International events and research are increasing awareness of pollution's threats to human health and driving demand for clean products. The cosmetics industry is highlighting pollution's visible effects on skin. This is prompting technological innovations and new product launches using claims of protection from pollution. Consumer interest in natural and organic products is growing due to food safety scandals in Asia. This is fueling demand for natural ingredients and colors in food, drinks and personal care. Major brands are exploring herbal alternatives to caffeine for energy products catering to traditional Asian medicine. The natural products market is expected to grow fastest in Asia-Pacific as incomes rise and consumers seek healthier options.

1. CONSUMER
TRENDS 2015
SOUTHEAST ASIA

2. 04
Get Clean
What’s happening in 2015? 05
Why consumers will buy into this 06
Where next? 08
10
Get Healthy
What’s happening in 2015? 11
Why consumers will buy into this 12
Where next? 15
16
Get Natural
What’s happening in 2015? 17
Why consumers will buy into this 18
Where next? 20
22
Get Smart
What’s happening in 2015? 23
Why consumers will buy into this 28
Where next? 29
CONTENTS
30 29 18
710
14
13
22
2
2 3

3. WHAT’S HAPPENING
IN 2015?
In 2015, pollution will become a key media focus. The
abandonment of the Carteret Islands in Papua New Guinea
due to rising sea levels and the Milan Expo 15’s investigation
into the future of clean water supplies will revive discussion
around emissions, while controversy will grow around Canada’s
Northern Gateway oil pipeline to Asia. However, it’s a growing
awareness of the link between urban pollution and cancer and
premature deaths – following the World Health Organisation’s
revelation that pollution is the world’s biggest environmental health
risk – that will provoke a reaction.
The API (Air Pollution Index) has become a talking point across
Malaysia, as critical levels (greater than 300) are reached in
various regions. In Singapore, the PSI (Pollution Standard Index) is
also of concern. The region suffers from cross-border pollution due
to back-burning in Indonesia, which creates a smog haze, raising
API/PSI to critical levels for weeks on end. In March 2014, Klang in
Malaysia was forced to close schools as API reached 203.
The cosmetics industry in particular has been awakening
consumers to the immediate, visible, personal effects of
pollution, with Avon even coining a term ‘urban dust’ to describe
the ‘environmental aggressors’ that threaten our skin and
general health.
GET
CLEANInternational events – some
catastrophic, some inspirational – are
putting emissions and toxicity back
on the agenda, but it’s the threat
of pollution to human, rather than
environmental, health that’s driving
technological innovation and a spate of
clean, protective product launches in
the Consumer Product Goods space.
The cosmetics
industry in
particular has
been awakening
consumers to the
immediate, visible,
personal effects of
pollution.
Trends 2015 SOUTHEAST ASIA
4
4 5
Get Clean
Get Healthy
Get Natural
Get Smart

