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Building up an agile
UX Team
Lessons learned
Our Mission
Solve User Problems
How many users do we
have to care about?
Who am I and
why do I like to talk
about this topic
today?
Hi!
I’m Gijora!
aka
UX Einhorn
What makes up
great UX Team?
Diversity
Mindsets
Levels
Lessons learned
Assess Your Team’s UX Skills
Keep working with the results continuously!
Identifying skills and
capabilities
Review what is missing
Rate it
Continue working with the result!
Key Learnings
• Shared understanding about UX Design
• Shared language
• Identify topics for Community of Practice
• Identify areas for personal development of your
Team members
• Identify required skills for hiring process
Collaborate, Collaborate,
Collaborate!
Create UX artifacts together
Research together
Map together
Design together
Key Learnings
• Get better results by capitalizing on your teams
diversity
• Develop and maintain a shared understanding
• Increase team ownership
• Fascilation and conversations
• Avoid hand-offs, think hand shakes instead
Agile is not going away
Make it work together
UX Designer
Source: https://upload.wikimedia.org/wikipedia/commons/0/0b/Scrum_ASM_Clermont-Saracens.jpg
Here is how UX integrates
with agile and scrum
Source: https://medium.com/swlh/here-is-how-ux-design-integrates-with-agile-and-scrum-4f3cf8c10e24
Big Design Up Front vs.
Continues Discovery
Manage UP!
Key Learnings
• Designer as a full-time member of the scrum team
• No Big Design Up Front > Continuously Discovery
• Have patience
• Use the evidence to do up management
Recruiting
Easy to hire, hard to fire
Bad is Stronger Than Good
Roy Baumeister
Design your job ads
–Jared Spool
„Here’s a favorite: “Excellent verbal and
interpersonal communication skills.” Are there
jobs for user experience designers that don’t
need excellent verbal and interpersonal
communication skills?“
Know your candidates needs!
1. How interesting and challenging will the projects be?
2. Who will my manager be and what will I learn
from them?
3. How is design valued in the organization?
4. How much do my future co-workers enjoy working at
the company?
5. Will I get a decent compensation and benefit package?
6. Is the work conveniently easy to get to?
A job ad is a call for help
Key Learnings
• Eliminate the bad
• Design your job ads
Q&A
Rate this talkLet’s stay in touch
bit.ly/2BYFgShWeb: gijora.de
Twitter: @uxeinhorn
Instagram: uxeinhorn
Sources
• https://articles.uie.com/assessing_ux_teams/
• https://emilywebber.co.uk/mapping-skills-and-capabilities-with-communities-of-practice/
• https://www.researchgate.net/publication/46608952_Bad_Is_Stronger_than_Good
• https://articles.uie.com/job_ad/
Images
• https://upload.wikimedia.org/wikipedia/commons/0/0b/Scrum_ASM_Clermont-Saracens.jpg

Zegreg63 [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)], from
Wikimedia Commons

https://medium.com/swlh/here-is-how-ux-design-integrates-with-agile-and-scrum-4f3cf8c10e24
• Zegreg63 [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)], from
Wikimedia Commons

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Building up an agile ux team