Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
Ob Storytelling, Blogger-
Relations oder Social
Media So punkten Sie mit moderner Kommunikation!
MEXCON, 20. Juni 2018
Mic...
3 Leitfragen für das (digitale) Marketing
# Wo ist nur meine Reichweite hin...?
# Wie setze ich Zeichen im digitalen Sturm...
# Wo ist nur meine Reichweite hin...?
@michaelheipel
DSGVO!!
Mehr Inhalte von Freunden
und Familie auf Facebook,
weniger Inhalte von Medien
und Unternehmen.
„Besser für das
Wohlbefind...
@michaelheipel
Anzahl der täglich aktiven Instagram Stories Nutzer weltweit in ausgewählten
Monaten von Oktober 2016 bis N...
Vertrauen in FB, Instagram
niedrig,
XING/LinkedIn hoch
Social Media Atlas 2016/2017
# Wie setze ich Zeichen im
digitalen Sturm?
@michaelheipel
5.000 Ad+Brand Exposures/Tag
# Where‘s
the money?
@michaelheipel
3 parallele Workshops
Sara Parr, GCB
Social Media Marketing & Blogger Relations
Nikolaus von Graeve, Rabbit eMarketing
New...
Kontakt
Michael Heipel
Concept & Consulting
Freiherr-vom-Stein-Str. 44
60323 Frankfurt am schönen Main
Tel. +49-69 / 2002 ...
Ob Storytelling, Blogger-Relations oder Social Media - So punkten Sie mit moderner Kommunikation!
Nächste SlideShare
Wird geladen in …5
×

Ob Storytelling, Blogger-Relations oder Social Media - So punkten Sie mit moderner Kommunikation!

118 Aufrufe

Veröffentlicht am

Haben Sie sich auch schon des Öfteren gefragt, was Content mit Mehr- und Nutzwert bedeutet, welche Kanäle sich für Ihren Cross-Channel-Marketing-Mix eignen und ob Sie mit dem Medium überhaupt Ihre Inhalte richtig transportieren und die richtige Zielgruppe erreichen? Dann stellen Sie sich gemeinsam mit anderen Teilnehmern diesen Fragen im Rahmen des Workshops. Von Profis aus dem Bereich Social Media, Storytelling und Newslettermarketing erhalten Sie aus erster Hand Tipps & Tricks für eine erfolgreiche moderne Kommunikation.

Veröffentlicht in: Marketing
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Gehören Sie zu den Ersten, denen das gefällt!

Ob Storytelling, Blogger-Relations oder Social Media - So punkten Sie mit moderner Kommunikation!

  1. 1. Ob Storytelling, Blogger- Relations oder Social Media So punkten Sie mit moderner Kommunikation! MEXCON, 20. Juni 2018 Michael Heipel Concept & Consulting www.concept-consult.info Twitter @michaelheipel
  2. 2. 3 Leitfragen für das (digitale) Marketing # Wo ist nur meine Reichweite hin...? # Wie setze ich Zeichen im digitalen Sturm? # Where‘s the money? @michaelheipel
  3. 3. # Wo ist nur meine Reichweite hin...? @michaelheipel
  4. 4. DSGVO!!
  5. 5. Mehr Inhalte von Freunden und Familie auf Facebook, weniger Inhalte von Medien und Unternehmen. „Besser für das Wohlbefinden“ (Zuckerberg) @michaelheipel https://newsroom.fb.com/news/2018/01/news-feed-fyi-bringing-people-closer-together/
  6. 6. @michaelheipel Anzahl der täglich aktiven Instagram Stories Nutzer weltweit in ausgewählten Monaten von Oktober 2016 bis November 2017 (in Millionen)
  7. 7. Vertrauen in FB, Instagram niedrig, XING/LinkedIn hoch Social Media Atlas 2016/2017
  8. 8. # Wie setze ich Zeichen im digitalen Sturm? @michaelheipel
  9. 9. 5.000 Ad+Brand Exposures/Tag
  10. 10. # Where‘s the money? @michaelheipel
  11. 11. 3 parallele Workshops Sara Parr, GCB Social Media Marketing & Blogger Relations Nikolaus von Graeve, Rabbit eMarketing Newslettermarketing Marc Voland, Storymaker Storytelling
  12. 12. Kontakt Michael Heipel Concept & Consulting Freiherr-vom-Stein-Str. 44 60323 Frankfurt am schönen Main Tel. +49-69 / 2002 3580 Fax. +49-69 / 2002 3579 michael.heipel@concept-consult.info www.concept-consult.info Twitter: @michaelheipel

×