AS Media - Evaluation part 4, part 5 and part 6 Agent X Title Sequence - Ghanshyam Shiyani

1. Agent X Evaluation By Ghanshyam Shiyani

2. Our title sequence uses many codes and conventions from the Spy Genre. We
displayed these codes and conventions through various locations, props,
costumes, sound and cinematography.
We filmed at very conventional Locations in London, we filmed the expensive
and high class landmarks which are also iconography found in other spy genre
films like the James Bond franchise. We filmed Big Ben, the Houses of
Parliament and even the MI6 building, which shows the audience our narrative,
and it also implies that this is a spy film.
The costumes we decided to use was mainly formal clothing except for the
Agent X character as he was on the run and trying to blend in. We decided to
choose formal clothing as it shows the British class and also looking at other
spy films such as the James Bond franchises, they all wore formal clothes such
as suits.
We used various props to show the audience the genre and these were very
conventional props such as an Investigation wall, wanted pictures, newspaper
articles and we even used a briefcase which is very iconic in spy films as it
gives the mystery of secret files.
The soundtrack had to be a very typical action soundtrack, the type of
soundtrack that is instantly recognised by the audience as an Action genre or
even a Spy genre. My group and I found our soundtrack on YouTube and it was
also copyright free, we felt this was a very iconic soundtrack and that it
definitely displays codes and conventions of an Action/Spy film.

3. Agent X Evaluation By Ghanshyam Shiyani

4. We represented many particular social groups in our title sequence.
Agent X the protagonist is a young adult aged character dressed in
informal clothes, this brings the young adult social group to be interested in
our movie as Agent X is a young adult character. He also has various
props such as guns, which gives the representation of masculinity in the
title sequence.
The antagonist Morgan Freeman is dressed in formal clothing with a shirt
and tie along with formal shoes, this gives the representation of an upper
class social group, someone more wealthy and high up in the hierarchy. It
also shows authority with those working for the government or the British
intelligence. Michael Caine is also dressed formally with a suit and formal
shoes. Both these characters are also fairly elderly characters which also
represents old age and how the elderly social group are represented as
well dressed with class.

5. Agent X Evaluation By Ghanshyam Shiyani

6. I feel that we have reached our target audience of British males aged 18-29 years.
In planning we decided we needed young main actors to appeal our young target
audience and we also planned that we need weapons as props and even a chase
scene as the opening scene of the film to appeal the target audience. We
accomplished this target as we have some fairly young actors along with very big
famous actors such Morgan Freeman and Michael Caine, this means we have star
power and that we attract even more viewers especially those in our target age
range as well as those outside. We also have a chase scene in the opening scene,
which our target audience usually appeal to. We also have gun props in the actual
title sequence itself, which also appeals our target audience of British males.
Some quotes from our feedback sheets informed us what went well and how it may
attract our target audience. One of the quotes was “Text was good” which informed
us that our typography choice was enjoyed by some people, which are near the age
of our target audience. We had “Good establishing shots” which helped us
understand that the audience also enjoyed that.
Some people felt that “the time lapse goes on a bit too long” which told us that our
audience may get bored if it’s too long. This shows that we can improve our title
sequence by shortening some of the scenes as it may get boring if its long and not
appeal our target audience.