4. WHY CONSUMERS
WILL BUY INTO THIS
The case for going
clean has clear global
resonance. Research from
the Pure Earth/Blacksmith
Institute reveals that
pollution kills 8.4 million
people each year, almost
three times the deaths
caused by malaria and
14 times those caused by
HIV/AIDs.
According to the WHO,
outdoor air pollution was
linked to an estimated
3.7 million deaths, while
indoor air pollution,
mostly caused by cooking
on inefficient coal and
biomass stoves, was
linked to 4.3 million deaths
in 2012.
In addition to the more
serious effects of
pollution, consumers
around the world are
aware of pollution’s
impact on their skin. In
the UK 22% of women
look to cleansers to
protect their skin from the
environment or pollution.
Older consumers are a
particular target: 31% of
UK women who use facial
skincare products use a
moisturiser to counter the
effects of pollution or the
environment on the skin,
but this figure rises to 48%
of women aged 65+. In the
US, the figures are 39%
on average, rising to 49%
of women aged 65+.
Chinese consumers also
recognise the effects of
pollution on their skin. At
least a quarter of Chinese
women aged 20-49 who
use bodycare or handcare
products said that anti-
irritation, healing or
soothing, and antibacterial
claims are important when
purchasing products. This
could be a useful avenue
for brands looking to
reverse the usual pattern,
whereby usage of skincare
and make-up drops once
women hit their mid-60s.
The positioning of skincare
products for pollution
protection has recently
taken a softer approach,
incorporating “fighting
urban irritants” as one of
many claims in a multi-
functional product, rather
than being a stand-alone
claim area. This is in
contrast to products
launched a few years
ago which were much
more single-purpose
oriented when it came to
pollution. Major brands
such as L’Oréal, H2O+
and Oriflame have recently
launched products into the
Southeast Asian market
that claim to protect
against environmental
stressors such as pollution
and UV protection, along
with other claims relating
to moisturisation and
improving complexion.
The positioning of skincare
products for pollution protection
has recently taken a softer
approach, incorporating “fighting
urban irritants” as one of many
claims in a multi-functional
product, rather than being a
stand-alone claim area.
6 7Trends 2015 SOUTHEAST ASIA
6
Get Clean
Get Healthy
Get Natural
Get Smart

5. WHERE
NEXT?
Consumers are already
embracing apps that
scrutinise a product’s
environmental credentials,
and we expect this
concept to grow in the
food and beverage market.
Meanwhile, we can
expect protective claims
against PSI/API to grow in
Southeast Asian product
marketing in skincare
and across other sectors.
Expect consumers to care
more about apps that
measure food miles and
cleaning products made
from ‘all natural’ ingredients
like lemon, vinegar and
baking soda, as well as
buying into foods and
beauty products that make
‘protection from pollution’
an actual product claim.
We’ll see more
technological solutions in
the form of self-cleaning
surfaces, using permanent
treatments to enable
flooring, worktops and
windows to repel dirt and
grime. We’ll also see more
wearable devices – and
clothes – that measure,
guard against and combat
dangerous levels of air
pollution. In advertising
we’ll see more initiatives
like billboards that fight
pollution, as well as
homes, offices and even
shop frontages made
from materials that absorb
carbon, reflect heat or
absorb light to emit it
at night time. We’ll also
continue to see a major
uptake of LED lighting
systems in the home, retail
and office space.
In the automotive sector,
it’s possible we may see
repeats of the Parisian
anti-smog experiment of
March 2014 that saw the
city authorities reduce
traffic by 50% after
levels of minute particles
of PM10 emitted by
diesel exhausts reached
more than double the
designated safe level
of 80 microgrammes.
Smaller electric cars,
ride share services and
urban biking schemes will
receive backing and brand
sponsorships. Water purity
– from manufacturing,
to agricultural run-off, to
home waste – will see
efforts to reduce the
incidences of chemical
fertilisers, microbeads in
cosmetics or chemicals
in personal care soaps
or household cleaners
polluting our waterways.
Trends 2015 SOUTHEAST ASIA
8
8 9
Get Clean
Get Healthy
Get Natural
Get Smart

