My slides used for the recent PURE Spark Talk - pitching the concept of an impact report card, or an Impact Transparency Declaration, for the travel industry.
3. o90% of U.S. shoppers are likely to switch to a cause branded produc
o97% of marketing executives believe cause marketing
is a valid business strategy. (2010 PRWeek survey)
4.
5. 75% of guests would actively participate in hotel
sustainability programs during their stay (Samsung Business)
Nearly half of all US travelers consider themselves
sustainable (Lonely Planet)
48% feel it is very important that their spending benefit communitie