsored roles ! •  2016 direct and influenced hires ! doubled since 2015!
© Glassdoor, Inc. 2016#GDCHAT Talent Engagement Initiatives!
© Glassdoor, Inc. 2016#GDCHAT Internal Employee Engagement Survey! Validate overall satisfaction ! comparison and trend comparison: ! Careers! Culture ! Compensation! Leadership ! Work/life!
© Glassdoor, Inc. 2016#GDCHAT Talent Engagement Strategies ! Identify where LM ratings trends tend to be more ! favorable or unfavorable in order to take targeted action Pinpoint reasons for attrition ! Reduce turnover in business area location sites ! 1! 2! 3!
© Glassdoor, Inc. 2016#GDCHAT Company Updates: Showcasing Innovation!
© Glassdoor, Inc. 2016#GDCHAT
© Glassdoor, Inc. 2016#GDCHAT

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Client Story: Lockheed Martin

  • 1. © Glassdoor, Inc. 2016#GDCHAT Client Story featuring Lockheed Martin!
  • 2. © Glassdoor, Inc. 2016#GDCHAT Webinar Tips for Attendees! You can connect to audio using your ! computer’s microphone and speakers. ! Or, you may select “Use Telephone” ! after joining the Webinar.! All lines will be muted to avoid ! background noise.! You can ask questions at any time by ! typing them into the Questions Pane.!
  • 3. © Glassdoor, Inc. 2016#GDCHAT
  • 4. © Glassdoor, Inc. 2016#GDCHAT Featured Speakers! Charlotte Jones! Leader in Talent Attraction and Employee Engagement at Lockheedmartin! linkedin.com/in/charlottejones ! Justin Olin! Enterprise Account Executive! at Glassdoor! linkedin.com/in/justinolin!
  • 5. © Glassdoor, Inc. 2016#GDCHAT agenda! Glassdoor Journey! ! Talent Attraction Initiatives ! ! Talent Engagement Initiatives! ! Q&A!
  • 6. © Glassdoor, Inc. 2016#GDCHAT Glassdoor Journey!
  • 7. © Glassdoor, Inc. 2016#GDCHAT Fear/Anxiety! •  “Did you see what someone said about us?” ! •  “Did you know that user generated content is allowed about us?” ! •  “Is this allowed and what are the rules?” ! 3 Reasons Bad Reviews Are Good for Business!
  • 8. © Glassdoor, Inc. 2016#GDCHAT Observation ! •  Watching reviews from the sidelines ! •  Talking with Glassdoor rep ! •  Benchmarking ! •  Thinking about assigning the task of monitoring ! your page on a regular basis ! The Business Case for Employer Branding!
  • 9. © Glassdoor, Inc. 2016#GDCHAT Engagement! •  Starting to respond to reviews ! •  Bringing specific business units into the fold ! to show them impact of employer branding ! •  Making strategic decisions based on ! feedback from Glassdoor ! Responding to Glassdoor Reviews:! What, Why and How!
  • 10. © Glassdoor, Inc. 2016#GDCHAT Evangelizing ! •  Asking employees for feedback and participation ! •  Having executives address ratings in ! all-hands meetings ! •  Making reviews part of onboarding and ! recruitment process! Enterprise Employee Engagement Playbook!
  • 11. © Glassdoor, Inc. 2016#GDCHAT Talent Attraction Initiatives!
  • 12. © Glassdoor, Inc. 2016#GDCHAT Employer Value Proposition ! •  Analyze Glassdoor data 
 to develop and manage EVP messaging and recruitment marketing campaign! •  Use Why Work for Us to communicate EVP!
  • 13. © Glassdoor, Inc. 2016#GDCHAT Job Branding! •  Deep understanding on job trends •  Favorable and unfavorable! •  Glassdoor analytics inform strategy •  Analytics for critical talent segment! •  Job description messaging!
  • 14. © Glassdoor, Inc. 2016#GDCHAT Intern Conversion! •  Ran employee engagement ! campaign with interns! •  Asked candidate and ! employee experience with ! interns to improve intern 
 conversion rate
  • 15. © Glassdoor, Inc. 2016#GDCHAT Offer and Decline Analysis! •  Compare open-ended comments from Glassdoor explaining why a candidate may have declined our offer! •  Compare/correlate against ! our own internal candidate ! survey responses regarding ! declining offers:!
  • 16. © Glassdoor, Inc. 2016#GDCHAT Strategy and Results ! •  Implemented SmashFly — understand candidate path is not linear! •  Tracking both direct and influenced hires ! •  Two feeds to Glassdoor! •  Job Posts to profile ! •  Strategic, sponsored roles ! •  2016 direct and influenced hires ! doubled since 2015!
  • 17. © Glassdoor, Inc. 2016#GDCHAT Talent Engagement Initiatives!
  • 18. © Glassdoor, Inc. 2016#GDCHAT Internal Employee Engagement Survey! Validate overall satisfaction ! comparison and trend comparison: ! Careers! Culture ! Compensation! Leadership ! Work/life!
  • 19. © Glassdoor, Inc. 2016#GDCHAT Talent Engagement Strategies ! Identify where LM ratings trends tend to be more ! favorable or unfavorable in order to take targeted action Pinpoint reasons for attrition ! Reduce turnover in business area location sites ! 1! 2! 3!
  • 20. © Glassdoor, Inc. 2016#GDCHAT Company Updates: Showcasing Innovation!
  • 21. © Glassdoor, Inc. 2016#GDCHAT
  • 22. © Glassdoor, Inc. 2016#GDCHAT