1. Gianluca Kulczycki

2. Representation of the
Artist: Cryptic Tempus

 I decided to cast myself for this
role, what I wanted to was to
show that I didn’t own as much of
the track as I didn’t rap as much,
but I still stole the show which my
representation, I wanted to show
more passion, he is a an artist who
is urban, I looked at Kanye West
for his aggressive “don’t care”
attitude to inspire my artist. I
reflected this when my artist
wipes the table of his case file.
 The use of my hand gestures came
from a mixture of Kendrick Lamar
and Eminem, this placed itself
with the convectional aspects of
constant desire shooting from the
body language instead of the
lyrics.

3. Representation of the
Artist: Carm$

 My first artist in my music video
(Eminem on the track), I have made
him look very laid back as I wanted
this to look as natural as possible,
this shows that he is confident and
confortable in front of the camera. He
shows his passion as does Eminem
when speaking on the track. In
selected scenes I had him act
aggressive as I wanted the passion to
almost spill out of the screen when
the audience watched it. I think this
worked well as it well hand in hand
with the conventions of other rappers
as they can be seen as aggressive/
intimidating in their music videos. I
wanted my first artist to own the
camera when he was focused on, this
was done to show that he owned the
song and was completely dedicated
to it, like his life depended on it.

4. Location

 Eminem music videos always contain a
limited amount of location changes, the
only time they appear is if there's a change
in the story. I identified this and decided to
keep the same location but have a change
when my artist is rapping on the street, this
showing he’s still trapped even though he's
outside. The audience can relate to these
scenes as they’re seen in everyday life. I
looked closely at the music video for Stan
as this was filmed in a basement with a
lamp, this was a very dark music video
which I wish to implicate through my own
work. This worked well as the locations
were used in relation with the story I was
telling through my video. The reason I
filmed in a street was because I wanted to
show that rap isn’t all about the money,
this then enables the audience to relate as
most working class do not have millions of
gold chains or drive a Lamborghini.

5. Editing

 In most Rap Music videos I found that editing
played a big part as there’s many cuts and
fast paced flashes. This was conducted in my
music with a very shortly timed cut which
gave me the flashes. In my planning process I
decided to have a fast paced music video to
match the speed of the rappers rapping. The
reason I did this was so that it mirrored other
rappers videos and the actual conventions,
for example 50 Cent uses fast cuts to match
his rap speed. However I did use longer clips
to establish the scene and the story, I did this
otherwise the video would have come across
confusing. I decided to to have flashing
symbols as this I saw was a hidden “Easter
egg” for the audience, this was done with a
simple picture and very fast cut. It was done
so that the audience could walk away
wondering what that actually meant. I have
seen this being done in many music videos,
the example I chose was 50 Cent’s “My Life ft.
Eminem” this has been placed in, in a more
secretive way than mine as I decided to
blatantly show it.
My Life // 50 Cent ft.
Eminem (Existing
Video)
My Music Video

6. Performance

 After viewing existing Eminem music videos, I
saw that his performance was always
conducted in a passionate way. This was the
same throughout other artists under the Shady
Records label, for example Slaughterhouse
show their passion as they found it hard
getting a record deal. So throughout Eminem’s
music videos I saw that he was very grateful.
The video footage Eminem has in his videos
are telling a story instead of having no
meaning to them, I replicated this by using
having mine show how the artists are trapped
in a medium, for example in my music video I
had my first artist (Carm$) directing the
camera as if he’s inside “hell” (the other side of
the camera). For Cryptic, I had him tap
through the TV showing that he’s trapped and
being observed. Throughout Eminem music
videos, he regularly lip syncs with his lyrics, I
also did this. The reason as to why I did this
was because having my actor showing passion
reflects in the performance, making my music
video overall realistic and conventional
towards other rappers in Rap and their music
videos.
Eminem // Love the Way You Lie
(Existing Video)
My Video

7. Narrative

 The narrative I decided to follow
was a very dark theme. I wanted to
replicate scenes and similarities
from the music video for “Stan” by
Eminem- I did this because this was
one of Eminem's most memorable
track/music video, the dark theme
in this song ties in with the dark title
of “Welcome 2 Hell”. I used fire
effects and real fire to tie in with the
demonic aspect of the song. This
created the effect of hell behind the
lens of a camera and the artists were
almost trapped and at the end, they
both rip down the posters to escape,
I did this so that it shows that fame
isn’t what it’s made out to be by
other music videos/song lyrics.
Stan // Eminem ft.
Dido

