This document provides an overview of using social media to build a brand. It discusses that social media is about building relationships with many people at once. The key aspects are developing a brand through storytelling, producing consistent content, and creating engagement by asking questions, giving backstage access, sharing perspectives, and making followers feel special to build a community. The overall message is that social media can help build a brand and team if used to develop relationships with fans through storytelling, content production, and engagement.