6. GET
HEALTHY WHAT’S
HAPPENING
IN 2015?
The area of functional foods has
seen significant growth within the
Asia-Pacific region in recent years.
APAC has in fact seen a relatively
high proportion (8%) of functional
food launches in the last five years,
compared with the 6% seen globally.
Japan is often credited with creating
the term “functional foods” in the
late 1980s. Japan is the only nation
that has legally defined functional
foods and the Japanese functional
food market is now one of the most
advanced in the world. For those
reasons, developments in Japan
are often cited as indicative of
possible developments in Europe
and the United States. The growth
of functional foods in Southeast Asia
(SEA) is affected by malnutrition from
both over-nutrition and under-nutrition,
so looking at the health needs of
consumers can be a complex issue.
Health issues such as hypertension,
high cholesterol and diabetes are
key concerns and on the rise in many
SEA nations, while under-nutrition
and poor immunity, especially in rural
areas, are also an essential focus for
most SEA countries.
Asian consumers have different
behavioural patterns than those from
other parts of the world. In Europe
and the United States, for example,
consumers choose their functional
beverages based purely on the
drink’s health benefits, its ease of
use and price point. In Asia, there is
a fourth factor of ‘localisation’. Asian
consumers consider how much
they identify with the ingredient,
linking purchase decisions to their
own cultures. In fact, there is a
preference for ‘local ingredients’ – for
instance, a preference for avocado
in ANZ, pineapple-based flavours in
the Philippines, and jasmine tea in
Indonesia. In addition, each country
in Southeast Asia tends to look at
functional beverages from a different
perspective. For instance, while
Indonesia focuses on fortified ready-
to-drink (RTD) tea for beverage sales,
Thailand is an energy drink market.
Consumers are becoming more
informed about their health and are
increasingly seeking out superfoods free
from chemicals and additives.
Trends 2015 SOUTHEAST ASIA
10
10 11
Get Clean
Get Healthy
Get Natural
Get Smart

7. WHY
CONSUMERS
WILL BUY
INTO THIS
A growing ageing population means
there is a greater need for products
which deliver functional health
benefits. In Japan, the number of
people aged 65 or over rose by 1.1
million to 31.9 million, accounting
for 25.1% of the population. India,
China, Indonesia and Japan are
four out of the top five nations with
the highest number of diabetes
cases and predicted estimates for
2025 indicate that these countries
will continue to see high incidence
of diabetes. This also creates an
opportunity for manufacturers to
develop more functional food items
that offer preventative benefits for
such health issues. An ambitious
plan was launched in Vietnam to
increase the average height of men
and women by about 6.35cm over
the next 25 years. This has also
led to the need for more fortified
foods and in particular, foods that
offer benefits for young children and
youth in general.
India, China,
Indonesia and Japan
are four out of the
top five nations with
the highest number
of diabetes case and
predicted estimates
for 2025 indicate
that these countries
will continue to see
high incidence
of diabetes.
Trends 2015 SOUTHEAST ASIA
12
12 13
Get Clean
Get Healthy
Get Natural
Get Smart

8. WHERE
NEXT?
There has been a 17% increase
of food and drink launches with a
functional claim in Southeast Asia
between 2011 and September 2014;
this supports the trend that more
people are focussing on health and
wellness. The key sub-categories of
food and drink launches in Southeast
Asia that have used functional
claims over the last two years are
growing-up milks (8%), tea (7%),
and flavoured milks (5%), followed
by baby formula and milk. The
baby formula and growing-up milks
reflect manufacturers’ focus on the
young population, especially in the
Philippines, Indonesia and Vietnam.
These products are also in the news
(and on the rise) in China and Korea.
Growing-up milks and baby formula
are positioned as assisting the
physical and cognitive development
of children.
In line with government initiatives
in Vietnam and to meet consumer
demand for products that are fortified
with nutrients, enhance children’s
resistance, and help children’s
development, baby food launches
in Vietnam focus on promoting
functional claims. Functional was
the top claim category for baby
food launches in Vietnam, with
76% of products launched between
January 2010 and September 2013
featuring a claim from the category.
In Malaysia, nearly three in 10
rice products launched in 2013
were high in fibre. Many of these
products made claims relating to
cardiovascular and digestive health
and diabetes.
Globally, India has seen the highest
number of food launches (18%) with
cardiovascular claims in the last
two years. Vietnam and Thailand
are the other two Asian nations
that feature among the top 10
countries with cardiovascular food
launches. In 2015 and beyond,
we are bound to see much more
innovation within functional food and
drink in the Southeast Asia region.
As health awareness grows within
Southeast Asia, consumer interest
and need for these types of products
will only increase further. Local
ingredients and localised positioning
of functional products will also aid
further growth of these types of
products within the region.
Functional was
the top claim
category for baby
food launches
in Vietnam, with
76% of products
launched between
January 2010 and
September 2013
featuring a claim
from the category.
Trends 2015 SOUTHEAST ASIA
14
14 15
Get Clean
Get Healthy
Get Natural
Get Smart

