Personal Brand Assignment

1. PERSONAL BRAND EXPLORATION
Giani Petersen
Project & Portfolio I: Week 1
March 5th, 2023

2. I am Giani Petersen a person from Canton, Ohio, a place
where people are tough, hardworking, and thick-skinned.
I feel a lot of those characteristics show up in myself
except I am so much more than that. I am a person that
is always willing to put the needs of others ahead of my
own. I feel what the one thing that makes me unique as
compared to others is that yes, my goal is to be an on-air
talent, but once I build a platform, I want to use my
platform to raise awareness for people such as myself
growing up. I was the type to always try to mask and
hide my depression and anxiety. The older I have gotten
I realize it helps make me unique and has helped push
me to great heights. I am a hardworking, helpful, and
understanding person that wants to use his platform for
more than sports one day!
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Announcer
• Morning Show Host
• Anchor
BRAND ARCHETYPE – My
brand archetype is the inclusive guy
next door. My goal is too be a very
inclusive and welcoming
anchor/broadcaster to bring a more
relatable figure to the industry
On-Air Talent for Sports Media
Picture Relevant
to Your Industry
Goes Here

4. HR and Hiring Managers and Large Sports Medias
TARGET AUDIENCE
Taylor Monti
Outreach Plan:
• I plan to explore her LinkedIn more and try to build
some sort of small connection between us, so she
could consider talking with me.
• My main mode of contact will try to be through email,
phone, LinkedIn message, etc. When I contact, I will
mention how she is close to my age range
• As long I can obtain an email or some sort of
communication form, I plan on to continue to contact
Taylor once every two to three days until I get a
response mainly trying to contact through text, social
media, etc
PROFILE
PICTURE Talent Acquisition at ESPN
Mindy
Zajchowski
Outreach Plan:
• Researched her on LinkedIn, Found out she attended
Rollins, will mention calling games for Tars, and how I
attend DP’s School of Sportscasting
• LinkedIn messaging, potentially email, or making a call
to her department if possible, and let her know I will
contact once a week
• If I can get one of those contacts especially email or
phone I will continue to follow up once a week with the
same values, I approached the situation with.
PROFILE
PICTURE
Recruiter at NBC Sports
Stephanie Peterson
Outreach Plan:
• I researched her on LinkedIn and the main connection I can say that I
have made with her is her working at Barstool
• There are many modes of communication, but the main mode would be
through LinkedIn due to not many of her contacts being available. She
also seems to be closer to my age so I will communicate with her in a
different manor as compared to older contacts .
• For starters since she seems to be younger the ability to forget things
happens quite often and I feel like I should try and contact her at least
once every two days and continue to try and push for a better mode of
communication such as a phone number
PROFILE
PICTURE
Talent Acquisition at
Barstool Sports

5. GOALS
Short Term: (June, 2024)
• I will earn a entry level play-by play or on-air job at local
network
‣ My goal is to call 12 games by December of 2023
and I will continue to do work on camera to build
my demo reel in December of 2023
Mid Term: (2028)
• Reach main platform such as ESPN, NBC, CBS as a live
TV talent
‣ My goal is by December of 2027 I will continue to
keep building up my demo reel and I will reach out
to at least 10 HR reps at those companies
Long Term: (2030)
• Use my built-up platform to continue at a main network
but I also want to use my platform to speak on mental
health
‣ By December of 2029 I will continue to make my
mark in my industry, and I will begin to use my
platform to speak out for the ones that do not
speak up. My goal is too have 100K Followers By
December 2029

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video Editing
SOFT
HARD
Adept
Play By Play experience Adept
e
Adept
Time Management Adept
Analytical Software
SOFT
HARD
Novice
Enterprise resource planning Novice
Adept
Critical Thinking Adept
Leadership
Networking

7. I help sports fans enjoy sports media by
being an entertaining talent on-air.
PROMISE

8. CREDENTIALS
Work Experience:
• Kitchen Leader at The Pizza Oven/Key
Holder, had a key to the building, knew
the security code to shut off alarm
• Right Seat captain at College Hunks, I
was paid more to talk to clients, fill out
paperwork, etc.
Education:
• Dan Patrick School of Sportscasting
• Sportscasting Bachelor of Science, B.S., Full Sail University (Exp. 2024)
Volunteer Work/Leadership
Roles:
• Volunteered at the Humane Society,
Went to local retirement homes and did
stuff with residence, and I would film for
high school basketball team
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Christian Rapoza
Industry Experience:
• Play-By-Play Experience, On-camera
anchor, Studio hours
Education:
• Business Management, Lesley University 2020-2022
• Dan Patrick School of Sportscasting at Full Sail
University
Leadership Experience:
• Played baseball at the collegiate level
• Helped with social media for baseball at Lesley
Skills and Proficiencies:
• Video Editing
• Directing and Producing content
• Broadcast Writing
Giani Petersen
Overall Online Presence:
• Lots of old athletic websites come up from being a
athlete in the past, very active on social media, he uses
snapchat, Instagram, and twitter
• Grade: Average, 85 out of 100
HEADSHOT
Industry Experience:
• Doing Play-by-Play for Rollins College
and behind the camera work, and On-
Camera Anchor
Education:
• Dan Patrick School of Sportscasting atFull Sail
University
Leadership Experience:
• Played Baseball at the high school level
• Video Editing for high school sports teams
Skills and Proficiencies:
• Video Editing
• Sports Journalism
• Technical Directing
Overall Online Presence:
• 10 plus connections in the industry. Many athletics
articles pop up when research is done, No headshot to
be found, decently detailed shows what person is doing
in their life now?, published articles?, active on
Instagram, Snapchat, Facebook, and Tik Tok, No
LinkedIn Profile.
• Grade: Average, 89 out of 100