8. Genre and How the Music
Video Suggests it

 The genre my music video/song falls into is Rap/Hip-Hop. The way I managed to make
this song fit with this genre was by the effects and shots I used, I used medium shots
frequently so that the audience is always focused on the artists. I used low shots to show a
typical high presence of the artist rapping. The effect I used was a smaller frame footage and
have fire burning the background, this made a similar video to Tyga’s “Show You” which
he uses a similar technique. The costumes indicated that this is a mixture between a
indie/hipster music video and a convention Eminem music video. The use of drugs in my
music video also makes it very iconic to the rap industry, I learnt this from my research and
planning. My music video suggests that this is a rap music video as I used iconic
headphones (Beats by Dre) that appear worn by artists that are in the rap genre, the reason I
used headphones in the starting sequence was because I had seen it used in another music
video and it worked well with the song playing through the speakers of the headphones
then cut to silence then playing the official song- this shows that my artist was previously
listening to it and is a use of marketing for the company “ Beats”. The use of marketing of
brands is constant in rap music videos and that is also why I decided to include it in my
video.
Show You //
Tyga ft. Future

9. How the Characters are
Introduced

 My introduction of characters was done by a simple text over video effect. I did this as
many rappers have used similar effects to introduce themselves and it worked well against
the dark sky and the moon coming across the words in the background. The introduction
to the song goes by the lyrics of “Yeah, told you we'd be back, welcome to hell...” I decided
to have this lip synced in with the featuring artist as he has the first verse to rap, I decided
to have this lip synced so that it shows the artist engaging with the audience breaking the
barrier that is the camera lens- so that this brings the audience to hell.
 My second artists introduction was filmed and placed in the TV, I did this to show his
entrapment and that the main artists are introduced in a more unique way than the
featuring artist. I followed the technique used in “I Need a Dr” by Dr. Dre where Dre is
introduced second but there is more emphasis on his appearance.
I Need a Dr // Dr.Dre
Ft Eminem & Skylar

10. Special Effects

 The special effects that I used in my music video ranged from reverse speed, slow motion
speed, crop to screen and flames being seen in the background. I used the reverse speed
effect because when researching many rap videos I came across “Berzerk” by Eminem and
I saw that he used it more than 3 times in his music video, so I used that idea and made
many of these throughout my music video, they worked well with the scenes that I used
the effect on. The slow motion effect I used to go in accordance with the track, a few
seconds of the track is slowed down with a slow motion effect almost demonic, so what I
did was tie in the slow motion effect on the clip to fit the songs flow.
 The flames I used worked well with the songs title, in my research I found that many
artists fit their effects around the narrative of their song, so I replicated this thought
through my music video. The flames worked well in the background, making it look like
the artists are actually rapping in hell.
Berzerk // Eminem

11. Costumes and Props



The costumes were based on modern day trends, I did this because I wanted to show that rap wasn’t all about the fame and
riches as some do with their music video, they see this a chance to brag about their designer clothing. In addition this wasn’t the
type of rap video that would include any riches as the narrative was more about supernatural occurrences. I followed closely to
the trends of tie dye and urban jerseys with skinny jeans and branded footwear, this was done so that it creates realism and so
that the audience can see that the artists are just ordinary people trapped by fame. This is common in hipster rap videos, for
example Mac Miller commonly does this. I used high street fashion trends so that the audience could relate to the artists.
The props I used were very basic, I decided to use a rosary, as this tied in with my theme of heaven and hell, it stuck to the
conventions of a hip-hop music video as many rappers wear these to symbolise their faith. The folders I used for my Digipak
also came in handy as I used them during a scene in my music video. I used them because it showed a rebellion from my artists,
it also showed that I was linking my music video and ancillary tasks together so that the audience knew what rapper produced
the track and what album to buy when searching for it. Matches also made an appearance as I needed these to burn the folder
and for the artists to hold. I used matches so that these linked in with the title of Hell as fire is associated with hell and hell is
know for its fiery depths. It is common for rappers to use metaphoric items to represent lyrics or song titles which are
incorporated in their songs, I decided to follow other rappers and follow their conventions as well as adding my own. I used
Beats by Dre at the start of my video, I did this because as I’ve seen in many music videos the use of advertising of media
products, especially in “I Need a Dr” by Dr. Dre as this is his own brand he uses quite frequently.
I Need a Dr // Dr.Dre
Ft Eminem & Skylar
Grey