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Can evoke emotion in a design.
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Colors that are
associated with
heat, such as: reds,
oranges, & yellows.
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Colors that are
associated with sky,
water, ice and
snow, such as:
blues, greens and
violets.
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Colors such as:
black, white, grey,
or beige
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Choosing complementing colors from a color palette
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Two colors opposite from each other on the color wheel.
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Three colors next to each other on 12 part color wheel.
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Uses variations in lightness and saturation of a single color.
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A color
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The brightness of a color
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A hue with white added to it.
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A hue with black added to it.
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Amount of hue used.

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