9. GET
NATURAL
WHAT’S
HAPPENING
IN 2015?
Asia-Pacific has seen a significant
rise in food and drink launches
with natural claims, growing from
6% to 25% in the last five years.
The Southeast Asia sub-region
has grown at a similar pace
when it comes to natural food and
drink launches.
Asia has been rocked by a number
of food scares, from harmful
ingredients in baby food in China
to fake eggs and squid found in
Vietnam, to name just a few. The
recent spate of health scandals
is encouraging Asian consumers
to turn to natural, organic and
herbal remedies in health and
beauty. This has created new
market opportunities with product
awareness and choice maturing. In a
recent survey by Weber Shandwick,
nearly all respondents in China –
96% – said that they choose to buy
organic food at least occasionally,
if not always. Korea and Singapore
are not far behind with sourcing
considerations elevated at 90%
and 82%, respectively, of those
surveyed. For China and Singapore,
labelling remains the principal source
of identifying this information.
The natural trend is also likely to
mean more manufacturers will
change from artificial to natural
colours in new product development.
Futhermore, on the outside of
package, manufacturers will further
utilise colour to communicate
healthiness to attract consumers.
Multi-national brands are researching
and investing in non-caffeine natural
energy sources, exploring the use of
herbal ingredients used in Traditional
Chinese Medicine (TCM) that provide
fatigue-relieving benefits. PepsiCo
have a patent for a caffeine-free
beverage with herbal extracts of Duan-
Gen-Wu-Jia (similar to Ginseng),
Gou-Qi-Zi (Goji or Wolfberry), and
Huang-Jing (Solomon’s Seal), that
were reported to increase energy
levels when combined. Nestlé Health
Sciences have formed a 50/50 JV
with Chi-Med – Nutrition Science
Partners; this could also lead to
further developments into herbal
energy combinations.
The global organic personal care
products market witnessed steady
growth in recent years due to
increasing consumer concerns
regarding personal health and
hygiene. Asia-Pacific is expected
to be the fastest-growing region at
an estimated CAGR of 9.7% from
2012 to 2018, due to rising consumer
incomes, changing lifestyles and
increasing awareness and demand for
organic personal care products. Japan
and China dominated the Asia-Pacific
market, together accounting for over
64% of market revenue in 2011.
Food scares, changing lifestyles and rising
incomes have elevated Asian consumers’
awareness of what’s in their food and
personal care products and their means
to control what they buy. 2015 will see
consumers increasingly return to natural
and often traditional, ingredients.
Trends 2015 SOUTHEAST ASIA
16
16 17
Get Clean
Get Healthy
Get Natural
Get Smart

10. WHY
CONSUMERS
WILL BUY
INTO THIS
In Singapore, The Health Promotion
Board (HPB) ran a campaign around
the dangers of eating hawker food,
which is known to be greasy and salty.
Initiatives like this one contribute to
increasing overall awareness around
healthier lifestyles. Within the first
three months of 2014, at least five
juice cleanse businesses popped up
in Singapore. They offer fresh and
cold-pressed fruit and vegetable juice
mixes. These businesses are building
awareness around the belief that
the cold-press mechanism is the
healthy way, leading to an increase
in consumer demand for this type
of product.
The detox movement in Malaysia has
its grassroots in do-it-yourself enzyme
drinks. A strong community exists
in the country teaching its members
how to make health enzyme drinks
themselves. Lately, juice cleansing
has emerged as the next juice
detoxification trend. Service providers
such as Lifestyle Juicery and Reboot
offer raw, pressed juices in convenient
bottle format, targeting discerning,
busy consumers with their one-, two-,
four-day juice cleansing programmes.
Indonesians believe in the efficacy of
jamu or traditional medicine, which is
made from natural materials including
roots, leaves and fruits. Nearly half
(49%) of Indonesians aged 15 and
above consume jamu, according to a
study by the Health Ministry in 2010,
with about 5% consuming it every
day. One of the latest trends is the
mangosteen fruit. The rind is prized
for its array of polyphenolic acids,
including xanthones and tannins.
The application of mangosteen rind
extracts can now be found in products
such as health tonics, tea, health
capsules and juices.
Trends 2015 SOUTHEAST ASIA
18
18 19
Get Clean
Get Healthy
Get Natural
Get Smart

