SlideShare a Scribd company logo
1 of 20
Download to read offline
Poke the web
                          and see what happen




                             Giuliano Iacobelli
mercoledì 8 giugno 2011
POKE THE BOX




mercoledì 8 giugno 2011
HOW TO START SOMETHING:
                 1. Dont think about it
                 2. Just start
                 3. Keep starting




mercoledì 8 giugno 2011
It was just one year ago
mercoledì 8 giugno 2011
mercoledì 8 giugno 2011
SETH



                          1   2   3   4   5   6   7   8   9   10   11 12   13 14

                          1

                          ?




         ME
mercoledì 8 giugno 2011
A BRAND IS
                             NOT A LOGO.
                          Is a person’s gut feeling about a product,
                                     service, or company.




mercoledì 8 giugno 2011
Your Personal Brand is the perception
                 that people have of you, as compared to
                     other people in similar positions.

                          Brands are built on what people are saying about
                          you – not what you are saying about yourself.
                                                                  Guy Kawasaki




mercoledì 8 giugno 2011
“We are CEOs of our own
             companies: Me Inc. To be
                in business today, our
              most important job is to
             be head marketer for the
                    brand called you”

                          Tom Peters




mercoledì 8 giugno 2011
Build a following and new
          deal ow will come your way




mercoledì 8 giugno 2011
Personal Branding it's about
            building relationships and telling your story.




mercoledì 8 giugno 2011
Branding isnt playing a role, just be yourself




mercoledì 8 giugno 2011
mercoledì 8 giugno 2011
•     @yourname (where your name is your
                          real name)
                    •     Pro le pic, Bio, Lists
                    •     Join conversation: Follow, Listen and RT



mercoledì 8 giugno 2011
In the curation era, become known
                                as an expert or resource




mercoledì 8 giugno 2011
•     Status updates
                    •     Fill out your pro le completely and Show
                          what you’re interests are about
                    •     Grow your network
                    •     Start a page


mercoledì 8 giugno 2011
•     Headline & Summary
                    •     Recommendations
                    •     Applications (Wordpress, Slideshare..)
                    •     Join and Partecipate in groups




mercoledì 8 giugno 2011
mercoledì 8 giugno 2011
SOON IS NOT GOOD
      AS NOW.
mercoledì 8 giugno 2011
LIFE IS A BUZZER BOX.
                                  POKE IT.

                                    Giuliano Iacobelli
                                        giuliano.iacobelli
                                        me@giulianoiacobelli.com

                                        http://giulianoiacobelli.com

                                    Connect with me:




mercoledì 8 giugno 2011

More Related Content

Similar to Poke the Web and see what happen

The Many Hats of Building and Launching a Web Startup
The Many Hats of Building and Launching a Web Startup The Many Hats of Building and Launching a Web Startup
The Many Hats of Building and Launching a Web Startup
Tracy Osborn
 
2011 SBS Sydney | Didier Elzinga, Culture as a Competitive Advantage in Moder...
2011 SBS Sydney | Didier Elzinga, Culture as a Competitive Advantage in Moder...2011 SBS Sydney | Didier Elzinga, Culture as a Competitive Advantage in Moder...
2011 SBS Sydney | Didier Elzinga, Culture as a Competitive Advantage in Moder...
Dachis Group
 
Generating Print Sales Leads with LinkedIn session 1
Generating Print Sales Leads with LinkedIn session 1Generating Print Sales Leads with LinkedIn session 1
Generating Print Sales Leads with LinkedIn session 1
Joe Kern
 
How to market your blog
How to market your blog How to market your blog
How to market your blog
GetawayMagazine
 
EngagementSeminar6 socialmedia
EngagementSeminar6 socialmediaEngagementSeminar6 socialmedia
EngagementSeminar6 socialmedia
suwaws
 
Consumer behavior and mobile payments for tech map amsterdam
Consumer behavior and mobile payments for tech map amsterdamConsumer behavior and mobile payments for tech map amsterdam
Consumer behavior and mobile payments for tech map amsterdam
Steven Zwerink
 

