This presentation covers ethical considerations for North Carolina attorneys marketing their practices online. It was originally presented at the North Carolina Bar Association's Law Tech Expo, presented by the Law Practice Management & Technology Section on April 1, 2016.

2. 2
WHICH RULES APPLY?

3. 3
Watch Your
Language!
Specialist
Expert
Comparisons
Absolutes
Describing Results

4. 4
Language
Testimonials
Case Studies/Results
Disclaimers
Miscellaneous
Website
Related Pitfalls

5. 5
Language
Connections
Recommendations
Endorsements
Competent Representation
Social Media
Related Pitfalls

6. 6
Language
Connections
Recommendations
Endorsements
Competent Representation
Social Media
Related Pitfalls

7. 7
2014 FEO 8
Explained
By Ginny Allen
MORAL OF THE STORY:
SAVE YOUR FRIENDS THE HEADACHE –
SKIP THE ENDORSEMENTS.

8. 8
Avvo
Other Review Sites
Response Plan
Online Reviews &
Reputation
Management

9. 9
Avvo
Other Review Sites
Response Plan
Online Reviews &
Reputation
Management
Oh, Avvo, How I Loathe Thee…Let Me Count the Ways

10. 10
What Does the
Future Hold?

11. 11
QUESTIONS?

12. Ginny Allen
@Ginny_Allen
ginny@adeptfirm.com
Thisbusinessoflaw.com/ethics
THANK YOU!