11. WHERE
NEXT?
The trend towards natural colours has
been reflected in launch activity over
the past year in Vietnam and is likely
to continue to increase, especially as
it moves into other categories. Most
innovation in natural colours has
been in sweet biscuits and cookies,
pastilles, gums, jellies and chews, as
well as table sauces. Neighbouring
Southeast Asian countries are also
likely to be influenced by natural
colour trends in Vietnam.
Naturalness will continue to be
an overriding trend, influencing
the type of ingredients used in
formulations. Natural sweeteners
and natural colours will continue
to be featured in new innovations,
while the search for natural caffeine
and natural non-caffeine energy
sources will continue to see more
traditional herbal medicines being
explored. Incorporating foods with
intrinsic health properties is an ideal
way for manufacturers to leverage
‘naturalness’ and for some ingredients
to provide functional health benefits.
Trends 2015 SOUTHEAST ASIA
20
20 21
Get Clean
Get Healthy
Get Natural
Get Smart

12. GET
SMARTThe world of synced devices, home
appliances and wearable technology
will start to become mainstream, as
trusted companies move into the
market and join the convenience-
driven, data collection revolution
WHAT’S
HAPPENING
IN 2015?
Smart devices – from watches to
ceiling fans – appeal to consumers
because they save time and money,
promise convenience and control and
– in our age of digital navel-gazing
narcissism – knowledge and self-
analysis. What’s changing is that this
is no longer the domain of start-ups
offering home hub hardware – the
major players are now embracing
the trend and raising consumer
confidence in it.
Apple and Google are both
introducing ecosystems to compete
for leadership in the connected
home. Apple’s Homekit software/
app creates a framework that will
enable consumers to use Siri voice
commands to control smart lighting,
doors, thermostats and other home
appliances, operating on Bluetooth
Low Energy and managed through
any modern Apple device. Meanwhile,
Google-owned Nest – the pioneering
manufacturer of internet-connected
thermostats and smoke alarms –
has created its own open-sourced
framework, Thread, also designed to
allow smart devices to communicate.
Samsung’s forthcoming SmartHome
ecosystem will compete on the
same grounds, using the brand’s S
Voice software, and the brand has
opened up its system to thousands of
new developers.
Retailers are also pushing synced
devices, with Sears currently testing
a connected device department in its
stores, ahead of a planned expansion
in 2015.
New software is also coming onto
the market to make it easier for
consumers to sync their mobile
devices with their health-monitoring
tools and home appliances. Google
Fit will provide a centralised activity
tracker to compete with Apple’s iOS8
software and HealthKit app, bringing
users’ data from various fitness
devices into a single location, helped
in its development by the participation
of Nike, Jawbone and Fitbit.
A host of new product launches in
2015 – from tablets to smart watches
and smart TVs – will also pique
consumer interest in syncing up.
2 Google Fit1 Philips Hue
1 2
22 23Trends 2015 SOUTHEAST ASIA
22
Get Clean
Get Healthy
Get Natural
Get Smart

