Sustainable Destinations
Qualities of a leader
Guy Bigwood
MCI Group Director of Sustainability
Past-President of the Gree...
When the wind blows there are those
that build walls and then there are
those that build windmills
Leading cities now
understand that their
competitiveness is
directly linked to their
capacity to bring social,
economic an...
Job creation
Poverty reduction
Social inclusion
Environmental sustainability
Economic growth
Today leading cities have a
s...
The MICE SECTOR is a powerful accelerator
of sustainable development and
competitiveness
So what does it take to climb the steps to
become a leader in Destination Sustainability?
MCI conducted research, intervie...
2013 Scandinavian
Destination Sustainability
Index
Since 2010 23 cities have
collaborated to share
knowledge and performan...
So what are the key elements
required to become a leading
Sustainable Destination?
Leaders Create Networks
But what do those networks do?
Create Strategy
Leaders use networks to develop a holistic
vision and multi-year sustainability master plan
Aligned to nat...
Develop Policy and
Incentives
Leaders develop incentives
that inspire investment,
development, and
management of a globall...
Build Capacity
Leaders implement programmes
to engage the industry and
improve the skills, quality and
competitiveness of ...
Drive Certification and Standards
Example: Gothenburg
100% Venues
92% Hotels
50% Taxis
30% Restaurants
Airport
Communicate
Authentically
Leaders engage with national
and international audiences to
build community, create
conversation...
Develop their
Community
Leaders create programmes
that promote social
innovation, and support local
small-to-medium sized
...
Monitor and Report
Transparently
Leaders communicate their
vision, strategy, and progress
transparently and creatively.
Th...
Use Sustainability to
drive economic growth
Leaders engage with their
community to create AND
attract events about
sustain...
Leadership is focused on 8 key areas
But there is no one yet who excels
MCI developed assessment methodology
based on indu...
In 2015 we are launching the Global
Destination Sustainability Index
Join us, benchmark
and share
www.lessconversationmoreaction.com
Guy.Bigwood@mci-group.com
www.mcisustainability.com
#guybigwood
Ideenbörse "Regionale Netzwerke" – weil der persönliche Kontakt nicht zu ersetzen ist - Guy Bigwood, MCI Group Sustainabil...
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Ideenbörse "Regionale Netzwerke" – weil der persönliche Kontakt nicht zu ersetzen ist - Guy Bigwood, MCI Group Sustainability Director

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Ideenbörse "Regionale Netzwerke" – weil der persönliche Kontakt nicht zu ersetzen ist - Guy Bigwood, MCI Group Sustainability Director

  1. 1. Sustainable Destinations Qualities of a leader Guy Bigwood MCI Group Director of Sustainability Past-President of the Green Meetings Industry Council
  2. 2. When the wind blows there are those that build walls and then there are those that build windmills
  3. 3. Leading cities now understand that their competitiveness is directly linked to their capacity to bring social, economic and environmental wellbeing
  4. 4. Job creation Poverty reduction Social inclusion Environmental sustainability Economic growth Today leading cities have a strong vision for strong, inclusive and sustainable growth
  5. 5. The MICE SECTOR is a powerful accelerator of sustainable development and competitiveness
  6. 6. So what does it take to climb the steps to become a leader in Destination Sustainability? MCI conducted research, interviews and consulting projects with 35 cities
  7. 7. 2013 Scandinavian Destination Sustainability Index Since 2010 23 cities have collaborated to share knowledge and performance
  8. 8. So what are the key elements required to become a leading Sustainable Destination?
  9. 9. Leaders Create Networks But what do those networks do?
  10. 10. Create Strategy Leaders use networks to develop a holistic vision and multi-year sustainability master plan Aligned to national and city development agenda Governed by an engaged private-public partnership
  11. 11. Develop Policy and Incentives Leaders develop incentives that inspire investment, development, and management of a globally competitive sustainable MICE industry Create regulatory framework that protect the public interest and ensures environmental and social stewardship
  12. 12. Build Capacity Leaders implement programmes to engage the industry and improve the skills, quality and competitiveness of their MICE professionals
  13. 13. Drive Certification and Standards Example: Gothenburg 100% Venues 92% Hotels 50% Taxis 30% Restaurants Airport
  14. 14. Communicate Authentically Leaders engage with national and international audiences to build community, create conversations and share stories on key issues that inspire change and as a result build brand. Humour is key
  15. 15. Develop their Community Leaders create programmes that promote social innovation, and support local small-to-medium sized businesses and the local community. They leave a legacy.
  16. 16. Monitor and Report Transparently Leaders communicate their vision, strategy, and progress transparently and creatively. They use International frameworks such as GRI to add integrity and rigour to the reporting challenge. Their reports will be verified
  17. 17. Use Sustainability to drive economic growth Leaders engage with their community to create AND attract events about sustainability. They use sustainability to drive economic, social and environmental development.
  18. 18. Leadership is focused on 8 key areas But there is no one yet who excels MCI developed assessment methodology based on industry best practices and GSTC criteria Sustainable Destination Leadership Networks & Engagement Strategy Standards & Education Policy & Incentives Business Development Community Development MarCom Monitoring & Reporting
  19. 19. In 2015 we are launching the Global Destination Sustainability Index Join us, benchmark and share
  20. 20. www.lessconversationmoreaction.com Guy.Bigwood@mci-group.com www.mcisustainability.com #guybigwood

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