Similar to Poke the Web and see what happen (20)

How to sell social media to ceo's in the mena region
How to sell social media to ceo's in the mena regionHow to sell social media to ceo's in the mena region
How to sell social media to ceo's in the mena region
 
Scaling atlassian os v4
Scaling atlassian os v4Scaling atlassian os v4
Scaling atlassian os v4
 
The Many Hats of Building and Launching a Web Startup
The Many Hats of Building and Launching a Web Startup The Many Hats of Building and Launching a Web Startup
The Many Hats of Building and Launching a Web Startup
 
2011 SBS Sydney | Didier Elzinga, Culture as a Competitive Advantage in Moder...
2011 SBS Sydney | Didier Elzinga, Culture as a Competitive Advantage in Moder...2011 SBS Sydney | Didier Elzinga, Culture as a Competitive Advantage in Moder...
2011 SBS Sydney | Didier Elzinga, Culture as a Competitive Advantage in Moder...
 
Generating Print Sales Leads with LinkedIn session 1
Generating Print Sales Leads with LinkedIn session 1Generating Print Sales Leads with LinkedIn session 1
Generating Print Sales Leads with LinkedIn session 1
 
Choosing the right Content Management System
Choosing the right Content Management SystemChoosing the right Content Management System
Choosing the right Content Management System
 
How to market your blog
How to market your blog How to market your blog
How to market your blog
 
Group 5 Presentation
Group 5 PresentationGroup 5 Presentation
Group 5 Presentation
 
EngagementSeminar6 socialmedia
EngagementSeminar6 socialmediaEngagementSeminar6 socialmedia
EngagementSeminar6 socialmedia
 
PRSA Digital Impact, Profiting from Personal Brands
PRSA Digital Impact, Profiting from Personal BrandsPRSA Digital Impact, Profiting from Personal Brands
PRSA Digital Impact, Profiting from Personal Brands
 
Consumer behavior and mobile payments for tech map amsterdam
Consumer behavior and mobile payments for tech map amsterdamConsumer behavior and mobile payments for tech map amsterdam
Consumer behavior and mobile payments for tech map amsterdam
 
Skypedeck pdf
Skypedeck pdfSkypedeck pdf
Skypedeck pdf
 
Ufi Keynote 10 Feb
Ufi Keynote 10 FebUfi Keynote 10 Feb
Ufi Keynote 10 Feb
 
ITP / SED Day 4
ITP / SED Day 4ITP / SED Day 4
ITP / SED Day 4
 
21st century newsroom (redux)
21st century newsroom (redux)21st century newsroom (redux)
21st century newsroom (redux)
 
Cool School Slides C2ER June 2011
Cool School Slides C2ER June 2011Cool School Slides C2ER June 2011
Cool School Slides C2ER June 2011
 
Presentation ahold public
Presentation ahold publicPresentation ahold public
Presentation ahold public
 
Presentation ahold public
Presentation ahold publicPresentation ahold public
Presentation ahold public
 
LOUD - Digital Download - Week 2
LOUD - Digital Download - Week 2LOUD - Digital Download - Week 2
LOUD - Digital Download - Week 2
 
Mike Lewis Can You Handle It?
Mike Lewis Can You Handle It?Mike Lewis Can You Handle It?
Mike Lewis Can You Handle It?
 

More from Giuliano Iacobelli

Social is the new normal: Thoughts, tips and insights in a strongly connected...
Social is the new normal: Thoughts, tips and insights in a strongly connected...Social is the new normal: Thoughts, tips and insights in a strongly connected...
Social is the new normal: Thoughts, tips and insights in a strongly connected...
Giuliano Iacobelli
 

More from Giuliano Iacobelli (12)

Easily Build a FAQ Spark Bot with IBM Watson
Easily Build a FAQ Spark Bot with IBM WatsonEasily Build a FAQ Spark Bot with IBM Watson
Easily Build a FAQ Spark Bot with IBM Watson
 
The Chatbot Revolution
The Chatbot RevolutionThe Chatbot Revolution
The Chatbot Revolution
 