13. 1
1
Nest Thermostat and Airwave
Google is launching Android TVs,
while LG is launching a new webOS
operating system for smart TVs.
LG is also tipped to be launching a
Flex 2 smartphone, while Samsung
is expected to introduce a foldable
tablet and Lenovo will
present a new wearable
device at CES 2015.
Beyond that, the
Apple Watch is sure
to give wearable
app development a
further boost ahead of
its retail launch in 2015.
It’s important to consider that
smart devices needn’t be about
health or home economics – they can
be about aesthetics and ambience
as well. We’re also going to see
oPhone ‘scent messaging’ devices
go on sale, theoretically allowing
consumers to remotely fragrance their
homes or send odours as a form of
communication. Ralph Lauren is the
first mainstream fashion/sports brand
to work with wearable technology,
having designed a polo shirt to be
worn by ball boys and a collegiate
player at the US Tennis Open,
featuring sensors knitted into the core
of the product to read biological and
physiological information.
Network providers and the authorities
are also making it easier for us
to remotely connect to our smart
devices. ATT is aiming to bring 4G
Wi-Fi to planes across the US in
late 2015, while British Airways is in
negotiations with satellite operator
Inmarsat to provide a similar pan-
European version of a high-speed air-
to-ground internet service and the UK
Government are set to commence a
£90 million investment to boost
internet signal across the
country’s train network.
Putting our smart
devices to use
could get easier as
network providers and
government authorities
are adding Wi-Fi on planes
and trains, allowing people to be
connected anywhere, anytime and
making it ultra-convenient for us to
“Get Smart”. The Land Transport
Authority in Singapore has committed
to rolling out free Wi-Fi across 28
MRT stations over the next nine
months. The process has begun with
three major stations launching Wi-Fi
in August 2014.
Consumers are also using smart
devices to improve convenience
levels on everyday activities, such
as Loyalty Apps, of which Perx in
Singapore is a great example. Perx is
easy to use for both merchants and
customers, with consumers scanning
a QR code in-store which acts as a
virtual punch in the customer’s online
loyalty card.
24 25Trends 2015 SOUTHEAST ASIA
24
Get Clean
Get Healthy
Get Natural
Get Smart

14. AIRLINES WITH
IN-FLIGHT WI-FI
Air Canada
British Airways Lufthansa Emirates
Etihad
Gull Air
Qatar Airways
Aerofloy
Transaero
All Nippon
Airways
JAL
Norwegian
SAS
TAP
Portugal
Aer Lingus
Icelandair
Tam Libyan Airlines Turkish Airlines Oman Air
Saudi
Air China
THAI Airways
Singapore
Airlines
HongKong
Airlines
Garuda
Indonesia
Cebu Pacific
Philippine Airlines
Mango Airlines
AirTran
Alaska Airlines
American Airlines
Delta
Frontier Airlines
JetBlue
Southwest Airlines
United
US Airways
Virgin America
Trends 2015 SOUTHEAST ASIA
26
26 27
Get Clean
Get Healthy
Get Natural
Get Smart

