In this Glassdoor x Recruiting Daily webinar, learn more about 10 key takeaways we learned from Glassdoor's Employer Branding Summit.

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10 Key Takeaways We
Learned from Glassdoor
Employer Branding Summit

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Webinar Tips for Attendees
• You can connect to audio using your
computer’s microphone and speakers.
• Or, you may select “Use Telephone”
after joining the Webinar.
• All lines will be muted to avoid
background noise.
• You can ask questions at any time by
typing them into the Questions Pane.

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#GDChat

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Featured Speaker
Jennifer Jones Newbill
Senior Manager, Global Candidate Attraction,
Engagement & Experience, Dell
Twitter: @JenniferNAtDell

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2015 Glassdoor Summit Recap: Social

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2015 Glassdoor Summit Recap

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1. TRANSPARENCY

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Transparency
96% of job seekers say
that it’s important to work
for a company that embraces
transparency
Glassdoor Survey (October, 2014)

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Transparency
Ebook: 25 Tips from Top CEOs (2015)

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Transparency
• Get leaders involved
• Solicit feedback regularly
• Acknowledge wins & areas for improvement
Ebook: 25 Tips from Top CEOs (2015)

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2. HUMAN

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Human

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Human
• Get leaders involved
on social
• Respond to Reviews
and Feedback
• Call out employees
when they do
something impactful
• Create a hashtag
• Employee Blog
• Share real photos
and stories

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3. EVOLUTION

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Evolution
• Leverage data
• Beef up referrals
• Invigorate onboarding processes

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Evolution
• Train recruiters and hiring
managers
• Craft a compelling, consistent
EVP
• Customize the candidate email
journey

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4. POWERFUL

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Powerful
• 2015 Edelman Trust
Barometer
• Company technical
expert 67%
• Regular employee
49%
• CEO 43%

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5. MEASUREMENT

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Measurement
• Measure what matters based on your company culture and
processes
• Treat candidates like customers
• Keep your finger on the pulse of employee sentiment
• Monitor and respond to reviews

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6. CX

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CX
• Paint a realistic picture
• Facilitate the journey
• Adopt a customer service
attitude

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7. DIFFERENTIATION

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Differentiation
“Look different. Talk different. Be different.”
-­Richard Mosley, VP of Strategy, Universum
• Create a signature experience
• Unique brand positioning
• Distinctive visual identity

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8. AUTHENTICITY

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Authenticity
• Don’t be a
“brand
narcissist”
• Share content
from other
providers
• Candidates
want the real
scoop

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9. Marketer

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Marketer
• Apply marketing tactics to
your strategy
• Leverage social media
• Creative, SEO-­friendly job
descriptions
• Branded recruiting events

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10. Mirror

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Mirror
• Word of mouth is more powerful than ever
• Employee sentiment impacts consumer sentiment

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Mirror

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Questions?