South devon outdoors - Social Media..Trhe Journey
•
0 gefällt mir•322 views
Presentation to South Devon Outdoors
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Andere mochten auch
Andere mochten auch (15)
Ähnlich wie South devon outdoors - Social Media..Trhe Journey
Ähnlich wie South devon outdoors - Social Media..Trhe Journey (20)
Mehr von Get up to Speed
Mehr von Get up to Speed (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
South devon outdoors - Social Media..Trhe Journey
- 1. Social Media…The Journey Lizzie Whitchurch @cosmic_lizzie
- 2. So what’s changed in business?
- 5. The world has changed • Instantaneous response • Accessibility • Transparency • Accountability • Higher Expectations
- 7. Be Social
- 8. Listen Google Alerts Twitter Google Reader Share & converse Twitter Facebook LinkedIn Pinterest Newsletter Content creation & Broadcast You Tube Blog Flickr iTunes/podcasts Community building Forum Facebook Groups LinkedIn Groups Virtual worlds Social media engagement ladder Less time More time
- 9. Listen
- 10. Use social media for sales • Listening for social cues – Listening for your brand and reputation • Listen to hashtags for mention of needs # • Check social media search terms – Check out your reputation • Check SERPs of your phrases • Check review sites • Ready crisis management plan
- 11. Hashtags Industry specific #HolidaysIndevon #Holidays #watersports Geographic specific #Devon #southdevon #fishing #brixham Media specific #JournoRequest #PRRequest
- 12. • Listen for sales opportunities • What’s the best way to…? • How do I …?
- 14. #journorequest
- 17. How do you find influencers?
- 19. Share
- 22. Be part of the community • Sharing content helps you to ‘be part of a community’ • Amplifying content • Fuel and support the eco-system 1. Helping person who created the content – they will reciprocate 2. Can maintain an independent point of view – you can be seen as a content ‘curator’ it’s not all about you 3. ‘Here’s something someone else says – what do you think?’ Helping stimulate conversation
- 28. Follow content worth sharing
- 29. Who are the influencers in your industry
- 30. Create content
- 31. Adapted from ‘Media Cloverleaf’ by Richard Edelman ‘Content first’ strategy ‘Tradigital’ E-news Forums Digital magazines Traditional Media Press Social networks Facebook Twitter YouTube LinkedIn Website Responsive design Mobile enabled Owned Content Video, blogs, photos Create Once Post Everywhere
- 32. What Content? • Facts & figures = Infographics • Showcase your staff • Showcase businesses/customers you work with • Photos and video • Blog posts • Instructional, learning content for your community – scientists, procurement specialists
- 33. Align your brand
- 35. • Become a storyteller • Re-use many times • If you get the emotions right the product doesn’t have to feature! Content
- 36. How does it make you feel?…. Where is the product?....
- 37. First seen through E-newletters… Then Website Then TV
- 40. Video please • 1 in 3 Millennials watch online material and virtually no broadcast TV
- 42. Customer support Creating video content for customer retention & staff engagement and training: Sony Xperia have created a YouTube channel of all their support and advice guides.
- 44. 6 week content planner w/c --------- --- 1 2 3 4 5 Planned events/seas onal fixtures Video Photos Blog Facebook Twitter Pinterest
- 45. • Schedule posts for most popular times of the day • If you schedule – don’t forget to be available for responses • Work with your planned business activities • Think about seasonal opportunities • Create your own opportunities!
- 46. Create content with brand alignment • Improve brand penetration – New age, audience – Different audience • Align your brand with other similar brands • Tell people your brand story
- 47. Mulberry – ‘hand crafted in Britain’ brand Commissioned a series of focusses on similar brands • Wedgewood • Aston Martin • Mackintosh Saying – ‘we are like these brands’ #mulberryteacup
- 52. • Highlight your expertise • Show off your opinion • Start to gain followers in the sector • Influence purchasing decisions at the right level
- 55. Think before you post!!!
- 57. Make Managing Your Digital Reputation A Priority!!
- 59. 8 KPIs for social media 1.Number of Fans and Followers - Basic but important – how many followers, new followers and equally important unfollowers 2. Demographics and Location – What’s the % males, females, where are they based what time do they use SM, what are their interests 3. Number of active followers – Active users is a really important indicator as you want relevant and influential people who actively interact and engage with your company. 4. Likes, Shares and re-tweets– Are your posts relevant and interesting to your followers? What % of posts have interactions. IF not change engagement strategy 5. Number of comments - Are you engaging in two way conversation and what’s the speed of response 6. Number of mentions – How often are people interacting with you? 7. Traffic back to website - % of traffic from social media 8. Your Klout Score - Your overall influence in social media
- 60. Likes Comments and Shares
- 61. insights
- 62. detail
- 63. Demographics
- 65. Listen Google Alerts Twitter Google Reader Share & converse Twitter Facebook LinkedIn Pinterest Newsletter Content creation & Broadcast You Tube Blog Flickr iTunes/podcasts Community building Forum Facebook Groups LinkedIn Groups Virtual worlds Social media engagement ladder Less time More time
- 67. Why now….where are we going?
- 71. Predictive Analytics Want to predict who your customers will be? Predictive analytics can help do that • Tesco– can predict the exact day customers will return and the amount they will send within £10 for around 20% of their customers • issues100m personalised coupons at checkout. PA has increased redemption rates x 4 times. • Mobile phone company – have successfully predicted mobile subscribers that are 10x more likely than average to cancel • HP – PA models generate ‘flight risk’ score for all employees. Estimates $300m savings