10. COMPETITION
Wyatt Williams
Noteworthy Experience:
• Directed Full Sail university’s Full Sail Live
• Has done Play-By-Play for ESPN plus, college
women's softball
Giani Petersen
HEADSHOT HEADSHOT
Industry Experience:
• Experienced Broadcaster on camera,
Play-by-play, radio show host, sports
writing, directing
Education:
• Dan Patrick School of Sportscasting at Full Sail
University
Skills and Proficiencies:
• Podcast Host
• Radio Host
• Directing
Overall Online Presence:
• 15 plus connections, A lot of his sports broadcasting
work pops up when googled, Very professional
headshot, Extremely detailed profile saying what he has
done and his experiences, No published articles, Very
active on Instagram, snapchat, and twitter with 1000
plus followers on each, His linked in profile is
customized to his name
• Grade: Superior, 94 out of 100
Industry Experience:
• Doing Play-by-Play for Rollins College
and behind the camera work, and On-
Camera Anchor
Education:
• Dan Patrick School of Sportscasting atFull Sail
University
Leadership Experience:
• Played Baseball at the high school level
• Video Editing for high school sports teams
Skills and Proficiencies:
• Video Editing
• Sports Journalism
• Technical Directing
Overall Online Presence:
• 10 plus connections in the industry. Many athletics
articles pop up when research is done, No headshot to
be found, decently detailed shows what person is doing
in their life now?, published articles?, active on
Instagram, Snapchat, Facebook, and Tik Tok, No
LinkedIn Profile.
• Grade: Average, 89 out of 100

11. ON-AIR SPORTS TALENT
For Head of HR at a major network] I bring a
relatable on-air talent that fans can feel they can
associate with in real life, I provide A different
aspect that has not been seen by your typical
broadcasters] because [I have grown up in areas
that are uncommon, and I have been taught the
best ways to relate with all groups of people .]
“THE GODFATHER”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Networking Event
‣ April 2023 | Full Sail University
• Pittsburgh Penguins Job Fair
‣ April 2nd, 2023| Pittsburgh PA
• Hall of Fame Week
‣ April 16th-20th | Full Sail University
Digital Marketing
• Primary Content: I plan to continue to post on my social
medias but I also plan on starting my own podcast that
involved my audience. Now this is common through many
sports talk show, but I plan to take it to another level
• Primary Tools: I plan to use all common social medias such
as Snapchat, Instagram, Facebook, Tik Tok, etc. My goal is to
post something new to bring in viewers once a day. Through
sports edits, discussions, clips of upcoming show, I will brand
my content
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?
Picture of You
Goes Here

13. PROFESSIONAL
DEVELOPMENT
Mentor
• One of my main mentors is the Cleveland Guardians TV play-by-play announcer. He gives
me feedback and areas where I can improve. He is an amazing mentor towards myself
because he is as close to the top of the game as you can be
Formal Education
• Dan Patrick School of Sportscasting- Sportscasting Bachelor of Science
Technical Skills
• Video Editing – Premiere Pro, September 2022
• Technical Directing- Full Sail Studio, April 2023
• Play by Play- Rollins College, April 2023
Soft Skills
• Time management- Completing deadlines, showing up on time, March/ April
2023
• Networking- Meeting new people that one day can lead to me achieving my
goal- April 2023 at Job fair in Cleveland
• Leadership- In Full Studio, March, April, etc. 2023

14. Giani Petersen
You know that on air talent nowadays is not very relatable too? Well, what I
do is bring a very inclusive attitude to all my work. In fact, in many of my
finals and projects I find ways to include all types of people and have been
regarded by many as a type that has a good relationship with many people.
“

15. REFERENCES
Williams, W (September 2020). Sports
Broadcasting, LinkedIn
https://www.linkedin.com/in/wyatt-williams-
b8379a192/
Peterson, S (March,2023). Talent Acquisition,
Barstool Sports, LinkedIn
https://www.linkedin.com/in/stephanie-
peterson-6b1b67b2/
Zajchowski, M (March 2023). Talent
Connector, NBC Sports, LinkedIn
https://www.linkedin.com/in/mindy-zajchowski-
8823823/
Monti, T (March 2023) Talent Acquisition,
ESPN, LinkedIn
https://www.linkedin.com/in/taylormonti/
National Center for O*NET
Development. O*NET OnLine. Retrieved March
5, 2023, from https://www.onetonline.org/
TeamWorkOnline. Networking Events.
Retrieved March 5, 2023, from
https://www.teamworkonline.com/pages/events