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UNDERSTANDING
SOCIAL MEDIA
BUILDING THE BEST
TEAM BRAND
Giulio Gaudiano
Giulio Gaudiano
Host of #1 Business Podcast in Italy
Giulio Gaudiano
Host of #1 Business Podcast in Italy
Business Angel and Startup advisor
Giulio Gaudiano
Host of #1 Business Podcast in Italy
Business Angel and Startup advisor
Your “Social Media Coach” for today
What are Social Media about?
Understanding Social Media building the best team brand
Which are your
favorites Social
Media?
Which are your
favorites Social
Media?
Which are your
favorites Social
Media?
What do you use
them for?
Which are your
favorites Social
Media?
What do you use
them for?
Mass Media
One to many
Social Media
Peer to peer
Social Media
Influencer
Social Media
are about
publish stuff to
many people
at the same time.
Social Media
are about
be in relationship with
many people
at the same time.
Our plan:
Start with brand.
Produce content.
Create engagement.
Your brand is what
people say about
you when you’re
not in the room.
- Jeff Bezos, CEO Amazon.com
Brand
Content
Engagement
Let’s practice
I’m ______________
I love to __________
Because _________
Take 3 mins to write down your pitch
Let’s practice
I’m ______________
I love to __________
Because _________
Introduce yourself to everyone
Let’s practice
Who ______________
What _____________
Why ______________
Introduce your mate
Brand
Content
Engagement
Understanding Social Media building the best team brand
A story makes people
understand and remember
your brand.
Story:
SETUP
Story:
SETUP
CONFLICT
Story:
SETUP
CONFLICT
RESOLUTIONStory:
SETUP
CONFLICT
RESOLUTIONStory:
Understanding Social Media building the best team brand
Understanding Social Media building the best team brand
Create a story about you
Setup _______________
Conflict _____________
Resolution ___________
Create a story about you
Setup _______________
Conflict _____________
Resolution ___________
Make it visual!
Content is not about the
media or platform you use
but the story you tell.
Brand
Content
Engagement
Social Media
are about
be in relationship with
many people
at the same time.
What makes people feel
engaged?
Ask
Take them on backstage
Take them on stage
Share your POV
Make them feel special
Let’s recap!
Social Media
can help you in
building your brand
as a player and
as a team
if you build relationships
with your fans.
To build a brand you need
to know well who you are
and what makes you
unique.
Storytelling can help you
building your brand through
consistent content
production.
Your goal on social media
is create value for your
follower and engage them
to create a community.
THANK YOU
AND GOOD LUCK

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