ADV 420 final presentation

1. Digital Marketing Strategy
Gina Juarez – ADV 420 Fall 2015

2. THE BIG IDEA
 In order to increase sales for Cisco, this campaign
aims to completely redo the entire website to
increase user experience
 Rebranding across all social media channels
 Increase SEO through content offers/blog posts

3. TARGET AUDIENCE
 Middle-class males
 Age 40-60
 IT workers for
businesses

4. INTERNET & MOBILE
STRATEGY
 Redesign website
 Responsive pages
 Implement long-tailed
keywords for more
organic traffic from mobile
devices

5. SOCIAL MEDIA
 Expand outside the company
 Create engagement
 Use for customer service

6. BLOG & CONTENT
CREATION
 New blog post 3-4 times a week, targeting IT
professionals
 New content offer at least once a month
(whitepaper, ebook, etc.)

7. AdWords
 Search & display network
 Remarketing ads – return visitors
 Implement use of long-tailed keywords

8. METRICS
Re-designed
website
Increased
SEO &
social media
Easy-to-find
conversion
points
• Timeline: 6-9 months
• Measured with click-through-rates, organic
traffic to the site and sales of products

9. BUDGET
Allocation of budget
Website re-design
AdWords
SEO
Monitoring & analytics

10. GOALS
 Increase user experience of Cisco
website
 Create a better social media presence
 Appeal to a specified target audience