La rivoluzione dei chatbot
La rivoluzione dei chatbotLa rivoluzione dei chatbot
La rivoluzione dei chatbot
 
Grow as you go: lesson learned as a tech startupper
Grow as you go: lesson learned as a tech startupperGrow as you go: lesson learned as a tech startupper
Grow as you go: lesson learned as a tech startupper
 
Mobile Trends 2013
Mobile Trends 2013Mobile Trends 2013
Mobile Trends 2013
 
Stamplay: Scale your business with Microsoft Bizspark and Windows Azure
Stamplay: Scale your business with Microsoft Bizspark and Windows AzureStamplay: Scale your business with Microsoft Bizspark and Windows Azure
Stamplay: Scale your business with Microsoft Bizspark and Windows Azure
 
Social Media: The Web Wide World
Social Media: The Web Wide WorldSocial Media: The Web Wide World
Social Media: The Web Wide World
 
From an idea to a Startup
From an idea to a StartupFrom an idea to a Startup
From an idea to a Startup
 
Mobile Zen - Improve your life through your device
Mobile Zen - Improve your life through your deviceMobile Zen - Improve your life through your device
Mobile Zen - Improve your life through your device
 
Get things done with Yii - quickly build webapplications
Get things done with Yii - quickly build webapplicationsGet things done with Yii - quickly build webapplications
Get things done with Yii - quickly build webapplications
 
Social is the new normal: Thoughts, tips and insights in a strongly connected...
Social is the new normal: Thoughts, tips and insights in a strongly connected...Social is the new normal: Thoughts, tips and insights in a strongly connected...
Social is the new normal: Thoughts, tips and insights in a strongly connected...
 
Un universo di App
Un universo di AppUn universo di App
Un universo di App
 

Recently uploaded

Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
vu2urc
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
Enterprise Knowledge
 

Recently uploaded (20)

From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfTech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdf
 

Poke the Web and see what happen

  • 1. Poke the web and see what happen Giuliano Iacobelli mercoledì 8 giugno 2011
  • 2. POKE THE BOX mercoledì 8 giugno 2011
  • 3. HOW TO START SOMETHING: 1. Dont think about it 2. Just start 3. Keep starting mercoledì 8 giugno 2011
  • 4. It was just one year ago mercoledì 8 giugno 2011
  • 6. SETH 1 2 3 4 5 6 7 8 9 10 11 12 13 14 1 ? ME mercoledì 8 giugno 2011
  • 7. A BRAND IS NOT A LOGO. Is a person’s gut feeling about a product, service, or company. mercoledì 8 giugno 2011
  • 8. Your Personal Brand is the perception that people have of you, as compared to other people in similar positions. Brands are built on what people are saying about you – not what you are saying about yourself. Guy Kawasaki mercoledì 8 giugno 2011
  • 9. “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called you” Tom Peters mercoledì 8 giugno 2011
  • 10. Build a following and new deal ow will come your way mercoledì 8 giugno 2011
  • 11. Personal Branding it's about building relationships and telling your story. mercoledì 8 giugno 2011
  • 12. Branding isnt playing a role, just be yourself mercoledì 8 giugno 2011
  • 14. @yourname (where your name is your real name) • Pro le pic, Bio, Lists • Join conversation: Follow, Listen and RT mercoledì 8 giugno 2011
  • 15. In the curation era, become known as an expert or resource mercoledì 8 giugno 2011
  • 16. Status updates • Fill out your pro le completely and Show what you’re interests are about • Grow your network • Start a page mercoledì 8 giugno 2011
  • 17. Headline & Summary • Recommendations • Applications (Wordpress, Slideshare..) • Join and Partecipate in groups mercoledì 8 giugno 2011
  • 19. SOON IS NOT GOOD AS NOW. mercoledì 8 giugno 2011
  • 20. LIFE IS A BUZZER BOX. POKE IT. Giuliano Iacobelli giuliano.iacobelli me@giulianoiacobelli.com http://giulianoiacobelli.com Connect with me: mercoledì 8 giugno 2011