15. WHY
CONSUMERS
WILL BUY
INTO THIS
Globally, smart devices have already
been adopted by consumers to
a degree, but the potential is far
greater. Over one in five (21%) UK
adults already use either a wearable
device or a health-related mobile
app, but as many as 40% of Brits
are interested in a device that
tracks heart rate, blood pressure
and movement. Meanwhile, 13% of
Chinese consumers say that they
have a wearable digital product in
their household.
In the UK, 76% of potential TV
buyers are interested in a TV with
the ability to wirelessly stream
content from other devices, while
28% would pay more for this feature.
In addition, 34% of UK refrigerator
shoppers expect or would pay more
for a barcode reader that syncs to
online shopping.
In the US, Mintel’s data reveals that
consumers are already thinking
about how their devices sync as part
of their research and purchasing
process: 40% of consumers would
like to buy technology products
that easily connect to products they
already have and 59% of consumers
would be interested in using an app
or website to control their home.
Furthermore, 31% expect or would
pay more for refrigerators that
assess their contents and provide
recipe suggestions.
We’re certainly seeing evidence
that North American consumers are
purchasing and using smart devices:
22% of all US consumers have
purchased a wearable device, such
as smart watch or Fitbit.
One in 20 (5%) Canadian consumers
already use a wearable device that
tracks heart rate, blood pressure and
movement, and 37% say they would
be interested in using such a device.
WHERE
NEXT?
In 2015 and beyond, we’ll see
smart devices advancing into new
annexes. Wearable technology will
have to transcend the convenience
of connectivity and offer wearable
devices that are both secure and
fashionable. Indeed, increased
adoption of wearable devices
might force more conversations
regarding regulations about digital
device etiquette.
Aesthetically, wearable devices are
as much status symbols as they are
data collectors. Nike, Intel, reality TV
series “Project Runway” and Digital
Trends will host the first Wearable
Technology Fashion Competition in
the US to make wearable technology
more stylish.
Likewise, smart home systems
will go beyond economising utilities
by embracing ambience and blending
in with the décor, which we’ve
already seen from Philips ‘Hue’
LED lighting systems and oPhone
fragrance diffusers.
Overall, we’ll come to expect more
from our smart devices: wearables
that analyse our mental well-being,
smart food and drink containers that
automatically re-order replacements,
and companies that analyse our
data in order to customise services
and costs.
All this constant connectivity will
increase demand for innovations that
help to charge mobile devices on the
go. Security will also be a concern
as consumers become more wary
of placing personal data in the cloud
and on other servers.
To further the purpose behind this
data gathering, analysis
will become a key
area of expansion
for companies –
witness the fact that
Nike+ is backing out
of the actual device
space to focus
on data
and
apps – and people will increasingly
share data with professionals for
analysis. We’ve already seen black
boxes that monitor driving habits,
Russian banks that give preferential
interest rates based on running
data, and MyHealthPal – a platform
that shares a patient’s data on
medication, diet and exercise with
neurologists. Data-collecting devices
will also invite companies to become
analysis providers, and the next
stage will be for banks, grocers
and doctors to do more to develop
data relationships.
Globally, smart devices have
already been adopted by
consumers to a degree, but the
potential is far greater.
1 oPhone Uno
1
Trends 2015 SOUTHEAST ASIA
28
28 29
Get Clean
Get Healthy
Get Natural
Get Smart

16. Nike, Intel, reality
TV series “Project
Runway” and Digital
Trends hosted the first
Wearable Technology
Fashion Competition
in the US to make
wearable technology
more stylish.
1 Wearable Technology
Fashion Competition
Photography by Jeff Wong
Trends 2015 SOUTHEAST ASIA
30
30 31
Get Clean
Get Healthy
Get Natural
Get Smart

17. THE WORLD’S
LEADING
MARKET
INTELLIGENCE
AGENCYOur expert analysis of the highest
quality data delivers clarity and meaning
to clients when it matters most. Clarity
and meaning that drives growth.
WE ARE
MINTEL
We are your eyes and ears
in the markets that matter.
The insights behind your
next big idea. Your fingers
on the pulse of innovation.
Your interpreters of
consumer trends.
We are all about data,
research, analysis. We
are trusted, we are robust.
We are strategic, smart,
inspirational. Students of
human behaviour, trackers
of cultural change.
We are award-winning. We
are independent. We are
global. We are opinions
you can trust.
WE STAND FOR
EXCELLENCE
We stand for rigour and
for trust. We stand for the
power of data, interrogated
by inquiring minds. We
stand for watching,
listening, thinking. We
stand for actions.
We stand for the bigger
picture, for context, for the
alternative point of view.
We stand for questions.
We stand for answers. We
stand for you.
WE KNOW
CONSUMERS
Who they are, what
they see, what they do,
what they buy. We also
know why.
We know innovation –
what’s new, what’s
ground-breaking, what’s
hot and what’s not. All
around the world.
We know markets. We
know their numbers –
how much, how many,
who sells what.
We know what’s coming
next. We use that
knowledge to make your
business better, to help
you make the right choices
and build bigger brands.
We work with more
than 5,000 businesses
worldwide. We can
work for yours.

18. ©2014MintelGroupLtd.AllRightsReserved.ConfidentialtoMintel
mintel.com/contact
info@mintel.com 34