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Free
Enterprise
Free Enterprise

         Production and distribution of
         goods/services are privately
         owned and operated
Which means…
        Companies control what and
        how much of a
        product/service produced

        Market determines prices by
        supply and demand

         Encourages Entrepreneurship
Principles of
Free Enterprise
         Freedom of ownership

         Competition
          -Direct, Indirect, Price, Non-Price
         Risk

         Profit
Benefits of Marketing in
Free Enterprise
              Improves Products

              Lowers Price

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Free Enterprise